1. Distributor
Distributor
SAMA
SAMA W/SW/S

2. IndexIndex
StructureStructure
TradeTrade StructureStructure
KPI’sKPI’s
Act VS Plan & GrowthAct VS Plan & Growth
Cost & "R O I"Cost & "R O I"
SIA ResultSIA Result
ProjectProject

3. Distributor
ASM
SAYED ABDALLAH
Accountant
hesham
Team Leader 1
ASHRAF ELSHREIF
DSF 1
TAHA SAYED
DSF 2
M FARHAT
Customer service
Salah,mahmoud,sherif
Cashier
Aly
Warehouse Keeper
kareem
Workers
6

4. Active
W/S
Big W/S W/S
Semi
W/S
Supplier
Coffee
Mills
Others TOTAL
Outlets Covered 5 15 20
Total universe 5 15 20
% 0% 100% 100% 0% 0% 0% 0% 100%
Outlets Covered 11 66 77
Total universe 15 68 83
% 0% 0% 73% 97% 0% 0% 0% 93%
Outlets Covered 13 61 3 77
Total universe 15 68 4 87
% 0% 0% 87% 90% 75% 0% 0% 89%
Total Dist
Classification
Team Leader
Name: ASHRAF
ELSHERIF
DSF 1 Name
TAHA SAYED
DSF 2 Name
M . FARHAT
Outlets Covered 5 39 127 3 174
Total universe 5 45 136 4 190Total Dist

5. FCSFCS

6. Calls
835
680
710
725
792
699 709
936
816
715
683
442
672
599
558580558589
494
601
82%65%95%74%83%78%62%79%84%62%
0
100
200
300
400
500
600
700
800
900
1000
1.Jan 2.Feb 3.Mar 4.Apr 5.May 6.Jun 7.Jul 8.Aug 9.Sep 10.Oct 11.Nov 12.Dec
2-Number of Calls 1-Positive Calls PC / No Of C.

7. Coverage & C.D
169
159
176
177
169 171
159
182 178
167
181181181181181181181181181
181
93%88%97%98%98%92%101%88%94%93%
0
25
50
75
100
125
150
175
200
1.Jan 2.Feb 3.Mar 4.Apr 5.May 6.Jun 7.Jul 8.Aug 9.Sep 10.Oct 11.Nov 12.Dec
3-Customer Dealing 1-Coverage CD / Coverage

8. AVG LPC
4.5
5.34.6
3.8
4.2
3.6
4.8
4.7
6.4
5.6
4.0
4.0 4.0 4.0 4.0
4.0 4.0 4.0 4.0 4.0
-
1.0
2.0
3.0
4.0
5.0
6.0
7.0
1.Jan 2.Feb 3.Mar 4.Apr 5.May 6.Jun 7.Jul 8.Aug 9.Sep 10.Oct 11.Nov 12.Dec
Actual Planned

9. Sales
Sales

10. Actual Vs Plan & GrowthActual Vs Plan & Growth
LYLT/B 3,785 3,606 -179
CTC 2,414 1,244 -1,170
Dust 5,569 5,942 373
Cubes 1,785 1,751 -34
Vegetar 356 378 22
Instant 257 312 55
Tomato 1,481 1,667 186
Lux 4,291 3,083 -1,208
GM 1,753 920 -833
Mist 142 341 199
Sunlight 546 714 168
T O 23,425 20,858 -2,567
GrowthActual 07 Actual 08Brand %
-5%
-48%
7%
-2%
6%
21%
13%
-28%
-48%
140%
31%
-11%

11. -1000
0
1000
2000
3000
4000
5000
6000
LYLT/B CTC Dust Cubes Vegetar Instant Tomato Lux GM Mist
Ach VS Plan & Growth
Actual 07 Actual 08

12. mist
1.7%
sunlight
3.6%
Dust
29.8%
Cubes
8.8%
CTC
6.2%
T//B
18.1%
Instant
1.6%
Paste
8.4%
Vegetar
1.9% Lux
15.4%
GM
4.6%
BrandBrand shearshear ofof businessbusiness

13. Cost &
Cost &
ROIROI

14. Cost & "R O I" TillCost & "R O I" Till
Dec 2008Dec 2008
Dist. TOTAL GSV Costs Cost %
Net
investement
R.O.I R.O.I
SAMA 20,941,963 317,735 2.52% 1,100,000 209,420 19.04%

15. ROI 2008
19.03%
17.17%
15.33%
11.47%
1.53%
3.82%
5.74%
7.71%
13.28%
9.37%
2%
4%
6%
8%
10%
13%
15%
17%
19%
21%
25%
23%
0.00%
3.00%
6.00%
9.00%
12.00%
15.00%
18.00%
21.00%
24.00%
27.00%
08-‫يناير‬ -‫فبراير‬
08
-‫مارس‬
08
08-‫ابريل‬ 08-‫مايو‬ -‫يونيو‬
08
08-‫يوليو‬ -‫اغسطس‬
08
-‫سبتمبر‬
08
-‫اكتوبر‬
08
-‫نوفمبر‬
08
-‫ديسمبر‬
08
ROI ROI Model

16. SIA ResultSIA Result
Plan Act % Plan Act % Plan Act % Plan Act %
TL 1 20 20 100% 15 15 100% 48 120 250% 192 769 401%
DSF1 1 90 90 100% 70 74 106% 240 288 120% 960 1423 148%
DSF2 1 90 81 90% 70 75 107% 240 275 115% 960 1621 169%
3 200 191 96% 155 164 106% 528 683 129% 2112 3813 181%
sama
Total Dist
ECO PC LPC
Dist DSF
Ach
FCS
Coverage
Plan Act % Plan Act % Plan Act %
TL 12162030 11365973 93% 15 20 133% 15 20 133%
DSF1 6919195 4945032 71% 67 74 110% 67 73 109%
DSF2 4143407 3942695 95% 68 70 103% 68 70 103%
23224632 20253700 87% 150 164 109% 150 163 109%
Lux
sama
Lipton
Total Dist
Dist DSF
Growth

17. GSV ach o p ach groth
istributor NameCustomer Name 2007 2008 2008 2008 2008
‫النبى‬ ‫عبد‬ ‫احمد‬ 197,015 205,063 250,000 82% 4.09%
‫بيتك‬ ‫البيت‬ 814,598 1,844,508 1,500,000 123% 126.43%
‫الشريف‬ ‫القدس‬ 324,480 372,122 400,000 93% 14.68%
‫النبراوى‬ 451,549 599,677 575,000 104% 32.80%
‫النجمة‬ 441,021 483,478 510,000 95% 9.63%
‫الهنا‬ 553,448 505,485 700,000 72% -8.67%
‫قيصر‬ ‫أشرف‬ 698,714 868,297 850,000 102% 24.27%
‫عبده‬ ‫بكر‬ 646,151 714,408 775,000 92% 10.56%
‫يغمور‬ ‫تجارة‬ 242,219 188,615 300,000 63% -22.13%
‫الشاذلى‬ ‫حسين‬ 368,681 435,423 450,000 97% 18.10%
‫للتجارة‬ ‫سارة‬ 1,306,745 897,846 1,375,000 65% -31.29%
‫صابر‬ ‫سامى‬ 217,363 238,428 275,000 87% 9.69%
‫الشرقاوى‬ ‫عمر‬ 914,749 717,795 1,050,000 68% -21.53%
‫الهوارى‬ ‫عمر‬ 1,057,680 1,145,537 1,375,000 83% 8.31%
‫العطار‬ ‫فرج‬ 568,246 660,643 700,000 94% 16.26%
‫نجيب‬ ‫ماهر‬ 244,236 278,769 300,000 93% 14.14%
(‫واولده‬ ‫الديب)الديب‬ ‫محسن‬ 268,935 374,848 350,000 107% 39.38%
‫التوفيقية‬ 312,407 367,408 350,000 105% 17.61%
‫المنعم‬ ‫عبد‬ ‫اولد‬ 40,153 220,501 225,000 98% 449.15%
9,670,397 11,120,859 12,312,008 90.3% 15.00%
Sama
Sama Total

18. GSV ach o p ach groth
istributor NameCustomer Name 2007 2008 2008 2008 2008
‫البرعى‬ 348,997 230,341 500,000 46% -34.00%
‫البركة‬ ‫شركة‬ 338 91,541 25,000 366% 27023.27%
‫صموئيل‬ ‫صادق‬ 80,471 89,786 111,000 81% 11.57%
‫راغب‬ ‫ثروت‬ 138,381 159,787 190,000 84% 15.47%
‫اسكندر‬ ‫ميلد‬ 127,293 137,599 173,000 80% 8.10%
‫ميدو‬ 78,696 106,130 110,000 96% 34.86%
‫مهنى‬ ‫يوسف‬ ‫عياد‬ 58,588 65,037 80,000 81% 11.01%
‫سرنجاوى‬ ‫محروس‬ ‫الحاج‬ 122,549 171,488 185,000 93% 39.93%
‫يوسف‬ ‫لطفى‬ 98,925 84,536 150,000 56% -14.54%
( ‫الحدائق‬ ) ‫جورج‬ 89,673 104,923 125,000 84% 17.01%
‫منصور‬ ‫محمد‬ 76,439 130,650 125,000 105% 70.92%
‫عمارة‬ ‫احمد‬ ‫الحاج‬ 32,824 158,255 75,000 211% 382.13%
‫والتوزيع‬ ‫للتجارة‬ ‫الليثى‬ ‫شركة‬ 159,242 158,088 200,000 79% -0.72%
( ‫الساحل‬ ) ‫ابراهيم‬ 64,463 81,206 90,000 90% 25.97%
‫فكرونى‬ 154,684 117,733 210,000 56% -23.89%
‫التجارية‬ ‫خشالة‬ ‫ابو‬ ‫شركة‬ 180,076 118,342 215,000 55% -34.28%
‫الملك‬ ‫دير‬ ‫نجمة‬ 94,422 98,447 125,000 79% 4.26%
‫المانة‬ 133,251 192,784 200,000 96% 44.68%
‫والمنظفات‬ ‫للصابون‬ ‫الفرج‬ ‫روض‬ 43,036 57,166 60,000 95% 32.83%
‫السويسى‬ ‫حسن‬ 127,846 147,655 165,000 89% 15.49%
( ‫البحر‬ ‫باب‬ ) ‫ابراهيم‬ ‫محمد‬ 45,491 27,617 60,000 46% -39.29%
Sama

19. Data Year
GSV ach o p ach groth
istributor NameCustomer Name 2007 2008 2008 2008 2008
‫النور‬ ‫شركة‬ 97,456 100,049 130,000 77% 2.66%
‫التوحيد‬ ‫عادل‬ 31,659 46,630 50,000 93% 47.29%
‫البركة‬ ‫سيد‬ 90,258 97,828 140,000 70% 8.39%
‫بسملة‬ 42,336 12,361 60,000 21% -70.80%
‫فكرى‬ ‫الحاج‬ 88,294 97,043 120,000 81% 9.91%
‫والنور‬ ‫الرضا‬ 66,305 88,731 90,000 99% 33.82%
‫مختار‬ ‫اولد‬ 47,500 67,744 70,000 97% 42.62%
(‫الصورين‬ ‫)بين‬ ‫الصفا‬ 48,785 58,961 70,000 84% 20.86%
‫البركة‬ ‫ابراهيم‬ 20,518 11,225 35,000 32% -45.29%
‫منصور‬ ‫محمود‬ 56,123 67,963 80,000 85% 21.10%
‫الذهبية‬ ‫النجمة‬ 35,098 47,952 55,000 87% 36.62%
‫القدس‬ ‫منارة‬ 131,706 127,779 200,000 64% -2.98%
‫كنوز‬ 92,800 105,352 125,000 84% 13.53%
‫حربى‬ 152,764 118,364 190,000 62% -22.52%
‫سعيد‬ ‫بور‬ ‫سنتر‬ 23,650 18,254 35,000 52% -22.82%
‫اليوسفية‬ 93,897 107,276 133,000 81% 14.25%
‫عبدالسميع‬ ‫محمود‬ / ‫الحاج‬ 123,628 148,509 175,000 85% 20.13%
‫القاضى‬ ‫صبحى‬ 2,650 52,894 25,000 212% 1896.37%
‫شعيب‬ ‫محمد‬ ‫جملة‬ 5,567 45,007 50,000 90% 708.47%
‫اوريجينال‬ ‫شركة‬ 11,469 89,284 50,000 179% 678.51%
3,518,146 4,192,996 5,132,000 81.70% 19.18%
Sama
Sama Total

20. -200,000
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
Year 2008 718,1 1,411, 1,032, 1,172, 1,162, 1,316, 1,315, 1,178, 994,2 1,014,
Year 2007 1,003, 838,6 1,009, 737,5 834,5 1,127, 991,1 944,5 1,114, 786,5 478,0 822,4
Growth % -2800 68% 2% 59% 39% 16% 32% 24% -1100 29%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

21. Thank you
Thank you
sayed
sayed
abdallh
abdallh