1. 2011 Watkins Research Survey Results

2. Survey Snapshot
What is the Watkins Survey?
 Bi-annual survey of corporate real estate executives evaluating 23 corporate real
estate services firms.
t t i fi
 Service provider models, service lines and selection criteria are also assessed.
Who participates?
 Between February and March of 2011, the Watkins Research Group surveyed over
200 key corporate real estate executives and decision makers.
 The participants represented 191 firms, which included 53 Fortune 500 firms, 46
Financial Ti
Fi i l Times Gl b l 500 fi
Global firms, 112 publicly t d d companies, 70 privately h ld
bli l traded i i t l held
firms and 9 government agencies.
Why is it important?
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 Conducted every two years, the Watkins Survey is viewed as the industry standard
for gauging the motivation for hiring a CRE firm, along with the level of satisfaction of
organizations with the providers of CRE services.
Source: Watkins Research Group

3. Firms Evaluated
23 Corporate Real Estate Services Firms Were Evaluated in the 2011 Survey
 ABM Industries  GVA Worldwide
 Binswanger  Johnson Controls (JCI)
 BNP Paribas Real Estate  Jones Lang LaSalle
 Cassidy Turley  Julien J. Studley Inc.
 CB Richard Ellis  Lee & Associates
 Colliers International  Mohr Partners
 CORFAC International  NAI Global
Gl b l
 CRESA Partners  Newmark Knight Frank
 Cushman & Wakefield  Sodexo
 DTZ  Transwestern Commercial Services
 Fisher & Co.  UGL Services
 Grubb & Ellis Company
Source: Watkins Research Group

4. Overall Industry Breakdown
Manufacturing & Industrial 21.6%
Banking & Finance 18.5%
Technology 13.0%
Healthcare 6.2%
Bio Pharma 5.6%
Telecommunications 5.6%
Energy 4.9%
4 9%
Misc Services 4.3%
Retail 3.7%
Enginerring 2.5%
Transportation 2.5%
2 5%
University 2.5%
Real Estate 1.9%
Government 1.2%
Entertainment 0.6%
Law 0.6%
Airlines 0.0%
Internet Services & Retailing 0.0%
Other 4.9%
2011 Overall
Source: Watkins Research Group

5. Survey Highlights
We received high rankings and notable industry advancement:
 UGL Services was ranked th #1 most recommended fi among all 23 service
S i k d the t d d firm ll i
providers.
 When deciding to hire a new service p
g provider, UGL Services was ranked in the top
, p
quartile in all 10 selection criteria.
 UGL Services was ranked the #1 service provider in 4 of the 10 selection attributes
(several of these attributes are of “top” importance)
top importance).
 UGL Services achieved the greatest improvement in position on the overall
Perceptual Map (2011 survey vs. 2009 survey).
 UGL Services was ranked #1 among Tenant Representation firms (as in 2009) and
#2 overall.
Source: Watkins Research Group

6. Top Client Advocate Score™ Ranking
In a widely recognized indicator of loyalty called the Client Advocate Score (CAS), the
survey participants were asked a simple, yet very important question:
“How likely are you to recommend UGL Services to a company or a
friend?”
Based on the results of this question, UGL Services was ranked #1 across all 23 service
providers. This top ranking is consistent with other data in the survey that show how highly
regarded we are as a provider.
d d id
The CAS is particularly important because the survey also highlights that when making a
decision to hire a service provider, the greatest influence cited by 75% of the
p g y
respondents was “advice from peers.”
Source: Watkins Research Group

7. CAS Rankings: UGL Services
Was the Clear Winner
2011 CRES
 The overall CAS for UGL Overall Client Advocate
Services i 2011 was +72.0,
S i in 72 0 Scores
the best overall. UGL Services 72.0
52.5
 The proportion of respondents
p p p 28.0
answering with a “9” or “10” 19.2
(i.e., promoters) for UGL 19.0
Services was equal to 80% of
all respondents.
p 0.0
(5.5)
(11.9) 2011 Overall
 In addition to the overall 2009 Overall
score, the CAS for UGL (12.5)
Services clients was +85 0
+85.0. (13.6)
(13 6)
(14.8)
(15.0)
(
(63.6)
)
Source: Watkins Research Group

8. Evaluation and Selection Criteria
Importance of UGL Services Rank Amongst Tenant Rep UGL Services
Factors
Evaluation Factors Overall Rank Firms Score
Is Business Savvy Most Important #2 #1 7.67
Understands and Avoids Conflict of Interest #1 #1 7.94
Adapts Their Services to Fit Your Firm #1 #1 7.60
Delivers Results On-time & Within Agreed
#1 #1 7.67
Upon Budget
Has a Strong Reputation & Is Respected in
#5 #1 7.37
the Industry
Is Financially Strong Company
I a Fi i ll St C #5 #1 7.50
7 50
Has Rational Pricing #1 #1 7.39
Monitors Performance with Metrics #3 #1 7.06
Uses State-of-the-Art Technology #4 #1 6.67
Has Offices in all the Major Markets Where I
Least Important #4 #1 6.73
Need Them
Source: Watkins Research Group

9. Selecting Service Providers
When deciding to hire a new service provider, Watkins Research grouped all of the business
attributes that service providers look at when assessing service providers under two primary
headings: “Strong Client Orientation” and “Adds to Bottom Line”:
Strong Orientation Adds Line :
Strong Client Orientation
 Adapts services to fit my firms needs: top quartile, ranked #1 overall
 Has rational pricing: top quartile, ranked #1 overall
 Understands & avoids conflict of interest: top quartile, ranked #1 overall
 Strong reputation & respected in the industry: top quartile, ranked #5 overall
Adds to the Bottom Line
 Delivers results on-time & within budget: top quartile, ranked #1 overall
 Is business savvy: top quartile, ranked #2 overall
y pq ,
 Monitors performance with metrics: top quartile, ranked #3 overall
 State-of-the-art technology: top quartile, ranked #4 overall
Source: Watkins Research Group

10. 2011 Perceptual Map
UGL Services vs. All Firms
+
Adds to Bottom Line
UGL Services
- +
Strong Client Orientation
2011 Overall
-
Source: Watkins Research Group

11. 2011 Perceptual Map
UGL Services vs. Other Tenant Rep Firms
p
+
Adds to Bottom Line
Is Business Savvy
Uses State-of-the-Art Technology
Monitors Performance with Metrics
M it P f ith M t i
Delivers Results On-time and Within agreed upon Budget
UGL Services
- +
Strong Client Orientation
Adapts their Services to fit my Firm's Needs/Culture
Has Rational Pricing
Has a Strong Reputation & Respected in the Industry
Understands and Avoids Conflict of Interest
2011 Overall
-
Source: Watkins Research Group