HackUX - Mobile UX London, MUXL, UX Hackathon with Aviva, Winning Presentation

1. THE UX-FACTOR

2. THE INITIAL PROBLEM-STATEMENT
"I WANT TO MAINTAIN A HEALTHY
LIFESTYLE NOW SO THAT MY
FUTURE SELF CAN BE HEALTHY"

3. PLANNING

4. SMOKING

6. EMMA
‣31 years old, she’s a florist
‣In a relationship
‣She wants to give up smoking
‣Her boyfriend is concerned about her
health
▸She doesn’t know how much she
smokes, but estimates it at 20-30
cigarettes a day and is not sure how
much she spends on cigarettes

7. COST OF SMOKING
▸ For someone smoking 20 cigarettes a day the cost of
smoking is:
▸ £70 a week
▸ £304.17 a month
▸ £ 3,650.00 a year
(https://www.aviva.co.uk/health-insurance/home-of-health/tools-and-
calculators/smoking.html)

8. HEALTH BENEFITS OF NOT SMOKING
‣ Scientists have calculated that each
cigarette cuts on average 11 minutes off
the life of a male smoker.

9. OUR SOLUTION
+ =

11. APP FLOWS - ONBOARDING

12. APP FLOWS - MAIN VIEWS

13. APP FLOWS - DETAIL VIEWS

14. POSSIBLE FUTURE PLANS
▸ Provide data to the NHS to help smoking addiction
▸ Government sponsorship
▸ Chatbot within the app - to discuss moods with the user or
reminders and support
▸ Help with other addictions
▸ Add the ability to have more control over investments
(e.g. the ability to change risk/reward ratio)

15. ANY QUESTIONS?
THANK YOU!