The potential a mobile app has for revenue growth and customer loyalty won’t matter if you aren’t going to take the right steps to market it. Your guests are not going to download your app unless you lead them to it. Just because apps are a new form of marketing doesn’t mean they don’t need to be marketed. Please join our webinar to learn some effective ways to market a mobile application.

1. June 15, 2012
HOW TO MARKET YOUR APP
Increase downloads and revenue.
PRESENTED BY:
Carolanne Donovan, Mobile Media Applications
Brian Fitzgerald, Mobile Media Applications
Ask questions on twitter @mobilemediaapps

2. HOW TO MARKET YOUR APP
Webinar Agenda
I. About Mobile Media Applications
II. Hotel Mobile Landscape
III. Market Your App
IV. Proven Results
V. Next Steps
HOW TO MARKET YOUR APP | JUNE 2012

3. ABOUT US |

4. WHO WE ARE
Mobile Media Applications, LLC
Mobile app development company, founded in 2010
Specializing in the hospitality industry
Sister company of O’Rourke Hospitality Marketing
Easy to use software that’s affordable
and measurable
Staff of experts
HOW TO MARKET YOUR APP | JUNE 2012

5. Ustay
The leading mobile app for hotels
Software platform that creates
iPhone and Android apps for hotels.
Allows hotels to add, edit, and
publish their content.
Built for both individual hotels
and groups of hotels.
HOW TO MARKET YOUR APP | JUNE 2012

6. Ustay
The leading mobile app for hotels
FEATURES
Branded Design & Custom Navigation
Mobile Bookings
Local Scene
Push Notifications
QR Scanner
Property Information
Special & Last Minute Deals
At Your Service
Get Social
Multilingual
HOW TO MARKET YOUR APP | JUNE 2012

7. HOTEL MOBILE
LANDSCAPE
And why it matters to you.

8. THE HOTEL MOBILE LANDSCAPE
Adoption Rates
MOBILE ADOPTION RATES ACROSS ALL PLATFORMS
% of Brand on the following Mobile Platform (2011 vs. 2012)
Source: L2 Thinktank
HOW TO MARKET YOUR APP | JUNE 2012

9. THE HOTEL MOBILE LANDSCAPE
Mobile Apps vs. Mobile Web
U.S. Mobile Apps vs. Web Consumption
Minutes per day Mobile App
Consumption
more than doubled in
18 months.
Source: http://www.dailymail.co.uk/sciencetech/article-2119332/Apps-overtaken-Web-popularity-according-latest-statistics-actually-theres-probably-app-tell-that.html
HOW TO MARKET YOUR APP | JUNE 2012

10. THE HOTEL MOBILE LANDSCAPE
App Market Growth
The average number of apps on
smartphones for 2011 was 32,
compared to 41 (so far) for 2012.
5% of apps in the app store are
travel apps.
By 2014, mobile Internet should
take over desktop internet usage.
HOW TO MARKET YOUR APP | JUNE 2012

11. THE HOTEL MOBILE LANDSCAPE
The Guest
Hospitality is the #2 industry
for mobile engagement.
64% of app users say they
view brands with mobile apps
more favorably.
66% of Americans ages 24-
35 own a smartphone.
Mobile services have led to
an 18% increase for in-room
dining orders.
HOW TO MARKET YOUR APP | JUNE 2012

12. Staff Training
Pre Stay
MARKET YOUR APP | During Stay
Post Stay

13. MARKET YOUR APP
Staff Training
Offer an employee
incentive program
Educate Educate
Staff about for the employee Staff about
Hotel Benefits who generates the Guest Benefits
most downloads
HOW TO MARKET YOUR APP | JUNE 2012

14. MARKET YOUR APP
Staff Training
HOW TO MARKET YOUR APP | JUNE 2012

15. MARKET YOUR APP
The Guest’s Journey
PRE STAY STAY POST STAY
HOW TO MARKET YOUR APP | JUNE 2012

16. MARKET YOUR APP
The Guest’s Journey
PRE STAY
PRE TAY STAY POST STAY
HOW TO MARKET YOUR APP | JUNE 2012

17. MARKET YOUR APP
The Guest’s Journey
PRE STAY STAY POST STAY
HOW TO MARKET YOUR APP | JUNE 2012

18. MARKET YOUR APP
The Guest’s Journey
PRE STAY STAY POST STAY
Website Messaging
Social Media
Email Marketing
Banner Ads
Press Releases
HOW TO MARKET YOUR APP | JUNE 2012

19. MARKET YOUR APP Website Messaging
Pre Stay
HOW TO MARKET YOUR APP | JUNE 2012

20. MARKET YOUR APP Social Media
Pre Stay
HOW TO MARKET YOUR APP | JUNE 2012

21. MARKET YOUR APP Email Marketing
Pre Stay
Email Campaigns
Email Signatures
Confirmation Emails
HOW TO MARKET YOUR APP | JUNE 2012

22. MARKET YOUR APP Banner Ads
Pre Stay
HOW TO MARKET YOUR APP | JUNE 2012

23. MARKET YOUR APP Press Releases
Pre Stay
Submit to news outlets
Repurpose on your blog
Send as an email newsletter
Submit using paid circulation
HOW TO MARKET YOUR APP | JUNE 2012

24. MARKET YOUR APP
The Guest’s Journey
PRE STAY STAY POST STAY
In the lobby
In the elevator
In the room
In the restaurant
HOW TO MARKET YOUR APP | JUNE 2012

25. MARKET YOUR APP In the lobby
Stay
Table top poster
& key cards
Complimentary
charging station with
table tents
iPod touches with
app pre loaded
at concierge for
Retractable complimentary use
Banner
HOW TO MARKET YOUR APP | JUNE 2012

26. MARKET YOUR APP In the elevator
Stay
Elevator Poster
Retractable Banner
HOW TO MARKET YOUR APP | JUNE 2012

27. MARKET YOUR APP In the room
Stay
Screen about app
on IPTV station
HSIA login Screen
Table tents
near charging
station in room
HOW TO MARKET YOUR APP | JUNE 2012

28. MARKET YOUR APP In the restaurant
Stay
Table tents
& Menus
Coasters on bar
HOW TO MARKET YOUR APP | JUNE 2012

29. MARKET YOUR APP
The Guest’s Journey
PRE STAY STAY POST STAY
Thank You Email
Folio Print Out
Push Notifications
HOW TO MARKET YOUR APP | JUNE 2012

30. MARKET YOUR APP Email Marketing
Post Stay
Email Campaigns
Email Signatures
Thank You Emails
HOW TO MARKET YOUR APP | JUNE 2012

31. MARKET YOUR APP Folio Print Out
Post Stay
HOW TO MARKET YOUR APP | JUNE 2012

32. MARKET YOUR APP Push Notifications
Post Stay
HOW TO MARKET YOUR APP | JUNE 2012

33. PROVEN RESULTS
Case Studies

34. PROVEN RESULTS Inn & Spa at Mill Falls Hotel App
Case Study #1
Use of QR Codes
Magazine Ads
Push Notifications
HOW TO MARKET YOUR APP | JUNE 2012

35. PROVEN RESULTS Inn & Spa at Mill Falls Hotel App
Case Study #1
Use of QR Codes
Magazine Ads
Push Notifications
HOW TO MARKET YOUR APP | JUNE 2012

36. PROVEN RESULTS Inn & Spa at Mill Falls Hotel App
Case Study #1
Use of QR Codes
Magazine Ads
Push Notifications
HOW TO MARKET YOUR APP | JUNE 2012

37. PROVEN RESULTS OB Sports Golf App
Case Study #2
Email marketing
Push Notifications
Press Release
Exclusive App Contest
HOW TO MARKET YOUR APP | JUNE 2012

38. PROVEN RESULTS OB Sports Golf App
Case Study #2
Email marketing
Push Notifications
Press Release
Exclusive App Contest
HOW TO MARKET YOUR APP | JUNE 2012

39. PROVEN RESULTS OB Sports Golf App
Case Study #2
Email marketing
Push Notifications
Press Release
Exclusive App Contest
HOW TO MARKET YOUR APP | JUNE 2012

40. PROVEN RESULTS OB Sports Golf App
Case Study #2
Email marketing
Push Notifications
Press Release
Exclusive App Contest
HOW TO MARKET YOUR APP | JUNE 2012

41. PROVEN RESULTS OB Sports Golf App
Case Study #2
345 Entries So Far!
HOW TO MARKET YOUR APP | JUNE 2012

42. PROVEN RESULTS OB Sports Golf App
Case Study #2
HOW TO MARKET YOUR APP | JUNE 2012

43. PROVEN RESULTS OB Sports Golf App
Case Study #2 DOWNLOAD REPORT
APP
ADS
AIN
ES
DS
NLO
STAT
LAN
BRIT
ARK
Y
M
MAN
IUM
DOW
ADA
DEN
HER
AND
AN
TNA
TED
EAT
INA
NM
N
BELG
) OM
CAN
Y
JAPA
SWE
GER
NET
UNI
) VIE
IREL
ITAL
KLY
) GR
) CH
) DE
ES
WEE
(OM
(CA)
(US)
(DE)
(NL)
(BE)
DAT
(SE)
(VN
(GB
(CN
(DK
(JP)
(IT)
(IE)
APP STORE (APPLE)
Live Date: April 10, 2012
Apr. 9, 2012 - Apr. 15, 2012 15 1 1 1 12
Apr. 16, 2012 - Apr. 22, 2012 15 15
Apr. 23, 2012 - Apr. 29, 2012 46 2 44
Apr. 30, 2012 - May 6, 2012 17 17
May 7, 2012 - May 13, 2012 59 1 2 1 54 1
May 14, 2012 - May 20, 2012 897 1 51 1 4 1 3 3 1 2 830
May 21, 2012- MAY 27, 2012 55 8 1 46
May 28, 2012 - Jun 3, 2012 41 1 40
Jun 4, 2012- June 10, 2012 794 45 2 6 1 6 1 1 732
TOTAL APPLE DOWNLOADS 1939
HOW TO MARKET YOUR APP | JUNE 2012

44. PROVEN RESULTS WorldMark SP App
Case Study #3
HOW TO MARKET YOUR APP | JUNE 2012

45. PROVEN RESULTS WorldMark SP App
Case Study #3
HOW TO MARKET YOUR APP | JUNE 2012

46. PROVEN RESULTS WorldMark SP App
Case Study #3
HOW TO MARKET YOUR APP | JUNE 2012

47. NEXT STEPS
How we can help

48. NEXT STEPS
How we can help
Th e u lt im a
t e vac atio n
in yo u r p o c g u id e...
ket
Do wn load
the new ap
Seaside Be p fro m
d an d Break
fast to:
Explo re Ar
ea At traction
s
Learn Ab ou
t Even ts at
Ho tel
Get the Lates
If you have an app and want Bo ok a Ro om
Receive Exc
t New s
lusive Of fer
to promote it…
s
Stay co nn ec
ted
- App Visibility Program DO WNLO AD
O UR
FREE APP
- Work within your budget Search “Se
in the Ap p
aside Bed &
Sto re & Go
Breakf ast ”
ogle Play.
- Robust, consistent campaigns
HOW TO MARKET YOUR APP | JUNE 2012

49. NEXT STEPS
How we can help
If you don’t have an app
and want to learn more about
our mobile solutions…
HOW TO MARKET YOUR APP | JUNE 2012

50. THANK YOU
For more information on how to get started, please contact:
MOBILE MEDIA APPLICATIONS
phone 866.395.8878
Email info@mobilemediaapplications.com