First Presentation.

1. M&M Sponsored
Digital Signage System
Juan Ramon Montoya
Umesh Pisal
Ioannis Boutkaris
Rodrigo Maldonado
Prateek Ballal

2. Understanding The Company
● M&M's were born in 1941.
● The name comes from Forrest
Mars and Bruce Murrie from
Hershey's.
Traditional M&M's packaging has been
The tubes since 1941 and the bags
Since 1948.
M&M's have always had a special
interest in their customers. In 1976 a
research study showed the red dye
M&M's have had their traditional amarath was linked to known
Trademark since 1950. In 1954 carcinogens, even though red M&M's
The “m” was changed from black
To white and in 1960 m&m's did not contain this dye, they were
Started making red, yellow, and taken off the market for 10 years and
Green candies. replaced by the color orange which is
still sold today.
The tagline “Melts in your mouth, not your hands.” was invented in 1950.

3. Understanding The Company
In 1980 the company went international.
Today M&M's are sold in over 100
Countries all over the world.
When introducing a new color M&M's always takes in mind
The customers. . Fact:
M&M's founded M&M World in Las Vegas in 1997. M&M's are part of
Official NASA supplies
For Astronauts.

4. Company Philosophy
● We understand the company bases its
fundamentals on Fun.
They achieve this with largely using colors
and eye appealing displays.
These, not only attract the attention of
children but also of adults.
● The company is greatly interested in
maintaining tradition.
● We need to understand that even though we
are working for the subsidiary
M&M's we are working primarily for
Mars Incorporated.

5. Digital Signage Systems
● Electronic display that show television
programming, information, and other
forms of advertising.
● Usually computer controlled, but can
be controlled by human beings.
The type of advertising is called
“Out of Home Advertising.”

6. Digital Signage Systems
Common uses for Digital Signage Systems
● Advertising
● Brand Promotion
● Affecting Consumer Identity/Behavior
● Enhancing Consumer Experience
● Menus (pricing, pictures, ingredients of something.)
● Internal information (Corporate messages
for a company)
● Enhancing the Environment (useful for museums and
tourist attractions)
● Public Information (news, maps, and weather)

7. Digital Signage Systems
Technology in DSS
● DSS usually are composed of powerful LCD or LED
displays.
● Although the most common is to find these
displays in 2D, Toshiba and Sharp
have introduced 3D screens that don't need
glasses to appreciate this added value.
● The network structure by which the
information is displayed,
is usually via VGA, HDMI, or DVI
cable formats.
● With Cellular technology and Bluetooth,
DSS can be highly interactive with the
customers and viewers.

8. Identifying The Aimed Customer
● The main objective is to design a
Digital Signage System for a
supermarket in the United States.
● Therefore, we need to identify an
Aimed Customer.
● The Aimed Customer(s) are the typical
American families of now a days.
● Why?
Usually it's the families who attend
supermarkets for their weekly/monthly
grocery shopping.
● These families are usually composed of
Image taken from NBC's Modern Family
two adults, and children ranging from 1
20 years of age. Varying ages in all
cases.

9. Linkage with our Purpose
Objective: Digital Signage System for M&M's
in a supermarket in the United States.
● We know it must be sponsored by M&M's,
M&M's doesn't have to create it from
scratch.
● The software used in the display could show
important information from the supermarket with
advertisement for M&M's.
● The display must not only be colorful but
interactive and eye appealing.

10. Bibliography
● Digital Signage Systems Research
● http://www.iseurope.org/home.php?site=DOOH
● http://www.abiresearch.com/press/1385-US+Digital+Signage+Market+to+Grow+by+One+Third+in+2009
● http://www.beaver-group.com/digital-signage.htm
● http://www.gizmag.com/go/3863/
● M&M's Research
● Www.mms.com/us/
● Web.mit.edu/invent/iow/mars.
● Wayback.archive.org/web/jsp/Interstitial
● Www.vitualnewarknj.com/memories/newark
● Www.allbusiness.com/