2. December 15, 2009
Caroline Quagliaroli
327 Brainard Rd Unit 315
Enfield, CT 06082
Dear Caroline:
Thank you very much for giving me the opportunity to present the enclosed proposal
to market your home. I appreciate the time you spent with me reviewing the features
of your home and outlining your financial goals and time considerations.
You will receive competent and professional service when you select me and Century
21 Alaimo & Corrado to represent you. We have represented many families in this
area concluding transactions that realize maximum value in a reasonable time. I hope
you will select me as your agent in this very important transaction.
This proposal includes a comprehensive market analysis that will assist us in
determining the market value and pricing of your home. I hope the information
included on me and Century 21 Alaimo & Corrado will confirm that I am best
qualified to market your home.
Very truly yours,
Mary LaMesa
Realtor, REALTOR®
3. CENTURY 21 at a Glance
Description
Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization, with
approximately 8,000 independently owned and operated franchised broker offices in more than 68 countries and
territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation (NYSE:H).
Position
Century 21 Real Estate LLC has achieved a great level of brand awareness with consumers in the real estate
marketplace. A recent study shows that the CENTURY 21 System is a clear leader, remaining the most recognized
name in real estate and the real estate company consumers think of first*. The System has the largest broker network
and greater global coverage than any other real estate brand and is dedicated to providing buyers and sellers of real
estate with the highest quality service possible.
Franchise Support
Through franchise support, field support and marketing and recognition personnel, Century 21 Real Estate LLC offers
world-class service to its System franchisees, brokers and sales associates. This ensures that CENTURY 21 System
members are aware of all the tools, programs and initiatives available to them. Century 21 Real Estate LLC uses
many means including technology, telecommunications, the Internet, group meetings and virtual training
opportunities to communicate these benefits to its members.
Technology
As technology and the Internet continue to play significant roles in the real estate industry, Century 21 Real Estate
LLC has embraced these advances, becoming a leader in the arena of real estate technology.
Marketing
The CENTURY 21 System is well-known throughout the real estate industry for its stellar marketing programs. From
its leading promotions, to its unique, national advertising campaign, Century 21 Real Estate LLC has captured the
attention of consumers and real estate professionals alike.
Corporate Philanthropy
Century 21 Real Estate LLC is a proud supporter of Easter Seals. Since 1979, the CENTURY 21 System has raised
more than $86 million to support Easter Seals in its efforts to help children and adults with disabilities lead more
independent lives. In 2005, Century 21 Real Estate LLC was recognized as the top corporate sponsor for Easter Seals
for the third consecutive year, with over $5.6 million raised for this important cause. The System was also named the
all-time leading corporate sponsor for Easter Seals.
About Realogy Corporation
Realogy Corporation is primarily a provider of real estate and relocation services. With more than 15,000
employees, Realogy provides these services to business and consumers around the world. More information about
Realogy, its companies, brands and current SEC filings may be obtained by visiting the Company's Web site at
http://www.Realogy.com.
*Source: 2004 Ad Tracking Study. The survey results are based on 1560 telephone interviews (via computer assisted program) with a national random sample
of adults (ages 25-54) who have either bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand
awareness questions are based on a sample of 1560 respondents with a margin of error of +/- 2% at 90% confidence level. The study was conducted between
January 11th - October 2nd, 2004 by Millward Brown, a leading global market research organization.
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
4. A Powerful Brand Name
Most Recognized Name in Real Estate
When homebuyers and sellers think about real estate, they think of
the CENTURY 21 brand. In fact, according to a national survey*, the
CENTURY 21 brand was the most recognized name in real estate. Put
the power of this international brand name to work in your local
market to help sell your home faster for the best price possible, or
help you find the next place you'll call "home sweet home."
Award-winning Ads
CENTURY 21 Advertising is an effective combination of television and print bringing the CENTURY 21
message to millions of consumers worldwide.
Television
Thousands of commercials from the "Gold Standard" advertising campaign air on Primetime, Early Morning
and Late Night Network TV, Cable Networks and Syndicated programming.
Print
Ad placements in a variety of popular consumer publications reach a wide spectrum of potential first time
home buyers.
Global Presence
Today, our world is a global village. For home sellers, that means that
your next buyer could be anyone from around the corner to around
the world. And for those looking to buy outside of their local area, the
Internet is your key. With over 146,000 sales associates in over 68
countries and territories, Century 21 Real Estate LLC is part of the
largest real estate referral network in the world - connecting potential
buyers and sellers and real estate professionals around the globe!
*Source: 2004 Ad Tracking Study. The survey results are based on 1560 telephone interviews (via computer assisted program) with a national
random sample of adults (ages 25-54) who have either bought or sold a home within the past two years or plan to purchase or sell a home within the
next two years. Brand awareness questions are based on a sample of 1560 respondents with a margin of error of +/- 2% at 90% confidence level.
The study was conducted between January 11th - October 2nd, 2004 by Millward Brown, a leading global market research organization.
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
5. The Gold Standard
CenTurY 21® Brand – Recognition, Awareness, Preference!
Since 1999, the CenTurY 21 System has continued its reign as the nation’s most recognized brand in real estate!
According to a study conducted by Millward Brown, a global market research organization, consumers were not only universally
more aware of the CenTurY 21 Brand, we were also considered to be the best-known name in the business, among consumers
who plan to purchase or sell a house in the next two years or who have bought or sold a home in the past two years. In addition,
CenTurY 21 Agents are considered knowledgeable and easy to work with by real estate customers. now that’s branding!
CENTURY 21: 97% ALmosT uniVersAL BrAnd AWAreness*
Re/Max: 93%
LeAder in BrAnd AWAreness: The CenTurY 21 System holds the strongest presence in
Coldwell Banker: 89%
the category.
Prudential: 75%
ERA: 51% Since 1999, the CenTurY 21 System has had the highest brand awareness level when
GMAC: 38% compared to any other real estate organization surveyed and is the most recognized
Keller Williams: 33% name in real estate.
Weichert: 18%
“Please tell me which real estate agencies you have ever seen or heard of?”
Realty Executives: 14%
(Results are based on all brands mentioned, regardless of order.)
CENTURY 21: 60% We Are The LeAder in FuTure ConsiderATion PreFerenCe
Re/Max: 54%
FuTure ConsiderATion: Future usage consideration among active market consumers
Coldwell Banker: 48%
is the strongest and significantly higher than most other real estate brands mentioned.
Prudential: 36%
ERA: 20% In prior years, the CenTurY 21 System was among the top 2 in future consideration.
GMAC: 19% Now we have overtaken the competition!
Keller Williams: 19%
“How likely are you to consider choosing each of these brands the next time you
Weichert: 13%
buy or sell a home?” (Base: Plan to buy or sell in the next 2 years)
Realty Executives: 12%
CENTURY 21: 33%
Re/Max: 32% We Are in ToP 3 For LikeLihood To reCommend
Keller Williams: 30%
Coldwell Banker: 28% LikeLihood To reCommend: The CenTurY 21 Brand, RE/MAX and Keller Williams
Prudential: 23%
lead the industry on likelihood to recommend.
Realty Executives: 23% “How likely are you to recommend (brand) to someone else?” (Base: Aware
GMAC: 16% of brand)
ERA: 15%
our AgenT PreFerenCe ATTriBuTes imProVed signiFiCAnTLY
In 2008, a year in which our advertising and messaging focused more heavily on CenTurY 21 System members, Agent image
improved significantly across key attributes.
ComPAred To 2007, The CenTurY 21 sYsTem eXPerienCed inCreAses in:
“Has Agents that are knowledgeable and well-informed” +79% | “Has Agents you are comfortable working with” +25%
“Has Agents you can trust” +23% | “Has Agents that listen and understand goals” +17%
“Based on anything you have seen or heard or any impressions you may have, which of these agencies, if any…?”
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
6. Leadership in Technology
Century21.com
Our award-winning corporate site helps make buying, selling and even
owning real estate easier with features including:
For Buyers
w Listings: Features approximately a quarter million properties.
w Home Notifier: Alerts you when a CENTURY 21 listing comes
on the market that meets your search criteria.
For Sellers
w List My Property: Submit a profile of your home to up to five
CENTURY 21 offices to create a customized marketing plan for
your home.
For Owners
w Home Planner: Arrange furniture in a room without lifting a finger and calculate the amount of
paint, wallpaper or carpet you'll need to redecorate.
w One-stop Shopping: Take advantage of convenient and cost-saving product and service offers.
System Resources
The one-stop-shopping extends to our brokers and agents as well.
CENTURY 21 System members have access to our private intranet site —
a complete online resource center that includes marketing materials,
training tools, industry news, business development guidelines, and much
more.
Top-Notch Training
Buying or selling a home can be a very complex, complicated process. There
are disclosures to make, title searches to run, home inspections, applicant
screenings and of course price negotiations. CENTURY 21 brokers and sales
associates have access to the best Web-based real estate training in the
industry, so you can rest easy knowing your home sale or purchase in the
hands of a well-trained real estate professional.
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
7. Your On-line Resource
Buying and selling real estate
signifies a time of change.
Whether making a local or long
distance move, the process can
be challenging for any consumer.
You can benefit from the
assistance of a trustworthy and
knowledgeable resource.
CENTURY 21 real estate brokers and sales associates are equipped with the training
and expertise to guide you through the process of buying and selling real estate.
Whether you are searching for a house, condo, commercial property or vacant lot,
explore Century21.com and get connected to thousands of property listings.
Century21.com is your online resource for buying, selling, financing and home
maintenance information. From calculating monthly payments using the home
mortgage calculators, to designing that perfect home using the interactive room
planner, CENTURY 21 home buying and selling tools can bring you closer to making
your real estate dreams a reality.
So, come inside our house and let Century21.com be your ultimate guide to buying
and selling real estate.
CENTURY 21 in 68 countries, 8,000 offices, 146,000 agents.
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
8. Steps and Strategies for Successful Selling
Step 1: Creating a Marketing Plan
Create a marketing plan for your home that will help distinguish it in your
local marketplace and attract buyers to your property. This may include
advertising in the newspaper, posting your listing on the Internet, holding
an open house and more. CENTURY 21 Sales Professionals often use the
CENTURY 21 Customized Marketing System to create a personalized
selling program for clients. Its purpose is to sell a home at the best price
possible in the shortest amount of time.
Step 2: Setting the Price
A key part of the marketing plan is setting the list price. If a home is
priced too low, it may cost you money. If a home is priced too high,
potential buyers may be scared away. To determine the best asking price
review the cost of recently sold homes, evaluate the competition and
study marketplace trends. CENTURY 21 Sales Associates are trained to
use this information to help you reach the right asking price. It is also
helpful to discuss other terms and conditions, such as timing and items
that can be included with the sale of the home. Both of these can make
your home more attractive to potential buyers.
Step 3: Showtime
Now it's time to get your home ready for the spotlight.
Start with a good cleaning, then eliminate any clutter, add
a fresh coat of paint and tidy up the yard. Talk to your real
estate professional about other tips that can help boost a
home's curb appeal and impress potential buyers once
they're in the door. One way to make a home more
attractive is to purchase a Home Protection Plan. This
insurance protects you, the seller, from paying repair or
replacement costs of major items during the listing period.
It also protects the buyer during their first year of
homeownership.
In addition, make sure you are aware of all the federal,
state, and local disclosure laws. This information can be
obtained by the specific local and federal government
agencies or from your local CENTURY 21 Office.
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
9. Steps and Strategies for Successful Selling
Step 4: Protecting Yourself
In some cases, a home sale can also be an invitation for danger. Here are some things you can do to make
the process safer.
w Ask for identification.
w Ask for pre-approval letters.
w Lock up and hide collectibles and valuables
w Remember "For Sale" signs bring in buyers. Do not allow your children to open doors to strangers.
w If you have pets, make sure they are controlled.
w Remove any dangerous items.
w Talk to your CENTURY 21 Sales Professional about additional safety tips to help protect you and your
family.
Step 5: Making the Deal
A buyer has made an offer - now it is time to negotiate. Rely on your
real estate professional to guide you through this process. He or she
will help you arrive at an acceptable price, terms and conditions.
Once you have accepted an offer, help keep the deal together by
meeting deadlines and criteria, including home inspections,
appropriate buyer visits, scheduled deposits and other steps. In fact,
during this period there may be a renegotiation of the accepted offer
price depending on the outcomes of these visits. As the closing nears,
you may also need to perform repairs or do additional work to the
house as agreed upon in your contract. In addition, you will need to
have the house "broom clean" prior to the closing so that the buyer
can complete a final walk through. When you finally arrive at the
closing table, come prepared with the appropriate certificates and
approvals as required by your town, county and state. Ask the
appropriate agency or get a list of what you need from your local
CENTURY 21 Office. Once the money has exchanged hands and all
the papers signed it's time to hand over the keys and concentrate on
your next big project - getting YOUR new home in order.
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
10. Customized Marketing System
CENTURY 21 professionals have been helping people sell their homes for over 30 years. We
understand the process can help you sell your home as quickly and at the best price possible.
With the CENTURY 21 Customized Home Marketing System, you will receive professional,
personalized service. Your CENTURY 21 professional will monitor all the details and coordinate all
the marketing activities for the sale of your home, including showing your property to qualified
buyers, presenting all written offers, and facilitating the closing.
In addition to basic marketing services like local advertising, yard signs, open houses, multiple listing
services (MLS, where available), competitive market analysis, and required property disclosures, the
Customized Home Marketing System also offers proprietary marketing tools to provide you with
superior service when selling your home.
The CENTURY 21 Customized Marketing System offers
proprietary marketing tools to assist you in selling your home.
w CENTURY 21 Internet Marketing Program
www.century21.com
www.century21espanol.com
CENTURY 21 State sites
Neighborhood Profiles
E-mail Communication
w CENTURY 21 National Advertising
w CENTURY 21 Global Referral Network
®
w CENTURY 21 Seller Service Pledge
w CENTURY 21 Quality Service Survey
w CENTURY 21 1-800-4HOUSES
SM
w CENTURY 21 Mortgage Services
We know you want to sell your home quickly, at the right price and with as few worries as possible.
Let us show you how effective the CENTURY 21 Customized Marketing System can be.
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
11. Determining the Value of Your Home
A Comparative Market Analysis (CMA) is essential
to determine the value of residential property.
Location and characteristics of the property are
the key elements in determining value. Therefore,
the basis for valuation is similar properties in your
area. The market analysis takes into account the
amount received from recent sales of comparable
properties and the quantity and quality of
comparable properties currently on the market.
The desired end result is to find a price that will
attract a willing and able buyer in a reasonable
time.
Once the value of your home has been determined, you can decide on an offering price that will
achieve your goals. Generally, the price should not exceed the value by more than 5% or potential
buyers may not even make offers. Naturally, if you want to sell quickly your asking price should be
very near the value.
The following are a few things to keep in mind about pricing:
w Realistic pricing will achieve maximum price in a reasonable time.
w Your cost or profit desire is irrelevant; the market determines the price.
w The cost of improvements are almost always more than the added value.
w Houses that remain on the market for a long time do not get shown.
w A house that is priced right from the beginning achieves the highest proceeds.
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
12. The Importance of Intelligent Pricing
Determining the best asking price for a home
can be one of the most challenging aspects of
selling a home. It is also one of the most impor-
tant. If your home is listed at a price that is
above market value, you will miss out on pro-
spective buyers who would otherwise be prime
candidates to purchase your home. If you list at
a price that is below market value, you will ulti-
mately sell for a price that is not the optimum
value for your home. As Figure 1 illustrates, Figure 1 - Percentage of Buyers by Asking Price
more buyers purchase their properties at mar-
ket value than above market value. The percentage increases as the price falls even further below
market value. Therefore, by pricing your property at market value, you expose it to a much greater
percentage of prospective buyers. Thus increasing
your chances for a sale while ensuring a final sale
price that properly reflects the market value of
your home.
Another critical factor to keep in mind when pri-
cing your home is timing. A property attracts the
most attention, excitement and interest from the
real estate community and potential buyers when
it is first listed on the market (see Figure 2). Im-
Figure 2 - Activity versus Timing
proper pricing at the initial listing misses out on
this peak interest period and may result in your property languishing on the market. Eventually
leading to a below market value sale price (see Figure 3), or, even worse, no sale at all. Therefore,
your home has the highest chances for a fruitful sale
when it is new on the market and the price is rea-
sonably established.
We can give you up-to-date information on what
is happening in the marketplace and the price,
financing, terms, and condition of competing
properties. These are key factors in getting your
property sold at the best price, quickly and with
minimum hassle.
Figure 3 - The Effect of Overpricing
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
13. Subject Property Profile for
327 Brainard Rd Unit 315
The following features have been identified to aid in the search for
properties that are comparable to yours. This will help in
determining proper pricing for your home.
Assessment: 90,580 Mill Rate:
Tax Amount: Aprx SqFt: 1,015
Acres: Lot:
Year Built: 1988 Levels: 1
Total Rooms: 4 Bedrooms: 2
Bathrooms: 2 Design:
Exterior: Basement: share
Basement: Heating: WAIR
Fuel: GAS Cooling: CAIR
Fireplaces: Cars:
Garage: Driveway:
Attic: Floors:
Deck: Interior Feat:
Exterior Feat:
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
14. Comparative Market Analysis Summary
Currently On The Market
Address Beds Baths Sqft Sold Price List Price L$Sqft S$Sqft Settled
314 Ashmead Commons 2 2.0 1190 $152,900 $128.49
327 Brainard Rd 2 2.0 1179 $154,900 $131.38
Average of 2 Properties: $153,900 Min: $152,900 Max: $154,900 Median: $153,900
Under Contract
Address Beds Baths Sqft Sold Price List Price L$Sqft S$Sqft Settled
106 Ashmead Commons 2 2.0 1190 $153,000 $128.57
Average of 1 Properties: $153,000 Min: $153,000 Max: $153,000 Median: $153,000
Recently Sold
Address Beds Baths Sqft Sold Price List Price L$Sqft S$Sqft Settled
211 Ashmead Cmns 2 2.0 1105 $143,000 $149,400 $135.20 $129.41 10/23/09
412 Ashmead Cmns 2 2.0 1184 $148,000 $152,500 $128.80 $125 08/18/09
304 Ashmead Commons 2 2.0 1144 $152,000 $156,900 $137.15 $132.87 06/30/09
Average of 3 Properties: $147,666 Min: $143,000 Max: $152,000 Median: $148,000
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
15. Comparable Properties
Currently On The Market
314 Ashmead Commons
List Price: $152,900 DOM: 92
List$ SqFt: $128.49 Sold$ SqFt: Assessment:
Apx SqFt: 1190 Year Built: 1988 MLS #: G540769
Bedrooms: 2 Acres: Style: Ranch
Bathrooms: 2.0 Lot: Levels: 1.0
Total Rms: 4.0 Basement: Cars:
Attic: Storg Basement: Garage:
Deck: Floors: Carp Int Feat: Blcny
Heat: Wair Cool: Fireplaces:
Remarks: Second Floor Unit*Origional Owner* Move In Condition*Newer Central
Air*OpenFloor Plan*Atrrium Doors Lead To Deck* A Must See>
Currently On The Market
327 Brainard Rd
List Price: $154,900 DOM: 89
List$ SqFt: $131.38 Sold$ SqFt: Assessment:
Apx SqFt: 1179 Year Built: 1988 MLS #: G541079
Bedrooms: 2 Acres: Style: Ranch
Bathrooms: 2.0 Lot: Levels: 1.0
Total Rms: 4.0 Basement: Cars:
Attic: None Basement: Garage:
Deck: Floors: Carp Int Feat:
Heat: Wair Cool: Fireplaces:
Remarks:
Under Contract
106 Ashmead Commons
List Price: $153,000 DOM: 71
List$ SqFt: $128.57 Sold$ SqFt: Assessment:
Apx SqFt: 1190 Year Built: 1988 MLS #: G538241
Bedrooms: 2 Acres: Style: Ranch
Bathrooms: 2.0 Lot: Levels: 1.0
Total Rms: 4.0 Basement: Cars:
Attic: None Basement: Garage:
Deck: Floors: Carp Int Feat: Ceilfn
Heat: Wair Cool: Fireplaces:
Remarks: Great,Move-In Condition, 2nd Flr, Unit--Features Private Deck
OverlookingExpansive Lawn & Trees.Open Floor Plan,B/Bar,Master Bed
W/Fbath,Laundry In Unit, Newer Appl,Large Basement Storage.Pets Welcome!!
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
16. Comparable Properties
Recently Sold
211 Ashmead Cmns
List Price: $149,400 Sold Price: $143,000 DOM: 252
List$ SqFt: $135.20 Sold$ SqFt: $129.41 Assessment:
Apx SqFt: 1105 Year Built: 1988 MLS #: G517029
Bedrooms: 2 Acres: Style: Ranch
Bathrooms: 2.0 Lot: Levels: 1.0
Total Rms: 4.0 Basement: Cars:
Attic: None Basement: Garage:
Deck: Floors: Carp Int Feat: Ceilfn
Heat: Wair Cool: Fireplaces:
Remarks: Great 2 Bedroom,2 Bath First Floor Ranch Unit In Ashmead
Commons!TastefullyDecorated Unit Features Open Floor Plan,Breakfast Bar,Great
Closet Space & Central Air.Master Bdrm W/Fbath& Double Closets.Laundry In
Unit,Basement Storage. A Great Buy!
Recently Sold
412 Ashmead Cmns
List Price: $152,500 Sold Price: $148,000 DOM: 227
List$ SqFt: $128.80 Sold$ SqFt: $125 Assessment:
Apx SqFt: 1184 Year Built: 1988 MLS #: G513128
Bedrooms: 2 Acres: Style: Ranch
Bathrooms: 2.0 Lot: Levels: 1.0
Total Rms: 4.0 Basement: Cars:
Attic: None Basement: Garage:
Deck: Floors: Carp Int Feat:
Heat: Wair Cool: Fireplaces:
Remarks: Wonderful 2 Bedroom/2bath Ranch Unit Setteled In The Private Back Of
TheComplex! Freshly Painted, Newer Carpets And Appliances. New Gas Furnace,
Faucets And Interior Doors! Spacious Open Floor Plan. Pets Allowed!
Recently Sold
304 Ashmead Commons
List Price: $156,900 Sold Price: $152,000 DOM: 37
List$ SqFt: $137.15 Sold$ SqFt: $132.87 Assessment:
Apx SqFt: 1144 Year Built: 1988 MLS #: G526706
Bedrooms: 2 Acres: Style: Ranch
Bathrooms: 2.0 Lot: Levels: 1.0
Total Rms: 4.0 Basement: Cars:
Attic: None Basement: Garage:
Deck: Floors: Wood Int Feat: Openfl
Heat: Wair Cool: Fireplaces:
Remarks: Beautifully Maintanied & Updated This Sunny, Open Floor Plan, Upper
Level,Garden Style Condo Is An Excellent Value. Wood Floors In Lr/Dr And Kitchen.
Remodeled Kitchen With Counter Bar, Granite Counters, Remodeled Baths. Large
Master Suite. Great Closets
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
17. Comparative Market Analysis
327 Brainard Rd 314 Ashmead 327 Brainard Rd 106 Ashmead 211 Ashmead Cmns
Unit 315 Commons Commons
Status A A D C
List Price $152,900 $154,900 $153,000 $149,400
List$ SqFt $128.49 $131.38 $128.57 $135.20
Sold Price $143,000
Sold$ SqFt $129.41
Contract Date 10/28/09 09/11/09
Sold Date 10/23/09
DOM 92 89 71 252
MLS # G540769 G541079 G538241 G517029
Assessment 90,580
Mill Rate 23.88 23.88 23.88 23.88
Tax Amount 2383 2355 2383 2355
Aprx SqFt 1,015 1190 1179 1190 1105
Acres
Lot
Year Built 1988 1988 1988 1988 1988
Levels 1 1.0 1.0 1.0 1.0
Total Rooms 4 4.0 4.0 4.0 4.0
Bedrooms 2 2 2 2 2
Bathrooms 2 2.0 2.0 2.0 2.0
Design Ranch Ranch Ranch Ranch
Exterior Vinyl Vinyl Vinyl Vinyl
Basement share
Basement
Heating WAIR Wair Wair Wair Wair
Fuel GAS Gas Gas Gas Gas
Cooling CAIR
Fireplaces
Cars
Garage
Driveway
Attic Storg None None None
Floors Carp Carp Carp Carp
Deck
Interior Feat Blcny Ceilfn Ceilfn
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
18. Comparative Market Analysis
327 Brainard Rd 412 Ashmead Cmns 304 Ashmead
Unit 315 Commons
Status C C
List Price $152,500 $156,900
List$ SqFt $128.80 $137.15
Sold Price $148,000 $152,000
Sold$ SqFt $125 $132.87
Contract Date 06/16/09 05/27/09
Sold Date 08/18/09 06/30/09
DOM 227 37
MLS # G513128 G526706
Assessment 90,580
Mill Rate 23.88 23.88
Tax Amount 2372 252209
Aprx SqFt 1,015 1184 1144
Acres
Lot
Year Built 1988 1988 1988
Levels 1 1.0 1.0
Total Rooms 4 4.0 4.0
Bedrooms 2 2 2
Bathrooms 2 2.0 2.0
Design Ranch Ranch
Exterior Vinyl Vinyl
Basement share
Basement
Heating WAIR Wair Wair
Fuel GAS Gas Gas
Cooling CAIR
Fireplaces
Cars
Garage
Driveway
Attic None None
Floors Carp Wood
Deck
Interior Feat Openfl
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
19. Comparative Market Analysis Statistics
Graphic Analysis of Currently On The Market Properties
Summary Statistics of 2 Properties:
Average Price: $153,900
High Price: $154,900
Low Price: $152,900
Median Price: $153,900
Average $ per SqFt: $129.94
Average Year Built: 1988
Average Days On Market: 90
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
20. Comparative Market Analysis Statistics
Graphic Analysis of Recently Sold Properties
Summary Statistics of 3 Properties:
Average Price: $147,666
High Price: $152,000
Low Price: $143,000
Median Price: $148,000
Average $ per SqFt: $129.09
Average Year Built: 1988
Average Sale Price % List Price: 96.56%
Average Days On Market: 172
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
21. Pricing Your Property to Sell
Pricing your property correctly is crucial. You want to sell
your property in a timely manner at the highest price
possible. Current market conditions determine the value.
Pricing too high or too low can cost you time and money.
Realistic pricing will achieve a maximum sale price in a
reasonable amount of time.
Analysis of the comparable properties
suggests a list price range of:
$145,900 to $149,900
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
22. Pricing Strategy
General Rules…
Let's review some important considerations. There are certain factors that are
beyond our control and certain factors that are within our control. Those
factors outside of our control are: the location of the property, the finished
square feet and types of rooms and the amenities that are in place. Those
factors we can control are: the appearance of the property inside and out,
how aggressively we market the property and the price, including terms. It is
critical for us to accept those factors that are beyond our control and to focus
on pricing and preparation.
Local Market Observations…
Our condo market is currently slow. Inventory is high though the expanded
first time homebuyer tax credit should assist after the first of the year. Also the
current interest rate situation should continue to experience relatively low
mortgage rates.
Suggested Price Strategy…
My analysis of the comparable properties suggests a list price range of
$145,900 to $149,900. This range should achieve your primary goal which is
a reasonably quick sale.
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
23. Seller’s Estimated Proceeds
Proposed Selling Price $143,000
1st Mortgage
Attorney's Fee $600
Brokerage Fee $8,580
Home Warranty Policy
State Conveyance Tax $715
Transfer Tax $357
Recording Fee $50
Approximate Net Proceeds $132,698
DISCLAIMER: Items and amounts presented are estimates only.
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
24. Marketing Plan of Action
First Week on the Market
- Enter listing into MLS system.
- Put up "For Sale" sign.
- Install lock box.
- Take property photos.
- Prepare property flyer/brochure.
- Submit property listing with photos to select real estate websites.
Second Week on the Market
- Schedule Virtual Tour.
- Invite local Realtors to tour home.
- Prepare and place advertisements with select print and online media outlets.
Third Week on the Market
- Submit Open House announcement to MLS & Office Sales meeting.
- Prepare and distribute special Open House flyer.
- Hold Sunday Open House.
On-going
- Handle incoming calls and schedule showing appointments.
- Update owner on showings.
- Pre-qualify buyers.
- Present all offers and recommend counter-offer strategies.
- Review price based on agent input & market conditions.
ASAP
- Obtain an acceptable contract on your property!
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
25. Preparing Your Home
Doing whatever you can to put your house's best face
forward is very important if you want to get close to your
asking price or sell as quickly as possible. Short of spending
a lot of money, there are several steps people can take to
make their home show better:
w Sweep the sidewalk, mow the lawn, prune the bushes,
weed the garden and clean debris from the yard.
w Clean the windows (both inside and out) and make
sure the paint is not chipped or flaking. And speaking
of paint, if your home was built before 1978, new
federal law gives a buyer the right to request a lead
inspection. If you think you might have some problems,
do the inspection yourself beforehand and make any
fixes you can.
w Be sure the doorbell works.
w Clean and spruce up all rooms, furnishings, floors,
walls and ceilings. It's especially important that the bathroom and kitchen are spotless.
w Organize closets.
w Make sure the basic appliances and fixtures work. Get rid of leaky faucets and frayed
cords.
w Make sure the house smells good: from an apple pie, cookies baking or spaghetti sauce
simmering on the stove. Hide the kitty litter.
w Put vases of fresh flowers throughout the house.
w Having pleasant background music playing will also help set your stage.
The first impression a buyer has is the appearance of your home.
Give yourself every advantage!
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
26. Relocation Services
No matter how far you go, moving and relocation can
be overwhelming. Find out how CENTURY 21
Certified Relocation Specialists can help. They
understand the relocation process inside and out, and
are equipped with the tools and resources needed to
help you have the best move possible.
Find out how CENTURY 21 leadership in technology
can help make selling your home as easy as possible.
Pick a Specialist:
Individual Relocation: Let a CENTURY 21 Relocation Professional handle all the details, from
putting your house up for sale to helping you get adjusted to your new community and meeting
your neighbors. Relocating involves many steps, including marketing your current property, securing
financing, bidding on a new home, meeting contractual deadlines and much more.
CENTURY 21 Relocation Professionals have the tools and resources needed to help make your
move as stress-free as possible.
Corporate Relocation: CENTURY 21 Relocation Professionals specialize in corporate relocation and
can help ensure a smooth transition for a single employee, a whole department or an entire
corporation. Consider us part of your team. The CENTURY 21 System is the largest residential real
estate organization in the world. With 8,000 offices, we can relocate your employees across town
or around the globe. Our detailed-oriented Relocation Specialists specialize in taking care of your
number one asset — your employees.
Military Relocation: You serve our country. We are here to serve you. CENTURY 21 professionals
are ready to assist our men and women in uniform with all their housing needs. Members of the
United States military go where they are needed. Sometimes that means traveling from a small
hometown to an exotic far-away city. CENTURY 21 Relocation Specialists have what it takes to get
our uniformed men and women where they need to go.
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
27. Packing Tips
A few general things you need to know about packing:
w Keep boxes to 50 lbs or less. Put heavy items in small boxes and light items
in big boxes.
w Pack non-breakables tightly in smaller boxes, so they're not too heavy.
w Buy clean newsprint to wrap items, and bubble wrap for padding.
w Pack breakables loosely in plastic storage bins with lots of bubble wrap.
w Rent furniture pads.
w Mark your boxes by room, so you know exactly where everything goes. Color
coding or using a number system works great (i.e., red stickers for bedroom
or 1 for bathroom).
w Write "FRAGILE" on all boxes with breakables and stack these boxes on top.
Packing the big things
Beds: Tie bed frames together with tape or rope. Then label the pieces so they're
easy to reassemble.
Bureaus: Fill drawers with clothes or fragile, well-wrapped items. Cover with a
blanket or furniture pads and rope securely.
Tables: Remove legs, pad and tie together. Put nuts and bolts in a bag and tape under tabletop.
Big appliances: Empty, defrost and drain the fridge, freezer and dishwasher. Clean the interiors and put accessories in
bags. Stuff towels between washer sides to prevent rotating and tape down moveable parts. Cover with blankets and tie.
Computers, TVs, & Electronics: Use original packaging, or buy electronic-specific boxes.
Packing the small (but still important) things
Small appliances: Put your microwave, VCR, etc. into boxes, and cushion with wadded paper.
Books: Pack them flat in small cartons, alternating bindings. Try to keep each box under 30 lbs.
Clothing: Pack hanging items, including drapes, in wardrobe boxes. Leave small items in drawers.
Collectibles: Wrap fragile items in bubble wrap and tape securely.
CDs: Pack upright and cushion with newspaper.
Kitchenware: Stack pots & pans, and cushion with paper. Put a few of these items in the "open first" box.
Dishes: Never stack them flat. Wrap each piece in bubble wrap. Pack plates & saucers on edge, with cups & bowls
placed around them.
Packing the awkward things
Chairs: Wrap arms & legs with bubble wrap. Leave slipcovers on or buy chair bags for protection.
Bicycles: Loosen the handlebars and turn them sideways. Cover chains and pedals to keep grease off other items.
Mirrors, artwork & frames: Wrap small pieces in newsprint and pack in mirror boxes. Cover larger pieces with
cardboard, tape securely and stand them along the truck's sides or inside wardrobe boxes.
Lawn furniture: If heavy or bulky, disassemble. Put nuts and bolts in a bag and tie together.
Rugs: Roll up and secure with rope or tape.
Plants: Put in plastic bags with air holes, then in boxes. Water before you leave.
Power and garden tools: Wrap all sharp edges and use plenty of cushioning to prevent injury. Tape long-handled tools
together and place small ones in boxes.
Lawn mowers/yard edgers: Empty gasoline from all tanks, and check for oil leaks.
Garage & attic stuff: Use medium-sized boxes for spray paints, brushes, car waxes, etc. Throw away oily rags or
anything combustible.
Pets: Always keep them in a pet carrier up front with you. Ask your vet how to make their, and your, move less
traumatic.
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
28. Moving Checklist
Two months prior to Moving Day
w If you will use a mover, get a few estimates from moving companies.
w If you will move yourself, get costs from at least two truck rental companies.
w Create a floor plan of your new home for furniture and appliance placement. Use our Home Planner.
w Make an inventory of your household goods and begin to remove clutter (start with the basement, attic,
garage, and other storage areas).
w Start a file for all your moving paperwork (estimates, receipts, etc.).
w Arrange to transfer school records.
w Choose a mover (or truck rental company).
w Get your new home ready - Contact painters, carpenters, plumbers, roofers etc., so your home is ready
when you arrive. Remember to change the locks on all the doors in your new home.
w Visit Smoothmoves.com for tips on moving with children.
Six weeks prior to Moving Day
w Obtain and fill out post office change-of-address cards.
w Subscribe to the paper in your new hometown to learn more about your new community.
w Make arrangements for storage if necessary.
w Ask your doctor or health plan provider for referrals, and obtain all medical records.
w Have antiques, pieces of art, and other valuables appraised.
w Clean all closets and drawers.
w Start using foods and cleaning supplies that cannot be moved.
Four weeks prior to Moving Day
w Schedule disconnection of all utility services at your old home, and connection of them at your new one.
Be sure to disconnect the day after you leave and connect the day before you arrive. If you have
"last month" deposits with services, such as the telephone company, request your refund.
w If you are moving yourself, reserve a rental truck.
w If you are packing yourself, obtain packing materials and start packing items you won't need until after
you arrive at your new house. See our Packing Tips.
w Arrange for cleaning and repair of furniture, drapes, and carpeting.
w Arrange for special transportation of your pets and plants if necessary.
w Check with your insurance company to see how your possessions are covered during transit.
w Make any travel plans necessary for your move.
w Check to see if you need any moving permits.
w Plan your moving sale. Remember to check with local authorities about restrictions.
w Collect your important records -- Gather personal and family records, including medical and dental,
veterinary and school records; legal and financial documents; birth certificates, passports and
insurance documents.
Three weeks prior to Moving Day
w Properly dispose of items that cannot be moved, such as flammable liquids.
w Prepare auto registration for transfer (if moving to another state).
w If you are moving in or out of an apartment, arrange for use of the elevator.
w Make child-care arrangements for moving day.
w Hold your moving sale.
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
29. Moving Checklist Continued
Two weeks prior to Moving Day
w Arrange for disposal of anything not sold at your moving sale.
w Service your car in preparation for the move. If you're moving from a warm climate to a cold one, check
your antifreeze.
w Return any borrowed items (including library books) and retrieve any loaned items.
w Cancel newspaper delivery.
w Notify any creditors of your move.
w Transfer prescriptions and be sure you have an adequate supply of medications on hand.
w Assemble a file folder of information to leave for the new owner of your home.
w Change your address - One week before your move, send change-of-address cards to everyone who will
need to contact you.
w Pick up laundry -- Laundry tickets are easy to misplace, so ask for your things by name and not just by the
receipts you have.
w Pack a travel kit:
Put aside critical items like a checkbook, credit cards, personal phone book, ID, flashlight, keys,
toiletries, tools, paper plates, cups, towels, travel alarm clock, aspirin, bandages and games for the kids.
Also, pack a suitcase with clothing and other personal items.
One day prior to Moving Day
w Transfer your bank accounts.
w Take animals to vet for immunization, if necessary.
w Close and empty your safe-deposit box.
w Settle any bills with local businesses.
w Drain power equipment of oil and gas. Drain water hoses.
w Find new homes for plants that will not be moved.
w Confirm any travel reservations.
w Drain your waterbed.
w Defrost refrigerator and freezer, propping doors open.
w Let movers pack your belongings (unless it's a do-it-yourself move).
w Disconnect and prepare major appliances for move.
w Set aside anything that will travel in your car so it will not be loaded on the truck.
w Pack a box of items that will be needed first at the new house. Clearly mark this box "Load Last."
w Obtain cash or traveler's checks for the trip and to pay the movers.
w Confirm arrival time of your moving van/truck.
w If moving yourself, dismantle beds and other large furniture.
Moving Day
w If using a mover, be sure someone is at the old house to answer questions.
w Note all utility meter readings.
w Read your bill of lading and inventory carefully before signing. Keep this paperwork in a safe place.
Delivery Day - Again, be on hand to answer any questions.
w Check your belongings carefully and note on the inventory paperwork any damaged items.
w On an interstate move, be prepared to pay the driver before your possessions are unloaded.
w Supervise unloading and unpacking.
w Be prepared to pay your mover with cash, certified check, or traveler's checks unless other arrangements
have been made in advance.
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
30. What CENTURY 21
Brokers and Sales Associates Offer
w The CENTURY 21 referral network is an extensive national and international network of
offices and sales associates.
w CENTURY 21 real estate professionals have extensive and targeted local knowledge.
w CENTURY 21 professionals are an integral part of the local real estate network.
w CENTURY 21 brokers and sales associates put you in the MLS and pay buyers agents the
market rate.
w CENTURY 21 real estate professionals can help ensure only the most qualified buyers are
visiting your home.
w CENTURY 21 real estate professionals will assist you from listing to closing.
w The most exposure and the best marketing plan to help you get the value you deserve.
w The best service. Period.
— We know the process.
— We understand your needs.
— We will respond quickly.
— We will respect your time.
w CENTURY 21 real estate professionals
dedicate themselves to making the process of
selling your home as easy and as successful
as possible.
Is there any reason why we can't sell yours?
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
31. In Conclusion
You should choose Mary LaMesa because:
w I will provide you with excellent service and support.
w I have made a thorough market analysis of your home.
w I have developed a winning marketing plan.
w I will make every effort to market your home promptly.
w I have the resources of CENTURY 21 behind me.
Let Me List Your Home Now!
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
32. CENTURY 21® Seller Service Pledge®
CENTURY 21 real estate professionals are dedicated to making the process of selling your home as easy as possible. Below you
will find the 21 pledge points offered in support of helping you.
1. Dedicate myself to making the process of selling your home as easy and as successful as possible.
2. Respect you, your needs and be honest and forthright.
3. Hold your best interests in the highest regard throughout the process.
4. Value and respect your time, being as efficient and effective as possible.
5. Understand your needs and respond quickly.
6. Use my base of experience, knowledge, tools and the most up-to-date training to best serve you.
7. Provide regular progress reports throughout the process and discuss with you comments received about your property.
8. Explain each step of the process and act as a guide to help you make the most informed decisions.
9. Make recommendations to enhance the marketability of your property.
10. Use a written Competitive Market Analysis and local market information to help you set the right listing price to sell your
home and get the value you deserve.
11. Review various financing alternatives and assist you in determining those which best enhance the saleability of your
home.
12. Develop, present and agree upon a Customized Marketing Plan that will detail specific promotional efforts to help best
market your property.
13. Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject to local
ordinances.
14. Provide worldwide exposure for your property on the Internet, including posting your property on Century21.com, a site
which receives millions of visitors each month.
15. Explain local real estate procedures and regulations.
16. Show your property to pre-qualified buyers.
17. Utilize the CENTURY 21 System of thousands of offices to expose your property to potential buyers referred to my office.
18. Utilize the vast and powerful resources of the CENTURY 21 System to get you the results you deserve, including
leveraging the Network of 8,000 offices and 146,000 agents worldwide.
19. Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so you
understand all implications prior to any acceptance.
20. Upon acceptance of an offer to you, pre-settlement (escrow) activities throughout the closing process will be monitored
as permitted by law or local practice.
21. Assist you in finding your next home, or offer to refer you to another office in another location.
Mary LaMesa
Office: 860-253-3285
Office Fax: 860-745-1766
E-mail: MaryLaMesa@ctmove.com
Voicemail: 860-253-3285
Mobile: 860-202-7166
