1. Vologda Butter in Nepal
Market
Presented by: Shila Mishra
Global Consumer Trend

2. Content
 Product introduction
 Nepal economic indicator
 Consumer information
 Market size potential
 Local problems: Law, Distribution and cultural issue
 Marketing Activities
 Conclusion
 References

3. Product Introduction
 Vologda butter (Vologodskoe) is a traditional Russian
product , with delicious taste and natural lightness.
 The beginning of the 12th century Vologda making
butter.
 Russia consumed homemade melted butter up to the
middle of the 19th century.
 Having set a cream separator in 1881, butter trade
became big business and a special matter of pride for
Vologda farmers over the past 100 years, and one not
matched anywhere in Russia.

4. Nepal Economic Indicator
Source: http://www.tradingeconomics.com/nepal/indicators

5. Consumer Information
• Consumers are all age groups.
• Nepalese eat food made by
butter everyday.
• They use butter to make
different kind of food in religious
festival as well lit the light with
butter .

6. Market size Potential
The GDP per capita PPP is obtained by dividing the country’s
gross domestic product, adjusted by purchasing power parity, by
the total population. It is in the increasing way.

7. Local problems: Law, Distribution and
cultural issue
 Notorious political events of recent years have had a dramatic impact on
volume of Nepal – Russia trade and economic exchanges. But in this year it is
going to solve.
 Low tariff of Import.
 Distribution channel of this product : Manufacturer - Distributor - Wholesaler –
Retailer.
 While transportation, the butter has to be stored properly, so that it does not
get contaminated.
 There are no any cultural, distribution and law problem to import Vologda
butter from Russia. But need to face some competitors like: Yak, DDC, Amul.
 Highest Butter price of competitor per 250g is NRP 157 or USD 1.66

8. Marketing Activities
Indirect Channels
Preferable
Price, Promotion:
ATL(Advertising)
All most all consumer
Vologda Butter

9. Conclusion
The Vologda butter will be accept in Nepal market because
 Butter is highly consume in Nepal.
 Nepal Import tariff is low.
 If the cost will lower then other competitors.
 The quality is best.

10. ?

11. References
 http://vologdaoblast.ru/en/about_the_region/vologda_specialities/vologda_
butter/
 www.worldbank.org
 http://www.tradingeconomics.com/nepal/indicators