Market Research Report : Beer Market in China 2010


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The beer market in China is witnessing a steady rise. Growth in this sector is being propelled by increasing income in the hands of the Chinese consumers coupled with a strong distribution network.

The report begins with discussion on the global beer market. This is followed by the market overview section which discusses the market size and growth of the beer market in China, consumer preferences, price segmentation and volume of beer consumption. The market overview section also includes data about foreign trade covering the beer export and import figures. An analysis of the drivers influencing the industry growth includes rising income levels, strong distribution network, beer festivals, growing pub culture. The key challenges identified are volatility in barley prices and dependence on foreign stake holders.

An analysis of the trends includes collaboration amongst players, Chinese breweries focusing on premium beer categories, development of craft beer market, signing of low-carbon brewing agreement in China and change in packaging of beer products.

The competition section discusses the business overview, financial overview and future plans of the players.

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Market Research Report : Beer Market in China 2010

  1. 1. Beer Market – China October 2010
  2. 2. 2BEER MARKET IN CHINA 2010.PPT SAMPLE Executive Summary Market Drivers & Challenges Trends Competition Beer market in China is the largest in the world in terms of its production volume The market is expected to be worth USD a bn in 20-- Sales via off trade channel formed b%% of total sales in 20-- Players are entering into collaborations Chinese breweries are focusing on premium beer categories Development of craft beer market Signing of Low-carbon Brewing Agreement in China Change in packaging Chinese beer industry is flooded with foreign beer brands Players in the market have been consolidating in order to expand their scale of business Major players in the market include Company A, Company B, Company C Drivers: Rising income levels Strong distribution network Beer festivals Growing pub culture Challenges: Volatility in barley prices Dependence on foreign stake holders
  3. 3. 3BEER MARKET IN CHINA 2010.PPT •Market Overview •Drivers & Challenges •Trends •Competition
  4. 4. 4BEER MARKET IN CHINA 2010.PPT SAMPLE Growth in the global beer market is led by Asia and Africa •In 20--, the global beer market grew by c % but it is expected to grow at d % in 20-- •Company A, Company F, Company H, Company I and Company J are the top five beer companies in the global beer market •Globally, mainstream beer segment accounts for e %, premium beer accounts for g % and economy f % Global Beer Market – Overview Beer Production (Global) Country-wise Consumption of Beer Source: 0 100 200 bn liters +e% 20-- be 20-- bd 20-- bc 20-- bb 20-- ba 0 10 20 30 40 50 bn liters Country 6 amlm Country 5 jkaj Country 4 aiah Country 3 agef Country 2 aead Country 1 acab 20-- 20-- Growth in Global Beer Market (20---20--) 1.7 -2 -1 0 1 2 3 4 5 6 7 Asia cg Africa cf East Europe ce Latin America cd North America Australia cc West Europe cb World ca One of the largest markets in terms of consumption
  5. 5. 5BEER MARKET IN CHINA 2010.PPT SAMPLE Beer market is flourishing in China with steady growth in production and consumption • Beer Industry in China is the largest in the world in terms of its production volume • In 20-- the Chinese beer market was worth USD a bn and this is expected to be USD p bn in 20-- growing at a steady rate of o % • Most Chinese consumers consider beer as a light, affordable summer alcohol drink and prefers it as an accompaniment to light Chinese food • Standard lager beer has a db% demand in the market China’s Beer – Overview Beer Sales Via On & Off – Trade Channel Source: Price Segments Of Beer Pricing of beer Premium (< USD v/ltr) Standard (USD z-v/ltr) Economy (> USD z/ltr) 0 10 20 30 40 50 D Zg% Zh% 20-- C Ze% Zf% Zc% 20-- B 20-- A Zd% 20-- Za% Zb% bn liters F Zk% Zl% 20-- E +x% Zi% 20-- Zj% OFF ON 0 20 40 60 bn liters +z% 20-- ze 20-- zd 20-- za zc 20-- zb 20-- Production Of Beer
  6. 6. 6BEER MARKET IN CHINA 2010.PPT Drivers & Challenges – Summary Growing pub culture Beer festivals Strong distribution network Rising income levels Drivers Dependence on foreign stake holders Volatility in barley prices Challenges
  7. 7. 7BEER MARKET IN CHINA 2010.PPT Trends – Summary Players collaborating Signing of Low-carbon Brewing Agreement In China Development of craft beer market Chinese breweries are focusing on premium beer categories Change in packaging Key Trends
  8. 8. 8BEER MARKET IN CHINA 2010.PPT SAMPLE Top domestic beer brands make up Y% of the beer market in China • Chinese beer industry is flooded with foreign beer brands • Foreign brands have entered the market by multiple routes Either by forming joint venture agreements with Chinese beer companies like Company M Acquiring Chinese companies By establishing their own entities in China Overview Market Share Of Major Domestic Players Source: Eb% Ec% Ed% Ee% Ef% Ea% Brand 4 – Company 4 Brand 3- Companyy 3 Brand 2 –Company 2 Brand 1 – Company 1 Brand 5 – Company 5 Others Region-Wise Consumption of Major Beer Brands in China (2---) 0 20 40 60 80 100 Yl% Yb% Yk% Brand 3 Yt% Yv% Yu%Yx% Yz% Yn% Yo% Yp% Yy% Yw% Yq% Yr% Ys% Ym% Brand 2 Yh% Yi% Yj% Yc% Yd% Ye% Brand All Yg% Ya% Xh% Xf% Brand 4 Xa% Xb% Brand 5 Xg% Xd% Xc% Xe% Yf% Province 6 Province 5 Province 1 Province 2 Province 3 Province 4
  9. 9. 9BEER MARKET IN CHINA 2010.PPT Thank you for the attention About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Beer Market - China report is a part of Netscribes’ Food & Beverage Industry Series. For more detailed information or customized research requirements please contact: Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. Gagan Uppal Phone: +91 22 4098 7530 E-Mail: Gaurav Kumar Phone: +91 33 4064 6214 E-Mail: