It is a presentation based on a device that cooks food for a person with just ingredients put into it

1. LIGHTENING CHEF

2. INTRODUCTION
Lightening Chef is a product that is designed for people who find
making food to be a very hard task as they are very busy at their
regular course of life. In such case, Lightning Chef can be very useful.
Lightening Chef is a device that makes food in 3 minutes or less. All
you have to do is add ingredients into the device and it will return the
finished food product. This food can be of your choosing. This will
completely eliminate the time that is used to make food instead
Lightening Chef will make the food as desired for the user. After the
establishment of this device, this device will be deployed into the
Japan market. The Japan market is desired because this is the one
country in the world that is the most tech savvy. (Steven Ross Johnson,
2022)

3. PRODUCT FEATURES
OTG Food
Green Technology
Heater and Freeze Facility
Grill Tech
Spoilage Detector
Internet of Things Enabled

4. CONSUMER DEMOGRAPHICS
Qualities of People of Japan
Conservative
Experimental
Modern
Optimistic
Self Sufficient
Consumer Demographic for Lightening Chef
Bachelors and Bachelorettes
Students
Employees

5. PRICING STRATEGY
Qualities which can be used for Price Penetration
Monopolistic
Optimism
Lack of Consumerism
Tech Savvy
Price Model
$1500 - during the launch
$2500 – during the prime days
Recipes – Free initially
Would be charged – During the prime days
Subjected to Student Offer

6. DISTRIBUTION STRATEGY
Establishment of Headquarters
Agent or Distributor
Joint Venture

7. COMMUNICATIONS AND
PROMOTIONAL STRATEGY
Ecommerce Website
B2C marketplaces
Distributors or Agents

8. MARKET ANALYSIS
Political Environment
Economic Environment
Social Environment
Technological Environment
Legal Environment
Environmental Factor

9. CONCLUSION
In order to sum up everything that has been stated so far, we can
conclude that Lightning Chef is a one-of-a-kind product that has the
potential to monopolize the market. But however, it would be quite
tough to hold within Japan, this is because as a company established
in the foreign territory it would be hard to communicate in Japan as
they lack the knowledge for English. In that case distribution or
agency is the best option. But removing that fact alone, Japan is a very
exceptional country for the growth of Lightning Chef.

10. REFERENCES
DMFA Editorial Team (2021). How to start selling your consumer product in Japan
through Ecommerce. DIGITAL MARKETING FOR ASIA. Retrieved from:
https://www.digitalmarketingforasia.com/how-to-start-selling-your-consumer-
product-in-japan-through-ecommerce/
Euromonitor International Editorial Team (2018). Consumer Types: Japan.
Euromonitor International. Retrieved from:
https://www.euromonitor.com/consumer-types-japan/report
International Trade Administration Team (n.d.). Japan - Country Commercial Guide.
International Trade Administration. Retrieved from: https://www.trade.gov/country-
commercial-guides/japan-distribution-sales-channels
Kiesha Frue (2016). PESTLE Analysis of Japan. Pestle Analysis Swot and Business
Analysis Tools. Retrieved from: https://pestleanalysis.com/japan-pestle-analysis/

11. CONTINUED…
Lucia Maffei (2022). Robotic restaurant Spyce to close its Harvard
Square location. Boston Business Journal. Retrieved from:
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Rob Knight (2021). One in four adults skip breakfast most days, says
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Steven Ross Johnson (2022). Top 10 Countries for Technological
Expertise, Ranked by Perception. US News. Retrieved from:
https://www.usnews.com/news/best-countries/slideshows/top-10-
countries-for-technological-expertise-ranked-by-
perception?slide=11

12. PICTURE REFERENCES
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