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Mira Wooten CPCC
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This presentation was delivered at Boston Product Camp on June 10 2017
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10 Tips for Rockin' LinkedIn Profiles
1.
© 2016 280
Group LLC. TOP 10 TIPS FOR ROCKIN’ YOUR LINKEDIN PROFILE LinkedIn Profiles for Results
2.
© 2016 280
Group LLC. 2 Solutions Manager mira@280group.com Mira Wooten 280 Group Overview
3.
© 2016 280
Group LLC. 3 We help companies and individuals do GREAT Product Management and Product Marketing using our Optimal Product Process™ framework. Mission Download the report: go.280group.com/challenges-aipmm
4.
© 2016 280
Group LLC. 4 Individual PM/PMM Growth Path Interested in PM Brand New PM Product Manager (1-5 Years) Senior Product Manager (5+ Years) PM Executives and Managers Intro to PM™ Optimal Product Management and Product Marketing™ Optimal Product Management and Product Marketing™ Optimal Product Management and Product Marketing™ Optimal Product Management and Product Marketing™ Agile Excellence for PMs and PO’s™ Agile Excellence for PMs and PO’s™ People Skills for Product Managers™ People Skills for Product Managers™ Certified PM Prep Course and Exam™ Certified PMM Prep Course and Exam™ Leadership for Product Managers™ Leadership for Product Managers™ Leadership for Product Managers™ Certificate of Completion WSFuchsia #993366 WSFuchsia #993366 WSFuchsia #993366 WSFuchsia #993366 WSFuchsia #993366 WSFuchsia #993366 WSFuchsia #993366 WSFuchsia #993366 WSFuchsia #993366 WSFuchsia #993366 Advanced AIPMM Worldwide Standard Certification Credential Also Available as Self- Study Online Courses TRAINING COURSES
5.
© 2016 280
Group LLC. 5 Individual PM/PMM Growth Path (con’t) Interested in PM Brand New PM Product Manager (1-5 Years) Senior Product Manager (5+ Years) PM Executives and Managers TEMPLATES PM Office™ PM Office™ PM Office™ PM Office™ BOOKS 280 Group Press Series 280 Group Press Series 280 Group Press Series 280 Group Press Series COACHING Individual Coaching Individual Coaching Individual Coaching Individual Coaching INDIVIDUAL ASSESSMENTS Individual Assessment Individual Assessment Individual Assessment Individual Assessment CORPORATE ASSESSMENT Group or Company- Wide Assessment CONSULTING Help with Projects Help with Projects Help with Projects Help with Projects CONTRACTORS Interim Product Managers Interim Product Managers Interim Product Managers Interim Product Managers Just released - Product Management for Dummies!
6.
© 2016 280
Group LLC. 6 • Optimal Product Process™ • Complete Solution • Customized for You • Result: Fully Optimized Product Management Uniquely Qualified to Help Your Company 280 Group Overview
7.
© 2016 280
Group LLC. 7 Agenda • Top 10 Tips • Q&A • Drawing
8.
© 2016 280
Group LLC. 8 Poll – Rate Your Profile 1 - Low, 5 - High
9.
© 2016 280
Group LLC. 9 Don’t Do It! No LinkedIn profile at all
10.
© 2016 280
Group LLC. 10 Why Should You Care? Clients/co- workers check you out Potential employees will check you out Potential Job leads Build relationships
11.
© 2016 280
Group LLC. 11 467M users world wide LinkedIn – the Business-Oriented Network
12.
© 2016 280
Group LLC. 12 128M in the US LinkedIn – the Business-Oriented Network
13.
© 2016 280
Group LLC. 13 By the numbers 2 new users per second
14.
© 2016 280
Group LLC. 14 By the numbers 25% log in daily
15.
© 2016 280
Group LLC. 15 LinkedIn Connections >500 The size of your network matters: <100 5% 95%
16.
© 2016 280
Group LLC. 16 Profile Picture Tip #1 – Your photo matters
17.
© 2016 280
Group LLC. 17 What is a good photo?
18.
© 2016 280
Group LLC. 18 What is a Bad Photo? Download the report: go.280group.com/challenges-aipmm
19.
© 2016 280
Group LLC. 19 Tip #2 Your Headline is Your Future Your tag line quickly identifies your area(s) of Expertise (3-5 seconds!) Mira Wooten CPCC Solutions for Product People
20.
© 2016 280
Group LLC. 20 Sample Headlines • Product Management Leader • SMB Product Marketing • EdTech Product Management • Agile Evangelizer
21.
© 2016 280
Group LLC. 21 Tip # 3 Your Summary is Your Story to Tell • Why you? What’s Your Story? • Introduction and Elevator Pitch • Results you deliver • Your call to action • Contact Information
22.
© 2016 280
Group LLC. 22 New – Think like a Tweet! ► I specialize in "social media for the socially reluctant." I'll help you transform your LinkedIn profile to get the results you want. Contact me to discuss how I can help you shine on LinkedIn.✉ sandra@linkedInmentoring.com
23.
© 2016 280
Group LLC. 23 Tip # 4 Experience is Not Your Resume Download the report: go.280group.com/challenges-aipmm • Focus on what you’re taking forward • What tasks did you do? • What impact did you have? x
24.
© 2016 280
Group LLC. 24 Tip # 5 Paint the Picture of Your Experience Download the report: go.280group.com/challenges-aipmm • Worked on vs Owned a product • Attended vs Presented at Tradeshows • Created a 3-year Product Road Map
25.
© 2016 280
Group LLC. 25 Tip # 6 Get Specific • Not Specific – Responsible for website content – Responsible for roadmap • Specific – Wrote thought leadership blog – Managed and launched 6 products
26.
© 2016 280
Group LLC. 26 Tip # 7 Use Data to Support Facts • Reduced time to market – by how much? • Managed PMs – how many? • Responsible for P&L – how much? • Designed and implemented product roadmap for $2M Partner Platform
27.
© 2016 280
Group LLC. 27 Tip # 8 Highlight Your Leadership • Hired and Managed 14 Product Managers • Lead cross-functional teams for 5 releases • Presented 5-year Roadmap to Board
28.
© 2016 280
Group LLC. 28 Tip # 9 Flaunt Yourself • Share your interests • Post your certifications • Post published articles or patents
29.
© 2016 280
Group LLC. 29 Tip # 10 Grow Your Network • Join Product Management Groups • Connect with Colleagues and Clients • Follow people and companies
30.
© 2016 280
Group LLC. 30 Join Product Management LI Groups • 280 Group – 37,500 • AIPMM – 4,300
31.
© 2016 280
Group LLC. 31 Join Your Local Product Camps • ProductCamp • ProductCamp Atlanta • ProductCamp Boston • ProductCamp Portland • ProductCamp San Diego • ProductCamp Austin • ProductCamp Nashville • ProductCamp Cincinnati • ProductCamp Iowa • ProductCamp San Francisco • ProductCamp Utah • ProductCamp Montreal • ProductCamp Sydney • ProductCamp Atlantic • ProductCamp Dublin • ProductCamp Berlin • ProductCamp Amsterdam • ProductCamp RTP
32.
© 2016 280
Group LLC. 32 Download Your Copy At: http://280.gr/challenges-pm What are your challenges? - Most comprehensive PM survey every conducted - 850 PM professionals - Compare your team and company to others
33.
© 2016 280
Group LLC. 33 Are there any…
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