LEARNINGSEOLESSONSFROMEXPEDIA
WHATHAPPENEDTO EXPEDIA?
• January 2014 – visibility in Google drops by 25%
• Lost bookings and revenue
• Use of black hat ...
WHATWEREEXPEDIADOINGWRONG?
X Distributing a WordPress theme with hidden links to their site
X Using link networks
X Paying...
HOWDOI KNOWIF MY WEBSITEIS
USINGTHESETECHNIQUES?
• Rankings dropped/dropping – Google will penalise you
• Check through ol...
3 LESSONSONWHATYOUSHOULDDO
Regularly review backlinks, e.g. every 3 months
Make sure any paid links are “no follow”
Unders...
3 LESSONSONWHATYOU
SHOULDNOTDO
1
2
3
Buy cheap SEO
Pay for poor-quality links
Think you’ll get away with it!
WANTMORE?
READTHEFULLARTICLE-HTTP://BIT.LY/1DWIJDU
IMPACTOFGOOGLEHUMMINGBIRD-HTTP://BIT.LY/1HZJDDY
HOWDIFFICULTISITTORANK?...
FULL-SERVICEDIGITALAGENCY
BASEDINLONDONANDTHEGCC
OVER25FULL-TIMESTAFF
ABOUT US
MINTTWIST.COM
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Learning SEO lessons from Expedia

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In January 2014, popular travel website Expedia was severely penalised by Google for SEO techniques it was using. We look at why and how you can avoid the same penalties.

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Learning SEO lessons from Expedia

  1. 1. LEARNINGSEOLESSONSFROMEXPEDIA
  2. 2. WHATHAPPENEDTO EXPEDIA? • January 2014 – visibility in Google drops by 25% • Lost bookings and revenue • Use of black hat SEO techniques caused the penalty • SEO experts had highlighted that Expedia was getting away with using these practices – Google had to respond Read Bartosz Góralewicz’s article for more detail on their penalty.
  3. 3. WHATWEREEXPEDIADOINGWRONG? X Distributing a WordPress theme with hidden links to their site X Using link networks X Paying for “do follow” links, e.g. advertorials X Paying for guest blogs X Listing on poor-quality directory websites X Creating sponsored articles and press releases with “do follow” links
  4. 4. HOWDOI KNOWIF MY WEBSITEIS USINGTHESETECHNIQUES? • Rankings dropped/dropping – Google will penalise you • Check through old reports to see activity from predecessors • Conduct a backlink analysis to eliminate harmful links • Commission an independent SEO audit with an expert
  5. 5. 3 LESSONSONWHATYOUSHOULDDO Regularly review backlinks, e.g. every 3 months Make sure any paid links are “no follow” Understand SEO – read reports from your in-house SEO team and/or agency 1 2 3
  6. 6. 3 LESSONSONWHATYOU SHOULDNOTDO 1 2 3 Buy cheap SEO Pay for poor-quality links Think you’ll get away with it!
  7. 7. WANTMORE? READTHEFULLARTICLE-HTTP://BIT.LY/1DWIJDU IMPACTOFGOOGLEHUMMINGBIRD-HTTP://BIT.LY/1HZJDDY HOWDIFFICULTISITTORANK?-HTTP://BIT.LY/1OJIVRJ
  8. 8. FULL-SERVICEDIGITALAGENCY BASEDINLONDONANDTHEGCC OVER25FULL-TIMESTAFF ABOUT US
  9. 9. MINTTWIST.COM

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