Presentation kan pensionsinfo via arb givaren öka kollen 1 0

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Minpension

Segmentering av målgrupp
Kundens intresse och kunskap angående pensionsfrågor
28 år
29 år
54 år
55 år
64 år
65 år
16 år
65+ år
55-64 år
litet
intresse och kunskap
55-64 år
medel
intresse och kunskap
55-64 år
stort
intresse och kunskap
29-54 år
litet
intresse och kunskap
29-54 år
medel
intresse och kunskap
29-54 år
stort
intresse och kunskap
16-28 år
litet
intresse och kunskap
16-28 år
medel
intresse och kunskap
16-28 år
stort
intresse och kunskap
Ålderochbehov
Litet Medel Stort

Fördelning per segment
Procentuell fördelning av Pensionsmyndighetens kunder per segment
23%
5% 5% 5%
19% 13% 10%
9% 6% 3%
28 år
29 år
54 år
55 år
64 år
65 år
16 år
Litet Medel Stort

Hur?
• Ännu enklare – ”så enkelt att jag vill veta mer”
• Flera ”dörrar”
• Tillgänglighet
- Flera distributionskanaler
- Via pensionsaktörer
- Arbetsgivare

Pensionsinformation
Distribuerad webb via arbetsgivare
2015-07-02
Åsa Lindström

Har det blivit enklare att få en
samlad bild av din pension?
Stämmer helt / stämmer
till stor del
Lite förbättring
Ingen förbättring
Vet ej
72 %

Deltagare
• Britta Lejon, ST
• Carina Lindfelt, Svenskt Näringsliv
• Åsa Lindström, SPV
• Anders Lundström, Min Pension
• Mattias Munter, Skandia
• Monika Rappe, SPP
Moderator: Olof Lundvall, kommunikationschef, SPV
#minpension

Presentation kan pensionsinfo via arb givaren öka kollen 1 0

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Presentation kan pensionsinfo via arb givaren öka kollen 1 0

1. Rubrik #minpension Ger pensionsinformation via arbetsgivaren ökad pensionskoll?

2. Anders Lundström, vd Min Pension

3. Segmentering av målgrupp Kundens intresse och kunskap angående pensionsfrågor 28 år 29 år 54 år 55 år 64 år 65 år 16 år 65+ år 55-64 år litet intresse och kunskap 55-64 år medel intresse och kunskap 55-64 år stort intresse och kunskap 29-54 år litet intresse och kunskap 29-54 år medel intresse och kunskap 29-54 år stort intresse och kunskap 16-28 år litet intresse och kunskap 16-28 år medel intresse och kunskap 16-28 år stort intresse och kunskap Ålderochbehov Litet Medel Stort

4. Fördelning per segment Procentuell fördelning av Pensionsmyndighetens kunder per segment 23% 5% 5% 5% 19% 13% 10% 9% 6% 3% 28 år 29 år 54 år 55 år 64 år 65 år 16 år Litet Medel Stort

5. Hur? • Ännu enklare – ”så enkelt att jag vill veta mer” • Flera ”dörrar” • Tillgänglighet - Flera distributionskanaler - Via pensionsaktörer - Arbetsgivare

6. Pensionsinformation Distribuerad webb via arbetsgivare 2015-07-02 Åsa Lindström

10.

11.

12.

13. Har det blivit enklare att få en samlad bild av din pension? Stämmer helt / stämmer till stor del Lite förbättring Ingen förbättring Vet ej 72 %

14.

15.

16. Deltagare • Britta Lejon, ST • Carina Lindfelt, Svenskt Näringsliv • Åsa Lindström, SPV • Anders Lundström, Min Pension • Mattias Munter, Skandia • Monika Rappe, SPP Moderator: Olof Lundvall, kommunikationschef, SPV #minpension

Presentation kan pensionsinfo via arb givaren öka kollen 1 0

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