Track | the Future of Open Source Business Jarkko Moilanen, PhD, API & Data Economy Entrepreneur, Data Product Business Mindtrek Conference 15th of November 2022. Tampere, Finland www.mindtrek.org

1. Benefits of utilizing open source in
contemporary startups
@Jarkko_Moilanen
+358 40 5359066
Dataproductbusiness.com

2. EU Open Data Portal
1 529 306
Open dataset in Nov 2022
24 471
public APIs in Nov 2022
28 000 000+
public repositories in June 2022
We are surrounded by openness

3. • Ex Chief Development Officer of an open
source powered Data Exchange Platform
• Author of “Deliver Value in the Data
Economy” + “API Economy 101”
• Creator of the Data Product Toolkit
• Creator of Open Data Product Specification
• PhD + Pursuing Doctor of Economics in the
University of Jyväskylä – Data Economy
• Data & API Economy contractor
• MITCDOIQ Country CDO Ambassador for
Finland
• Hyperight Nordic 100 in Data, Analytics, and AI
list 2022
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Jarkko Moilanen (PhD)
Published 9/2022

4. Customer
problem
Target
audience
Mockup
(Design-First)
Product-market fit
”What is stopping you from signing now?”
Build
Business Design Delivery (MVP+)
Be customer-needs driven Build as late as possible & Minimize work
10% of your time 60% of your time 30% of your time
90% around the actual value delivery. How to enable that?
something to sell

5. Open Source
Open Source
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Open
Standards
Open Data
Open APIs
Ready-made options for UI
Tested models
Interoperability & automation
Scaling
Open
Hardware
Open
Source
Solution
Tested functions
Access to data
Use freemium in PoC
Enrich your data
Foundation for service
Faster start + trust
Reuse – no need to reinvent the wheel
Often frameworks
No need to build from scratch
Plug&play extensions
Open Business
tools
Canvas tools for business design
Mocking tools

6. OPEN STANDARDS
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In marketplace / catalog
Speeds up feature definition, reduces need to have time-consuming meetings, and
enables automation

7. Tested in
+200 cases
Launched 2020
SaaS version
coming 2023
Available for free in Miro.com
OPEN BUSINESS TOOLS

8. Open Source API documentation
engine
Case: Data Exchange Platform
Openness in code and standards was required to build trust and to build a platform which can be operated
by different operators (not just the one which led the initial build phase)
Systematic process & approach
Open Source Connectors (code)
Open Source Ontology (standards)
Open APIs for all to utilize

9. Open Development Ecocystem
(EduCloud)
Case: K12 student identification
Development was led and funded by ministry, designed in cooperation with businesses in EduCloud
ecosystem. Open source and standards provide needed transparency. Operated by national board of
education.
Systematic process & approach
Open Source core (international)
Functions were extended and contributed back.
Open Data Product
(datamodel)
Open Governance
(governmental org)
2022: identifies students and provides identity as a data product
1 000 000+ times / month for service providers

10. Look beyond the open source code
Utilize approriate ”open source”
elements depending of your business
case

11. Data Act: users are entitled to access and
use the data generated by the use of products
or related services and can also request data
holders to make the data available to third
parties
Data + APIs == the game changer
Boosts API and Data Economy 2023 ->

12. Take away gift!
100 fastest gets a free digital copy!
bit.ly/mindtrek2022
Link active until 16th Nov 2022
Test your company’s
Data Economy maturity
bit.ly/maturiteetti

13. D a t a P r o d u c t B u s i n e s s a n d D a t a P r o d u c t
To o l k i t a r e r e g i s t e r e d t r a d e m a r k s o f
M i n d M o t e O y
Jarkko
Moilanen
jarkko@mindmote.fi
+358 40 535 9066
www.dataproductbusiness.com