This presentation focuses on the best practices of asset management for a successful marketing and sales environment and answers questions such as: - Why is asset management so important? - What are the asset management best practices that you simply can’t do without? - Asset management and a guided sales process: The ultimate bond - The role of asset management in sales enablement

1. Kevin Hospodar (Moderator)
Director of Marketing, Mindmatrix

2. Who is Mindmatrix?
Founded in 1998, Mindmatrix offers ONE platform designed for every sales model.
Direct sales teams,
Independent reps,
corporate marketing,
sales managers
Direct only
Channel Partners
Channel operations manager
Channel sales manager
Corporate marketing
Direct Sales/Account managers
Direct SalesTeams
Direct and Channel Channel only
Channel Partners
Channel Marketing
Channel operations manager
Channel sales manager
Channel Partners
Channel operations manager
Channel sales manager
Corporate marketing
Direct Sales/Account managers
Direct SalesTeams
Direct and building the
Channel

3. What is asset
management?

6. Personas benefitted by asset management
ADMIN PERSONAS
Channel
Managers
Marketing
Managers
Indirect Sales Sales Repts
Account
Managers/
Success Teams
Direct Sales
Channel
Partners
Marketing
Staff
USER PERSONAS

8. Work with your enablement specialist at Mindmatrix through an “Asset
Gap Analysis” to identify what assets you need to import into the system
for your sales reps or partners to use.
Based on the Asset Gap Analysis, Meet internally with
marketing or sales stakeholders to identify new assets that
need to be created.
Prepare their assets for the personalization process by identifying areas
for co-branding or white labeling.
Create a schedule with their enablement specialist to setup priority
assets for their internal teams.
Regular asset maintenance reviewing reports in Mindmatrix software to
check on usage rates and ratings by users.

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Pittsburgh, PA 15203
Phone: 412.381.0230
Fax: 412.774.1992