Keynote from How Public Design?2013

1. Chief Executive, Odense Municipality,
Jørgen Clausen
New reality – New welfare
On our way to transform our welfare
system to meet the demands of today
and tomorrow
MindLab, September 2, 2013

2. We have a challenge – and a choice
Challenge
Continuous development of our
welfare under the condition of
constant decreasing economic
resources.
Choice
A. Proportional repetitive cut in our
welfare services, every year
B. Innovation and development that
create the welfare system that
meets the demands of today and
tomorrow
Our vision is to deliver more
quality for less ressources

3. New reality– New welfare
New reality
Premises causing
ajustments in our
welfare approach
Decreasing
economy
Increased
demands from
citizens,
government,
etc.
New welfare
Odense’s approach
to the new reality
meeting the public
sector
• Co-operation
• Preventative action
• Community
New co-
operations and
resource
development

4. Introducing a new logic -
”From rights to resources”
”Keep it simple”/
the challenge ”pulls”
the strategy
Agile
processes
Focus on core value
and desired outcome
Strategic partnerships

5. Organisation
Co-operation, internally and
externally
In other words, the user or citzen define …
Which incentives we apply in our budgetting
an planning
Accessibility for users and
citizens
Our mix of competencies
Our systems and tools
Our leadership standards
Our steering metods
and logics
Culture and mind set

6. Know
Engage
Take initiative
How ?
More dialogue
If we want the citizen to…
New welfare
solutions

7. Examples
Strategic portolio
at political levelDigitalisation – administrative workflow
and in communication and delivery to citizen
Rehabilitation,
Mastering own life
situation
”Welfare experimentarium”
Housing first
Inclusion and
life long learning
Communication and co-creation
Un-conference
Empowerment in
jobrehabilitation
City development

8. ”New New Administration”
Our overall strategic focus at this point is
We want to explore new government models by asking ourselves:
What would a truly citizen-centred municipality look like ???

9. Thank you for your attention – and
for your contribution to this agenda
Jørgen Clausen
Odense Kommune
Tel.: +45 6551 1001
jc@odense.dk