The document summarizes the goals and results of the ReTInA project in Pernik, Bulgaria. The project aimed to create conditions for a new business park, increase the attractiveness of the industrial zone, and attract new investors. An analysis of local businesses found needs for improved infrastructure, transportation, and public-private partnerships. A new development plan was created and marketing strategies developed to promote investment. The project engaged stakeholders and disseminated results through press conferences, publications, and events.

1. ReTInA
FINAL CONFERENCE
16 MAY 2012
GALATY

3. OUR MAIN GOAL
Joining the efforts of the Municipality of
Pernik and existing small and medium
enterprises located in Industrial zone
Stomana:
•creating conditions for building a large
business park "Pernik-East”;
• increasing the attractiveness of the area;
•attract new investors in it and Pernik
Municipality.

4. OUR RESULTS IN THE BEGINING
Needs assessment analysis
Seted up BSG
Pernik`s Communication Plan
TF2) Urban & environment and
TF3) Branding & imagin

5. THE STUDY
Enterprises which operate in town of
Pernik focusing on companies in
Industrial zone Stomana

6. GOALS OF ANALISIS
•To analyze the environment;
•To provide updated information on attitudes,
problems and expectations of business
support in Pernik municipality;
•To determine what kind of support from the
municipal administration requires businesses
to the greatest extent;
•To identify recommendations and ways to
overcome identified problems and deficits,
inclusive, using the PPP

7. BUSSINES`S NEEDS
Interaction between the municipal administration and
business to solve many important problems of
common interest.
Public private partnership is characterized by certain
advantages, both public and private sector.
PPP allowing each sector to do what you is strong,
providing public services and infrastructure in the
most economically efficient way

8. PROBLEMS
• ownership,
• transport services within the industrial,
• communications,
• transport services
• using the infrastructure area.

9. THE MAIN CURRENT PROBLEM….???!!!???
Missing urban decision for effective
placement and use of buildings and
engineering infrastructure.

10. SOLUTION>>>>>>>
Elaboration of new
DETAILED URBAN PLAN
of the area

11. MAIN GOALS
Plan for Regulation and
Plan for Building an
industrial zone
“Stomana"
• New planning
environment in the area
and revitalize its
functions
• Improve transport access
to and within the area

12. MAIN GOALS
• Anticipation of building
a business center on
municipal land built
through PPP
• Improvement of the
environment, suitable
with the requirements
and standards of
contemporary
environmental
parameters

13. TECHNICAL
DOCUMENTATION
FOR BUILDING OF
BUSINESS PARK
BUSSINES PARK

14. BUSSINES PARK

15. Economical cooperation as
PPP
between
Pernik Municipality and
companies located in
Industrial zone Stomana
РРР

16. WHAT ELSE…?!???
PROMOTING THE
IMAGE OF PERNIK
MUNICIPALITY
AS A PLACE FOR
IMPLEMENTATION OF
SUCCESSFUL AND
LONG-TERM
INVESTMENTS

17. WHAT ELSE…?!???
STIMULATING OF THE
INVESTMENT INTEREST
TO THE OLD
INDUSTRIAL REGION OF
PERNIK AND
PRODUCTION AREA
"STOMANA“

18. HOW…?!???
MARKETING STRATEGY
OF THE MUNICIPALITY
OF PERNIK
INVESTMEN PLAN FOR
DEVELPING OF
INDUSTRIAL ZONE
STOMANA AND
ASSESMENT OF
OPPORTUNITIES FOR
FINANCING

19. MARKETING STARTEGY
• Developed a Marketing
Strategy of the
Municipality of Pernik
• Marketing Communication
Plan
• Definied of incentives that
may be offered by the
municipality of Pernik to
attract investors
• Economic profile of the
production area, "Steel"

20. MARKETING STARTEGY
• SWOT analysis of
Pernik Municipality
and Production Area
"Stomana"
• Defined priorities,
vision and moto
• Developed marketing
presentation for
targeted investors

21. MARKETING STARTEGY
Brief presentation
of the main companies in the
production area "Stomana" in
order to advertise their potential
among Bulgarian and foreign
target groups.
Advertising brochures
presenting the economic profile
of the municipality of Pernik in
sectors and major companies in
the Industrial Zone "Stomana"

22. INVESTMEN PLAN
• Differentiation of target markets and
target groups;
• Analysis of marketing factors;
• Presentation of attractive business
opportunities in infrastructure and
location of the industrial zone;
• Benefits for the local population and
the potential labor force
• General and specific image of an
industrial zone and the potential
quality of life in the administrative-
territorial unit.

23. 3D CONTEST
SECOND
PLACE

24. 3D Конкурс
SECOND
PLACE

25. BSG ENGAGEMENT
• 40 STAKEHOLDERS ENGAGED
• DISCUSIONS FOR:
1. Needs assessment analysis;
2. Detailed urban plan;
3. PPP;
4. Marketing strategy;
5. Investment plan

26. COMMUNICATION AND DISSEMINATION
•60 APPERIANS IN
PRESS AND OTHER
MEDIA
•4 PRESS
CONFERENCES
•2600 PUBLICATIONS
PRODUCED AND
DISSEMINATED
/FOLDERS, PENS,
NOTEBOOKS, CAPS,
POSTERS, LEAFLETS,
T-SHIRTS,
BROCHURES/

27. PRESS CONFERENCE 2009

28. PRESS CONFERENCE 2010

29. PRESS CONFERENCE 2011

30. TRANSNATIONA MEETING IN PERNIK,
19-20 SEPTEMBER 2011

31. OPEN DAYS IN BRUSSELS 2010

32. FINAL CONFERENCE PIKE PROJECT, BURGAS,
BULGARIA 2010

33. ANNUAL MEETING SEE PROGRAM,
SOFIA 2011

34. ANNUAL MEETING ECN,
DENMARK 2011

35. PARTNER MEETING PROJECT
ESPON INTERSTRAT , SOFIA 2011
SOFIA 2011

36. MEETING IN NATIONAL INVESTMENT AGENCY
OF PORTUGAL, LISBOA 2011

37. OPENING REGIONAL INFO CENTER FOR
EU PROJECT IN PERNIK 2012

38. FINAL CONFERENCE IN PERNIK
9 MAY 2012

39. FINAL CONFERENCE IN PERNIK
9 MAY 2012

40. ON THE FINAL…

41. General aim of the SEE
Programme

42. WHAT NEXT…NEW PROJECT??!!??...
FRIENDS WILL BE FRIENDS…FOR SURE

43. Mila Krasteva
ReTInA
Coordinator and
communication
manger
Municipality Pernik
Bulgaria
mila_mila@abv.bg
+359 886 009 165
THANK YOU FOR YOUR ATTENTION!