I am big fan of Digital Health. I researched one of companies well know for wearable trackers. This slide contains from its mission to latest news. Feel free to give feedback to me and ask me any questions. mijeongchloekim@gmail.com ---------------------------------------------------------------------------------- Contents *Intro Mission About Fitbit About CEO, CTO Office: headquarter, branches *Performance Public Offering Clinical Research Acquisitions *Finance Public Offering Financial Statement Funding Rounds Investors *Appendix SWOT Analysis Latest News

1. Research Report Digital Health Specialist
Mijeong Chloe Kim
mijeongchloekim@gmail.com1

2. Intro
 Mission
 About Fitbit
 About CEO, CTO
 Office: headquarter, branches
Performance
 Public Offering
 Clinical Research
 Acquisitions
Finance
 Public Offering
 Financial Statement
 Funding Rounds
 Investors
Appendix
 SWOT Analysis
 Latest News
2
Contents

3. To empower and inspire you to live a healthier, more active life. We design products and experiences that fit
seamlessly into your life so you can achieve your health and fitness goals, whatever they may be.
Intro
Mission
3
Source: www.fitbit.com/store

4. Type Public
Traded as NYSE: FIT
Industry Consumer electronics
Founded San Francisco, California, United States (May 1, 2007)
[1]
Founders James Park
Eric Friedman
Headquarters San Francisco, California, United States
Area served Worldwide
Key people James Park (CEO)
Eric Friedman (CTO)
Products See List of Fitbit products
Subsidiaries Pebble
Website www.fitbit.com
NYSE stands for New York Stock
Exchange.
• The reason Fitbit took over Pebble
is to have software property and
platform for smartwatch.
• Cost of undertaking about 40M
IntroIntro
About Fitbit
4
Source: Wiki

5. Experience
Fitbit, Inc.
• CEO and Co-Founder
• Dates EmployedApr 2007 – Present Employment Duration10 yrs 9 mos
• Using Sensors + Data + Great Software to transform health and fitness.
CNET Networks
• Director of Product Development
• Dates EmployedApr 2005 – Apr 2007 Employment Duration2 yrs 1 mo
• Managed a team of designers, product managers and engineers for the Community
Business unit at CNET
Wind-Up Labs, Inc.
• President and Co-Founder
• Dates EmployedJan 2002 – Apr 2005 Employment Duration3 yrs 4 mos
• Developed digital photo editing and P2P photo sharing technology. Acquired by
CNET Networks in 2005. Achieved 6x return for investors.
Intro
About CEO. James Park
5

6. Epesi Technologies
• CTO and Co-Founder
• Dates EmployedOct 1999 – Nov 2001 Employment Duration2 yrs 2 mos
• B2B integration software
Morgan Stanley
• Peon
• Dates Employed1998 – 1999 Employment Duration1 yr
• Did financial analysis and programming for a quantitive trading fund called Equity
Plus
Education
Harvard College
• Degree: Did not finish Field Of Study Computer Science
• Dates attended or expected graduation 1994 – 1998
6

7. Experience
Fitbit, Inc.
• Co-founder
• May 2007 – Present/ Employment Duration10 yrs 8 mos
CNET Networks
• Engineer Manager
• May 2005 – May 2007 Employment Duration2 yrs 1 mo
Wind-Up Labs, Inc.
• Co-Founder
• Aug 2002 – Apr 2005 Employment Duration2 yrs 9 mos
• Sold to CNET Networks.
Epesi Technologies
• Software Engineer
• 2000 – 2001 Employment Duration1 yr
Intro
About CTO. Eric Friedman
7

8. Yale University
• MS, Computer Science
• 1999 – 2000
Yale University
• BS, Computer Science
• 1995 – 1999
8

9. HQ
ADDRESS: 199 FREMONT STREET, 14TH FLOOR, SAN
FRANCISCO, CA 94105
Near Union square
Intro
Headquarter
9

10. • Offices in US: San francisco, LA, San Diego, Boston
• World-wide sales
• All languages supported
Intro
Branches: 9 countries
10

11. Performance
Public Offering
Initial public offering in NASDAQ
11

12. Performance
Clinical Research
• 200 cases worldwide
• Since 2013, registered scientific journal over
15000
12
Region Name Number of Studies
East Asia 2
Europe 12
Middle East 1
North America 141
Canada 14
United States 127
Pacifica 2
South America 1
Southeast Asia 6
Total 200
Source: NIH U.S. National Library of Medicine

13. Performance
Clinical Research
Ex 1) Alzheimer's Disease case
Ex 2) Alcoholism case
13
Fitbit is used to cure various sicknesses.
The process to verify use for treatment and caring for diseases enhances the value of Fitbit, ultimately contributing
the value of wearable devices.

14. 14
Performance
Acquisitions
social-based wellness platforms that track and reward health
enhancing activities of employees.
smart watches
a smart payment device
smart watches and wearable technologies
health and fitness apps

15. • caused performance aggravation after IPO
• Fell 1/6 times
Finance
Public Offering
15

16. Finance
Financial Statement
Source: Yahoo finance
16

17. Finance
Financial Statement
17

18. Finance
Financial Statement
18

19. Finance
Funding Rounds
Total Funding Amount $66,000,000
Invest steps for Startup :
Preseed Money-> Seed Money->Series A(1st Round) ->Series B(2nd Round) ->Series C(3rd Round)
Source: http://www.demoday.co.kr/blog/49/category/3
Source: Crunchbase
19

20. • Number of Investors : 7
• Investor company’s list: Foundry Group(28.9%), True Ventures(22.4%), Softbank Capital(5.6%), Sapphire Ventures, Qualcomm
Ventures, Felicis Ventures
20
Finance
Investors
Source: Crunchbase

21. 21
Appendix
SWOT analysis
Source: https://www.slideshare.net/MollyAigeldinger/fitbit-presentation-57739521

22. 22
Appendix
Latest News
• In Connecticut Murder Case, a Fitbit Is a Silent Witness
New York Times
• Fitbit’s Ionic smartwatch is getting 60 new apps including Yelp, Uber and Deezer
Techcrunch
• Body Smart: Can a week of wearables improve your health?
CNN
• People in these cities, countries took the most steps in 2017, Fitbit says
USA TODAY
• Did You Ever Use That Fitbit You Got Last Year?
Lifehacker Australia

23. Thank you
Feel free to give me feedback or any questions.
Mijeongchoekim@gmail.com 23