Smarter Web StrategyWebResults.ie, F6 Nutgrove Office Park, Rathfarnham   info@webresults.ie   (01) 2071872
Approach to Smarter Web Strategy?Step 1: Set clear objectivesStep 2: Understand your marketplaceStep 3: Analyse your exist...
Step 1: Set Clear ObjectivesWhat are your objectives ?How will the web help you achieve these businessobjectives?
Objectives• What are you career goals  – Where do you want to be in 3-5 years?  – What do you need to do to get there?    ...
What are your objectives?  Identify the type of position you would like  Identify the area you wish to work in  Identify t...
What Geographical areas you are focusing on?Local, regional, national, international
Step 2 Understand your marketMarket research• Get to know your Target market:      - Who are the players ?      - What are...
What is your market potential?Carry out searches around areas you are interested in toidentify opportunities and identify ...
What is your market potential?
What is your market potential?What suitable positions are available now?Who is recruiting?                             htt...
• Conduct a people search rather than a job  search
Prospective Employers• Identify the skills they are looking for• Identify the experience they are looking for• Identify th...
Prospective Employers– Who are the people who work there in the areas you  are interested in– Who is involved with recruit...
Blogs• Subscribe to blogs relevant to the area of  interest• Also blogs that have job listings where  recruiters/prospecti...
Competition• Track skills
Monitor relevant conversations
Hootsuite
Step 3: Analyse your existing web presence /profile
Step 4 - Put an action plan in place-With clear objectives from the web- having identified any weaknesses in your existing...
Building profile LinkedIn Blogging YouTube Twitter Facebook
LinkedIn• Complete your profile• Use keywords related to area you are interested in  Identify related terms used in job sp...
LinkedIn• Link to other social networks
LinkedIn• Get active   – Identify key targets & build up your connections with them       Use your contacts to get connected
LinkedIn  Follow news areas  Track skills in related areas – get ideas for your profile  Signal - most relevant insights f...
LinkedIn  Join relevant groups  Listen in to hear about topical areas  Strike up conversations about topics that are relev...
You Tube:• Construct a video resume on youtube. Keep it  short, describe the value you will bring and why  you’re the best...
Searches on Google carried out by playersDirect them to your blog/website etcSEO / PPC
58 % of marketers with 3+ years of experience are using Google+67% of respondents say they plan to increase Google+ usageS...
Create a profileConnect using circles   add those people who are already employed in your target companiesHangouts - creat...
Other• Proactively improve your knowledge   – Comment on trends within that area   – Build reputation   – Learning more ab...
5. Monitor & Measure• LinkedIn statistics• Blog stats / analytics• Klout.com• Hootsuite
Web Analytics•What works?•What doesn’t?
• Behaviour within the pharma sectorhttp://www.youtube.com/watch?v=EzGS6faLgvU&feature=player_embedded
Source: http://www.slideshare.net/IQLab/2012-digital-trends-for-healthcare-marketing-10174164
• 30,000 drug and medical-device reps were laid off in  the U.S. during the last five years• 50% of physicians use YouTube...
Case studySource: http://www.slideshare.net/IQLab/2012-digital-trends-for-healthcare-marketing-10174164
Patients like meEpilepsy community developed by biopharmaceutical company UCBOn the ground research with a cross section o...
MerckEngageInitially targeting patients who are on medicationDesigned for patients & physicians to help them achieve impro...
CML Earth by NovartisConnect people who have been diagnosed with Chronic MyelogenousLeukemiaHealthcare professionals also ...
Web Marketing StrategyStep 1: Set clear objectivesStep 2: Understand your marketplaceStep 3: Analyse your existing web pre...
• Regular• Focused• Interesting• Fun
Finally• 3 things you can take away from the session?
Questions                               Thank you for your time.www.webresults.ie   Unit 6F, Nutgrove Office Park, Rathfar...
Web Strategyhttp://archive.psfk.com/2010/05/how-to-use-google-to-get-a-job.html
Web Strategy•   Healthcare mobile applications are largely organized into five key areas. Let’s take a brief look at some ...
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WebResultsWebmarketing2ndmay

  1. 1. Smarter Web StrategyWebResults.ie, F6 Nutgrove Office Park, Rathfarnham info@webresults.ie (01) 2071872
  2. 2. Approach to Smarter Web Strategy?Step 1: Set clear objectivesStep 2: Understand your marketplaceStep 3: Analyse your existing web presenceStep 4: Put action plan in place to build your profile on the webStep 5: Measure/Monitor to establish how you are performing
  3. 3. Step 1: Set Clear ObjectivesWhat are your objectives ?How will the web help you achieve these businessobjectives?
  4. 4. Objectives• What are you career goals – Where do you want to be in 3-5 years? – What do you need to do to get there? • Skillset • Experience • Connections
  5. 5. What are your objectives? Identify the type of position you would like Identify the area you wish to work in Identify the type of business you would like to work in/for
  6. 6. What Geographical areas you are focusing on?Local, regional, national, international
  7. 7. Step 2 Understand your marketMarket research• Get to know your Target market: - Who are the players ? - What are they doing on the web?• Assess your market potential• Competitor research – who are you competing against (skills, experience)
  8. 8. What is your market potential?Carry out searches around areas you are interested in toidentify opportunities and identify key players
  9. 9. What is your market potential?
  10. 10. What is your market potential?What suitable positions are available now?Who is recruiting? http://medicaldevice.ie/
  11. 11. • Conduct a people search rather than a job search
  12. 12. Prospective Employers• Identify the skills they are looking for• Identify the experience they are looking for• Identify the type of personality they are looking for• Identify the goals of the business in question and how the role ties in with your goals
  13. 13. Prospective Employers– Who are the people who work there in the areas you are interested in– Who is involved with recruitment within that business
  14. 14. Blogs• Subscribe to blogs relevant to the area of interest• Also blogs that have job listings where recruiters/prospective employers will be active
  15. 15. Competition• Track skills
  16. 16. Monitor relevant conversations
  17. 17. Hootsuite
  18. 18. Step 3: Analyse your existing web presence /profile
  19. 19. Step 4 - Put an action plan in place-With clear objectives from the web- having identified any weaknesses in your existing presence- Now knowing your areas of interests/target companies & their behaviour- With your competition in mind-Devise your strategy and set out actions
  20. 20. Building profile LinkedIn Blogging YouTube Twitter Facebook
  21. 21. LinkedIn• Complete your profile• Use keywords related to area you are interested in Identify related terms used in job specs• Build up recommendations
  22. 22. LinkedIn• Link to other social networks
  23. 23. LinkedIn• Get active – Identify key targets & build up your connections with them Use your contacts to get connected
  24. 24. LinkedIn Follow news areas Track skills in related areas – get ideas for your profile Signal - most relevant insights from status updates & news – and who posted them
  25. 25. LinkedIn Join relevant groups Listen in to hear about topical areas Strike up conversations about topics that are relevant to the area you are interested in, in the field that you want to work in
  26. 26. You Tube:• Construct a video resume on youtube. Keep it short, describe the value you will bring and why you’re the best person for the job• Or construct a video on a subject matter relevant to the area you want to get into
  27. 27. Searches on Google carried out by playersDirect them to your blog/website etcSEO / PPC
  28. 28. 58 % of marketers with 3+ years of experience are using Google+67% of respondents say they plan to increase Google+ usageSource: marketingland.com. Social media examiners survey of marketers &business owners Jan 2012 – based on replies from 3,800 marketers across theworld
  29. 29. Create a profileConnect using circles add those people who are already employed in your target companiesHangouts - create job search clubsEngage - Ask questions related to the kind of job you are looking forLink to your other profiles
  30. 30. Other• Proactively improve your knowledge – Comment on trends within that area – Build reputation – Learning more about specifics of the area• Attend webinars in the area and talk about them
  31. 31. 5. Monitor & Measure• LinkedIn statistics• Blog stats / analytics• Klout.com• Hootsuite
  32. 32. Web Analytics•What works?•What doesn’t?
  33. 33. • Behaviour within the pharma sectorhttp://www.youtube.com/watch?v=EzGS6faLgvU&feature=player_embedded
  34. 34. Source: http://www.slideshare.net/IQLab/2012-digital-trends-for-healthcare-marketing-10174164
  35. 35. • 30,000 drug and medical-device reps were laid off in the U.S. during the last five years• 50% of physicians use YouTube for obtaining information on medical products.• 90% use web searches for information• Source: US Market
  36. 36. Case studySource: http://www.slideshare.net/IQLab/2012-digital-trends-for-healthcare-marketing-10174164
  37. 37. Patients like meEpilepsy community developed by biopharmaceutical company UCBOn the ground research with a cross section of patients.Use what they learn to improve drug safety & lead to advances in care
  38. 38. MerckEngageInitially targeting patients who are on medicationDesigned for patients & physicians to help them achieve improvedhealth outcomes using web & social toolsCreate a personal plan including daily activities, meals & fitnessGuidance from physicians to patients on specific Merck medications
  39. 39. CML Earth by NovartisConnect people who have been diagnosed with Chronic MyelogenousLeukemiaHealthcare professionals also invited to participate
  40. 40. Web Marketing StrategyStep 1: Set clear objectivesStep 2: Understand your marketplaceStep 3: Analyse your existing web presence/profileStep 4: Put action plan in place to get on front of right people in rightcompaniesStep 5: Measure/Monitor to establish how you are performing
  41. 41. • Regular• Focused• Interesting• Fun
  42. 42. Finally• 3 things you can take away from the session?
  43. 43. Questions Thank you for your time.www.webresults.ie Unit 6F, Nutgrove Office Park, Rathfarnham, Dublin 14 Contact: geoff@webresults.ie (01) 207 1872
  44. 44. Web Strategyhttp://archive.psfk.com/2010/05/how-to-use-google-to-get-a-job.html
  45. 45. Web Strategy• Healthcare mobile applications are largely organized into five key areas. Let’s take a brief look at some companies bringing innovative mobile products to the market:• 1. Monitoring WellDoc’s Diabetes Manager is a mobile app for diabetes and health management system monitoring that received FDA 510(k) clearance in 2010. Patients can use their mobile phone or iPad to enter blood glucose data, carbohydrates ingested, and medications; physicians access that data, analyze it and provide real-time feedback if needed to adjust care. A recent study found that patients who used this app to help manage their diabetes had better outcomes than those using traditional methods.• 2. Diagnosis Mobile MIM is an FDA-approved app also noted as one of the best for the iOS platform. Mobile MIM is a diagnostic imaging app that physicians and imaging professionals can use away from their workstations to review X-rays, ultrasounds, PETs, CTs, and MRIs. It has tools for viewing and managing images, as well as local and cloud storage capabilities. It enables medical professionals in remote locations to consult with peers on challenging cases.• 3. Education Boston Scientific launched the CardioTeach iPad app late last year for physicians. It is used in patient consults to discuss cardiovascular disease. The app covers a variety of conditions, such as atrial and ventricular arrhythmias, coronary artery disease and heart rhythm disorders. High- quality graphics and user-friendly content help healthcare providers more effectively explain heart disease conditions to patients and their families. It includes anatomical illustrations, the ability to overlay pacemakers onto those illustrations and to email complete graphics and information to patients, caregivers or other healthcare professionals.• 4. Treatment AirStrip Cardiology’s mobile app combines wireless mobile transmission of ECGs, digital visual enhancement and touch screen capabilities as well as automatic access to historical data, enabling more informed and timely treatment decisions by cardiologists. It is both FDA-approved and HIPAA-compliant. Doctors can view an ECG anywhere, anytime and so provide remote patient care.• 5. Sales/Marketing Mobile apps in pharma and device industries aren’t just for physicians and patients. Some well-designed apps for sales reps and marketers help them maximize their efficiency in the field. These apps can increase selling time, provide more consistent presentations across a salesforce, and enhance information exchange with customers. Medtronic has enthusiastically embraced the use of iPads for its employees. ItsMedtronic App Store is a secure website that company employees can access for a variety of business and medical education mobile applications.• Medical apps are here to stay and sure to become fundamental healthcare tools. What experiences and challenges have you faced developing mobile apps for your healthcare, pharma or medical device applications? Leave your comments below

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