2013 02-20 nycedc pilot presentation

•

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markpun

Technology

IMAGE READING CENTER,
INC.
WE ARE: An Imaging CRO
FOR: Academic Researchers and
Pharmaceutical Scientists who
NEED: Advanced imaging biomarkers and
technical project management.
WE PROVIDE: Implementation, standardization,
and validation for Research Studies
and Clinical Trials.

PILOT Health Tech NY, 2/20/13 2

OUR TEAM
• Mark Punyanitya, Founder & CEO
– Columbia University Medical Center, Biomedical Engineer
– Applied Physiology @ Columbia, Applied Clinical Trials @ NYU
– From Idea to IPO: The Technology Venture Course @ NYAS

• Rodney Agayan, PhD, CTO
– Columbia University-BME Dept, Postdoctoral Research Scientist
– Applied Physics & Electrical Engineering @ U Michigan

• Ali Ardati, PhD, Scientific Director
– Sanofi, Head-Quality of life-Pain and Urology, Therapeutic Scientific Unit-Aging
– Molecular Biology @ Université de Montréal

• Joyce Ehrlich, Business Development
– Keap Street Advisors, LLC, Founder
– Public Health Administration @ NYU, Epidemiology @ Columbia

• Research Staff:
– Administrative, Project Management, and Scientific

PILOT Health Tech NY, 2/20/13 3

OUR STORY
• Over 15 years of Academic Research

• Develop, Validate, and Implement

• National & International
Multi-Center Trials

• Project Management
and Problem Solving

PILOT Health Tech NY, 2/20/13 4

PILOT PARTNER QUESTIONS
• What are short & long term goals?
• Why is a pilot project important?
• What challenges are you trying to solve?
• What are strengths and opportunities that can be
leveraged?
• What is the ideal criteria for a partner?
• What does the pilot approval process look like?

PILOT Health Tech NY, 2/20/13 5

THE PROBLEM
• Scientific Expertise is not Technical Expertise

• Clinical Investigators, Research Nurses,
& Study Coordinators

• Very little QC or
technical oversight

• Conventional training:
10%-50% of imaging
data may be rejected

PILOT Health Tech NY, 2/20/13 6

THE MARKET
Clinical Trial Image
Medical Image Analysis
Management
(in Billions) (in Billions)
2.5 2.4 2.5

2 2
1.7
1.5 1.5 1.3

1 1
0.6
0.5 0.5

0 0
2012 2017 2010 2016

PILOT Health Tech NY, 2/20/13 7

THE MARKET
• $37 billion for clinical trials outsourcing

• Unnecessary procedures and
amendments cost over $5 billion per year

• Revenue in the applied research services
is at $267,000 per employee.

PILOT Health Tech NY, 2/20/13 8

OUR SOLUTION
• Virtual Imaging Lab:
Compliance

Documentation

Learning, Training, Testing

• Cloud Based Image Transfer:

Imaging •Acquisition Cloud •Protocol •Documents •Accessibility
IRC Sponsor
Facility •Upload Platform •Technical •Human QC •Metrics

PILOT Health Tech NY, 2/20/13 9

VIRTUAL IMAGING LAB

FROM: Physical Files

TO: Electronic Images

FROM: Physical Disks

TO: Electronic Folders

PILOT Health Tech NY, 2/20/13 10

VIRTUAL IMAGING LAB
FROM: Physical Console

TO: Virtual Console

PILOT Health Tech NY, 2/20/13 11

PILOT PROJECT
• What is the purpose of your pilot?
• What are the data that you are trying to
capture?
• What primary endpoint are you trying to
see/achieve with your pilot?
• What kinds of resources will you need
from the pilot partner?
• What is the specific benefit to the pilot
partner?
PILOT Health Tech NY, 2/20/13 12

THE COMPETITION

PILOT Health Tech NY, 2/20/13 13

OUR CLIENTS &
COLLABORATORS

PILOT Health Tech NY, 2/20/13 14

POTENTIAL REVENUE
•

• Academic Investigators:
– Collaborator/Consultant for Proposals
– Subcontractor/Vendor for Awards

•

• Industry Sponsors (Biotech/Device/Pharma):
– Partnered R&D for New Methods
– Vendor for New Technology Implementation

PILOT Health Tech NY, 2/20/13 15

NEXT STEPS
• What is the protocol for getting approval in
the organization?
• What kinds of resources can the pilot partner
contribute?
• Who are the decision-makers?
• What are the proposed roles for you and your
pilot partner?
• What are the metrics for success?
• What is the budget and timeline for going
forward?

PILOT Health Tech NY, 2/20/13 16

Thank you!

PILOT Health Tech NY, 2/20/13 17

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2013 02-20 nycedc pilot presentation

1. PILOT Health Tech NY 2013-02-20 Image Reading Center, Inc. Mark Punyanitya Rodney Agayan

2. IMAGE READING CENTER, INC. WE ARE: An Imaging CRO FOR: Academic Researchers and Pharmaceutical Scientists who NEED: Advanced imaging biomarkers and technical project management. WE PROVIDE: Implementation, standardization, and validation for Research Studies and Clinical Trials. PILOT Health Tech NY, 2/20/13 2

3. OUR TEAM • Mark Punyanitya, Founder & CEO – Columbia University Medical Center, Biomedical Engineer – Applied Physiology @ Columbia, Applied Clinical Trials @ NYU – From Idea to IPO: The Technology Venture Course @ NYAS • Rodney Agayan, PhD, CTO – Columbia University-BME Dept, Postdoctoral Research Scientist – Applied Physics & Electrical Engineering @ U Michigan • Ali Ardati, PhD, Scientific Director – Sanofi, Head-Quality of life-Pain and Urology, Therapeutic Scientific Unit-Aging – Molecular Biology @ Université de Montréal • Joyce Ehrlich, Business Development – Keap Street Advisors, LLC, Founder – Public Health Administration @ NYU, Epidemiology @ Columbia • Research Staff: – Administrative, Project Management, and Scientific PILOT Health Tech NY, 2/20/13 3

4. OUR STORY • Over 15 years of Academic Research • Develop, Validate, and Implement • National & International Multi-Center Trials • Project Management and Problem Solving PILOT Health Tech NY, 2/20/13 4

5. PILOT PARTNER QUESTIONS • What are short & long term goals? • Why is a pilot project important? • What challenges are you trying to solve? • What are strengths and opportunities that can be leveraged? • What is the ideal criteria for a partner? • What does the pilot approval process look like? PILOT Health Tech NY, 2/20/13 5

6. THE PROBLEM • Scientific Expertise is not Technical Expertise • Clinical Investigators, Research Nurses, & Study Coordinators • Very little QC or technical oversight • Conventional training: 10%-50% of imaging data may be rejected PILOT Health Tech NY, 2/20/13 6

7. THE MARKET Clinical Trial Image Medical Image Analysis Management (in Billions) (in Billions) 2.5 2.4 2.5 2 2 1.7 1.5 1.5 1.3 1 1 0.6 0.5 0.5 0 0 2012 2017 2010 2016 PILOT Health Tech NY, 2/20/13 7

8. THE MARKET • $37 billion for clinical trials outsourcing • Unnecessary procedures and amendments cost over $5 billion per year • Revenue in the applied research services is at $267,000 per employee. PILOT Health Tech NY, 2/20/13 8

9. OUR SOLUTION • Virtual Imaging Lab: Compliance Documentation Learning, Training, Testing • Cloud Based Image Transfer: Imaging •Acquisition Cloud •Protocol •Documents •Accessibility IRC Sponsor Facility •Upload Platform •Technical •Human QC •Metrics PILOT Health Tech NY, 2/20/13 9

10. VIRTUAL IMAGING LAB FROM: Physical Files TO: Electronic Images FROM: Physical Disks TO: Electronic Folders PILOT Health Tech NY, 2/20/13 10

11. VIRTUAL IMAGING LAB FROM: Physical Console TO: Virtual Console PILOT Health Tech NY, 2/20/13 11

12. PILOT PROJECT • What is the purpose of your pilot? • What are the data that you are trying to capture? • What primary endpoint are you trying to see/achieve with your pilot? • What kinds of resources will you need from the pilot partner? • What is the specific benefit to the pilot partner? PILOT Health Tech NY, 2/20/13 12

13. THE COMPETITION PILOT Health Tech NY, 2/20/13 13

14. OUR CLIENTS & COLLABORATORS PILOT Health Tech NY, 2/20/13 14

15. POTENTIAL REVENUE • • Academic Investigators: – Collaborator/Consultant for Proposals – Subcontractor/Vendor for Awards • • Industry Sponsors (Biotech/Device/Pharma): – Partnered R&D for New Methods – Vendor for New Technology Implementation PILOT Health Tech NY, 2/20/13 15

16. NEXT STEPS • What is the protocol for getting approval in the organization? • What kinds of resources can the pilot partner contribute? • Who are the decision-makers? • What are the proposed roles for you and your pilot partner? • What are the metrics for success? • What is the budget and timeline for going forward? PILOT Health Tech NY, 2/20/13 16

17. Thank you! PILOT Health Tech NY, 2/20/13 17

Editor's Notes

BMEProblem SolvingResearch to Develop Business, not Business doing R&D
Why are you the right team for this product?BME,ProblemSolvingResearch to Develop Business, not Business doing R&D
Helping Academic Investigators and Industry Scientists“Make their Clinical Trials Better”
Helping Academic Investigators and Industry Scientists“Make their Clinical Trials Better”
What challenge are you addressing for the customer?What value are you providing for the customer?STORY: Sections for Grant Apps, Yearly Progress ReportsEXAMPLE:NY>CA, 1 Year for Data, 3 Years for Results
Market with hefty expenditure on mistakes. Room for efficiency and improvement.Revenue per employee, showing the difference each can make.
Foundation of Learning, Training, Testing. Gathering Documentation. Ensure Compliance.CBIT to validate test scans. Future development on its own.
Market with hefty expenditure on mistakes. Room for efficiency and improvement.Revenue per employee, showing the difference each can make.
Large Public and Privately CapitalizedDo not engage individual Academic Investigators or prioritize small Biotech/Pharma
Leverage our network of Academic Collaborators and KOLs
Who is your target customer?Who pays for your product?Start by saving Academic Investigators and NIH moneyLead to initial traction, and scaling to industry

2013 02-20 nycedc pilot presentation

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Editor's Notes