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Ipsos Mori
Methodology
All participants fulfilled three key criteria: they worked
for companies which were headquartered i...
Snapshot of SMB Workers
4%
spend over 60 minutes
commuting to and from
work each day
9%
Work 51+ hrs per
week
84%
say they are contactable
by work...
SMB Workers
receive an average of
16work
emails per day
& an average of
16personal
emails per day
Information overload
12%
agree always
overloaded with emails
and information
62%
disagree that this is the
case
12%
17%
17%
19%
20%
24%
26%
27%
28%
28%
28%
29%
31%
31%
34%
35%
47%
Switzerland
Finland
Ukraine
Sweden
Denmark
Czech Repub...
Mobility
The Mobile Revolution
25% of SMBs that
use mobile services more
intensively see their revenues
growing up to 2x faster
and...
Mobility not yet the new normal
31%
say they don't need to
be present to get their
work done
69%
say yes they need to be
p...
50%
51%
53%
53%
55%
57%
57%
61%
63%
63%
65%
66%
66%
69%
74%
76%
81%
Ukraine
Norway
Denmark
Sweden
Great Britain
Finland
Gr...
It is not possible to work remotely
My work is attendance based
38%
55%
46% 42% 40%
100%
I can choose
where I get my
work done
I can choose
when I get my
work done
I regularly do
additional work...
use
desktop
computer
laptop
smartphone
tablet
The devices they use for work
59%
63%
63%
65%
70%
74%
74%
75%
76%
77%
78%
78%
79%
81%
82%
82%
85%
Finland
Denmark
Norway
Sweden
Great…
Europe
Netherla…
...
Start Start
10%
Use all 4 devices
– desktop,
laptop, tablet &
smartphone
9%
use a
smartphone &
laptop only
StartStart
29%
...
StartStart
23%
30%
13%
25%
53%
32%
14%
9%
Who owns the devices…
4%
10%
13%
14%
15%
15%
16%
16%
18%
18%
19%
22%
23%
31%
31%
32%
36%
45%
38%
30%
24%
28%
43%
26%
25%
22%
34%
27%
30%
20%
19%...
Impact of mobile technology
Helps me save time
& boosts
productivity so that I
can better balance
work & family or
persona...
Getting things done at work
68%
say email is most
important to get
the job done
59%
say
phonecalls
57%
Face to face
meetings
Communicating
55%
60%
60%
61%
63%
63%
64%
67%
68%
68%
68%
70%
71%
71%
71%
71%
83%
Poland
Denmark
Norway
Spain
Czech Republic
Romania
Swe...
Responsiveness
29%
21%
38%
4%
17%
18%
2%
52%
12%
12%
14%
15%
17%
17%
17%
21%
12%
21%
17%
32%
24%
28%
40%
31%
36%
14%
15%
14%
15%
15%
15%
18%
17%
27%
19%
23%
11%
20%
18...
A ‘productive’ day at work means…
ticking off everything
on 'to-do' list
leaving
work on time
generate
new business
zero e...
38%
47%
57%
38%
31%
50%
45%
30%
31%
42%
48%
57%
35%
58%
44%
70%
47%
77%
77%
77%
77%
79%
81%
82%
82%
83%
83%
83%
83%
84%
84...
What would help…
30%
24%
23%
13%
11%
Keeping up with it all
28%
eat lunch
away from
their desk
35%
drink coffee
37%
take regular
breaks
10%
get some
exercise
3%
3%
5%
5%
6%
7%
7%
7%
7%
8%
8%
8%
8%
8%
10%
11%
11%
31%
36%
21%
27%
35%
23%
25%
33%
50%
17%
29%
33%
36%
37%
19%
24%
25%
...
7%
7%
10%
11%
13%
19%
22%
22%
23%
24%
24%
25%
25%
27%
27%
32%
40%
21%
26%
17%
10%
18%
30%
17%
14%
21%
9%
12%
14%
11%
22%
1...
21%
29%
32%
35%
35%
36%
36%
37%
38%
39%
40%
40%
45%
48%
51%
51%
57%
35%
30%
15%
41%
43%
36%
41%
31%
26%
31%
35%
27%
48%
39...
Business Success
Use of IT by SMBs
We're updating our processes and putting
them online
Almost paperless, very connected online
and a lot o...
13%
16%
17%
18%
19%
22%
22%
23%
24%
24%
24%
24%
25%
27%
27%
31%
31%
47%
36%
34%
42%
36%
40%
29%
50%
44%
50%
33%
37%
44%
45...
Benefits of IT…
Better service for
customers
25% improved
productivity
32% Faster access to critical
info
23% Closer to
cu...
Priority for the Business
36%
24%
24%
30%
15%
46%
46%
45%
43%
39%
34%
33%
31%
30%
27%
25%
24%
24%
24%
21%
20%
18%
Greece
Romania
Ukraine
Italy
Hungary
Poland
Czech Repu...
Make their job easier
…and for the employees
Make them more productive
Work anytime, anywhere
28%
30%
34%
8%
Sometimes
Regularly
Only Occasionally
Never
25%
49%
Flexible
work week
Too much
work to do
Clients
expect i...
14%
16%
16%
16%
16%
17%
17%
20%
22%
23%
26%
26%
27%
27%
28%
33%
40%
Finland
Czech Republic
Poland
Spain
Ukraine
Italy
Roma...
Remote
Desktop
Cloud
service
Personal
Email
Transfer
Cloud
File
Transfer
Yes my company is aware
that I access files by us...
29%
29%
33%
34%
34%
35%
39%
40%
40%
40%
45%
46%
47%
47%
49%
50%
52%
Czech Republic
Belgium
Poland
Ukraine
Romania
Great Br...
Getting work done: anytime, anywhere
4%
during the commute
(public transport)
24%
first thing in the
morning
22%
right aft...
9%
9%
9%
13%
14%
14%
15%
16%
17%
17%
19%
19%
19%
21%
22%
24%
24%
Hungary
Finland
Norway
Sweden
Czech Republic
Poland
Spain...
Home Office Commute Meeting AsleepShower
Inspiration comes best ‘unplugged’
Car
It’s not just work…
Work devices but for personal use…
62% 38%
1 x
week
Every
Day Every
other
Day
Once a Month or less
97%
3%
73%
10%
14%
No
Y...
No Hard
Drive
In the
Cloud
Have their data backed-up…
‘Homing from Work’…
17%
29%
34%
30%
20%
…with their manager’s consent
63%12%
8%
1%
2%
3%
3%
2%
3%
4%
4%
4%
3%
5%
5%
6%
8%
7%
7%
10%
1%
2%
1%
3%
4%
4%
3%
4%
4%
5%
...
What’s most important for employees…
69%
67%
62%
61%
Work/life balance Job Security Salary Promotion Prospects
64%
65%
66%
66%
67%
70%
71%
72%
73%
74%
74%
76%
76%
79%
82%
82%
...
An extra hour in the day…
Work Family Health Relax Social PetsSleep
Ipsos Mori 4th Annual SMB Survey - Results for Switzerland
Ipsos Mori 4th Annual SMB Survey - Results for Switzerland
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Ipsos Mori 4th Annual SMB Survey - Results for Switzerland

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Ipsos MORI interviewed 5,555 employees of SMBs (Small to Medium-sized Businesses) in the following countries: Great Britain, Poland, Spain, the Netherlands, the Czech Republic, Denmark, Italy, Belgium, Sweden, Switzerland, Hungary, Romania, Ukraine, Greece, Norway and Finland.

All participants fulfilled three key criteria: they worked for companies which were headquartered in these countries, they used some form of mobile computing and/or a computer at their place of work and they worked for companies that employ 250 people or fewer.
Interviews were conducted online via the Ipsos Interactive panel between 9th January and 9th February 2015. Data are unweighted.

Most important topics covered by the survey:
Information overload
Mobility
Bring your own device
Communication
Responsiveness
Productivity
Business success
IT for business
Working everywhere
Working anytime
Devices for personal use
Work-Life-Balance

More information for SMB (in German):
https://www.microsoft.com/de-ch/business/

More information for SMB (in French):
https://www.microsoft.com/fr-ch/business/

More information for SMB (in English):
https://www.microsoft.com/en-us/business/

Published in: Business
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Ipsos Mori 4th Annual SMB Survey - Results for Switzerland

  1. 1. Ipsos Mori Methodology All participants fulfilled three key criteria: they worked for companies which were headquartered in these countries, they used some form of mobile computing and/or a computer at their place of work and they worked for companies that employ 250 people or fewer. Interviews were conducted online via the Ipsos Interactive panel between 9th January and 9th February 2015. Data are unweighted. 250 Ipsos MORI interviewed 5,555 employees of SMBs (Small to Medium-sized Businesses) in the following countries: Great Britain, Poland, Spain, the Netherlands, the Czech Republic, Denmark, Italy, Belgium, Sweden, Switzerland, Hungary, Romania, Ukraine, Greece, Norway and Finland.
  2. 2. Snapshot of SMB Workers
  3. 3. 4% spend over 60 minutes commuting to and from work each day 9% Work 51+ hrs per week 84% say they are contactable by work outside working hours
  4. 4. SMB Workers receive an average of 16work emails per day & an average of 16personal emails per day
  5. 5. Information overload 12% agree always overloaded with emails and information 62% disagree that this is the case
  6. 6. 12% 17% 17% 19% 20% 24% 26% 27% 28% 28% 28% 29% 31% 31% 34% 35% 47% Switzerland Finland Ukraine Sweden Denmark Czech Republic Norway Europe Great Britain Poland Spain Belgium Netherlands Hungary Romania Italy Greece
  7. 7. Mobility
  8. 8. The Mobile Revolution 25% of SMBs that use mobile services more intensively see their revenues growing up to 2x faster and add jobs up to 8x faster than their peers Greater mobile adoption by SMEs can create jobs. If more SMEs expand their businesses at the rate of the mobile leaders, 7million more jobs could be added in the six countries evaluated. Boston Consulting Group https://www.bcgperspectives.com/content/articles/telecommunicati ons_technology_business_transformation_mobile_revolution/
  9. 9. Mobility not yet the new normal 31% say they don't need to be present to get their work done 69% say yes they need to be present to get their jobs done
  10. 10. 50% 51% 53% 53% 55% 57% 57% 61% 63% 63% 65% 66% 66% 69% 74% 76% 81% Ukraine Norway Denmark Sweden Great Britain Finland Greece Europe Italy Netherlands Spain Belgium Hungary Switzerland Czech Republic Poland Romania
  11. 11. It is not possible to work remotely My work is attendance based 38% 55%
  12. 12. 46% 42% 40% 100% I can choose where I get my work done I can choose when I get my work done I regularly do additional work outside of normal work hours
  13. 13. use desktop computer laptop smartphone tablet The devices they use for work
  14. 14. 59% 63% 63% 65% 70% 74% 74% 75% 76% 77% 78% 78% 79% 81% 82% 82% 85% Finland Denmark Norway Sweden Great… Europe Netherla… Poland Belgium Hungary Switzerla… Ukraine Italy Romania Czech… Spain Greece Desktop Computer 62% 59% 62% 58% 56% 59% 51% 61% 56% 53% 59% 65% 63% 67% 56% 54% 66% Laptop Smartphone 59% 47% 50% 58% 39% 44% 41% 40% 42% 38% 43% 42% 50% 38% 30% 55% 51% iPad / Tablet 20% 27% 24% 21% 23% 22% 22% 15% 22% 9% 28% 19% 34% 19% 12% 27% 31%
  15. 15. Start Start 10% Use all 4 devices – desktop, laptop, tablet & smartphone 9% use a smartphone & laptop only StartStart 29% use a desktop PC only 12% Use desktop, laptop, & smartphone
  16. 16. StartStart 23% 30% 13% 25% 53% 32% 14% 9% Who owns the devices…
  17. 17. 4% 10% 13% 14% 15% 15% 16% 16% 18% 18% 19% 22% 23% 31% 31% 32% 36% 45% 38% 30% 24% 28% 43% 26% 25% 22% 34% 27% 30% 20% 19% 19% 16% 16% Ukraine Romania Switzer land Czech Republic Great Britain Greece Belgium Hungary Nether lands Poland Europe Italy Spain Finland Norway Denmark Sweden Personal Smartphone Employer owned Smartphone
  18. 18. Impact of mobile technology Helps me save time & boosts productivity so that I can better balance work & family or personal life Makes me more productive when out of the office Takes quality time away from my personal life as it makes it harder to escape work Makes work more demanding as there's an overload of too much information and email 47% 17% 46% 22% 38% 31% 42% 24% agree agree agree agree disagreedisagreedisagreedisagree
  19. 19. Getting things done at work
  20. 20. 68% say email is most important to get the job done 59% say phonecalls 57% Face to face meetings Communicating
  21. 21. 55% 60% 60% 61% 63% 63% 64% 67% 68% 68% 68% 70% 71% 71% 71% 71% 83% Poland Denmark Norway Spain Czech Republic Romania Sweden Europe Hungary Nether lands Switzer land Greece Belgium Great Britain Italy Ukraine Finland 60% 42% 43% 49% 57% 57% 51% 53% 62% 56% 59% 51% 55% 49% 53% 62% 56% 66% 56% 66% 33% 50% 61% 57% 49% 54% 24% 57% 55% 39% 48% 33% 54% 29%
  22. 22. Responsiveness 29% 21% 38% 4% 17% 18% 2% 52%
  23. 23. 12% 12% 14% 15% 17% 17% 17% 21% 12% 21% 17% 32% 24% 28% 40% 31% 36% 14% 15% 14% 15% 15% 15% 18% 17% 27% 19% 23% 11% 20% 18% 18% 27% 24% Finland Denmark Belgium Norway Nether… Sweden Switzer land Great Britain Italy Europe Hungary Romania Czech… Poland Ukraine Greece Spain Within 1 hour Within 4 hours
  24. 24. A ‘productive’ day at work means… ticking off everything on 'to-do' list leaving work on time generate new business zero email in inbox helping out co-workers feel like they have an impact attending all meetings
  25. 25. 38% 47% 57% 38% 31% 50% 45% 30% 31% 42% 48% 57% 35% 58% 44% 70% 47% 77% 77% 77% 77% 79% 81% 82% 82% 83% 83% 83% 83% 84% 84% 85% 86% 89% Czech Republic Nether lands Spain Sweden Finland Switzer land Europe Norway Denmark Great Britain Greece Ukraine Belgium Hungary Italy Poland Romania
  26. 26. What would help… 30% 24% 23% 13% 11%
  27. 27. Keeping up with it all 28% eat lunch away from their desk 35% drink coffee 37% take regular breaks 10% get some exercise
  28. 28. 3% 3% 5% 5% 6% 7% 7% 7% 7% 8% 8% 8% 8% 8% 10% 11% 11% 31% 36% 21% 27% 35% 23% 25% 33% 50% 17% 29% 33% 36% 37% 19% 24% 25% 14% 18% 24% 19% 18% 19% 13% 11% 20% 23% 18% 18% 18% 28% 9% 19% 18% 7% 4% 5% 4% 6% 6% 4% 7% 4% 4% 6% 4% 6% 11% 18% 6% 4% Spain Poland Denmark Nether lands Czech Republic Belgium Ukraine Italy Finland Norway Europe Hungary Sweden Switzer land Greece Romania Great Britain Skip lunch Eat lunch at my desk Eat lunch away from my desk Eat lunch out at a café or restaurant Lunch habits
  29. 29. 7% 7% 10% 11% 13% 19% 22% 22% 23% 24% 24% 25% 25% 27% 27% 32% 40% 21% 26% 17% 10% 18% 30% 17% 14% 21% 9% 12% 14% 11% 22% 12% 17% 20% 11% 15% 12% 16% 0 1% 7% 3% 6% 14% 5% 5% 7% 14% 4% 4% 5% 5% 4% 10% 7% 4% 4% 4% 2% 9% 3% 2% 3% 7% 2% 6% 3% 2% Spain Sweden Italy Switzer land Denmark Norway Europe Nether lands Romania Czech Republic Poland Belgium Hungary Finland Greece Great Britain Ukraine Take regular breaks to recharge Get some exercise Take naps Meditate Well-being
  30. 30. 21% 29% 32% 35% 35% 36% 36% 37% 38% 39% 40% 40% 45% 48% 51% 51% 57% 35% 30% 15% 41% 43% 36% 41% 31% 26% 31% 35% 27% 48% 39% 38% 29% 24% Spain Italy Great Britain Denmark Switzer land Belgium Ukraine Czech Republic Nether lands Europe Norway Sweden Finland Romania Greece Poland Hungary Socialize with colleagues Drink coffee or other caffeinated beverages Social at work
  31. 31. Business Success
  32. 32. Use of IT by SMBs We're updating our processes and putting them online Almost paperless, very connected online and a lot of our processes are automated High volumes of paper in our day to day work and most of our processes are offline 22% 40% 23% 18% 44% 25%
  33. 33. 13% 16% 17% 18% 19% 22% 22% 23% 24% 24% 24% 24% 25% 27% 27% 31% 31% 47% 36% 34% 42% 36% 40% 29% 50% 44% 50% 33% 37% 44% 45% 42% 41% 36% 21% 28% 24% 17% 25% 23% 33% 21% 18% 15% 33% 28% 18% 18% 26% 17% 20% Denmark Sweden Norway Netherlands Great Britain Europe Finland Greece Belgium Czech Republic Italy Spain Switzerland Romania Ukraine Hungary Poland We're almost paperless, very connected online and a lot of our processes are automated and online We're updating our processes and putting them online, but we still use paper for some processes We use high volumes of paper in our day to day work and most of our processes are offline Use of IT by SMBs
  34. 34. Benefits of IT… Better service for customers 25% improved productivity 32% Faster access to critical info 23% Closer to customers 20% Anytime, anywhere work 16% improved security 29% 13% 29% Greater internal communication & collaboration 22% 27% 17% 19% 32% Have Resulted Would Achieve
  35. 35. Priority for the Business 36% 24% 24% 30% 15%
  36. 36. 46% 46% 45% 43% 39% 34% 33% 31% 30% 27% 25% 24% 24% 24% 21% 20% 18% Greece Romania Ukraine Italy Hungary Poland Czech Republic Europe Spain Great Britain Belgium Sweden Norway Switzerland Denmark Finland Netherlands Think it’s a priority to use technology to reduce costs
  37. 37. Make their job easier …and for the employees Make them more productive
  38. 38. Work anytime, anywhere
  39. 39. 28% 30% 34% 8% Sometimes Regularly Only Occasionally Never 25% 49% Flexible work week Too much work to do Clients expect it Fits my life better 34% 23%
  40. 40. 14% 16% 16% 16% 16% 17% 17% 20% 22% 23% 26% 26% 27% 27% 28% 33% 40% Finland Czech Republic Poland Spain Ukraine Italy Romania Sweden Hungary Europe Great Britain Nether lands Denmark Norway Switzer land Greece Belgium 14%6% 9% 12% 4% 7% 7% 14%6% 9% 11% 12% 9% 7% 8% 5% 9%
  41. 41. Remote Desktop Cloud service Personal Email Transfer Cloud File Transfer Yes my company is aware that I access files by using my personal mail or cloud file transfer 45% 40% 34% 19%
  42. 42. 29% 29% 33% 34% 34% 35% 39% 40% 40% 40% 45% 46% 47% 47% 49% 50% 52% Czech Republic Belgium Poland Ukraine Romania Great Britain Nether lands Europe Switzer land Denmark Norway Hungary Finland Sweden Spain Greece Italy Email Cloud Service 39% 21% 47% 60% 50% 24% 20% 29% 34% 14% 16% 27% 29% 16% 32% 47% 31% Transfer through personal email 14% 18% 18% 22% 23% 22% 19% 21% 19% 13% 18% 19% 33% 19% 20% 28% 31% Transfer through cloud service
  43. 43. Getting work done: anytime, anywhere 4% during the commute (public transport) 24% first thing in the morning 22% right after the evening meal 17% while on holiday
  44. 44. 9% 9% 9% 13% 14% 14% 15% 16% 17% 17% 19% 19% 19% 21% 22% 24% 24% Hungary Finland Norway Sweden Czech Republic Poland Spain Romania Europe Denmark Greece Italy Great Britain Nether lands Switzer land Ukraine Belgium 17% 17% 15% 23% 24% 16% 21% 32% 21% 15% 21% 24% 22% 13% 24% 23% 24% 3% 5% 1% 3% 4% 6% 7% 14% 6% 2% 19% 7% 3% 5% 6% 6% 5%
  45. 45. Home Office Commute Meeting AsleepShower Inspiration comes best ‘unplugged’ Car
  46. 46. It’s not just work…
  47. 47. Work devices but for personal use… 62% 38% 1 x week Every Day Every other Day Once a Month or less 97% 3% 73% 10% 14% No Yes Once a month or more Those who use an employer-owned device for work say they use it for social networking, gaming, online shopping or personal email.
  48. 48. No Hard Drive In the Cloud Have their data backed-up…
  49. 49. ‘Homing from Work’… 17% 29% 34% 30% 20%
  50. 50. …with their manager’s consent 63%12% 8% 1% 2% 3% 3% 2% 3% 4% 4% 4% 3% 5% 5% 6% 8% 7% 7% 10% 1% 2% 1% 3% 4% 4% 3% 4% 4% 5% 5% 6% 6% 4% 6% 6% 8% Norway Denmark Finland Nether lands Sweden Belgium Great Britain Europe Hungary Ukraine Czech Republic Romania Spain Switzer land Greece Poland Italy Not allowed & have to keep it secret Not allowed and social media, gaming, shopping sites are blocked Have manager’s approval Outside of regular working hours Not allowed but do it anyway
  51. 51. What’s most important for employees… 69% 67% 62% 61%
  52. 52. Work/life balance Job Security Salary Promotion Prospects 64% 65% 66% 66% 67% 70% 71% 72% 73% 74% 74% 76% 76% 79% 82% 82% 87% Norway Denmark Sweden Ukraine Switzer land Nether lands Great Britain Czech Republic Europe Finland Italy Belgium Spain Poland Hungary Greece Romania 70% 63% 67% 66% 69% 62% 64% 85% 72% 69% 75% 73% 73% 87% 83% 79% 85% 63% 52% 59% 89% 62% 60% 58% 83% 71% 63% 79% 70% 75% 88% 86% 86% 88% 18% 11% 26% 56% 30% 24% 23% 28% 37% 29% 52% 36% 40% 58% 50% 59% 73%
  53. 53. An extra hour in the day… Work Family Health Relax Social PetsSleep

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