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Microsoft Data Platform and a new world of data

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Ulrich Homann, Chief Architect, Microsoft Services in Redmond bietet einen exklusiven Einblick, wie Microsoft als Unternehmen die Strategie erhöhter Unternehmenseffizienz, Mitarbeiterproduktivität und Innovationskraft umsetzt, sowie eine strategische Betrachtung zur Arbeitswelt der Zukunft.

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Microsoft Data Platform and a new world of data

  1. 1. MICROSOFT DATA PLATFORM:REDUCE TIME TO BUSINESS IMPACT
  2. 2. 2The World of Datais Changing
  3. 3. 4Big Datarepresents thetrends,technologies,and potentialfor businessesto obtainvaluable insightfrom large(petabytes, oreven zetabytes),of structured,unstructured,and fast-moving data.
  4. 4. 5“[T]here are there are thingswe know we know.We also know there are ;that is to say we know there are some thingswe do not know.But there are also–there are things we donot know we dont know.”known knownsknown unknownsunknown unknowns
  5. 5. 6known knownsknown unknownsunknown unknowns| Dashboards| Data Exploration| Predictive Analytics“Let the your dataset change your mindset”
  6. 6. 7TrendsTo gain competitive advantage and innovate, enterprisesmust become more and more data-drivenYet large bodies of structured and unstructured datamake it difficult to quickly generate insightsMore businesses start realizing significant opportunitiesto use advanced analytics to create predictive andprescriptive models
  7. 7. How do I optimize myfleet based on weatherand traffic patterns?What’s the socialsentiment for mybrand or productsHow do I betterpredict futureoutcomes?
  8. 8. Increases ad revenue by processing 3.5billion events per dayMassive VolumesProcesses 464 billion rows per quarter, withaverage query time under 10 secs.Measures and ranks online user influenceby processing 3 billion signals per dayCloud ConnectivityConnects across 15 social networks via thecloud for data and API accessUses sentiment analysis and web analyticsfor its internal cloudReal-Time InsightImproves operational decision making forIT managers and users
  9. 9. 10
  10. 10. GAIN COMPETITIVE ADVANTAGE BY MOVING FIRST AND FAST IN YOUR INDUSTRYWeb appoptimizationSmart metermonitoringEquipmentmonitoringAdvertisinganalysisLife sciencesresearchFrauddetectionHealthcareoutcomesWeatherforecastingNatural resourceexplorationSocial networkanalysisChurnanalysisTraffic flowoptimizationIT infrastructureoptimizationLegaldiscovery
  11. 11. accelerating insights on any data
  12. 12. in-memoryaccelerating businessprocess & insightmodern & optimizedbuilt into data platformcomplete
  13. 13. PowerPivotxVelocity Analytics EnginexVelocity ColumnstoreStreamInsightWindows Azure CacheProject code name “Hekaton”
  14. 14. manage any data,any size, anywhere
  15. 15. MANAGE ANY DATA, ANY SIZE, ANYWHERE010101010101010101101010101010101001010101010101101010101010
  16. 16. Extremely large volume of unstructured web logsAd hoc analysis of logs to prototype patternsHadoop data cluster feeds large 24TB cubeBusiness users analyze cube dataE.g. STRUCTURED & UNSTRUCTURED DATA
  17. 17. POLYBASE: COMBINING RELATIONAL AND NON-RELATIONAL DATAThe future of query processing
  18. 18. ENRICH BY CONNECTING TO THE WORLDS DATADiscoverCombineRefine
  19. 19. DISCOVER DATAFROMTOIDENTITYDOC CONTEXTSOCIAL GRAPHSDATA EXPLORERDATA HUB
  20. 20. POWER OF COMBINING THE WORLDS DATAValue
  21. 21. REFINE DATAEnterprise Information Management & Full Analytic Spectrum
  22. 22. E.g. VALUE OF EXTERNAL DATA
  23. 23. INSIGHTS ON ANY DATA, ALL USERS, WHEREVER THEY ARE010101010101010101101010101010101001010101010101101010101010
  24. 24. INSIGHTS FOR ALL USERS THROUGH FAMILIAR TOOLSPB TB GB
  25. 25. BIG DATA REQUIRES AN END-TO-END APPROACHDiscover Combine RefineRelational Non-relational StreamingINSIGHTDATAENRICHMENTDATAMANAGEMENTSelf-Service Collaboration Corporate Apps DevicesAnalytical
  26. 26. Parallel Data WarehousePowerPivotPower ViewMicrosoft HDInsight ServerHDInsight Service
  27. 27. 31
  28. 28. ADDITIONAL RESOURCESLEARNMORE1. Microsoft Big Data Solution: www.microsoft.com/bigdata2. Windows Azure: www.windowsazure.com/en-us/home/scenarios/big-data3. Microsoft BI blog:http://blogs.msdn.com/b/microsoft_business_intelligence1/TRY NOW1. Preview of the Windows Azure HDInsight Service:https://www.hadooponazure.com2. Developer CTP of Microsoft HDInsight Server for Windows Server:http://www.microsoft.com/bigdata
  29. 29. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, andMicrosoft cannot guarantee the accuracy of any information provided after the date of this presentation.MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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