Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Cloud + Apps = Marketing Success

363 views

Published on

Presentation by Christof Zogg, DPE Lead,
Microsoft Schweiz, @ Executive Circle Summit December 2013, about cloud computing & the cloud force, Windows Azure & mobile services, apps (from heaven) & app developer/publisher success.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Cloud + Apps = Marketing Success

  1. 1. Cloud + Apps = Marketingerfolg 3.12.13, Grand Hotel Dolder Executive Circle Summit Christof Zogg, Director Developer & Platform Group
  2. 2. About CIOs Typical Enterprise Infrastructure My Infrastructure
  3. 3. About CMOs 56% Organization IT Source: Gartner
  4. 4. Agenda Case Study Cloud Computing Apps 5’ 15’ 10’ Agenda
  5. 5. Executive Circle Summit Chapter 1/3 App Marketing Case Study
  6. 6. Recently, in Burgdorf
  7. 7. Marketing App Case Study
  8. 8. Marketing App Case Study 70k Downloads x CHF 0.50 für den Schwingsport.
  9. 9. Success Formula Cloud Apps Marketing Success
  10. 10. Executive Circle Summit Chapter 2/3 Cloud Computing
  11. 11. Cloud Forces Focus Agility Economics Security Privacy Reliability Use the Cloud! Cloud Evil Forces! Use the Force!
  12. 12. Cloud Forces Focus Agility Security Economics Compliance Reliability Use the Cloud Force!
  13. 13. Dublin: the final frontier
  14. 14. 1. Security
  15. 15. 2. Reliability
  16. 16. 3. Cost Efficiency
  17. 17. Workload Agility Compute Inactivity Period t On and Off e.g. Week end closing of finance department e.g. News Unpredictable Bursting site in case of top story such as Fukushima Growing fast e.g. The new Facebook or M&A activity Predictable Bursting e.g. Big sports event such as World Cup or Xmas Sales Save 20-30%
  18. 18. Cloud Power On Demand
  19. 19. Mobile Services Cloud Computing
  20. 20. Windows Azure Mobile Service “Wer hät’s ghosted?”
  21. 21. Load Testing Cloud Computing
  22. 22. Load Testing Load Test Web Service Webservice Results database
  23. 23. Load Test Analysis
  24. 24. Recommendations Use Cloud… to host and test… … with or without IT support Embrace the Cloud… … and regain technology leadership
  25. 25. Executive Circle Summit Chapter 3/3 Apps
  26. 26. 50 Billion Downloads 50 billion downloads 1 billion downloads 9.5.2007 2.5.2012 16.5.2013
  27. 27. Apps From Heaven
  28. 28. Hype With A Price Tag App Store Revenues in [$M] 40 37 30 25 20 15 10 0 0.5 2008 2 2009 5.2 2010 8.7 2011 2012 2013 2014
  29. 29. Success Is a Challenge Apps
  30. 30. Success for Publishers Is a Challenge Download me! App http://www.stardustspm.com
  31. 31. In Terms of Donwloads & Revenue 80% 68% 59% don’t generate enough for standalone business less than $5’000.- with top app apps don’t reach break even Im an App Developer!
  32. 32. Enterprise Apps Apps
  33. 33. Enterprise Apps (side-loaded) Public App Enterprise Store Line of Business App
  34. 34. Enterprise Apportunity Product Portfolio Enterprise Resource Planning Organigramm Business Dashboard E-Learning Time Recording Holiday Booking Enterprise Enterprise Intranet Intranet
  35. 35. e.g. Customer Service App
  36. 36. … And Not Even At 27’ 202cm
  37. 37. Embedded Apps Apps
  38. 38. Device Sales per Year Embedded devices Phones PCs/Tablets 100’s Millions IDC, Gartner Billions IDC, Consumer Electronics Association 10’s Billions VDC market reach, IDC
  39. 39. Embedded Systems Everywhere
  40. 40. Unified Development Platform CLOUD SERVICES
  41. 41. Recommendations Think beyond store apps… … and on devices smaller than 11’’. Fight for an app platform that is enterprise ready!
  42. 42. Thank You for Your Attention! Christof Zogg Director Developer & Platform Group christof.zogg@microsoft.com Mobile: +41 (0)78 844 60 81 Fixnet: +41 (0)43 456 60 81 Twitter: Microstof Microsoft Schweiz Richtistrasse 3 CH-8304 Wallisellen

×