1 About Us
3 Audience Profile
4 Channels of Distribution
8 Success Stories/Testimonials
| 1www.realestatechannel.ca 1877-843-3218 about us
The Real Estate Channel offers high impact and effective marketing solutions for
corporate media. Whether the objective is to build brand awareness, gain market reach or
target and influence real estate-centric audiences, our cost effective platform has the right
reach for your next campaign.
Founded in 2006, Pacific Real Estate Media Ltd. launched The Real Estate Channel
on the Novus Cable television network in Vancouver, Canada. Today the Real Estate
Channel is Canada’s largest and only dedicated Real Estate television network
broadcasting in multiple markets across Canada. In conjunction with our web portals www.
realestatechannel.ca, www.realtyshowcase.tv and www.beimeifangwu.com the Real Estate
Channel provides one of the largest marketing platforms for Real Estate professionals in
• To be the Number One Multimedia portal for researching, buying or selling residential
real estate in North America.
• Provide powerful and cost effective exposure for the Real Estate community.
• To change the way Real Estate is marketed now and for the future.
Our company is committed to technological growth and innovation.
Utilizing cost effective technologies to provide an affordable alternative
to traditional advertising.
Low cost infrastructure allows for rapid and easy expansion.
We have set the new standard for Real Estate research and marketing.
Our clients have taken advantage of our digital platforms and new media
technologies. Our price cannot be beat by our competitors.
| 2www.realestatechannel.ca 1877-843-3218 Overview
The Real Estate Channel is a multimedia portal that successfully bridges the gap between
conventional cable television and an online web experience rich with social media.
With over 166,000 registered realtors, speculators and property investors plus 3.8 million
dedicated television viewers; the Real Estate Channel delivers high value opportunities for
organizations looking to leverage their assets within the real estate industry.
The Real Estate Channel also includes specialty websites such as BeiMeiFangWu that
offer classified listing services for Chinese audiences looking for North American real
The Real Estate Channel offers:
• Extensive television advertising solutions on our exclusive television networks.
• Online advertising solutions on our dedicated Real Estate web portals.
• Exclusive automated video conversion process for individual listings.
• Comprehensive real estate information services.
• Language and voice over translation services.
• Social Media Networking and syndication.
• Professional Photography services.
• Real estate marketing services.
• Video Production Services.
Currently, www.realestatechannel.ca and www.realtyshowcase.tv are
home to over 700,000 home listings with 20,000 listings updated daily.
| 3www.realestatechannel.ca 1877-843-3218 Audience Profile
The Real Estate Channel makes multimedia advertising an affordable reality for Real Estate
professionals. We provide a variety of solutions tailored to meet the needs of our clients.
Our tools utilize a variety of low-cost solutions to offer the best possible value and return
on investment. Our cost cannot be beat by our competitors.
Our products help our clients maximize their exposure, sell faster, impress their clients and
guarantee referrals. The backbone of the Real Estate Channel is a powerful video creation
tool and syndication service for listings. For one low all-inclusive monthly cost real estate
agents can have their listings automatically created into 30 or 60 second videos complete
with voiceover, music and branded graphics. These listings are then (optionally) aired on our
network of television channels, syndicated through our social media networks (Facebook,
YouTube, Twitter, Craigslist, Real Estate Channel, BeiMeiFangWu, RSS, PING, Trulia, Zillow,
Myspace, Wordpress, Blogger and BeiMeiFangWu) and are completely shareable and
As a powerful multimedia advertising platform attracting millions of potential real estate
investors and buyers, we also offer full advertising solutions to Real Estate Professionals
and associated industries for commercial and web based applications on our television
networks and websites.
| 4www.realestatechannel.ca 1877-843-3218 Channels of distribution
i. Canada and the United States [www.realestatechannel.ca and www.realtyshowcase.tv]
The Realestatechannel.ca and Realtyshowcase.tv provide comprehensive home listing
services for prospective home buyers, speculators and investors. Both sites leverage an
array of Web 2.0 capabilities including a powerful search tool, completely shareable and
embeddable content and real time lead tracking data
Each individual client is attached to a unique profile with dedicated log in access that is
completely search engine optimized and can be independently moderated.
In Canada the Real Estate Channel is the largest and only dedicated television network
for Real Estate. We broadcast 24 hours a day 7 days a week to over 3.8 million homes in
British Columbia, Saskatchewan, and Ontario.
Channels of Distribution
ii. International – China and Hong Kong [www.beimeifangwu.com]
Beimeifangwu.com represents our international online presence and bridges the gap
between local and foreign property investors. Launched in 2009, Beimeifangwu.com
mirrors the content of the Real Estate Channel and Realtyshowcase.tv by syndicating
classified listings automatically translated into Chinese text. Beimeifangwu allows
domestic Real Estate agents to showcase their properties to an international and
language specific market.
| 5www.realestatechannel.ca 1877-843-3218 channgels of distribution
iii. High-Definition Digital Signage
To further maximize output The Real Estate Channel operates a network of HD LCD digital
advertising monitors throughout Canada based on exclusive agreements with real estate
brokerages. These LCD monitors offer customized digital signage solutions that provide
dynamic exposure for a brokerage firm’s entire property inventory as well as realtor profiles
and services. The Real Estate Channel utilizes strategic placements of LCD monitors
throughout commercial and high traffic areas as well as events, shows and public display
areas to maximize exposure.
iv. IHN Media.
Real Estate Channel in conjunction with IHN Media operates a successful network of LCD
screens in over 50 residential condo towers. IHN Media’s Elevator Broadcasting System (EBS)
allows many leading advertisers to capture and retain the attention of the most exclusive
consumers on the way to and from their residences. Our EBS delivers a unique opportunity
to repeatedly reach this highly desirable audience when and where it matters the most.
• For Real Estate Agents: Listing Subscriptions, Television Commercials and air-time,
Web Banner ads.
• For Real Estate Professionals: Web ads, television commercials
• We also provide: photography services, web and graphic design and video production
| 6www.realestatechannel.ca 1877-843-3218 specs
Vancouver Novus TV Ch 68 8,000 subs 25,000 viewers
Winnipeg, MB MTS TV Ch 31 90,000 subs 250,000 viewers
Saskatchewan SaskTel Ch 995 70,000 subs 200,000 viewers
Los Angeles Charter Comm 750,000 subs 1.5 Million viewers
Delta Delta Cable 50,000 subs 120,000 viewers
Montreal/Quebec Videotron 1.7 M subs Over 3 million viewers
Toronto/Ottawa Rogers 3.5 M subs Over 5 million viewers
TV: Current Networks
• 40,000 unique visitors per month (REC + RealtyShowcase + BeiMeiFangWu)
• Over 700,000 properties for sale
• 166,000 Registered Realtors
| 7www.realestatechannel.ca 1877-843-3218 Comparison
The Real Estate Channel is Canada’s largest and only dedicated property television
network. Many web-based platforms exist to provide marketing opportunities to Real
Estate Professionals but no other platform successfully bridges the gap between
television and web.
• Multimedia Portal.
• Successfully Bridging the gap between Television and Web.
• Trackable Leads.
• Google Friendly.
• Client Listings only.
• Selectable per-market to view localized information.
• Complete inventory of current and past videos and companies.
• Complete directory of all client agents.
• Linked to television by common video codes.
• Extensive automatic social networking tools utilizing YouTube, Facebook, Twitter,
MySpace, PING, NING and RSS to maximize exposure across a variety of networks.
• Podcast and Mobile: With our podcast network, users can directly download or
stream our multimedia content to their mobile devices. As well, any individual with
the latest wireless technology can access and view any area of the Real Estate
Channel website as well as connect to our RSS and Twitter feeds.