3. 16th
– 18th
May 2015
3
TESTIMONIAL
“Indonesian Career Expo was a very good opportunity for companies in Indonesia to recruit
young Indonesian talent. It is intended to bridge the gap between companies operating in
Indonesia and Indonesian students studying in Melbourne.
This is where companies have the opportunity to recruit prospective employees.
Being held at a university and open for students studying across Melbourne, the career expo will
enable companies to gain access to a wide pool of future fresh graduates. It is a great idea to
bring them home and we can build a better Indonesia!”
Andit B Pratomo - HSBC
“Indonesian Career Expo 2014 was a great and beneficial event. We recommend for this event to
be held annually. We had a successful recruitment of 25 people through this event, 19 people in
the first batch and another 6 people who will be joining us in January 2015.”
Jahja - Lippo
“Indonesian Career Expo was a really great event. This created awareness and opportunity for
students who are undertaking their studies outside of Indonesia to set a career path in Indonesia.”
Ferry – Bank Mandiri
4. 16th
– 18th
May 2015
4
ABOUT INDONESIAN CAREER EXPO
The numbers of Indonesian students studying overseas are increasing significantly and steadily.
With no surprise, Melbourne is one of the most popular destinations for these students to pursue a better
education given the array of world-class universities it has, especially The University of Melbourne.
According to the Department of Immigration, there are 11,670 Indonesian students enrolled in Australian
educational institutions as of June 2012. Among those, 40% are studying in Victoria. For Indonesian
students studying overseas, their ultimate goal will be to secure a job after they graduate. However, there
is a growing concern with our job talents as more students decide to find jobs overseas and refuse to
return to Indonesia. This is also known as ‘brain drain’. Melbourne University Indonesian Students
Association (MUISA) as the official association representing Indonesian students in the University of
Melbourne has successfully held the Indonesian Career Expo in 2014, known as ICarE. Following the
success of the first Indonesian Career Expo ever in Melbourne, MUISA would like to subsequently hold
the second Indonesian Career Expo in 2015. This event intends to bridge the gap between Indonesian
companies and Indonesian students studying in Melbourne.
We expect that students will have the opportunity to:
Gain more insights about company profiles
Discuss diverse career opportunities available
Expand their professional network
Hear top companies present seminars on career pathways and opportunities.
Submit their resumes and express their interest working for the exhibiting companies
The next ICarE will be held from the 16th
to 17th
of May 2015 at The University of Melbourne,
Parkville Campus. Additionally, a pre-event will be held one week prior at the University of Melbourne to
promote and gain the students’ awareness towards ICarE. All of ICarE’s events are free of charge and
open to public. We intend to exhibit 18 companies from diverse industries, including, but not limited to,
accounting firms, consulting firms, engineering firms, and the media industry.
5. 16th
– 18th
May 2015
5
VISION
To facilitate Indonesian students who are undertaking their studies in Australia to
contribute through establishing their career in Indonesia.
MISSION
- To create awareness for Indonesian students of the importance of their role in the
development of Indonesia.
- Bridging the needs of Indonesian students in establishing their career and needs for
companies by enhancing the quality of workforce as value creation for the company.
- To inform different pathways and opportunities for Indonesian students in their
respective fields.
- To establish useful life skills for students that will help them face the working world.
THEME
Indonesian Career Expo 2015 will be themed “ABLE”. It stands for Aware, Build, Live
and Emerge. These words represent our key objectives in creating this year’s event.
Aware – Raising Indonesian students’ awareness of the importance of developing
Indonesia.
Build – Building Indonesian students’ competence in basic skills before facing the
working world.
Live – Implementing what the Indonesian students have learnt by bridging them and
Indonesian companies in the expo.
Emerge – Reaching for sustainability as Indonesian students will contribute in a
developing Indonesia by working there.
As the key objectives of this event are stated in its theme, Indonesian Career Expo 2015
conception is based on “ABLE”.
6. 16th
– 18th
May 2015
6
PROGRAM DESCRIPTION
The event is going to be held ten weeks after the commencement of the first semester of
the University Calendar, from the 16th
of May to 18th
of May in Melbourne. The dates are chosen
for continuity purpose and in consideration of our patrons/audiences.
Opening Night
It will mark the official opening of Indonesian Career Expo. It has the purpose to
encourage Indonesian students in Australia to go back to Indonesia. This is done through the
appearance of motivational and inspirational speakers. We aim to invite three inspirational
speakers from Indonesia and a professional moderator to facilitate this event. There will be a
networking session after the event, which would be located at the foyer with refreshments
provided. This will give Indonesian students, speakers and company’s opportunity to have a
comfortable conversation.
Date : Friday, 16th
May, 2015
Time : 6:00 pm – 8:30 pm
Venue : TBC
Audience Target : 400-500 people
Expo
To provide the opportunity for Indonesian students studying in Australia to directly meet
companies’ representatives and provide a bridge between students’ needs to develop their careers
and companies’ need to have talented candidates. During the expo, there will be seminars held
by several companies.
Date : Saturday, 17th
May, 2015
Time : 11:30 am – 5:00 pm
Venue : Wilson Hall, University of Melbourne (subject to change)
Audience Target : 800-1000 people
7. 16th
– 18th
May 2015
7
Seminar
As an opportunity for companies’ representatives to interact with Indonesian students in
an exclusive environment, companies are able to provide more details and promote ongoing or
upcoming event for recruitment or graduate program (if any). Also, elaborating what type of
distinctive talents and skills they are looking for. Therefore, participants can use this opportunity
to build a connection with their company of interest.
Date : Saturday, 17th
May, 2015
Time : Time will be allocated; 2 sessions will be held (45 minutes per session)
Venue : University of Melbourne (subject to change)
Audience Target : 50-80 people at each session
Networking Dinner
Allow and encourage students to interact and network with companies’ representatives
over a dinner setting. This is to motivate, encourage and aid students to build relationships in
Indonesia and to return to Indonesia for their working life.
Date : Saturday, 17th
May, 2015
Time : 7:00 pm – 9:30 pm
Venue : TBC
Audience Target : 120-150 people (including company representatives)
Closing Night
Closing night marks the end of the Indonesia Career Expo 2015. The purpose is to enable
communication in a social setting with dialogue between industries, executives and divisions.
Date : Sunday, 18th
May, 2015
Time : 5:30 pm – 9:30 pm
Venue : Sofia Restaurant
8. 16th
– 18th
May 2015
8
Pre-event
To inform Indonesian citizens living in Melbourne about ICarE 2015 for events such as
the Opening Night’s guest speakers, Expo, Seminars, Recruitment and Networking Dinner. Also
the numerous benefits of attending ICarE. In order to prepare participants for ICarE, a CV
Workshop and Mock Interview session will be held to equip students for the event.
Date : A week before the event
Time : Afternoon
Venue : TBC
Audience Target : 150-200 people
10. 16th
– 18th
May 2015
10
BUDGETING – REALISTIC VIEW
Realistic % of Total
Event $9,841.32 14.62%
Venue and Logistics $45,291.73 67.29%
PR, Media and Marketing $10,116.32 15.03%
Operational $2,061.32 3.06%
Total $67,310.68 100.00%
11. 16th
– 18th
May 2015
11
SPONSORSHIP PACKAGE
PROPOSAL PACKAGES Silver Gold Platinum Add
On
AO
Price2500 4500 6000
EXPO x x
SEMINAR x x 2000
PRESS CONFERENCE x x 1000
FLIGHT TICKET 2 3
Magazine S M L
Booklet S M L
Brochure S M L
Poster S M L
Postcard S M L
Standing Banner S M L
Backdrop S M L
Event’s Website S M L
University of Melbourne’s Living Posters S M L
Event’s Report X X X
Baliho M L x 400
Ad-lips Live M L x 600
Ad-lips Video M L x 500
Video L x 600
Certificate L x 400
Website’s Pop-up Advertisement X x 400
Pens X
Committee, Exhibitors & Speakers’ Nametags X
In-kind Sponsorship
In-kind counter achievement will be given by the committee according to the nominal
value of the In-Kind given by sponsor. In-Kind sponsor could come in form of providing
materials needed for the event or reimbursement of the costs incurred.
Work Ethics and Stakeholder’s Satisfaction
One of the most important factors in ICarE 2015’s working system is the satisfaction of
our stakeholders. In order to achieve this, we have missions around treating our stakeholders,
especially our sponsors, to the best of our abilities. This includes the completion of each and
12. 16th
– 18th
May 2015
12
every deal in accordance to the agreements made. We extend our warmest welcome to
companies who are willing to contribute towards ICarE 2015 in any forms of support.
Sponsorship Benefit
1. ICarE 2015 provides the perfect platform for companies to recruit high standard
prospective employees. With participating students coming from Australia’s finest
universities, the expo guarantees companies access to a wide pool of future fresh
graduates who are enthusiastic, passionate and confident of their knowledge.
2. To provide an opportunity for companies to gain new perspectives and fresh ideas, as
students studying abroad have been exposed to working together with people from
diverse linguistic and cultural backgrounds. This shapes them to become global-minded
individuals, enabling them to contribute towards the company’s continuity in terms of
operating at a global standard.
3. To provide a platform for companies to further develop strong awareness among job
seekers abroad. It enables participating companies to expose their names, encourage
talented job seekers to consider them, and the opportunity to have first-hand
conversations with prospective employees in a one-stop environment. Moreover, with the
respective packages’ offerings, companies are able to get acquainted with excellent
connections through the various marketing materials sent out.
4. ICarE 2015 firmly regards all stakeholders, especially supporting companies, as partners.
We aim to develop long-term partnerships with our supporting companies to enhance
cooperation and increase learning opportunities. Furthermore, supporting companies will
have the opportunity to take part in encouraging Indonesian students to return and
contribute back to Indonesia’s future.
14. 16th
– 18th
May 2015
14
MARKETING PLAN
Objective
Obtain a total number of at least 1000 unique visitors to the expo throughout the event.
Achieve a satisfaction rating of 9 out of 10 in surveys handed to visitors.
Achieve a satisfaction rating of 8 out of 10 in surveys handed to exhibitors.
90% occupation of seats on the opening night.
80% occupation of seats on the dinner night event.
In-house marketing tools
1. Posters
(Full colour; A3 sized; 800 copies)
The posters would contain essential information of ICarE dates and times, venue
location, website link and brief event description in English. A QR code may also be
included where any smartphone users can easily scan to open the ICarE website directly.
In addition, all of the featured logos of exhibitors and sponsors would also be included.
The posters will be distributed two times, in which the second-time distributed posters
would contain all companies’ feature logos.
2. Postcards
(Full colour; 2,000 copies)
The postcards would contain attractive pictures of ICarE, which depicts the
highlight moments and describes the aim of the event. Some featured logos of exhibitors
and sponsors may also be included.
3. Flyers (optional)
(Full colour; A5 sized; 2,000 copies)
15. 16th
– 18th
May 2015
15
The front side of the flyers would contain similar information as what have been
mentioned in the posters, however, at a smaller scale. In addition, the backside of the
flyers would include map and directional information of the event.
4. Brochures
1,000 copies of brochures which contain brief description of the event will be
distributed in many strategic areas.
5. Merchandise (pen)
700 pens which contain logos and brief description of ICarE would be distributed
as the event proceeds.
6. Living Posters
Posters would also be published electronically through electronic noticeboards
around University of Melbourne campus. The information contained would be very
similar with the ordinary posters mentioned above, but it would be published in a more
interesting manner.
7. Press releases
Articles about the progress as well as the proceeding event would be published in
many news media and other channels available to readers in both Indonesia and
Australia.
8. Goodie bags (optional)
The goodie bags featuring ICarE and MUISA logos, distributed to the visitors,
would be useful to store brochures and merchandises distributed by the exhibitors as well
as booklets that contain all of the information about the event. In addition, the bags are
essential for promotion of future ICarEs through the logos attached.
