Thisiswhyimbroke.com

3. To begin my analysis of
Let me start off by saying:
Thisiswhyimbroke.com is a
well-constructed, well-
optimized website.
-Only calls for minor
improvements.

4. BRIEF INTRO/BACKGROUND
Thisiswhyimbroke.com connects its
users with a wide variety of cool
products to buy.
Regardless of the price.

5. Price Range DOES NOT apply,
hence why you’re broke.

6. While 1/100,000 visitors MIGHT
actually buy this, advertising
products such as a “Diesel
Powered MechWarrior” are
attention-grabbing, especially to
males.
What guy wouldn’t want to have one
of those to play with?

7. ACCORDING TO GOOGLE TRENDS:
The popularity of gift searches for men compared
to women, children, etc. is something that
thisiswhyimbroke.com should keep in mind
when displaying their products.
Perhaps carrying more male-oriented products.

8. GRAPH 1: KEYWORD POPULARITY (GOOGLE TRENDS)
The keywords used include:
-Blue: “gifts for men”
-Red: “gifts for women”
-Yellow: “gifts for girls”
-Green: “gifts for guys”
-Purple: “gifts for kids”

9. Searching for gifts online is
on a downward spiral
peaking in 2012.

10. GRAPH 2 (USING SAME KEYWORDS AS GRAPH 1):

11. External Focus:
Still, Thisiswhyimbroke.com
leads the niche market that the
company serves.

12. GRAPH 3: POPULARITY (EXTERNAL FOCUS)
Recommendation: Keep improving, stay
on top of related trends, build on core
strengths.

13. The website flourishes off of
quirky, whimsical, clever
product descriptions.

14. EXAMPLES:
Their product descriptions serve as
highly-effective calls-to-action.

15. Internal Focus:
There were some areas where the
website could improve.

16. RECOMMENDATION:
These include:
• Adding Google/Bing Webmaster
tools
• Removing pages with URL’s of 3
subdirectories
• Creating HTML sitemap
• Addressing robot.txt file (Example
below)
Taking these steps would
improve crawlability and
technical performance.

17. SWOT ANALYSIS

18. GRADES:
Crawlability: B+
Relevance: A
Popularity: A+
Conversion: A+

19. TAKEAWAYS
-Really well-made website
-Popular, fun, and keeps people coming
back
-Extremely strong calls-to-action
-Should focus on male market
Recommendation: Shop with
caution.

20. Contact me with any questions,
comments, or.. Compliments.
Email: michaelstein3@yahoo.com
Thanks for viewing!