2. OUR MANIFESTO
Fashion of the
classic terrain,
Sailing away in
style
For style that endures through the test of
time, Rodes Manila apparel are inspired
by the nautical, tropical and the
Caribbean sensibilities.
We believe in clothes that allow people to
embrace the nautical sensibilities.
We appreciate the beauty of simple and
classic pieces that exude confidence
We promote clothing that does not
conform to the gender constructed
dichotomies.
3. BRAND VALUES Rodes Manila’s designs are relevant in so
much as they are classic.
The style is very versatile for different
occasions and its versatility in accordance
to trends allow people to remain sleek yet
relevant.
CLASSIC
SLEEK
VERSATILE
RELEVANT
4. CORE CUSTOMERS
The Rodes’ Manila core customer is
anyone- male or female, young or old but
share the same passion for the nautical
life.
THEY NAVIGATE THEIR LIVES.
THEY ARE VERSATILE.
They know what they want and are driven
to achieve their passions while wearing
the right clothes to match.
They can easily adapt to their
environment whether at land or at sea.
They do not let their environment limit
the possibilities of their style
THEY ARE
They know what they want and are driven
to achieve their passions while wearing
the right clothes to match.
5.
6.
7. BRAND POSITIONING
INTERNATIONAL FAST FASHION
BRANDS
LOCAL FASHION BRANDS
INDEPENDENT BRANDS
Uniqlo, H&M, Forever 21,
Pull & Bear, Cotton On, Zara,
Topman
Bench, Regatta, Penshoppe,
Folded and Hung
Flying Dutchman, Ilustrado
CLASSIC
INEXPENSIVE
CURATED
ANDROGYNOUS
ETHICAL
QUALITY
LIMITED PRODUCTION
VERSATILE
8.
9.
10. RODES MANILA PRODUCTION
Rodes Manila is produced in
Bangkok,Thailand but is sold in
the Philippines. Known for high-
quality materials and fine
clothing craftmanship,
production in Thailand
guarantees that the clothes
observe the finest quality in
production, ethical
considerations while ensuring
the affordable pricing that does
not compromise quality and
style.
11. RODES MANILA Q2/Q3 CALENDAR
2nd week of August- remit crowd pooled funding to supplier
for new collection
1st week of September- arrival of new collection in the country
2nd week of September- scheduled shoot for new collection
3rd week of September- launch of clothing brand
October- November- breakeven for second collection and
remittance of profit to funder.
