1. WICHITA PUBLIC RADIO
kmuw
89.1
Wichita Public Radio’s Wealth of Listeners
Wichita Public Radio kmuw.org 3317 E 17th Street N Wichita, KS 67208-1912
Michael Moeder moeder@kmuw.org Office: 316-978-6789 Cell: 316-516-8917
Compared to the general population, public radio listeners are more likely to...
GfK MRI Doublebase Survey
$75,000+
income
$150,000+
income
$250,000+
income
221%
269%
263%
200 250 300 350 40050 100 150
Be affluent
Use a financial
planner/CFP
Use a personal
money
manager
94%
75%
200 25050 100 150
Manage their personal wealth
Top
Management
Owner-
partner
138%
84%
200 25050 100 150
Be business leaders
“very likely” 76%
200 25050 100 150
Invest in stocks, bonds or mutual funds in the next 12 months