Zeta Interactive SwitchPitch NYC presenation http://connect.switchpitch.com/site/welcome/

1. • Founded in 2007 by David A. Steinberg and John Sculley,
former CEO of Apple and Pepsi-Cola
• Headquartered in NYC with COE in San Mateo, London, and
Hyderabad
• At the intersection of “Ad Tech” and “Marketing Tech”
• Solve CMO’s biggest challenges – acquire customers, grow the
customer value, keep the customer longer

2. Data Harmonization
Dr. Jeffry Nimeroff
CIO

3. ProjectName
• The Data Harmonization platform will help to unify Zeta’s
ability to manage and conform disparate data sources and
data services from across our organization.
• As Zeta grew both organically and acquisitively, we are still
unifying all our assets against a single extensible data model
(Big Data) and a overarching set of shared data services.
• Our prototypical user scenarios consist of a set of internal and
external user/apps that need to move disparate data into our
platform, align it with the current model, apply first and 3rd
party services to cleanse and augment the data, and publish
the data to make it accessible.
• This project has an internal focus.

4. ProjectImportance
• Internal Assets: Zeta has a extensible data model, a
large set of proprietary and third party services, a stable
technology base, and an outstanding internal team to
support the initiative.
• Project Context: As Zeta’s objective is to solve the wide
set of problems that plague the CMO, a constant
evolution of our data infrastructure is core to the
company and has significant visibility and value within
the organization.
• Strategic Benefits: A trusted partner who works with us
on this initiative will get to work with proprietary and
industry leading technology, solving a non-trivial and
interesting enterprise-class problem.

5. ProjectDetails
• 60 – 90 day implementation timeframe.
• Major milestones include: extending data model, refactoring
existing services, targeting disparate data sources, and
building new services in a unified way.
• Internal project approval has been granted.
• $25K - $100K depending on scope.
• Scope given to startup dependent on startup’s expertise.
• 0% - 100% of budget can be allocated externally.
• Our ideal partner would bring a team of experienced thought
leaders who would mesh with our resources in a seamless
manner.