1. Eye-catching Statistics
• Some Eye-Catching Statistics
– People make 90% of their decisions based on emotions.
Famous quote: “… [P]eople will forget what you said,
people will forget what you did, but people will never
forget how you made them feel.” – Maya Angelou
2. Eye-catching Statistics
– Only seven percent of what we communicate
are the actual words that we speak.
– As much as 93% of what we communicate is
non-verbal communication (i.e., body
language).
– The sound of a person’s voice – including the
tone, syntax, and inflection – reveals more
information about what is being said and the
person saying it than the words themselves.
3. Eye-catching Statistics
– “The text is like a canoe and the river on which it
sits is the emotion. The text floats on the river. If
the water of the river is turbulent, the words will
come out like a canoe on a rough river. It all
depends on the flow of the river which is your
emotion. The text takes on the character of your
emotion.” – Sanford Meisner
5. Eye-catching Statistics
• We don’t always mean what we say.
• Begin with the words, “I am the happiest
person in the world.”
• You can say these words like a computer –
slow, mechanical, and devoid of any emotion
– and they will be unconvincing. Or, you can
deliver these same words as if your fondest
dream has come true.
6. Eye-catching Statistics
• How do we cut through all of the noise and
distractions of everyday life so that we can
connect to the jury?