The first edition of Buckworth Solicitors' entrepreneurship magazine, Startup Roar. The magazine includes profiles on some amazing London startups as well as information on SEIS and other topics of relevance.

1. Issue 01 | Autumn 2014 | Quarterly Brought to you by Buckworth Solicitors
London
Calling
Michael Buckworth on London as a startup hub
STANDSEVEN
Luxurious and ethically sourced products
SEIS
Our quick guide to the tax relief scheme
£5 where sold
CODING
The current buzz word for government and business
AUTUMN TRENDS
The latest fashions from True Gent and Raishma
ROBIN HOOD
A call for more taxation?
TECHNOLOGY
An interview with the DIY Doctor
startuproar.co.uk

3. Dear Reader
After months of planning, hard work and copious amounts of coffee, we
are proud to present our brand new quarterly publication, StartUp Roar.
StartUp Roar will bring you the latest happenings in the world of startups. Some of
the coolest, most innovative and interesting startups will be showcased in our pages
along with helpful background information and content from industry professionals. In
addition, we aim to inform and educate entrepreneurs on relevant legal and finance
matters ranging from incorporation to investment rounds.
In this very first issue, we spoke to the founder of consumer champion DIY Doctor,
sampled some nutritious wheat free high protein goods from CheekyByNature and
reviewed products from StandSeven, Raishma and True Gent.
StartUp Roar is published by Buckworth Solicitors which is the only law firm in the
London market working solely with startups and early stage businesses. In publishing
StartUp Roar, Buckworth hope to showcase some amazing entrepreneurs across
Britain and provide resources and advice to encourage new entrepreneurs to
take the plunge.
I hope you find StartUp Roar informative and enjoyable.
Happy reading!
Miles Alexander
Editor
HELLO
2 3

4. CONTENTS TECH
Call out the
DIY Doctor
An interview with Mike Edwards,
founder of DIY Doctor.
What is DIY Doctor?
DIY Doctor is a home improvement
help and advice website which uses
trade knowledge to give consumers
help with completing their home
improvement projects. We also have
a huge online shop where we help our
customers choose the right tool for
their job from the mass of tools which,
to the layman, may all appear to do the
same job.
If the project is too tricky for the
consumer, we find them a qualified,
insured tradesman and offer them
a free service which guarantees
protection against cowboy builders.
We also help them price the
project so they know what to
expect in terms of cost and stop them
overspending by showing them videos
on the best and most cost-effective
ways of doing the job, as well as videos
on which tools to use.
Everything we do uses our trade
background to get the consumer
to the right place, safely, for the
right price.
Where did the idea for DIY
Doctor come from?
I ran a building company for twenty
years. I had promised a customer
that her built-in bookcase would be
finished by Friday night. She changed
her mind so many times I ran out of
timber. I “flew” round to the nearest
store to buy some more.
Following a trip to the nearest home
improvements store, I realised that
there might actually be a better way
for customers to find out how to do
their DIY without the hassle of visiting
a DIY store.
I had already realised that consumers
were not looked after in either DIY
stores or builders’ merchants. The
process of any kind of construction was
a nightmare for them. This, together
with an influx of cowboy builders, was
leading to some disasters in the home
as people tried DIY rather than risk
being ripped off by a cowboy builder.
“I knew a little about marketing and knew that
the customer must come first. However, the
home improvement industry did not appear to
be doing that.”
CONTACTS
T. 020 7952 1721
E. editor@startuproar.co.uk
W. www.startuproar.co.uk
StartUp Roar is published by Buckworth Legal
Services Limited trading as “StartUp Roar”, 200
Aldersgate, St Paul’s, London EC1A 4HD.
All statements and opinions contained herein are
those of the writers and content contributors
and do not reflect the opinions of Buckworth
Legal Services Limited. Any content of a legal
or financial nature contained in this magazine is
published by way of guidance only and shall not
be deemed to constitute legal, accountancy, tax
or financial advice. No content contained herein
is intended to be, nor shall be interpreted as, a
financial promotion. No advertiser or subject of
any articles is or shall be deemed to be making
or communicating any inducement to engage in
investment activity of any kind.
Buckworth Solicitors specifically disclaims any
liability for losses, damages or other expenses
incurred by any person as a result of reliance on
any statement in this magazine.
Copyright 2014. All rights reserved.
No part of this magazine may be reproduced,
stored in a retrieval system or transmitted in any
form or by any means, without the prior written
consent of Buckworth Solicitors.
TECH
DIY Doctor – 5
An interview with
the founder and DIY
Doctor himself
LEGAL
Stand Seven – 28
Acquire elegance and
support good causes
WatchFit – 32
Is fitness the new
tech boom sector?
FEATURE
London Calling – 20
Michael Buckworth
discusses the future of
London as a startup hub
Raishma – 24
Be the belle of
the ball
Sumak Travel – 36
Visit Rural Argentina
CheekyByNature – 34
The three-way
that won’t get you
into trouble
True Gent – 26
Be seen in the
finest threads
Bring on the Robin
Hood Tax – 8
Ethical Currency call
for a transaction tax
How Important is
Coding in Schools?
– 10 A look at
coding in schools
Cubetto – 13
Introducing the
coding toy for
young children
SEIS – 17
A quick guide
FASHION
LIFESTYLE
Gaming on the Go – 13
Bringing coding
up-to-date
4 5

5. So that’s the problem. What was
the solution?
I asked a friend who specialised in
websites to build a Q&A website where
my tradesmen and I could answer
DIY questions for the general public.
“The BBC and Watchdog has labelled DIY
Doctor as Industry Experts.”
I knew this service would get attention
and would be valuable to consumers.
I knew it would also highlight my
building company and offer very warm
leads should a customer decide not to
DIY and get a tradesman in.
DIY Doctor had been conceived,
although not built, when I wrote to
Homebase and offered the service to
them. They loved the idea and in early
1999 we became Homebase’s DIY
Doctor for a three-month trial period.
When the trial ended – having
answered over 2,500 questions for
them, and pointed the questioners to
Homebase products, I felt that I had
proven DIY Doctor was a valuable
business and that its services were
in demand. And so, I decided to run
the company independently and it has
been that way ever since.
What happened next?
DIY Doctor became bigger than my
building company within six months,
so I sold the building company and
focussed on DIY Doctor.
I had become aware that consumers
were disenfranchised when it came to
getting DIY help. I knew a little about
marketing and knew that the customer
must come first. However, the home
improvement industry did not appear
to be doing that.
I quickly realised that
consumers were
frightened to death of
choosing a builder so DIY Doctor gave
them some guidelines. We wanted
to offer them a watertight building
contract that they could use for free,
and remain safe. We knew enough
cowboys ourselves to know that
cowboys don’t sign contracts!
I went to Buckworth Solicitors for
help with the contract and Michael
Buckworth and I got on immediately.
It was great to work with a firm which
made every attempt to accommodate
the client’s wishes rather than impose
their own will.
We put the contract together between
us and it has worked brilliantly for 4
years. Thousands of homeowners
have thanked us and we like to believe
we have cured many sleepless nights.
The process of being the homeowner’s
friend helped us gain trust in the
business and DIY Doctor simply grew
and grew.
So what next?
can now focus on my
main love, marketing.
The BBC and Watchdog
has labelled DIY Doctor
as Industry Experts so
DIY Doctor has made
national TV and radio – my
primary goal when I set out
15 years ago.
We also tour the UK presenting
our own stage at trade shows and
showing consumers how to plaster
walls, tile bathrooms and, most
importantly, avoid cowboy builders.
TECH
We are still growing and we have a
hugely specialised team in charge.
I have a great business partner and I diydoctor.org.uk
6 7

6. Bring on the Robin Hood tax
Forty years later, eleven EU member
states including France and Germany
announced that they wished to
move ahead with introducing a
financial transactions tax similar to
Tobin’s proposal called the “Currency
Transaction Levy”. The UK in particular
has opposed introduction of the tax as
the government believes that it would
harm the City of London.
But not everyone in the City of
London agrees. Ethical Currency, a
new British foreign exchange broker,
has voluntarily decided to donate
0.01% of its per-transaction profit to
good causes, effectively adopting the
Currency Transaction Levy.
Founded by foreign exchange trader,
Alastair Constance, Ethical Currency
aims to encourage governments and
international businesses to commit
to the widespread implementation
and delivery of ethical approaches to
business. By showing that one business
can flourish whilst donating a small
portion of its profits to worthwhile
causes, Ethical Currency hopes that
there will be less reason to object to a
wider implementation of the Currency
Transaction Levy, whether on a
mandatory or voluntary basis.
As the song goes ‘Money Makes the
World Go Round’ and FX brokers
sit in the middle of huge numbers of
cash movements. As such, ethical
brokers like Ethical Currency are
perfectly placed to change the way
that we think about and treat money
and to encourage us all to transact our
business and financial flows through
companies who are willing to tax
themselves and create innovative, new
and sustainable sources of funding to
fight global poverty. They believe that
finance could and should be a force for
good in the world.
It is this kind of thinking that has the
potential to create a revolution in the
manner of support for worthwhile
causes. Particularly in the current
economic situation where donations
and grants to charities have been
dramatically reduced, a small
transactional levy would provide
substantial support to good causes
whilst going almost unnoticed by
businesses and consumers.
TECH
Ethical has chosen four charities
to which it donates: Animals Asia
is devoted to ending the barbaric
practice of bear bile farming and aims
to improve the welfare of animals in
China and Vietnam. Great Ormond
Street Hospital is an international
centre of excellence in childcare.
Half the Sky was created in order to
enrich the lives of orphaned children
in China. Finally, Msizi Africa cares for
over 1,000 children in Lesotho and
South Africa.
Whilst many may dismiss the per-transaction
donation adopted by Ethical
Currency as a futile push towards
an ideal which, though worthwhile,
will never be achieved in the world’s
financial markets, Ethical Currency
believes that one small business really
can drive change in business. 0.01% at
a time.
“As funding for international development
becomes more scarce, we need to be creative
about finding new and sustainable sources of
income. If consumers vote with their business
then they will prove the commercial case
and force a structural change in the global
financial architecture.”
ethicalcurrency.com
Back in 1972, a Nobel Laureate economist called
James Tobin proposed a transaction tax on all
spot conversions of one currency into another.
The idea of the tax was to cushion exchange
rate fluctuations by dissuading speculators
from trading currencies. Tobin proposed that
the cash raised should be used as aid for
developing countries.
“We got tired of waiting for governments
and huge financial institutions to commit
to implementing a CTL so we figured that
we’d go right ahead and do it to prove
that it is viable and that companies,
NGOs and consumers would choose
to transact their business through a
socially conscious company.”
Alastair Constance, Founder
8 9

7. How important is it that coding
is taught in our schools?
O v e r
the past decade,
the technology sector in the UK
has seen unprecedented growth.
According to research from Deloitte,
7 in 10 people in the UK now owns
a smartphone with Generation Y –
those aged around 25 to 30 – being
the most likely to own a smartphone
at 89%. Employers and customers
increasingly require 24/7 contactability
and
business is
constantly looking for ways to improve
efficiency and profit through its use of
technology. As a result, the demand
for app and software developers has
dramatically increased.
At the same time, business and
government have highlighted the lack
of appropriate technology skills in
the labour market. So, how do we
ensure our next generation has the
requisite
technology skills
to keep Britain at the forefront of
technological innovation?
On 2 September 2014, the Daily Mail
published an article which stated that
25% of adults believed that they could
not successfully complete the new
proposed computer curriculum aimed
at 5 year olds. One of the key changes
to the curriculum is the introduction
of lessons on coding. Coding, until
now, has been omitted from the
compulsory ICT curriculum with the
result
that many young
people have left education unable
to code.
Coding specialists are thriving in the
current job market. Their services
are so in demand that top technology
companies and emerging tech startups
are offering impressive salaries and
unrivalled job security. The emerging
UK tech sector is desperate for
coders and developers and is looking
to education policy to ensure that
increased demand for them will be
met over the next 5 to 10 years.
This acknowledgment that coding is
now a crucial skill for the workplace has
lead
to a number of
startups seeking to fill the gap left by the
current curriculum. Of these, Code
Club (https://www.codeclub.org.uk)
has been particularly successful. Code
Club is a nationwide network of free
volunteer-led after school coding clubs
for children aged 9-11. Code Club
creates projects for their volunteers
to teach. The projects are designed
to teach children how to program by
showing them how to make computer
games, animation and websites. Claire
Sutcliffe, CEO of Code Club, said “Our
goal is to inspire children to build their
ideas, learning along the way. We want
children to leave Code Club inspired
to pursue other digital marketing
activities, whether that’s in their spare
time, in school or as a career.”
That ethos
TECH
has certainly struck a chord as
Code Club operates 1900 volunteer
led clubs throughout the United
Kingdom teaching approximately
30,000 children to code since
September 2012.
Coming from a different perspective
are Drumroll HQ (www.drumrollhq.
com), a very early stage startup
who develop simple games to help
teach young people to code. Their
first game, “Erase All Kittens” is an
open source platform game which
encourages players to hack into levels
in order to complete the game.
Gamification of education is a growing
theme amongst education startups
and is an interesting extension to more
traditional education methods.
10 11

8. In the words of Joe Dytrych, Chief
Button Presser of Drumroll, “Young
people are spending more and more
time online, often playing games.
Creating games that teach players
basic coding skills – especially if you
can do it without them really realising
that they’re learning – is a great way
of getting people super engaged with
learning code.”
But at what age can we start to teach
our children the skills of coding?
London-based startup (www.solidlabs.
co) has developed a robotic toy playset
which teaches young children between
2 and 5 years old coding logic. The
playset is made up of a simple board
into which the child can insert wooden
pieces with different shapes. Each
shape represents a different instruction
to the robot (for example, forward, left
or right). The combination of shapes
dictates the robot’s journey.
Filippo Yacob, CEO of Solid Labs
commented that “Coding logic, like
language, can be much easier to pick
up when a person is young and the aim
of our playsets is to instil in children the
logic and discipline needed for coding
in a fun and entertaining manner.”
This year is the “Year of Code” in the
UK, a year when the government
wants to encourage teachers to learn
to code and to pass those skills onto
their students. The national curriculum
has changed to include coding logic
as a compulsory subject and some of
our most innovative entrepreneurs
are focusing their energies on teaching
coding skills to young people. As the
impact of technology on our lives
increases year on year, it is hard to
imagine that coding isn’t going to be a
vital skill for young people entering the
job market for the first time.
The final word on coding should
probably be left to an expert: “All of my
friends who have younger siblings who
are going to college or high school -
my number one piece of advice is:
You should learn how to program.”
Mark Zuckerberg
Introducing
Cubetto
We introduce to you “Cubetto” developed by Primo, a London-based
startup. Primo have created a physical programming interface
that teaches children programming logic while they control the
movements of an Arduino-powered robot (Cubetto).
All of Cubetto’s electronics are cleverly
concealed inside a wooden box. The
child snaps coloured pieces (instruction
blocks) into holes in the wooden box
(the physical programming interface)
which build up a set of instructions
which are executed by Cubetto when
the child pushes a big function button.
Despite its simple interface, Cubetto
introduces advanced concepts early
on. The function button is a small
feature, but one that creates the
opportunity for real complexity. “The
coolest thing we have seen a child
do is master the infinite loop on the
physical interface,” says co-founder,
Filippo Yacob.
The real value in Primos’ creation
though is playing with Cubetto in the
real home environment. The child can
programme Cubetto to travel around
everyday household objects. Cubetto
has a smiley face which is a nice touch
and distinguishes him (or her?) from
other coding toys. “Giving Cubetto
a face is something we are proud of
because it gives him a personality,”
says Filippo. “Children like him and that
makes them want to help him find his
way home.”
primo.io
TECH
“You should learn how to program”
12 13

9. Since late 2013, three major
gaming powerhouses have
launched their 8th generation
games consoles generating
combined sales of over 20million
units worldwide. But despite
these huge initial figures, sales have
slumped as gamers ditch the trusted
homebound entertainment systems
in favour of mobile games on the go.
StartUp Roar explores these changing
trends in a world dominated by a back
flipping Italian plumber, alien-shooting
space fighters and sword wielding
elven folk.
It was the summer of 1983 that shook
households across Japan; home life
as people knew it would change
forever. No more aged board games
or rotting colouring books. Emerging
gaming giant, Nintendo, was about
to introduce a revolutionary piece of
technology that promised hours of
entertainment. Thus the Nintendo
Entertainment System – more
affectionately known
as the NES –
w a s
born! With its uber powerful 8-bit
processor, innovatively ergonomic
hand-held controller and the
introduction of an iconic and
charismatic Italian plumber, the NES
was destined for world domination.
Combined with widening television
availability, the NES took consumer-product
interaction to a new level.
A sense of control and ownership
was established as ‘players’ could
now manipulate the visual content
on screen and faced a sophisticated
computerised opposition. Teamed
with a damsel in distress storyline
and colourful magical creatures, the
NES’s titular game Super Mario Bros,
has sold 40 million units and is the
best-selling game of all time.
Nintendo had conceived the
“video gamer”.
Unsurprisingly, the technology
garnered worldwide attention; the
public wanted to own a console
and businesses wanted to make a
console. By the mid 1990’s, another
Japanese music/technology giant
Sony, released its first games console
with unprecedented success. The
technology had advanced considerably
in the last decade to include a fully
immersive 3D environment, which
established depth, perception and full
360 vantage points. Its gaming mascots
such as Lara Croft appealed to a wider,
more mature audience who could
relate to more naturalistic
‘human’ character
and thus
Gaming on
the Go!
TECH
14 15

10. led
to a fierce
rivalry with Nintendo.
Fast-forward to the 6th generation of
consoles, Nintendo had launched the
Wii – a super interactive system that
used the player’s body to stimulate the
in-game features – Sony showcased
its most powerful system to date, the
Playstation 3, which boasted impressive
graphics and relative newcomer,
PC giant Microsoft, provided rival
technology with it’s XBOX360. The
XBOX360 had huge storage capacity
and processing powers for extended
gameplay. The console world had
reached dizzying new heights with
more and more gimmicks to ensure
customer loyalty.
However as the console industry grew,
so did other technological advances.
People demanded entertainment at
their fingertips as integrated use of
technology became commonplace in
the home, office and even in public
hangouts such as coffee shops and
transport. Lives were ever busier and
work demands harder and thus time to
spend collecting stars to save Princess
Peach took a firm back seat; and in
some horrifying cases, a demotion to
t h e
loft! People
wanted instant gratification. And it
had to be short, simple and sweet.
Cue the iPhone! Well more specifically
the creation of the ‘app’. In 2008
American technology giant Apple
launched its digital distribution centre
for mobile apps, aptly titled the
App Store. An app (or application
software) is a prepackaged piece of
entertainment readily downloadable
on mobile devices. They require no
mains power, no boot up time and
can be manipulated in the palm of
your hands. Games became simpler
and required just the right amount of
attention for the shattered commuter;
enough to be relatively alert but
not mind-blowingly complex for
6am. Huge scale platformers such as
Super Mario and Call of Duty proved
too time consuming and were thus
replaced with hopelessly addictive
puzzle games (Candy Crush, Quiztix)
to provide short releases from the
stresses of work life. And it was easy
to see why.
Quiztix engages users with a creative
and playful platform that boasts
clean graphics and rather humorous
caricatures. As the “contestant”, your
aim is to fill an auditorium of empty seats
with
g u e s t s ,
ranging from outlandish rock-star
avatars to decadent divas, by
answering questions from a chosen
trivia category. There are currently 4
categories available to download as
individual apps, all currently containing
around 500 questions under the titles
Videogames, World Football, Movies
and Pop Music. With questions hailing
from the tried and tested all the way
to present day affairs, the game is
pleasantly challenging yet decidedly fair.
And as apps can be remotely updated
directly from developers, these quiz
style games remain ever changing
and relevant.
So although home based console
games will forever be imprinted in our
hearts (especially those of the 80’s and
90’s), its time to accept mobile reality.
So savour the SNES and preserve the
Playstation for special evenings curled
up on the sofa, surrounded by snacks
immersing yourself in a land of fire-breathing
dragons and gun-wielding
monkeys. These golden oldies deserve
to be remembered. But for those living
in day-to-day working reality, grab that
phone and play those apps and taste
that little sample of freedom.
Quiztix is available to download now
on IOS and Android.
quiztix.co
LEGAL
What is SEIS?
Why did the government
introduce the SEIS?
The government’s intention was
to try and help small and early stage
businesses get access to investment in
the form of issuing shares. Historically,
companies of this size have struggled
to gain much investment other than
from friends and family or risky bank
loans, which often require personal
guarantees.
The UK government recognized the
importance of small and early stage
businesses to the economic recovery
post-recession and decided to
introduce SEIS to assist small businesses
with securing a much-needed injection
of capital.
In addition, the scheme was
introduced to promote new enter
prise and entrepreneurship.
What forms of tax relief are
available under the scheme?
Principally there are two types of
tax relief:
1. Income tax relief; and
2. Capital gains tax relief.
These tax reliefs allow an investor to
reduce the tax he pays. In the case
of income tax this can be substantial
with the potential for an investor to
reduce his income tax bill by 50% of
the amount he has invested in a startup
if certain conditions are met. On a sale
of the shares, the investor pays no
capital gains tax (assuming the
requirements of the scheme have
been met) on any gain.
Other tax reliefs include a capital gains
re-investment relief, which allows
investors to reinvest money from
the sale of certain assets into SEIS
qualifying shares.
What requirements do the
investors need to fulfil to qualify
for SEIS?
The investors must invest in ordinary
shares (those which do not have any
special benefits attached to them).
There is a requirement that the
investment must be for genuine
commercial reasons (i.e. with a view
to making a profit from an appreciation
in the value of the shares and/or
receiving a dividend) rather than to
avoid paying tax.
Another of
the requirements
is that the shares
are paid for before the
investor receives them. In
addition the investor must hold on to
the shares for a certain period of time,
and certain other requirements must
be fulfilled.
The Seed Enterprise Investment Scheme (SEIS) is a tax relief scheme
for investors investing in startups. The scheme has been created to
encourage individuals to invest in early-stage businesses, which are
typically considered high risk.
16 17

11. One of the more interesting
requirements is that the investor
cannot be employed by the company
during a three-year investment period
(this is subject to a few exemptions).
What requirements must the
company fulfil?
There are a number of requirements
that the company must fulfil in order
to qualify under the scheme. Amongst
these is the requirement that all the
investment monies must be used to
progress a new trade. This new trade
must be the main purpose for which
the company was set up.
Another extremely important
requirement is that the trade the
company is carrying out must be less
than two years old at the date the
shares are issued to investors.
The company must also be a resident
in the UK and not listed (e.g. on a stock
exchange such as the LSE).
The company’s gross assets cannot
exceed £200,000, which means that
any company with substantial assets
(e.g. property) will not qualify for
the relief.
How does an investor claim
the relief?
There are three main stages to the
investor claiming the relief:
1. Advance assurance
2. Statement of Compliance
(SEIS1)
3. Claim forms for investors
(SEIS3)
1.Advance assurance
This is an optional stage and it involves
the company applying to HMRC
to obtain confirmation on whether
or not it qualifies under SEIS. This is
in the company’s interests, as it will
allow them to gain investment it might
not have otherwise received (the
motivation behind the scheme in the
first place).
If this process is undertaken and
confirmation that the company does
qualify is given by HMRC, then the
investors can relax knowing that as
long as they and the company continue
to abide by the requirements of the
scheme they will receive the tax relief.
2. Statement of Compliance
Once the shares have been distributed
to the investors and 70% of the
investment money has been spent or
the company has traded for a minimum
of 4 months, the company can apply
to HMRC for a compliance certificate.
Once this has been received, the
company can send out certificates to
the investors which allow them to
claim relief.
3. Claim forms for investors
Each investor can claim the SEIS
relief by completing a ‘Self
Assessment’ tax return
for the year when he
bought the shares.
Another advantage
to the scheme for
investors is that
the relief can
be claimed for
up to 5 years
after the year in
which the SEIS
investment was
made.
Conclusion
SEIS is driving the
investment market for startups
and is a must have for most early
stage businesses looking to raise
equity funding.
LEGAL
“The vast majority of early stage investment is effected using the SEIS
and EIS schemes. SEIS in particular is so attractive to investors that it
makes the investment decision much easier and much quicker”
Michael Buckworth, Buckworth Solicitors
18 19

12. London Calling
Michael Buckworth, Senior Partner of Buckworth
Solicitors discusses the enduring success of the UK
and London as a startup hub.
The UK has a rich and fruitful history
of trade and commerce. The exploits
of Drake and Raleigh in carving out
new trading routes and markets
for English goods evidenced an
entrepreneurial spirit not just in these
extraordinary men but also in the
government of the time. The dramatic
manufacturing developments of the
Industrial Revolution (where England
lead the world in developing and
implementing new technologies)
relied on the social and economic
stability in England at a time when
other countries were destabilised
by wars.
FEATURE
20 21

13. It is also estimated that 55,000
social enterprises are located in
London, accounting for 1/5th of the
total number in the UK. These two
figures alone reportedly account for
roughly £8billion of turnover for the
UK economy.
Aside from the tax reliefs, what is it
about London that attracts such huge
startup interest? One explanation
is the number of entrepreneurial
schemes supplied by local universities.
For instance London South Bank
University (LSBU) provide a graduate
entrepreneur scheme through which
they sponsor some of their students to
set up and run a new business.
Coupled with funding, LSBU provides
advice and guidance from industry
experts in a structured format resulting
in the entrepreneur not just having
a business but also an additional
qualification at the end of the course.
It’s these types of supportive schemes
combined with nationwide investor
tax-relief programs that is creating such
interest in London-based startups.
All of this success relies on continued
government support and innovation.
The next government, whatever its
political persuasion, must retain the tax
incentives available to entrepreneurs
and investors, particularly the SEIS
and EIS schemes. It must maintain
the current level of grant funding
available to startups. It must continue
to de-regulate where possible. But
more than this, government needs to
intervene to correct deficiencies.
FEATURE
Whilst incorporating a company in
the UK is quicker and simpler than
almost anywhere else in the world,
opening a business bank account for
a UK company (particularly if you are
not resident in the UK) is virtually
impossible. The government talks
about encouraging foreign business
to re-domicile to the UK. Yet the
high street banks refuse to bank for
them. These inconsistencies harm
the UK and stifle the very innovation
government has strived so hard
to encourage.
The next election will decide the future
of startups in the UK. We ignore the
business policies of the main political
parties at our peril.
Throughout British history, successive
monarchs and governments have
sponsored innovation and supported
the growth of industry and commerce.
Today, the UK boasts a business
economy worth over $2.9 trillion.
British business includes super-fashion
brands such as Alexander McQueen
and Vivienne Westwood, gas giants
such as British Petroleum, retail
businesses such as TopMan and Next
and the modern tech entrepreneurs
and investors who now work at
the cutting edge of British business.
However, maintaining its place as
the 6th largest national economy in
the world requires continued
innovation. Innovation in turn requires
economic stability, political support
and the availability of the right skills in
the workforce.
As we move on from the trauma
of the Scottish referendum and the
political posturing around the West
Lothian Question begins to dissipate,
next year’s general election becomes
closer and closer. Notwithstanding
a general malaise with politics and,
setting aside (to some extent) the
differences between the main political
parties when it comes to taxation
and business policy, the next election
represents a potential watershed in
the continued growth of the British
startup economy.
New emerging businesses, (known
colloquially as ‘startups’) are largely
considered the driving force behind
Britain’s growing economy. Following
the ‘deep’ recession between 2007-
2009, new government initiatives were
put in place to help reduce the GDP
deficit and encourage investment in
young entrepreneurs and businesses.
The Office for National Statistics
recently reported a 0.9% expansion
in the economy between April-June
2014 with over 440,000 new startups
incorporated since January of this year.
But this innovation does not happen in
a vacuum. The last two governments
have put in place a relatively coherent
compliance and fiscal framework
which has incentivised entrepreneurs
to innovate and investors to fund.
Today, the UK has one of the most
generous investor-incentives in
the world. The Seed Enterprise
Investment Scheme (SEIS) offers
investors in high risk startup ventures
up to 50% of the amount of their
investment back as a deduction from
their income tax bills and allows them
to sell shares purchased under the
scheme completely free of capital gains
tax. Unsurprisingly, early stage startups
now find it relatively easy to raise
investment with the result that startups
are in the main well funded.
London is widely considered the
startup capital of not only the UK,
but the world. According to a survey
conducted by Startup Bootcamp, the
big smoke beat stiff competition from
the likes of San Francisco and New
York to earn the coveted title earlier
this year. In East London – largely
known for its tech startup community
– 50,000 new tech-centric jobs were
reported in late 2012.
Buckworth Solicitors is the only law firm in London focusing solely on startups.
Founded in 2011, the firm has acted for over 500 startup clients. The Senior
Partner, Michael Buckworth is one of the leading advisors for startups in the UK
and won Corporate Lawyer of the year in 2014 from Lawyer Monthly.
buckworthsolicitors.co.uk
22 23

14. Raishma is one of the UK’s fastest
growing fashion labels.
Taking inspiration from cultures across
the globe, Raishma’s ethnic-fusion
designs are full of vitality, bold colours,
patterns and glamour which have
earned them a loyal clientele including
Royalty, A-List celebrities and even
members of Parliament.
However, this shouldn’t be a shock…
As the brainchild of esteemed designer
Raishma Islam (who trained under
Elizabeth Emmanuel), Raishma’s
unique designs, strong tailoring and
attention to detail has created a range
that is not only stylish but, importantly,
is flattering too!
This is a very exciting time for
Raishma who have lots of exciting
projects coming up.
For more information about
Raishma’s designs, or to request
an interview with Raishma Islam,
contact us on info@raishma.co.uk
A classic shift dress in ivory organza with thread embroidery
all over. Contrasting lining in a pretty taupe shade, and dainty
frill cap sleeves finishes off the look. This dress adds a modern
twist to a classic work dress or cocktail dress look! £115
A pretty gold organza dress with red thread work embroidery on hem and bodice
section. For a daytime look wear it with flats and a shrug or with heels and a
leather clutch hand bag as an evening dress. £115
Slate grey colour net one shoulder evening dress
with beading stemming all over. This cocktail
dress is red Oscar carpet glamour and is a
timeless classic piece to add to your wardrobe.
This dress is perfect as a bridesmaid dress or as a
long evening dress. £149
raishma.co.uk
‘Fashion
is so important
in shaping not only the way that
others perceive us, but also the way we feel
about ourselves. So often, women have to compromise, either
opting for a great fit or a stylish design. All women deserve to feel
confident, glamorous and gorgeous in their outfits so, when designing
Raishma, we took special care to ensure that our designs catered for
both. We’re very proud of what we’ve achieved.’ Raishma Islan, Founder
FASHION
24 25

15. Launched in October 2013, True Gent has fast become a growing
brand, building its product base to over 1200 items across men’s
fashion and lifestyle brands.
From an initial brand base of 12,
True Gent now showcases products
from over 30 brands and growing.
Trend advice and blogs compliment
the wide range of products and its
fan base is growing too! True Gent’s
social media profi le is impressive with
coverage across all major channels,
and national campaigns to continually
build brand awareness.
Managing Director, David Archer,
decided to take the plunge but it took
three years for the big idea to come
to fruition.
The best selling shoes on
True Gent, the Goodwin
Smith Brogues are a staple
for every man. Whether
it’s a special occasion or
another day in the offi ce,
you are certainly putting
your best foot forward in
these beauties.
£95.00
“I’ve always been very style conscious
and it was while studying in marketing
that I saw a gap in the market for
a ‘one-stop’ website aimed at
professional men between 20-45
who like looking good but are too
Accessories make-eth the man and
Come rain or shine, these suede and
busy to trawl lots of different websites
this is certainly the case with the
leather boat shoes look the business.
for all their style needs,” he said.
Fendon watch. With its genuine
From royal blues to deep reds,
After putting the concept to paper, the
leather strap, this timepiece is the
these classic nautical numbers add
True Gent business took shape and
pivotal of Italian craftsmanship.
a dash of sophistication to any outfi t.
the business was eventually launched
in October 2013. £342.00
£55.00
true-gent.com
This fi nest cotton twill navy trench
coat is ideal for the summer-autumn
transition. With brown suede details and
an adjustable waist belt, you can dress
up for work or dress down for drinks!
£328.00
FASHION
26 27

16. At STANDSEVEN we join the dots.
We are curators and creators of objects. Looking for a path less trodden, a new way of going. Searching
out and creating pieces that have their own story to tell. Our products are our poetry. Designed to last
and not to be replaced.
We work with artists, designers, architects to produce storied wares for a lifestyle we live. Seeking
ethical ways of working without exception. Searching out and creating pieces that have their own
story to tell. Supporting people in their making. Selling them on our destination standseven.com.
All our products have a social impact, creating education or employment opportunities in off the
grid communities with minimal opportunities. We work with 3 charities who make a measurable
impact and who inspire us every day. Design and human dignity, without exception. We believe
design can change the world. Join us.
Ikena Carriera & Tamaryn White
STANDSEVEN Managing Partners & Founders
‘7’ CUSHION Limited edition for STANDSEVEN
Handcrafted in UK By Fine Cell Work
STANDSEVEN is proud to work with Fine Cell Work, a social enterprise that trains
prisoners in paid, skilled and creative needlework, undertaken in the long hours
spent in their cells, to foster hope, discipline and self-esteem. STANDSEVEN has
designed this limited edition 7 cushion, with intricate hand stitch work by Fine
Cell Work.
£190.00 (inc. VAT)
50 × 50cm
Hand embroidered golden thread on
dusty blue Osborne & Little linen; this
limited edition STANDSEVEN cushion
is made from feather-and-down,
delicately soft and long lasting
LIFESTYLE
28 29

17. STOOL 7 Limited edition for STANDSEVEN
Design by David Adjaye OBE
Working corroboratively with architect, designer and OBE, David Adjaye,
STANDSEVEN’s Stool 7 welds sustainable, recycled metals and ethical intentions
into angular, sculptural lines. One of the leading architects of his generation, David
Adjaye is known for his pioneering approach and innovative projects. A piece of
in-house functional art, this stool is no different, architectural in its making and
ethical in its creation. Each stool pays for one year’s school fees for one child in
Shine on Sierra Leone, ranked the third best school in Kono district.
GOSPEL HOUSE TOYS
Wooden toys, handmade in Sri Lanka
Thoughtfully crafted and brightly painted, Gospel House Toys are handmade in Sri
Lanka from sustainably sourced wood and non-toxic paint. Perfect play things for
children, paired with the integrity and craft of grown-up artisan products. Founded
in Sri Lanka in the seventies, Gospel House Handicrafts was set up to provide
employment for young people without opportunities and often with disabilities
preventing them from getting work elsewhere, training them how to make
wooden toys, utility items and ornamental handicrafts. Translated from Singhala,
‘Gospel House’ means ‘good news.’ STANDSEVEN has collaborated with them
to make an exclusive range of childrens toys.
THE GWEN JUMBO JET
£25.00 (inc. VAT)
30 × 29 × 18 cm
Decorated with non-toxic paint
Sustainably sourced wood
Handmade in Sri Lanka
THE JIMI HORSE
£19.00 (inc. VAT)
18 x 17 x 8 cm
Decorated with non-toxic paint
Sustainably sourced wood
Handmade in Sri Lanka
CABLE KNIT THROW
£240.00 (inc. VAT)
150 × 115 cm
100% WoolGrey
An understated cable-knit blanket to
curl up under or throw across your
bed, an everyday indulgence.
100% dapple grey wool
WOMEN FOR WOMEN
Limited edition for STANDSEVEN.
Handcrafted in Bosnia STANDSEVEN brings a collection of hand-woven home
wares to your table. STANDSEVEN is collaborating with Women for Women
International on geometric patterned thick cotton weaves and knits inspired by the
rich heritage of the Ottoman Empire and crafted by graduates of the organisation’s
program in Bosnia. These women are local artisans who work with the traditional
craft and embroidery techniques of generations before. Women for Women
International works in The Balkans employing women who have suffered through
the Bosnian Croatian conflict.
standseven.com
STOOL 7
£920.00 (inc. VAT)
Wholesale prices upon request
400 w × 270 d × 730 h mm
Zinc plated recyclable steel
Semi-matt gloss finish in RAL
colour 7024
Other colours available upon request
LIFESTYLE
30 31

18. StartUp Roar reviews
WatchFit, one of the latest
and most popular fi tness apps
currently on the digital market:
It is the end of September, Winter
is around the corner and Christmas
is creeping up on us. And if you,
like us here at Startup Roar, have
literally ‘thrown in the towel’ since
promising yourself a “new year,
new you” gym routine in January,
there may just be one thing that
forces you back onto that treadmill.
Besides, we could ALL do with some
damage control over the holidays!
In 2014 it’s safe to say that the way
we exercise and engage in fi tness,
is somewhat different to that of
the previous century. Now with
smartphones and tablets, everyone is
able to have a ‘digital’ personal trainer
accompanying them at all times; to enlist
motivation, drown you with guilt (put
that cake down!) but most importantly
provide you with knowledge.
WatchFit is essentially a fi tness
bible – a huge resource and bank of
exclusively provided health and fi tness
related material which grows by the
day. But WatchFit is going beyond
the standard app by challenging the
root cause
of peoples fi tness woes; the
notion that it is laborious and dull.
The app encourages competition. It
turns your fi tness progress into a game.
Once logged in, you can invite friends
into the mix – and yes, you guessed
it – you can stalk their progress too!
Because although we may not be a
nation known for healthy eating, we
certainly are nosey parkers. And if Julie
from the offi ce documents her “only
700 calories today” accompanied by
“great hour sesh at the gym”, you’ve
just simply got to outdo her… right!?
This is the perfect way to go about
fi tness. It instils motivation, encourages
healthy competition and genuinely
makes you feel like you are not going
through it alone. As, despite what
some fi tness extremists may profess,
exercise isn’t easy for the majority.
You can
rest assured that all information
in the WatchFit database is up-to-date,
relevant and only delivered by seasoned
health and fi tness professionals.
In addition, WatchFit has a number
of high profi le sports personalities as
users and supporters. So you can train
with the best of them and imagine
yourself cycling, rowing or running
to victory at the next Olympics.
So it’s time to get back on that bike, put
down that “one more cookie” and log
into the bright interface of WatchFit.
Truly challenge your post Summer
health kick and make fi tness fun!
WatchFit is available for
free on the Apple App store!
WatchFit
Is fi tness the new tech boom sector?
LIFESTYLE
USA &
Australian TV Celebrity
Chef Pete Evans, one of many high
profi le experts found at WatchFit.
watchfi t.com
WatchFit Founder and CEO Parisa Louie
Picture: Andy Lesauvage. lesauvage.tv.
32 33

19. CheekyByNature is the product of
Clay Niccum, a graduate of London
South Bank University’s National
Bakery School. CheekyByNature aims
to challenge people’s attitudes to eating
wheat and dairy-free baked treats.
In 2007, after his mother developed
diabetes, Clay became tired of the
lack of tasty yet nutritionally balanced
products available for consumers with
wheat, dairy and gluten intolerances.
“CheekyByNature comes from a place
of complete honesty”, Niccum said, “It
came from a genuine place of wanting
to help people. When my mother was
diagnosed as diabetic, it was frustrating
to see the lack of options available to
her. And the small amount of goods
that were available were all incredibly
dry and bland. I just wanted to give
people a reason to smile”.
Since its launch in 2007,
CheekyByNature has gone on to
produce two signature lines of baked
goods including cookies, brownies and
cupcakes. The original range refl ects
the origins of the company: delicious
wheat free treats that are nutritionally
balanced without compromising on
taste. The second (considered the
premium line) offers customisable
cakes suitable for any occasion.
However, it is not just the quality of
the products themselves that make
CheekyByNature unique.
The branding makes snacking a guilt
free, enjoyable experience. This is
exemplifi ed by the incredibly
fun and creative names
of the products.
For example, you
can order a “3-
way (a triple
c h o c o l a t e
cookie) or
munch on
a “Peanut
Butta Luva”
if you prefer
something a
bit more fl uffy
and moist.
“People are often made to feel guilty
about ordering a treat” explains
Niccum. “I want to inject that fun back
into snacking and create an emotional
experience when my customers buy
the products. I mean, going up to the
counter and saying ‘I’d like the 3-way
please’ just creates a sense of fun and
novelty that I feel has been stripped
out of snacking in recent times”.
Clay, very kindly, supplied the team
here at StartUp Roar with two
samples from his baking collection.
One, an original recipe, that has
been around since the company was
founded. And two, a more recent
creation that is likely to go into
production following an
exciting new joint
venture (more
news soon!).
Here are our
reviews of the
two devilishly
good treats!
T h e
3 - w a y
Cookie:
As the saying goes,
‘everything comes in threes’
and this couldn’t be more apt for this
cheeky number. With dark and white
chocolate chips and dark cocoa, these
cookies are every chocolate lover’s
dream. The exterior is lightly crisped,
leading up to a dreamily moist centre
that melts deliciously on the tongue.
The chocolate taste is dominant yet
not too overbearing or rich, allowing
for a satisfying indulgence without the
post-consumption heaviness. And
with higher protein content and fewer
refi ned sugars than most comparable
high-street delicacies, a lunchtime
ménage-a-trois seems surprisingly
guilt free.
LIFESTYLE
W h e a t
Free Brownie:
Eating healthily is all the rage at the
moment with many a hardworking
businessman and woman opting
for alternative “snacks” in a bid to
stay fi t! However this is often at the
compromise of taste because, lets face
it, there is little fun in munching on
carrot batons and celery sticks.
This brownie is moist, gooey and all
things good. Although wheat and
gluten free they are succulent enough
to leave you beyond satisfi ed whilst
also boasting health benefi ts such as
being easily digestible and helping
stabilise blood sugar levels.
Everyday we consume it. We often
take it for granted and, at times, it
gives us a great sense of pleasure. I am
of course talking about food. And for
those of you who, like me, can’t resist
a smooth operator with a rugged and
crunchy exterior, you will be delighted to
know that there is a new player in town ready
to shake things up. Join me to end our long-lasting
love affair with the food we know, and spark up a new
relationship that is CheekyByNature.
“People are often made to feel guilty
about ordering a treat”
So if you’re tired of fl ouncy named foods
but still want to be mindful of your
daily diet, ditch the duds and embrace
these little packets of heaven!
studmuffi nz.com
34 35

20. Sumak Travel
Launched in August 2012,
Sumak Sustainable Travel is
a responsible tour operator
and social enterprise offering
inspirational, community-based
travel tours and adventures
across South America and Costa
Rica. The London-based company
specialises in tailor-made private
tours and works directly with local,
community-based tour operators in
Latin America. It is operated as a social
enterprise, putting local communities
and the environment at the centre of
its model. Profi ts are reinvested into
the business and into community-led,
productive projects in Latin America.
Sumak’s mission is to contribute to the
empowerment of local communities
in Latin America by running an ethical
business that provides rewarding and
authentic experiences for discerning
travellers. Sumak Kawsay means
‘good living’ in Quechua; and for the
organisation founders, it embodies the
idea of caring for people, cultures and
nature – principles that are all key to
true, sustainable development. Sumak
strives to exemplify ‘good sustainable
travel’ in everything that they do.
The private 16-day tour includes
accommodation, internal fl ights
and transfers, guided activities and
excursions and most meals. Prices
start from £2,235 per person (based
on two sharing). Return fl ights to
Buenos Aires start form £650pp.
More details about the tour: http://
www.sumak-travel.org/product/
buenos-aires-iguazu-falls-and-rural-argentina-
tour/
This unforgettable Argentina tour takes you on a journey through
the northern regions around Salta, where you’ll discover some of
the world’s most breathtaking landscapes and immerse yourself
fully in its fascinating local culture and nature. You’ll also get to
know Buenos Aires, take a day trip to Uruguay and experience
the superlative Iguazu Falls, crashing through the jungle on the
border with Brazil.
sumak-travel.org
Buenos Aires, The Iguazu Falls
and Rural Argentina Experience
with Sumak Travel.
LIFESTYLE
36

21. You are invited to attend one of our
free legal seminars
on Startup Law:
200 Aldersgate | London EC1A 4HD
EIS and
Follow-on-Rounds
19th November 2014,
6:30pm
Club Workspace
Clerkenwell,
London EC1R 0AT
Christmas Drinks and
End of Year Summary
18th December 2014,
6:30pm
Club Workspace
Chancery Lane,
London WC2A 1HR
Introduction to
Startup Law
15th January 2015,
6:30pm
Club Workspace
London Bridge,
London SE1 3ER
Sign up at www.buckworthsolicitors.co.uk