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FIBO USA - presentation - VR & AR Technology Today and in the Future - Mia Bjorkroos (Smith)
- 1. VR/AR Technology Today and in the Future What Fitness Businesses Need to Know Saturday Oct 19th 9:15am-10:15am Speaker: Mia B.
- 2. click to see video
- 3. ‣ From Sweden to Los Angeles ‣ B.S. Kinesiology - Exercise Science ‣ CSUN in Los Angeles ‣ Personal Training / GX Instructor ‣ TaeBo, Piloxing ‣ Director of Education & Business Development for Piloxing Academy ‣ Europe ‣ Global ‣ Touring of Boutique Fitness Studios ‣ Collaboration with VR / AR company to explore this technology in the fitness space MIA B.
- 4. TECHNOLOGY TODAY… Companies and consumers are consistently presented with new technology and ideas how it will improve our lives and benefit our businesses. THE BIG QUESTIONS ARE ‣ do you understand the technology and how to best utilize it?! ‣ what are the real benefits implementing it into your business?! ‣ will it really benefit our lives and your business, or is it just a gimmick?!
- 5. COMMONLY USED TECHNOLOGY IN FITNESS INDUSTRY WEARABLES - HEART RATE TRACKING TECHNOLOGY TODAY… HOW HAS IT CHANGED OUR INDUSTRY?
- 6. I
- 7. I
- 8. E-MAIL FOLLOW UPS APP TRACKING
- 10. IS THIS VR IN FITNESS TODAY?!
- 11. IS THIS VR IN FITNESS TODAY?! 360 video meditation 360 video equipment demo
- 12. VR EXPERIENCE?! huge screen that spans a 120-degree viewing angle ‣ 2016 ‣ Les Mills “The Trip” PROGRAMMING - LES MILLS
- 13. VR IN FITNESS TODAY
- 14. Black Box VR
- 15. VR IN FITNESS TODAY
- 16. VR IN FITNESS TODAY why gaming?!
- 17. LEARN BEFORE YOU IMPLEMENT DIGITIZATION is the future bridge the gap I integrate I improve abilities
- 18. WHAT IS VIRTUAL REALITY (VR)? 360 VIDEO, VOLUMETRIC VR, AUGMENTED REALITY (AR) VOLUMETRIC VR AUGMENTED REALITY 360 VIDEO ACCELEROMETER device capable of sensing user movement VOLUMETRIC VR 43 pt43 pt
- 19. A 360 video is basically a traditional video, with the exception that the video player allows the user to look around in all directions. The experience will depend on the device used to play the video ‣ Smartphone ‣ Computer ‣ VR Headset 360 VIDEOS
- 20. 360 CAMERAS 14 camera rig vs a smartphone 306 camera 360 VIDEOS
- 21. Completely computer generated environment ‣ integrating real world objects ‣ track user movements ‣ reduce user vertigo VOLUMETRIC VIRTUAL REALITY
- 22. A 1:1 scale volumetric walk-through, simply stated “VR Walk-through”, is a technology used to create a true perspective of a facility that allows viewers to move around inside! VOLUMETRIC VIRTUAL REALITY
- 24. 360 video ‣ Not an accurate perspective ‣ 3 degrees of freedom ‣ look around in a complete circle Volumetric VR ‣ Real 1:1 scale experience (2mm accuracy) ‣ 6 degrees of freedom ‣ forwards and backwards ‣ side to side ‣ up and down 360 VIDEO vs. VOLUMETRIC VR
- 25. An Augmented Reality (“AR”) application can visualize any 3D object or visualized data while viewing the real world through your mobile device, AR glasses or other holographic display - creating the illusion of a hologram. Using AR, almost anything can be rendered into the real world as if it is a real 3D object. AUGMENTED REALITY (AR)
- 27. AUGMENTED REALITY (AR) MAGIC LEAP GLASSESAR IPAD VIEW
- 28. THE FUTURE OF VR & AR?!
- 29. MAGIC LEAP - “spacial computer” image from variety.com
- 30. images from magicleap.com Launched: 2010 Funding: 2.3+ Billion (2018) Valued: 6+ Billion (2018) 2018 AT&T Investor & Partner Acquired Mimesys bloomberg.com
- 32. Full Video YouTube: https://youtu.be/tkvszaqXOFA Title: Medical in Spatial Computing
- 33. Magic Leap announce acquisition of Mimesys 1 Linked in post ‣ 17,369 Likes ‣ 1,009 Comments ‣ 1,270,775 Views MAGIC LEAP - “spacial computer”
- 34. 360 video to Volumetric VR Production Launched: 2013 Funding: 100+ M THE number ONE 360 video production company “National Geographic” “Obama inauguration” 2018 Changed focus from 360 video to Volumetric XR VERIZON Acquires Software venturebeat.com video from jauntxr.com
- 35. RECOGNIZE OPPORTUNITIES “…people don’t know what they want until you show it to them…our task is to read things that are not yet on the page” - Steve Jobs DIGITIZATION is the future bridge the gap I integrate I improve abilities
- 36. ‣ Social Media ‣ Studio “Tours” MARKETING - 360 video
- 37. To create interactive experience allowing customers to have intuitive controls and a much more memorable branding experience ‣ cereal boxes turn into game boards ‣ membership cards into 3D biometric data ‣ a map of all available staff members visualized on any wall baring the company logo. MARKETING - XR
- 39. Time to be creative! ‣ support franchises growths ‣ educate your staff ‣ share your brand and updates OPERATIONS
- 40. What to think about ‣ investment worth considering ‣ hardware purchased today will be obsolete in a matter of a few years ‣ invest intelligently ‣ investing today will allow to ‣ learn & integrate into new workflows ‣ knowledge and integration is future proof unlike hardware INVESTING IN VR TECHNOLOGY consumer investment = active product development