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Azja Express, czyli jakie trendy w digital marketingu zapowiada rynek azjatycki

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Temat podjęty i zaprezentowany 06/06/2017 podczas #ImpactSeminar by Impact Media Polska w Krakowie oraz 23/06/2017 w Warszawie podczas #Socjoevent.

Wskazane trendy, mają za zadanie wskazać kierunek rozwoju digital marketingu, ale i pomóc odpowiedzieć na pytanie - quo vadis, video?

W prezentacji poruszono temat: video mobile only, livestreaming, short video, all in messaging app, social commerce, mobile commerce, e-commerce.

Jeśli masz jakieś pytania, wątpliwości, pomysły - napisz do mnie na martyna@socjomania.pl

Na slajdach oraz na osobnej planszy na końcu prezentacji znajduje się zbiór źródeł, wartych przeczytania, jeśli chcemy kontynuować eksplorację trendów na rynku azjatyckim.

Published in: Marketing

Azja Express, czyli jakie trendy w digital marketingu zapowiada rynek azjatycki

  1. 1. Azja Express, czyli jakie trendy w video marketingu zapowiada rynek azjatycki Martyna Tarnawska
  2. 2. In the West, online video means desktop; in Southeast Asia, it’s all about mobile. http://apac.thinkwithgoogle.com/articles/video-southeast-asia-shift-to-mobile-what-it-means-for-marketers.html
  3. 3. digital marketing driven by ecommerce, not ads mobile-only 1 2 Dlaczego mówimy dziś o Azji?
  4. 4. #videoonlymobile #shortvideo #onlineprimetime #allinmassagingapp #livestreaming #socialcommerce 1 2 3 4 5 6
  5. 5. Tencent, Alibaba & Baidu https://www.slideshare.net/kleinerperkins/internet-trends-2017-report/209-KP_INTERNET_TRENDS_2017_PAGE Tencent Alibaba Baidu
  6. 6. Tencent, Alibaba & Baidu
  7. 7. Outside od Asia https://www.slideshare.net/ActivateInc/think-again-tech-media-outlook-2017-67604099
  8. 8. Yes, technology is transforming Asian consumerism. But you knew that already. But here’s the catch: technology alone is NOT the point. TrendWatching
  9. 9. TrendWatching framework for Asia
  10. 10. #videoonlymobile
  11. 11. Which online activities are done by people at least as often via a smartphone as computer? http://apac.thinkwithgoogle.com/intl/en/articles/how-southeast-asia-ecommerce-businesses-can-take-brands-to-next-level.html
  12. 12. The smartphone gap: the percent of people with smartphones, minus the percent of people with PCs http://apac.thinkwithgoogle.com/intl/en/articles/how-southeast-asia-ecommerce-businesses-can-take-brands-to-next-level.html
  13. 13. 5 of the top 10 countries with the highest smartphone penetration rate in the world are located in Asia. http://apac.thinkwithgoogle.com/intl/en/articles/measuring-asias-mobile-transformation.html
  14. 14. 30% of time spent on mobile https://www.slideshare.net/kleinerperkins/internet-trends-2017-report/203-KP_INTERNET_TRENDS_2017_PAGE
  15. 15. Turn your Android smartphone into a 360° VR camera https://www.indiegogo.com/projects/insta360-air-360-vr-clip-on-camera-for-smartphone
  16. 16. WeChat unveils live-streaming video drone http://spot-message.com/
  17. 17. Smartphone specializes in selfies http://www.oppo.com/in/smartphone-f1s
  18. 18. #onlineprimetime
  19. 19. Online prime-time isn’t a thing anymore http://apac.thinkwithgoogle.com/articles/video-southeast-asia-shift-to-mobile-what-it-means-for-marketers.html
  20. 20. Mobile is revolutionizing marketing https://www.youtube.com/watch?v=v8M0zpFopYw&index=4&list=PLlXABCJJ704gouCHwn3C9ZltDR5Udcyws
  21. 21. #allinmassagingapp
  22. 22. https://www.slideshare.net/ActivateInc/think-again-tech-media-outlook-2017-67604099 All on messaging
  23. 23. #shortvideo
  24. 24. There will be 153 million regularly watching China’s short videos in 2016. This is estimated to reach 242 million by 2017, an increase of 58.2 percent. https://jingdaily.com/short-video-luxury-marketing-china/
  25. 25. Top Video Streaming App źródło
  26. 26. Supermarket proves fish freshness via Snapchat Stories https://www.youtube.com/watch?v=2B4KSI_HJmQ
  27. 27. Ephemeral Korean Snapchat clone Snow https://jrudddigital.com/2016/08/21/is-snapchat-getting-snow-balled-in-asia/
  28. 28. L’Oréal x Meipai https://jingdaily.com/short-video-luxury-marketing-china/
  29. 29. Short Video x The United Nations https://jingdaily.com/short-video-luxury-marketing-china/
  30. 30. #livestreaming
  31. 31. Live-streaming app has 50 million daily users https://www.kuaishou.com/ Kuaishou
  32. 32. Livestreaming w wydaniu azjatyckim
  33. 33. Livestreaming w wydaniu azjatyckim
  34. 34. Top livestreaming apps in China
  35. 35. Najważniejsze funkcjonalności azjatyckich aplikacji live streaming platform play to strenghts of devices and platforms
  36. 36. Najważniejsze funkcjonalności azjatyckich aplikacji live streaming digital effects empower streamers with broadcast-enhacing tool platform play to strenghts of devices and platforms
  37. 37. Najważniejsze funkcjonalności azjatyckich aplikacji live streaming VR & AR embrace VR and emerging video formats digital effects empower streamers with broadcast-enhacing tool platform play to strenghts of devices and platforms
  38. 38. Najważniejsze funkcjonalności azjatyckich aplikacji live streaming VR & AR embrace VR and emerging video formats digital effects empower streamers with broadcast-enhacing tool platform play to strenghts of devices and platforms gamification encourage active participation
  39. 39. Najważniejsze funkcjonalności azjatyckich aplikacji live streaming VR & AR embrace VR and emerging video formats digital effects empower streamers with broadcast-enhacing tool platform play to strenghts of devices and platforms gamification encourage active participation community leverage the features of social networks
  40. 40. Najważniejsze funkcjonalności azjatyckich aplikacji live streaming VR & AR embrace VR and emerging video formats digital effects empower streamers with broadcast-enhacing tool platform play to strenghts of devices and platforms gamification encourage active participation community leverage the features of social networks monetization model
  41. 41. https://www.mobileworldlive.com/apps/news-apps/chinas-live-streaming-app-inke-has-unique-monetisation-model-says-app-annie/ Unique monetisation model = gifts
  42. 42. Video banking services available online https://www.sc.com/en/news-and-media/news/global/2016-07-21-video-banking-launch-asia-africa-mideast.html
  43. 43. Bank executive takes live lie test to prove honesty https://www.ocbc.com/group/group-home.html
  44. 44. http://www.koreatimes.co.kr/www/news/nation/2015/04/116_177040.html Meokbang
  45. 45. "Koreans have long valued dining together with family members and friends. Because more Koreans are living alone these days, they appear to find meokbang as an alternative way of experiencing community.” pop singer Hwang Jin-i
  46. 46. #socialcommerce
  47. 47. Technology isn’t at odds with craftsmanship, it’s just a new tool for filmmaking and storytelling filmmmaker Jon Favreau at TEDxHollywood

  48. 48. Selling via Alibaba's ecommerce arm Tmall https://www.youtube.com/watch?v=5oo_pvFR0MQ
  49. 49. In China nearly half of all e-commerce sales are made with mobile devices https://www.appannie.com/en/insights/market-data/retailers-asia-take-lead-mobile-innovations/
  50. 50. See now, buy now
  51. 51. KFC’s live stream on Tmall
  52. 52. Maybelline sells 10,000 lipsticks in China within two hours http://socialbrandwatch.com/maybelline-sells-10000-lipsticks-china-within-two-hours/
  53. 53. Retail sales of virtual reality (VR) in China will grow from 95 million in 2016 
 to 234 million in 2017. https://www.emarketer.com/Article/Top-Trends-China-2017/1014962
  54. 54. The First Complete VR Shopping Experience https://www.youtube.com/watch?v=-HcKRBKlilg Buy+ Alibaba
  55. 55. Coca-Cola beverages complement moviegoers' emotions https://www.youtube.com/watch?v=2B4KSI_HJmQ
  56. 56. podsumowując
  57. 57. #allinmessagingapp3 #videoonlymobile1 #livestreaming5 #socialcommerce6 #onlineprimetime2 #shortvideo4
  58. 58. https://nextconf.eu/2016/09/next16-asia-wechat-says-william-bao-bean/ China is mobile only
  59. 59. Livestreaming https://www.slideshare.net/kleinerperkins/internet-trends-2017-report/203-KP_INTERNET_TRENDS_2017_PAGE
  60. 60. It’s not the technology that changes the world. It’s the dreams behind the technology. Jack Ma, founder of Alibaba
  61. 61. #prasówka Live Video Asia – Opportunities for Brands in 2017 Video Streaming in Asia Mobile Live Streaming Expands Into New Markets Top Trends China 2017 Video in Southeast Asia: the Shift to Mobile and What It Means for Marketers Consumer Barometer with Google Why Facebook has a hard time overtaking WeChat – William Bao Bean Internet Trends 2017 Report
  62. 62. Dziękuję! Martyna Tarnawska social media trainer pl.linkedin.com/in/martynatarnawska martyna@socjomania.pl @mtarnawska www.facebook.com/martyna.tarnawska

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