Paul shares more about Asda’s toyou parcel service with a specific focus on how they are making returns easy for internet shoppers, launched in Q4 2015, Asda connected its logistics and retail assets on a next generation systems platform to enable the retailer to offer third party pick up and drop off services across its multi format estate.
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Asda
20 million customers weekly… they want more than groceries.
Customer insight told us…. We need to offer customers a solution that full fills more than just a groceries shop.
Leveraging out assets and offering a new brand proposal exclusively at Asda; a modern returns service fitting to our customers, a parcel service inspired by modern living
Launch in 2015, growing facts, 600 stores across uk serving 20million customers a week.
Repurpose our assets
Engaged customer experience
Our own end to end solution
operations
Customers choice
Returns customers biggest headaches
I wont order unless there's are good returns in place
Why are returns so complicated
I haven't got a printer
Why does it take to get a refund
Why do I need to make a special journey to return this
How can I track my return
Why so slow
Has it got there or not?
I don’t have time to queue?
Insight into mum being the returns
Sats to be supplied