More Related Content
Similar to Tree Free Co. Project
Similar to Tree Free Co. Project (20)
Tree Free Co. Project
- 2. !
Content
1. Executive Summary ………………………………………………………………….
2. Introduction …………………………………………………………………………...
3. Overview of the Data Used in Analysis ………………………………………….
4. Property Analysis ….…………………………………………………………………
5. Product Plan …………………………………………………………………………..
6. Supply Chain and Inventory Management Plan ……………………………..
7. Human Resource Staffing Plan and Cost Analysis …………………………..
8. Non-Human Resources Cost Analysis …………………………………………..
9. Three-Year Revenue Analysis ……………………………………………………..
10. Three-Year Financial Analysis …………………………………………………...
11. Process Maps …………………………………………………………………………..
12. Final Summery ……………………………………………………………………….
13. References ………………………………………………………………………………
1
3
6
11
22
26
32
41
52
56
61
70
77
!
- 4. ! 2!
! Tree!Free!Paper!Co.!is!a!hemp2based!paper!products!distributer.!Based!in!
Lafayette,!Colorado,!we!are!an!E2commerce!business2to2business!organization!
pioneering!the!market!of!wood2alternative,!industrial!paper!products.!Although!this!
market!is!callow,!the!demand!for!it!is!strong!and!has!been!growing!for!some!time.!
Conscious!capitalism!and!sustainability!are!becoming!notions!that!consumers!not!
only!seek!out!for!themselves!but!demand!out!of!the!companies!to!whom!they!are!
customers.!Businesses!are!scrambling!for!positive!repute!and!TFPC!is!stepping!in!to!
be!their!environmentally!friendly!supplier.!Our!two!flagship!products!are!multi!fold!
corrugated!cardboard!and!printer!paper.!Although!our!specific!market!is!in!its!
infancy,!it!is!still!a!part!of!the!enormous!paper!products!market!in!North!America.!!
Hemp2based!paper!is!currently!a!niche,!but!even!the!smallest!niche!in!the!$186!
billion!cardboard!industry!can!yield!tremendous!profit.!Our!modest!projection!of!a!
0.002%!market!share!by!year!three!translates!to!22,120!units!sold!and!$309,680!in!
gross!profit.!The!paper!industry!is!even!more!lucrative!and!our!projection!of!
0.0054%!market!share!by!year!three!amounts!to!$44,352!and!$355,259.52!in!gross!
profit.!Combined,!our!projections!show!a!total!gross!profit!of!$664,939.52!in!just!our!
third!year!of!sales.!!These!are!very!conservative!forecasts!given!the!size!of!the!
markets!we!are!entering,!and!it!would!appropriate!to!imagine!much!greater!
numbers!in!the!coming!years.!!It!would!not!be!ambitious!to!forecast!TFPC!achieving!
1%!market!share!by!the!company’s!maturity!and!yielding!revenues!in!the!billions.!
The!following!is!a!comprehensive!report!that!covers!our!products,!operations!and!
business!plan.!We!are!confident!that!it!will!affirm!the!exceptional!investment!
opportunity!that!Tree!Free!Paper!Co.!offers.!
- 6. ! 4!
! Tree!Free!Paper!Co.!(TFPC)!is!a!paper!products!distributor!with!a!vision!in!
conservation!and!sustainability.!!According!to!the!World!Wildlife!Fund,!the!paper!
pulp!industry!accounts!for!40%!of!commercially!cut!timber!in!the!world!(Hand).!!We!
are!reaching!a!tipping!point!and!the!time!for!an!alternative!to!wood!based!paper!
products!is!now.!!TFPC!is!that!alternative.!!We!offer!paper!products!without!
contributing!to!past,!current,!or!future!deforestation.!
! TFPC!is!a!business2to2business!organization.!!The!marketplace!environment!
has!been!experiencing!a!monumental!shift!through!demand!preferences.!!
Consumers!no!longer!just!want!a!good!product,!they!want!their!products!to!come!
from!companies!that!stand!for!something;!that!are!here!to!make!the!world!a!better!
place.!!We!are!moving!into!the!age!of!conscious,!sustainable!capitalism!and!
companies!are!clamoring!for!an!identity!that!fits!the!changing!culture.!!These!
companies!are!the!target!market!for!TFPC!and!our!revolutionary!products.!!More!
specifically,!we!are!going!to!intensify!marketing!in!the!Denver!Metro!area!to!take!
advantage!of!the!prominent!support!for!local!business!and!the!lower!shipping!costs.!!
However,!Denver!is!far!from!the!only!area!we!market.!!The!largest!asset!to!an!E2
commerce!business!is!that!it!is!not!limited!geographically!so!all!companies!with!a!
sustainability!mindset!fall!into!our!target!market!and!marketing!scheme.!
! Our!products!will!be!derived!from!the!strongest!natural!fiber!in!the!world,!
industrial!hemp.!!We!currently!offer!printer!paper!and!cardboard!shipping!boxes!
but!plan!to!expand!into!the!paper!towel,!toilet!paper,!carton!board!(for!packaging),!
particle!board!and!possibly!even!packaging!peanut!markets!in!the!future!(all!hemp!
based).!!These!products!are!ordered!on!our!website!and!we!strive!to!ship!same!day.!!
- 9. ! 7!
3.0.1%Where%to%Find%
!!!!!!!!! Society!has!stepped!into!the!big!data!era.!Colossal!amounts!of!raw!data!from!
countless!sources!now!is!available!to!people.!An!emergence!of!a!variety!of!
information!becoming!public!reference!is!taking!place.!Therefore!picking!up!the!
right!source!among!all!the!choices!will!be!a!significant!part!for!our!E2commercial!
business.!
!!!!!!!!! Firstly,!prefer!some!authoritative!sites!to!help!us!figure!out!reliable!data.!This!
data!is!strongly!backed!because!it!has!been!already!filtered!once!through.!Our!data!
on!utility!usage!and!rental!prices!has!been!found!through!such!sources.!We!use!the!
data!from!U.S.!Energy!Information!Administration,!which!is!an!official!U.S.!data!
source.!
!!!!!!!!! There!is!also!abounding!data!from!commercially!organized!sources.!For!
example,!as!we!searched!the!data!of!the!warehouse!and!office!buildings,!we!chose!to!
do!it!on!commercial!real!estate!websites!to!find!out!different!leasing!properties!to!
compare.!All!the!primary!information!like!the!square!footage!and!price!on!the!
websites!has!already!been!confirmed,!and!it!also!includes!extra!details!such!as!floor!
plans.!Therefore!from!these!sources!we!can!cut!some!needless!processes.!These!
sites!also!provide!a!reliable!source!exchange!platform.!
However!there!are!also!more!data!sources,!which!are!massive!and!unstructured.!We!
need!to!collect!this!data!as!much!as!possible!because!even!though!it!is!messy!and!
varied,!it!produces!valuable!information.!!After!filtering!and!throwing!out!the!dirty!
data,!we!can!get!even!better!information.!For!instance,!when!we!try!to!figure!out!the!
office’s!and!the!warehouse’s!utility!usage!percentages!and!samples,!there!is!one!
- 14. ! 12!
4.0.1%Warehouse%and%Business%Office%Information%
• Overview%
There!are!several!factors!that!impact!the!final!selection!of!the!warehouse!and!
office!location.!With!our!commercial!goal!and!strategies,!we!need!to!trade!off!
advantages!and!challenges!that!we!are!going!to!face!for!the!place!we!choose.!As!a!
non2tree2cutting!paper!company,!we!narrow!the!target!market!down!to!just!2!main!
cities!in!Colorado,!Lafayette!and!Denver.!In!order!to!get!to!the!customers!directly!
and!conveniently,!Lafayette!is!a!very!suitable!position!for!us!to!consider.!
• City%
! Although!Denver!is!the!capital!and!largest!city!in!Colorado,!there!are!
numerous!potential!clients!in!the!Boulder!region.!Many!companies!in!Boulder!are!
environmentally!conscious,!therefore!we!prefer!to!compromise!and!pick!a!place!
between!Boulder!and!Denver.!Lafayette!is!located!between!Boulder!and!Denver,!just!
less!than!a!102minute!drive!to!the!US236!highway,!which!is!pretty!easy!up!to!Boulder!
or!down!to!Denver.!The!search!information!shows!that!Lafayette!has!a!large!number!
of!commercial!warehouses!in!the!southeast!region!along!120th!street.!Comparing!
with!the!rental!prices,!they!are!quite!close!to!some!industrial!properties!in!Denver.!
Additionally!Lafayette!runs!a!lot!of!environmentally!sustainable!programs!that!that!
go!well!with!Tree!Free!Paper!Co.‘s!message.!Bellow!are!diagrams!of!Denver!and!
Lafayette’s!rental!prices!(Figure!421).!As!a!result,!we!choose!Lafayette.!
!
!
!
- 17. ! 15!
commercial!real!estate!ownership.!The!information!of!warehouse!building!with!
office!is!shown!below!(Figure!423).!
Figure!423A)! % %
Space!1! Space!Available! 2,000!SF!
! Rental!Rent! $6!/!SF!/!Year!
! Space!Type! Flex!Space!
! Additional!Space!Types! Office!Building!!/!Manufacturing!
! Max.!Contiguous! 5,000!SF!
! Lease!Type! NNN!
! Office!SF! 2,000!SF!
! No.!Dock2High!
Doors/Loading!
1!
! More!Information! Can!be!combined!with!Space!2!5B.!
!
Figure!423B% % %
Space!2! Space!Available! 3,000!SF!
5B! Rental!Rent! $4!/!SF!/!Year!
! Space!Type! Flex!Space!
! Lease!Type! NNN!
! More!Information! Can!be!combined!with!Space!1.!
!
Figure!423C% % %
Space!3! Space!Available! 680!SF!
3A!! Rental!Rent! $10!/!SF!/!Year!
! Space!Type! Flex!Space!
! Lease!Type! NNN!
!
Considering!all!the!elements!that!affect!our!selection,!1208!Commerce!Court!
is!the!ideal!unit!for!TFPC!to!begin.!!We!pick!up!the!perfect!available!space!and!
suitable!position!for!the!company!to!operate!and!the!reasonable!rental!price!is!
under!the!budget.!Most!important,!this!place!can!fully!support!our!environmentally!
sustainable!business!development.!
- 19. ! 17!
o 5B (Figure!424B)!
These!two!units!can!be!combined!as!one.!According!to!the!floor!plan!design,!we!
know!the!1200!SF!space!is!an!open,!well!suited!to!be!the!warehouse.!We!store!our!
products!on!pallets!to!minimize!needed!space,!so!this!area!has!enough!room!for!
main!inventory!storage.!As!we!expand!our!product!mix,!we!will!make!use!of!the!
other!distinct!spaces!in!unit!1!to!store!our!comparatively!small2scale!products.!This!
will!make!the!inventory!organized!as!well!as!easy!to!track!and!manage!inventory!
flows.!The!majority!of!office!rooms!are!on!the!second!floor.!!
With!this!combined!company2building!format,!we!will!concentrate!the!
management!of!different!processes!and!make!it!easier!to!operate,!which!will!
effectively!cut!the!cost!and!increase!the!flexibility.!
!
- 20. ! 18!
• Shipping%
We!decide!to!use!FedEx,!a!professional!shipping!company,!for!distribution!in!
US!or!internationally.!Compared!to!UPS!and!USPS,!FedEx!can!satisfy!the!most!of!our!
needs!best.!The!most!important!factor!for!shipping!is!to!deliver!on!time!and!a!
variety!of!options!for!services.!So!USPS!will!be!eliminated!from!the!first!round.!
While!USPS!is!the!cheapest!service,!they!don’t!provide!many!selective!freight!
services!for!our!company.!Price!is!important,!but!if!an!organization!cannot!get!our!
products!where!they!need!to!go!in!a!timely!manner!then!they!cannot!be!sincerely!
considered!as!an!option.!FedEx!and!UPS!both!have!the!distribution!channels!we!
require.!Based!on!the!data!in!2011,!UPS!had!the!largest!ground!fleet!with!an!
estimated!101,900!trucks,!while!FedEx!was!the!leader!in!prices!and!environmental!
friendliness!with!roughly!10%!cheaper!rates,!329!hybrid!vehicles,!19!electric!
vehicles,!and!406!alternative!fuel!vehicles.!!As!an!organization!that!is!sensitive!to!
environmental!issues,!we!definitely!prefer!FedEx’s!service.!FedEx!has!a!Small!
Business!Centre!program!on!their!website,!which!can!provide!professional!advice!
for!small!companies,!such!as!efficient!financial!management!strategies,!while!
presenting!special!offers.!Due!to!the!information!above,!FedEx!is!our!clear!choice!for!
a!shipping!partner.!
!
!
!
!
!
- 21. ! 19!
4.0.2%Infrastructure%Information%
• Company%Department%
As!a!new!star2up!company,!we!will!stay!simple!with!4!significant!departments!
o Marketing!(salesman,!customer!service...etc)!
o Finance!&!Accounting!(money!control,!budget,!loan,!Balance!Sheets...etc!)!
o Warehouse!(inventory!stocking!and!management,!order!fulfillment)!
o Management!(human!resource,!operation,!information.)!
• Equipment%and%Pricing%Budget%Estimation%
Within!our!plan,!we!will!designate!a!main!office!in!one!office!space!and!a!staff!
room!in!the!open!area.!Then!for!the!warehouse!the!main!expense!will!be!a!forklift!
however!safety!tools!and!monitors!will!also!be!essential.!A!forklift!is!necessary!for!
the!TFPC!warehouse!due!to!the!weight!of!the!loaded!pallets.!!We!will!also!be!adding!
two2level!industrial!shelves!to!maximize!storage!space.!!To!place!on!and!remove!
products!from!these!shelves!a!forklift!will!be!required.!Finally!for!the!staff!room!
inside,!we!want!to!create!a!nice!and!comfortable!atmosphere!for!them!while!
working;!therefore!we!will!provide!the!fundamental!equipment!like!sofa!and!so!on!
for!them!to!take!a!rest!on!breaks.!
o Office%Equipment%
Office!Tables!(9)!222222222222222222222222222222222222222222222!$900!!
Office!Chairs!(9)!222222222222222222222222222222222222222222222!$450!
Filing!Cabinets!(8)!222222222222222222222222222222222222222222!$600!!
Desktop!Computers!(9)!222222222222222222222222222222222222!$3,150!
Telephones!(9)!2222222222222222222222222222222222222222222222!$300!
- 25. ! 23!
5.0.1%Introduction%Stage%%
• Overview%
For!tree!free!products,!necessities!are!all!tree!free!product,!disposable!and!
harmless!to!the!environment.!So!we!mainly!focus!on!the!packaging!and!paper!goods!
that!provided!for!business!companies!while!we!also!manufacture!some!casual!goods!
as!the!accessories.!
We!will!start!our!company!with!two!major!products,!which!are!cardboard!
and!printing!paper.!!As!our!company!becomes!more!mature!with!the!stable!growth,!
we!will!expand!on!more!categories!of!tree2free!products.!
• Business%Paper%Products%
Necessities!are!all!tree!free!paper!products,!disposable!and!harmless!to!the!
environment.!In!the!beginning!stage!of!the!company,!we!decide!to!produce!two!
major!products!of!cardboards!and!printing!papers,!which!are!the!major!component!
of!business!companies’!using!paper!products.!There!are!several!reasons!that!why!we!
choose!this!two!products!to!start!with.!Firstly,!cardboard!and!printing!papers!are!
widely!used!on!earth.!If!we!could!introduce!our!green2product!to!
consumers/business,!that!will!generate!significant!amount!of!profit.!In!addition,!
through!the!word!of!mouth!from!business!to!business!will!also!create!our!brand!
awareness.!Second,!even!though!there!are!so!many!recycle!bins!outside!on!the!
street;!however,!people!do!not!take!this!issue!seriously!and!keep!throwing!
everything!into!the!same!trashcan.!From!that,!we!decide!all!of!our!products!have!to!
be!harmless!to!the!society,!which!means!all!our!products!are!100%!Tree!Free!
(Figure!521).!
- 26. ! 24!
o Product%Outline%(Figure!521)%
Category% Quantity% Size% Price% Sample%Picture%
!
!
Printing!
Paper!
!
!
500!
sheets/pack!
!
!
8.3”!x!11.7”!
!
!
$6.50!
/Pack!
!
!
!
Multifold!
Corrugated!
Cardboard!
!
!
25!
Boxes/Bundle!
!
!
24”!x!24”!x!24”!
!
!
$89.99!
/Bundle!
!
!
!
!
5.0.2%Maturity%Stage%
• Product%Extension%%
After!our!company!becomes!popular!and!prestigious!through!successful!
marketing,!we!will!look!into!developing!other!possible!options!like!daily!paper!
products!to!expand!our!product!line!(Figure!523).!
!
!
- 27. ! 25!
o Product%Outline%(Figure!523)%
!
!
!
!
!
Category% Sample%Picture% Category% Sample%Picture%
!
Dispenser!
Napkins!
!
! !
!
Newsprint!
!
!
!
Facial!Tissue!
!
! !
!
Kraft!Paper!Roll!
!
!
!
!
Toilet!Tissue!
!
! !
Coated!Paper!
(Magazine!
Cover)!
!
%
%
Paper!Towel!
!
! !
!
___!
!
!
___!
- 31. ! 29!
With!the!time!it!takes!for!the!hemp!to!be!processed!into!fiber,!the!turnaround!on!a!
crop!is!just!about!3!months.!!With!this!in!mind,!we!plan!to!place!four!large!orders!
per!year;!in!April,!June,!September!and!December.!!Orders!in!these!months!are!most!
reasonable!because!the!seeds!will!have!been!planted!three!months!prior!when!the!
climate!in!Colorado!would!be!warm!enough.!!Fortunately!it!is!easy!to!store!hemp!
paper!for!a!long!time,!even!the!Library!of!Congress!noted!that!their!books!that!had!
been!derived!from!hemp!are!uncompromised,!even!if!they!are!hundreds!of!years!old!
(Briggs).!
Our!orders!will!come!in!on!pallets.!!When!they!arrive,!we!will!label!the!pallets!
and!then!move!them!to!the!proper!area!in!the!warehouse.!!The!walls!of!the!
warehouse!are!lined!with!shelves.!!The!shelves!that!are!designated!for!cardboard!
inventory!are!3!levels!in!increments!of!78”.!!The!designated!paper!shelves!sit!at!30”!
intervals!allowing!us!to!stack!7!pallets!on!top!of!each!other.!!With!this!layout,!
warehouse!is!capable!of!holding!165!paper!pallets!and!335!cardboard!pallets.!!The!
standard!40”!x!48”!pallet!is!capable!of!supporting!4600!pounds.!!A!ream!of!paper!
weighs!20!pounds!and!takes!up!a!space!8.5”x11”.!!This!means!that!a!pallet!has!the!
surface!space!capable!of!holding!32!reams!of!paper.!!With!a!total!weight!per!row!of!
640!pounds,!a!pallet!can!withstand!the!weight!of!7!rows.!!Each!row!is!2.5”!tall!and!
when!the!6”!height!of!the!pallet!is!calculated!in,!the!height!of!a!fully!stacked!pallet!is!
23.5”!allowing!it!to!fit!nicely!into!its!30”!slots.!!Accordingly,!a!pallet!is!capable!of!
holding!56!bundles.!!The!cardboard!is!not!limited!by!its!weight!by!rather!by!its!
height.!!A!bundle!of!cardboard!weighs!162!pounds!but!stands!at!9”!tall.!!The!
maximum!safe!height!that!a!cardboard!pallet!could!have!to!fit!between!its!shelves!is!
- 32. ! 30!
72”.!!The!pallet!has!enough!surface!space!to!hold!2!bundles!of!cardboard!in!a!row.!!
Therefore!a!pallet!is!capable!of!holding!14!bundles!of!cardboard!standing!69”!tall.!!
Given!this!information!we!know!that!the!warehouse’s!maximum!capacity!is!9,240!
bundles!of!paper!and!4,690!bundles!of!cardboard.!!Given!4!orders!a!year,!the!
warehouse!is!capable!of!holding!36,960!bundles!of!paper!and!18,760!bundles!of!
cardboard!per!year.!These!numbers!will!need!to!increase!if!we!hope!to!grow.!!Per!
the!changes!that!will!be!discussed!in!the!process!map!section,!we!plan!have!the!
option!for!6!annual!orders.!!With!6!orders!the!maximum!capacity!of!the!warehouse!
will!become!55,440!bundles!of!paper!and!28,140!bundles!of!cardboard!per!year.!!
Below!are!tables!showing!our!order!schedule!for!the!next!three!years!(Figure!621).!
o Paper/Bundles!(Figure!621A)!
Year% Number%of%Order% Yearly%Order%Quantity% Capacity%
1% 4! 18,000! 36,960!
2% 4! 36,000! 36,960!
3% 6! 46,000! 55,440!
%
o Cardboard/Bundles!(Figure!621B)%
Year% Number%of%Order% Yearly%Order%Quantity% Capacity%
1% 4! 2,500! 18,760!
2% 4! 14,000! 18,760!
3% 6! 23,000! 28,140!
%
- 39. ! 37!
Job!Title:!Shipping!
Job!Type:!Full2Time!
Purpose!of!The!Position:!Manage!the!daily!activities!of!shipping!function.!
Responsibility!and!Duties:!
• Order!management:!order!control!flow,!order!life!cycle,!validity!standard!of!
order,!order!adjustment,!order!processing!flow.!
• Customer!management:!customer!basic!information!management,!product!
information!management,!index!analysis!about!critical!business!
• Supplier!Management:!purchasing!management,!inventory!management,!
returns!and!exchanges!management,!settlement!management,!advance!
payment!management!
Basic!Requirement:!
• Bachelor’s!degree!in!related!field!
• Minimum!of!two!years’!experience!in!a!related!job!
• Organization!and!planning!
• Communication!skills!
• Data!entry!skills!
• Problem!solving!
!
!
!
!
!
- 44. ! 42!
8.0.1%Property%%
• Overview%
% The!warehouse!and!office!spaces!we!have!chosen!are!all!with!NNN!lease!
(meaning!the!rent!excludes!taxation,!insurance!and!maintenance),!therefore!we!
have!to!consider!these!elements!into!our!cost!analysis!as!well.!
• Warehouse%and%Office%
The!rental!rates!of!three!spaces!are!different.!Based!on!the!information!
provided!by!LoopNet,!the!first!storage!space!(2000!SF)!costs!$6!per!square!feet!per!
year,!the!other!one!(3000!SF)!costs!!$4!per!square!feet!per!year,!and!the!office!space!
(680!SF)!costs!$10!per!square!per!year.!In!fact,!the!total!rental!cost!should!be!
$30,800!per!year.!
!Property!tax!bills,!reflecting!the!taxes!due!for!the!preceding!year,!are!mailed!
as!soon!after!January!1!as!possible.!Tax!amounts!greater!than!$25!may!be!paid!in!
one!payment!by!April!30!or!in!two!equal!payments.!The!first!half!of!the!payment!is!
due!by!the!last!day!of!February.!The!second!half!of!the!payment!is!due!by!June!15.!If!
the!tax!amount!is!$25!or!less,!payment!in!full!is!due!on!April!30.!Assessed!property!
values!are!calculated!by!multiplying!the!actual!value!by!7.96%!for!residential!
property!and!by!29%!for!non2residential!property.!Each!odd!numbered!year!the!
residential!assessment!percentage!is!subject!to!change!by!the!Colorado!Legislature,!
as!prescribed!by!the!Gallagher!amendment.!The!tax!information!of!this!property!is!
provided!by!LoopNet!Property!Records.!
!
!
- 45. ! 43!
Figure!821!
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%Tax% Information%
APN/Parcel%ID% R0066971!
Tax%Year% 2013!
Assessed%Year% 2013!
Tax%Amount% $25,968.42!
Total%Taxable%Value% $1,035,600!
Total%Taxable%Land%Value% $209,300!
Total%Taxable%Improvement%Value% $826,300!
Assessed%Total%Value% $300,324!
Assessed%Land%Value% $60,697!
Assessed%Improvement%Value% $239,627!
Marketing%Total%Value% $1,035,600!
Marketing%Land%Value% $209,300!
Marketing%Improvement%Value% $826,300!
!
Based!on!the!table!above!(Figure!821),!we!only!rent!20%!of!their!property,!so!
what!we!have!to!pay!equals!about!$5,500!per!year!with!some!acceptable!deviation.!
• Insurance%
Insurance!can!protect!our!assets!from!unpredictable!damages,!which!is!
necessary!for!a!new!company.!Some!people!or!companies!will!choose!not!to!buy!the!
insurance!as!a!way!of!cutting!expenses.!But!mostly,!not!insuring!against!damages!
will!make!the!situation!worse!and!sometimes!cause!even!more!costs.!Therefore!if!
- 50. ! 48!
8.0.3%Space%Maintenance%
Equipment!maintenance!is!needed!in!our!warehouse.!We!have!to!make!sure!
our!facilities!are!working!well!to!maintain!efficiency.!Based!on!the!estimated!
calculator!from!warehouseiq.com,!we!put!in!the!basic!data!for!our!in2house!activity!
including!the!square!footage!of!maintenance!area,!the!number!of!maintenance!
workers!needed,!forklifts!we!are!going!to!use!and!hours!they!might!work,!we!finally!
get!the!approximate!number!$3,112!per!year.!It!is!prudent!to!account!for!some!
unpredictable!damage,!so!we!will!raise!the!estimated!cost!10%!higher!to!an!annual!
maintenance!cost!of!$3,500.!
%
%
%
%
%
8.0.4%Shipping%
%
In!the!introduction!stage!of!tree2free!paper!products,!we!will!keep!business!
within!the!U.S.!Since!we!choose!the!FedEx!to!ship!all!our!products!to!clients,!which!
provides!the!variety!of!freight!shipping!options.!According!to!their!demands,!they!an!
customize!their!shipping!combination!freely!(Figure!827).!The!size!of!every!pallet!is!
- 52. ! 50!
! We!find!top10ecommercesitebuilders.com!to!help!us!consider!and!choose!a!
proper!merchant!E2commercial!site!builder.!They!don’t!rank!just!any!E2commerce!
site!builder!at!the!top.!The!list!is!comprised!of!E2commerce!site!builders!that!have!
met,!and!frequently!exceeded,!the!high!standards!of!excellence.!
! Firstly,!we!will!not!choose!the!site!builders!who!have!comparatively!low!
rating!for!expecting!a!better!service,!so!we!just!look!into!the!first!5!rankings.!
Secondly!in!the!feature!comparison,!we!think!Wix!is!not!applicable!to!our!company,!
because!Wix!is!so!poor!at!bandwidth,!disk!space!and!inventory!tool.!Additionally,!
when!we!get!into!this!website!we!find!this!one!is!mostly!doing!routine!goods!like!
clothing.!Then!neither!Bigcommerce!nor!Shopify!is!accord!to!our!requirement.!They!
are!lack!of!safety!features!and!customer!support.!We!are!selling!the!business2to2
business!products,!which!always!create!a!large!amount!of!quantity!so!we!have!to!
keep!secure!for!our!own!company’s!profit.!Finally!between!Volusion!and!Yahoo!
Small!Business,!we!ultimately!select!Yahoo!merchant.!Yahoo!is!a!really!formal!and!
reliable!brand.!It!offers!users!extensive!customization!options!and!a!reliable!
infrastructure.!Upload!as!many!as!50,000!products!and!choose!from!more!than!350!
great!website!design!templates!to!add!a!special!personal!touch!to!our!online!store.!
With!site!design!tools!management!controls,!marketing!options,!shopping!cart!
features,!and!basic!marketing!tools,!Yahoo!Merchant!provides!the!boost!we!need!to!
get!started!with!an!E2commercial!business.!
! As!a!result,!we!will!use!the!professional!plan!among!other!plans,!because!at!
this!time!we!only!need!E2commercial!site!management!with!basic!features!and!
transaction!security.!This!will!cost!us!$69!per!month!that!will!be!billed!annually,!
- 53. ! 51!
with!1.00%!transaction!fee,!which!is!based!on!the!final!price!of!the!product!and!is!
not!calculated!on!shipping!and!tax.!This!will!totally!cost!us!approximately!$1,000.!
!
%
%
%
%
8.0.6%Summary%
! According!to!the!analysis!above,!our!estimated!annual!cost!will!be!presented!
as!the!chart!below:!
!
Property…………………………………………………………………..$36,300!
! Rent…………………………………………$30,800!
! Tax…………………………………………..$5,500!
Insurance…………………………………………………………………$3,000!
Utility………………………………………………………………………$8,000!
Maintenance…………………………………………………………….$5,700!
Shipping…………………………………………………………………..$40!222!$120!/pallet!
Website!Management………………………………………………..$1,000!
Total…………………………………………………………………………$54,000!(Fixed)!
!
!
!
- 55. ! 53!
9.0.1%Overview%
• Stock%Keeping%Unit%
Stock!Keeping!Unit,!basically!means!a!bar!code!number!that!attaches!to!every!
product/packaging.!As!part!of!a!system!for!inventory!management,!the!SKU!is!the!
smallest!unit!of!a!product!that!can!be!sold!or!purchased,!the!reasons!to!add!SKU!to!
inventory!are!assisting!in!monitoring!transaction,!tracking!customer!spending!
patterns,!controlling!the!amount!of!inventory!and!purchasing,!and!providing!
information!about!pricing.!!
! For!our!company,!we!will!keep!our!product!in!a!bundle!form.!In!addition,!
there!will!be!SKUs!on!every!bundle!so!that!it!is!easier!for!us!to!keep!track!the!
amount!sold!and!purchased.!Since!we!are!an!E2commerce!business!we!will!be!using!
our!SKU!system!to!provide!pricing!information,!and!inventory!control.!
• Forecasted%Quantity%Sales%by%Time%Period%by%SKU%
! Both!the!paper!and!cardboard!markets!in!North!America!are!immense.!!Last!
year!1.62!trillion!sheets!of!paper!were!sold!ust!in!the!business2to2business!market!
(Pineault,!44).!!Meanwhile!the!cardboard!market!is!reaching!a!net!worth!of!$186!
billion!(Hall).!!It!is!very!reasonable!to!believe!that!TFPC!can!achieve!a!market!share!
of!0.002%!in!paper!and!0.0004%!in!cardboard!in!the!first!year!of!sales.!!These!are!
both!infinitesimal!shares!but!reasonable!due!to!the!lack!of!TFPC’s!brand!awareness!
to!start.!Because!of!the!small!share!it!is!prudent!to!predict!an!increase!in!market!
shares!up!to!0.004%!in!paper!and!0.001%!in!cardboard!by!year!two!of!sales.!By!year!
three!we!will!still!be!growing!and!reaching!0.0054%!market!share!in!paper!and!
0.002%!in!cardboard.!!With!such!a!low!market!share!the!projections!are!reasonable,!
- 56. ! 54!
if!not!cautious.!!The!below!tables!will!illustrate!the!sales!numbers!associated!with!
the!market!share!projections.!
• Gross%Profit%by%SKU%
! Tree!Free!Paper!Co.’s!productivity!of!Stock!Keeping!Unit!will!be!moderate!
due!to!the!fact!that!our!market!share!is!small!and!sales!will!not!be!significant!in!the!
beginning.!However,!our!products!are!non2perishable.!Thus,!the!issue!of!costs!of!
SKU!hardly!becomes!a!major!problem!for!our!company.!
• Total%Gross%Profit%
! Even!though!we!will!be!facing!very!low!if!not!negative!profit!to!start,!as!TFPC!
moves!out!the!beginning!stage,!our!sales!and!share!starts!growing.!By!the!time!we!
are!in!the!growth!stage,!our!total!revenue!will!completely!cover!all!of!the!
expenditures!and!the!cost!of!operation.!!It!will!not!take!long!before!Tree!Free!Paper!
Co.!is!profitable.!!
!
9.0.2%Revenue%Forecast%
• Paper%(Figure!921)%
Figure!921!
Year% Price/
Bundle%
COGS/%
Bundle%
SKU/Box% Gross%
Profit/Unit%
Unit%Sold% Total%Profit%
1% $26! $17! $0.99! $8.01! 18,000! $144,180!
2% $26! $17! $0.99! $8.01! 34,000! $272,340!
3% $26! $17! $0.99! $8.01! 44,352! $355,259.52!
%
- 57. ! 55!
• Cardboard!(Figure!922)!
Figure!922!
Year% Price/B
undle%
COGS/%
Bundle%
SKU/Box% Gross%
Profit/Unit%
Unit%Sold% Total%Profit%
1% $129.99! $115! $0.99! $14! 2,000! $28,000!
2% $129.99! $115! $0.99! $14! 12,000! $168,000!
3% $129.99! $115! $0.99! $14! 22,120! $309,680!
%
Year!1!Revenue!Forecast!2!Total!Revenue:!$727,980!
! ! ! ! !Total!Costs:!$(555,800)!
! ! ! ! !Total!Profit:!$172,180!
!
Year!2!Revenue!Forecast!2Total!Revenue:!$2,443,880!
! ! ! ! !Total!Costs:!$(2,003,540)!
! ! ! ! !Total!Profit:!$440,340!
!
Year!3!Revenue!Forecast!2!Total!Revenue:!$4,028,530.8!
! ! ! ! !Total!Costs:!$(3,363,591.28)!
! ! ! ! !Total!Profit:!$664,939.52!
!
!
!
!
- 59. ! 57!
10.0.1!Income!Statement!
• Overview%
Income!statement!is!a!financial!report!that!shows!our!company’s!profitability!
over!three!years!(Figure!1021).!
• Sales%and%Cost%of%Goods%Sold%
In!the!beginning!stage!of!the!company,!we!decide!to!produce!two!major!
products!of!cardboard,!and!printing!paper;!both!derived!from!hemp.!Neither!is!
being!produced!on!an!industrial!level!anywhere!in!the!world!right!now.!Because!of!
this,!COGS!will!be!high,!at!least!for!the!first!few!years.!!As!shown!above!our!margins!
from!early!sales!will!not!be!able!to!overcome!our!fixed!costs!and!we!will!be!in!the!
red!after!the!first!year.!!However!we!project!that!sales!will!increase!and!TFPC!will!be!
profitable!by!year!two!and!increasingly!more!so!by!year!three.!
• Gross%Profit%
Gross!profit!is!the!income!available!after!paying!all!expenses!from!our!sold!
products.!It!equals!revenue!minus!cost!of!goods!sold.!
• Additional%Operating%Expenses%and%Utilities%
Employee!expenses!(including!wages!and!benefits)!is!derived!from!the!
Human!Resources!Staffing!Plan!section!that!was!cover!earlier.!Rent!expense!is!taken!
from!the!Non2Human!Resources!Cost!Analysis!section!and!the!total!rental!cost!will!
be!$30,800!per!year.!Utilities!expenses!were!extracted!directly!from!the!Non2Human!
Resources!section.!Equipment!maintenance!expense!is!taken!directly!from!the!
Warehouse/Shipping!section.!
!
- 61. ! 59!
10.0.2%Financial%Statement%
• Overview%
Balance!sheet!is!a!“snapshot”!of!our!company’s!financial!position!at!a!given!
moment!(Figure!1022).!
• Assets%
!!!! TFPC’s!assets!fluctuate!in!the!manner!shown!above!due!to!the!assets!left!in!
inventory!at!the!end!of!the!year.!!These!numbers!were!determined!from!the!
difference!between!the!projected!sales!and!the!yearly!orders.!!The!orders!would!
always!be!larger!than!the!projected!sales!because!running!out!of!inventory!and!not!
being!able!to!fulfill!orders!would!be!detrimental!to!retaining!customers.!!The!assets!
in!inventory!drop!by!year!three!because!by!then!we!will!have!more!accurate!sales!
projections!and!therefore!will!be!able!to!order!closer!to!the!projected!numbers.!
• Liabilities%
Current!liabilities!include!our!firm’s!financial!obligation!to!short2term!
creditors!(suppliers!for!good!order,!employees!and!banks),!which!must!be!repaid!
within!one!year.!While!long2term!liabilities!have!longer!repayment!terms.!
• Stockholder%Equity%
Stockholder’s!equity!is!the!owners’!investment!in!the!company.!!It!is!also!the!
difference!between!assets!and!liabilities.!!The!growth!of!stockholder!equity!also!
represents!the!increase!in!value!of!the!owner’s!share.!
!
!
!
- 75. ! 73!
• Hsin%Chin%Hung%
! The!class!Operations!&!Information!management!is!actually!my!area!of!
emphasis,!also!I!did!not!anticipate!this!particular!class!will!be!easy!even!though!I!am!
really!in!love!with!data!analysis.!Through!working!on!this!business!proposal,!we!
learned!a!lot!of!practical!experiences,!which!is!even!more!valuable!than!a!summer!
internship!for!instance.!Project!management,!time!management,!cross2!cultural!
collaboration,!and!team!communication!are!the!skills!and!abilities!we!learned!and!
improved!from!each!other!after!doing!all!the!hands2on!tasks.!At!first,!I!was!really!
stressed!out!about!how!to!finish!this!one!hundred!page!proposal;!additionally,!I!was!
extremely!worried!about!the!“firing!system”!which!the!person!could!potentially!got!
kicked!out!from!the!team!because!of!the!bad!attitudes/!contribution!at!the!same!
time.!However,!we!as!a!team,!overcome!those!difficulties!such!as!communication,!
cultural!differences.!!
Even!though!we!were!the!last!place!in!our!recitation!after!the!first!interim,!
we!start!trying!really!hard!and!tackling/!anticipating!what!type!of!points!that!is!our!
leader!looking!for!in!everyone’s!proposal.!From!2!hours!working!on!our!team!
project!per!week!to!4!hours.!Gladly,!we!bounced!back!and!won!the!second!place!
after!the!submission!of!interim!2.!It!was!extremely!a!joyful!moment!when!we!got!
noticed!that!we!were!the!second!place!in!our!recitation.!!I!hope!that!we!can!keep!this!
synergy!going!and!finish!this!proposal!strong.!Friendship!last!forever!!
!
!
!
- 76. ! 74!
• Mengdan!Yan!
When!I!first!met!our!group!members,!I!thought!we!were!going!to!spend!a!
tough!time!in!the!whole!semester.!The!group!is!formed!with!people!from!different!
countries.!It!means!our!value,!standard!and!living!environment!are!completely!
different,!which!will!be!hard!to!coordinate.!However!we!have!a!great!job!done!
within!the!project!so!far.!This!is!the!teamwork!so!you!have!to!assure!there!will!be!
less!demur!between!your!team!members.!Communication!plays!the!role!of!bridge!
across!the!gap!of!dissonance,!if!you!don’t!solve!this!problem,!the!gap!will!become!
bigger!until!the!collapse.!
This!is!a!very!good!experience!of!working!with!data.!First!you!need!to!find!all!
the!data!you!need!as!much!as!possible.!Then!filtrate!the!unvalued!gray!data!and!
select!what!you!actually!need.!There!is!tremendous!work!for!it!but!really!useful.!You!
cannot!just!skip!some!data!that!you!think!is!useless.!Every!action!should!be!done!
after!full!analysis,!which!is!the!core!value!of!Information!Management.!Process!
mapping!is!a!worthy!work!to!do!during!your!project.!It!will!make!your!plan!clear!
and!ordered.!You!will!not!mass!up,!have!no!idea!where!to!start!and!what!to!do!next.!
Having!the!job!done!step2by2step!will!increase!a!lot!of!efficiency.!As!well!as!the!
process!mapping,!a!proper!time!and!project!management!can!also!help!a!lot.!For!the!
purpose!of!doing!progressive!work,!you!can!find!it!worthwhile.!
!!!!!!!!! I!will!suggest!the!future!students!in!this!course!that!when!doing!the!project!
remember!to!communicate!with!your!team!members,!don't!keep!all!the!
dissatisfaction!and!disagreement!just!in!your!heart.!And!pay!attention!to!the!
lectures.!
- 79. ! 77!
Reference
###Sheppard,!L.!(2001,!January!1).!How!industrial!hemp!is!made.!Retrieved!February!
19,!2015,!from!http://www.madehow.com/Volume#6/Industrial#Hemp.html!
###Hand,!K.!(Ed.).!(2012,!February!1).!Pulp!and!Paper.!Retrieved!February!19,!2015,!
from!http://www.worldwildlife.org/industries/pulp#and#paper!
###Welcome!to!an!Engaged!Community.!(n.d.).!Retrieved!February!20,!2015,!from!
http://www.cityoflafayette.com/index.aspx?nid=308!
###!LoopNet!#!Commerce,!Creative/Loft,!1208!Commerce!Court,!Lafayette,!CO.!(n.d.).!
Retrieved!February!20,!2015,!from!
http://www.loopnet.com/xNet/MainSite/Listing/Profile/Profile.aspx?LID=185152
58&SRID=5379798711&StepID=101!
###!Wolfe,!L.!(n.d.).!Commercial!Leasing!Definitions!#!What!Does!"Net!Lease"!Mean?!
Retrieved!February!20,!2015,!from!
http://womeninbusiness.about.com/od/commercialleasingterms/g/net#lease.htm!
###FedEx!Small!Business!Centre.!(n.d.).!Retrieved!February!20,!2015,!from!
https://getahead.fedex.ca/manage_finances!
###Printer#Friendly!FedEx!vs.!UPS!Services.!(n.d.).!Retrieved!February!20,!2015,!from!
http://www.fedex.com/us/choosefedex/services.html!
###ROGGIO,!A.!(2011,!November!8).!Comparing!UPS,!FedEx,!and!USPS:!Which!is!Best!
Now?!Retrieved!February!20,!2015,!from!
http://www.practicalecommerce.com/articles/3156#Comparing#UPS#FedEx#and#
USPS#Which#is#Best#Now#!
- 80. ! 78!
###Property!Record!for!1208!Commerce!Court,!Lafayette,!CO!80026.!(n.d.).!Retrieved!
March!19,!2015,!from!http://www.loopnet.com/Property#Record/1208#Commerce#
Court#Lafayette#CO#
80026/XmO2QlM7Q/Tax/?LID=18515258&LinkCode=21740&PgCxtGuid=0c883c8
2#0a51#42e7#99e4#
b9c651482878&PgCxtFLKey=&PgCxtCurFLKey=Profile&PgCxtDir=Down!
###Sakdol,!C.!(2015,!January!1).!Understanding!Property!Taxes!in!Colorado.!
Retrieved!March!19,!2015,!from!
http://www.arapahoegov.com/DocumentCenter/View/8!
###Property!Tax!Due!Dates.!(n.d.).!Retrieved!March!19,!2015,!from!
http://www.bouldercounty.org/property/taxes/pages/duedates.aspx!
###How!Property!Taxes!Are!Calculated.!(n.d.).!Retrieved!March!19,!2015,!from!
http://www.bouldercounty.org/property/taxes/pages/propertytaxes.aspx!
###Schlactus,!P.!(1996,!January!1).!How!to!Insure!Your!Warehouse.!Retrieved!March!
19,!2015,!from!http://trucker#insurance.com/Articles/xwarehouse.htm!
###Warehouse!Safety,!Warehouse!Legal!Liability!Coverage!|!GDI!Insurance.!(n.d.).!
Retrieved!March!19,!2015,!from!http://www.gdiinsurance.com/research#
center/warehouse#safety!
###13!Types!of!Insurance!a!Small!Business!Owner!Should!Have.!(2012,!January!19).!
Retrieved!March!19,!2015,!from!
http://www.forbes.com/sites/thesba/2012/01/19/13#types#of#insurance#a#small#
business#owner#should#have/!
- 81. ! 79!
###TechInsurance.!(n.d.).!Retrieved!March!19,!2015,!from!
http://www.techinsurance.com/sample#quotes/smal#company/!
###Colorado!Natural!Gas!Prices.!(n.d.).!Retrieved!March!19,!2015,!from!
http://www.eia.gov/dnav/ng/NG_PRI_SUM_DCU_SCO_M.htm!
###Managing!Energy!Costs!in!Warehouses.!(n.d.).!Retrieved!March!19,!2015,!from!
http://bizenergyadvisor.com/warehouses!
###Managing!Energy!Costs!in!Small!and!Midsize!Offices.!(n.d.).!Retrieved!March!19,!
2015,!from!http://bizenergyadvisor.com/small#midsize#offices!
###Colorado!Electricity!Rates.!(n.d.).!Retrieved!March!19,!2015,!from!
http://www.electricitylocal.com/states/colorad/!
###(n.d.).!Retrieved!March!19,!2015,!from!
http://www.cityoflafayette.com/DocumentCenter/View/2631!
###Warehouse!IQ.!(n.d.).!Retrieved!March!19,!2015,!from!
http://www.warehouseiq.com/calculators/inhouse#maintenance#cost#calculator/!
###Less#Than#Truckload!Shipping:!You’ve!Got!Questions.!We’ve!Got!Answers.!(n.d.).!
Retrieved!March!19,!2015,!from!http://shipfreight.van.fedex.com/!
###U.S.!Freight!Shipping:!Greater!Than!150!Lbs.!(n.d.).!Retrieved!March!19,!2015,!
from!http://www.fedex.com/us/service#guide/our#services/express#freight#
us/index.html!
###Top!10!eCommerce!Builders.!(n.d.).!Retrieved!March!19,!2015,!from!
http://www.top10ecommercesitebuilders.com/!
###Compare!Ecommerce!Plans!from!Yahoo!Small!Business.!(n.d.).!Retrieved!March!
- 82. ! 80!
19,!2015,!from!https://smallbusiness.yahoo.com/ecommerce/compare#plans!
###Briggs,!J.!(2004,!January!1).!Hemp!Paper!vs!Tree!Pulp!Paper.!Retrieved!March!20,!
2015,!from!http://www.hemphasis.net/Paper/paper_files/hempvtree.htm!
###Recruiting!and!Hiring!Advice.(n.d.).!Retrieved!March!19,!2015,!from!!!
http://hiring.monster.com/hr/hr#best#practices/recruiting#hiring#advice/job#
descriptions/customer#service#manager#job#description#sample.aspx!
###Jones,!G.!(2012).!Essentials!of!Contemporary!Management!5th!(fifth)!edition,!
published!by!McGraw#Hill/Irwin!
!