TVBWF Wine Meeting Presentation

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Information regarding Temecula Valley Balloon and Wine Festival, marketing, demographics and winer consumption.

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TVBWF Wine Meeting Presentation

  1. 1. Temecula valleyballoon &winefestival<br />It’s a GRAPE Love Affair<br />
  2. 2. Marketing& Public relations<br />Print 68.6 million impressions.<br />Appeared in 30 publications<br />13 Magazines including Westways<br />17 Newspapers including <br />Los Angeles Times,<br />Orange County Register, <br />San Diego Union Tribune<br /> <br />
  3. 3. Five television shows<br />Channel 6 Ruben Galvan (San Diego)<br />Channel 5 Gayle Anderson (Los Angeles)<br />PBS California Life With Heather Dawson<br />Pilot show with news anchor Jane Monreal “See Jane Run”<br />Broadcast spots highlighting Festival on NBC, Los Angeles<br />Broadcast spots highlighting Festival on ABC, Los Angeles<br />Broadcast spots highlighting Festival on ABC, San Diego<br />Wealth TV – Cable in San Diego<br />
  4. 4. <ul><li>2,250 inches of Printed publicity in newspapers, periodicals and magazines.
  5. 5. More than doubled our print impressions over the previous year.
  6. 6. NC TIMES & Californian 4 page insert prior to the Festival and 3 page review after event
  7. 7. FRONT COVER on Press-Enterprise Entertainment Insert week of Festival
  8. 8. FRONT COVER on NC Times Entertainment Insert week of Event
  9. 9. FRONT COVER and 4 page pull out in NEIGHBORS NEWSPAPER June edition
  10. 10. Full page color cover of event in Jurupa, Colton and Loma Linda News</li></li></ul><li>2009GOLD MEDALWine Competition<br />Guest Judge from KTIE 590 “Let’s Dine Out” Allan Borgan<br />Plus judges from:<br /><ul><li>Temecula Creek Inn
  11. 11. Pechanga Resort & Casino
  12. 12. ?</li></ul>Winners were announced<br /><ul><li>E-blast
  13. 13. Californian
  14. 14. Neighbors Newspaper
  15. 15. KTIE 590 Radio
  16. 16. KTLA-5 - Television News
  17. 17. San Diego 6 – Television News
  18. 18. At Festival
  19. 19. In Press-Kits given to media attending event</li></li></ul><li>2009 advertising<br />RADIO<br />94.7 The Wave<br />95.5 Klos<br />K-earth 101<br />KOST FM<br />KNX 1070<br />Melinda Lee Endorsement<br />Go-Country<br />Kfrog 95.1 & 92.9<br />KOLA 99.9 FM<br />KATY Radio<br />Q103<br />Smooth Jazz<br />KYZY<br />KSON<br />KIFM<br />PRINT<br />North County Times/Californian<br />Neighbors<br />Valley Business Journal<br />OC Digest<br />TELEVISION<br />Time Warner in Southwest Riverside<br />Orange County<br />North San Diego<br />FIOS/Verizon Cable in<br />Inland Empire<br />Orange County<br />Los Angeles<br />NETWORKS USED<br />FOOD<br />A&E<br />TRAVEL<br />USA<br />TNT<br />CNN<br />CMT<br />LIFETIME<br />BILLBOARD<br />INTERNET<br />
  20. 20. WE SELLWINE!<br />2009 Temecula Valley Balloon &<br />WINE Festival <br />Beverage costs:<br /><ul><li>81% Spent in Wine
  21. 21. ?cases
  22. 22. (Southern California Wine Country Wines!)
  23. 23. 19% Spent on Beer</li></li></ul><li>PROVIDINGQUALITYwine lovers’experience<br />Most Variety of Cheese & Specialty Deli Foods Served in 2009.<br /><ul><li>Atheno’s Spreads & Pita Chips
  24. 24. Kerrygold Gourmet Irish Cheese
  25. 25. Wellington Crackers </li></ul>(sponsor provided one box for every wine tasting customer intentionally)<br /><ul><li>Busetto Salami
  26. 26. Cibo Spreads
  27. 27. Laughing Cow
  28. 28. Champignon Cheese</li></ul>Food & Wine Pairing 3rd Year Sell Out!<br />
  29. 29. High incomedesirableaudience<br /><ul><li>52% between 36 to 55;
  30. 30. 60% household income over $76,000
  31. 31. 34% household income over $100,000
  32. 32. 36% reside in the </li></ul>Los Angeles/Orange County DMA<br /><ul><li>38% reside in Riverside County
  33. 33. 13% reside in San Diego County</li></li></ul><li>
  34. 34.
  35. 35. 2010 marketing<br />SOCIAL MEDIA CAMPAIGN<br />Utilizing<br /><ul><li>Facebook
  36. 36. Twitter
  37. 37. Blip
  38. 38. Youtube
  39. 39. Ping
  40. 40. 4-Square
  41. 41. Selected Radio Stations</li></ul>Designed to Drive Fans, Followers & Guests:<br /><ul><li>To Sponsors place of Business
  42. 42. Sign up as a fan, follower for future communications
  43. 43. Develop Buzz about Festival before advertising</li></li></ul><li>More marketing<br />RADIO<br />TELEVISION<br />PRINT<br />INTERNET<br />BILLBOARD<br />PUBLIC RELATIONS<br />Includes Blog, Internet, Print, Television Network News<br />
  44. 44. OUR MASCOTVINNIE<br /><ul><li>Implemented in 2008 for 25th Event
  45. 45. Named after Vince Cilurzo
  46. 46. Now used as friendly icon for web and social media spokesperson
  47. 47. He is a person… identity is secret</li></li></ul><li>Improvedlake skinnerexperience<br />$7 Million in Renovations<br />New Sloped & Graded Amphitheater<br />
  48. 48. SIGN UP TODAY!<br />Be a part of the<br />Food & Wine Pairing<br />Wine Competition<br />Social Media /Festival Contest<br />Visit us at www.tvbwf.com<br />Facebook at Temecula Valley Balloon & Wine Festival<br />Twitter at Temecula VBWine<br />

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