Social Engagement Training!

1. Social Engagement
Creating your targeted footprint
By: Melissa Russell

2. The 5 C’s of
quality Social
Media
Engagement
•Captivate
•Connect
•Communicate
•Create
•Contribute

3. Captivate
Q: What kind of information is my audience looking
to get from my profile?
First impressions matter as much on social media as
they do in real life, catch your followers’ eye with a
professional photo, captivating title/headline and
relevant experience.
Tip:
As you make connections start endorsing your connections, they in
turn will endorse you for skills. Endorsements are important, they
tell your followers that others back your experience and skill set in
particular areas.

4. Connect
Q: Who am I targeting?
Think of your connections as fish, the more fish
you have in your pond the more bites you have
on your hook. Cast as many hooks into your
pond as possible, follow pages, send connection
invites etc.; Down the road you’re bound to have
some bites on posts and other social
engagement pieces.
Tip:
Sending messaging with your invites can seem too salesy, try
waiting until you connect to reach out.

5. Communicate
Q: What are you trying to communicate?
Now that you have connections you have to
engage them. Sending them “thanks for
connecting” messages allows you to initiate
conversations that may turn into opportunities in
the future.
Tip:
Chat about mutual interests, past work experience, what can you
bring to the table?

6. Create
Q: What content do my followers want to see?
Try your hand in creating posts of your own. Do
research on what followers from your industry
are most likely to interact with and model your
postings around commonalities. A good way to
know what is popular in your industry is to
follow and connect with top influencers!
Tip:
Try tagging your coworkers in your posts comments to up the
amount of views and get the conversations rolling.

7. Contribute
Q: What other ways can I stay connected?
This one is pretty simple, comment on posts and
involve yourself in communication with other
individuals in your related field. This gets your
name out there and drives people to view your
content.
Tip:
Make sure your comments are relatable and require
conversation, leave them open ended and ask questions that
require responses.

8. Profile Overhaul
Simple background, by yourself, think leadership worthy –
Would you hire yourself?
Headline: Identify your position and a quick message about your
objective (Ex: I’m Hiring _____)
Summary: Identify your experience, company detailed objectives
Arguably the single most important piece of social
engagement is CONNECTIONS – Connect with as many people
as possible within your industry/area of expertise
Utilize your company's logo/header images – A blank
header image appears as an incomplete profile
•Photo
•Header Image
•Headline & Summary
•Connections
•Skills and Endorsements Relevant skill sets will help candidates find your profile and
having those skills endorsed means your current
connections back you on that skillset!

9. Sourcing with
Intention
•Industry
•Transferable Skills
•Steady History
•Connections
•Location

10. Industry Experience
This one is a no brainer – Start your search by
casting a wide net and searching the potential
connections profile for relevant experience
within a distinguished Industry.
Tip:
Although you may be looking to fill a job posting it
is important to remember that connecting with
industry influencers can be just as impactful;
Influencers and/or Managers are able to connect
with you candidates they’ve had experience with
and recommend.

11. Transferrable Skills
You found a candidate in the industry now what?
Now dive deeper into their profile and dig into their specific skill sets. While
someone with industry experience is crucial, it is important that they have
those imperative transferrable skills specific to your position.
Example:
You’re looking for a recruiter with medical and industrial background, you
find a candidate with recruiting experience BUT as you look deeper into their
profile they are lacking medical and industrial.
Tip:
Some skills are trainable, make sure you choose 2 skills that are
non-negotiable and don’t count candidates out for not having every minute
detail.

12. Steady History
A candidates steady work history is
important to recognize. A candidate that
regularly switches jobs every 5-6 months
presents a risk for performance quality and
loyalty.
Tip:
This is something to keep in mind but not scrutinize too
deeply over. There are many mitigating factors as to why a
candidate has switched jobs, i.e.. Layoffs, company shut
downs, health crisis, etc. If you are to move on and
interview this connection these are questions to reference
during your discovery call.
This Photo by Unknown Author is licensed under CC BY

13. Connections
Depending on the position you’re looking to fill,
certain roles such as Sales and/or recruiting
require that they are connected in their
community and industry.
Example:
You are searching for an outside sales rep that will be
hunting small and medium size businesses in your area – A
key takeaway from their profile should be that they have
500+ connections, in their given industry – This tells you,
the recruiter, that they will have a strong portfolio of
clients in their back pocket to reach out to, either for
referrals or

14. Location
Location is key; A candidate that lives over 1.5
hours away from the location is most likely NOT
the right candidate.
Tip:
In some cases individuals are willing to move or make the
commute, if this is an option it is a key discussion topic
Tip 2:
If you are unable to find the CANDIDATE in that area look
for industry influencers and request referrals –Many times
this is the best way to go!

15. Sourcing
Activity
•Boolean
•LinkedIn Search Filters
•Key Terms

16. Boolean Search
What is it?
A Boolean search allows you to combine
keywords using “or”, “and “, or “not” to
narrow your results
Example:
[Recruiter and (“industrial” AND “Medical”)]

17. LinkedIn Filters
What is it?
LinkedIn allows you to filter by numerous
identifiers, location, key words, job titles,
etc. Although Boolean is a great way to
search, sometimes using the basic LI filters
can work wonders
Tip:
When selecting location keep you area broad, if you’re
searching for someone in Denison, TX try searching
Denison AS WELL AS Dallas – Some individuals like to add
the area they operate rather than where they live

18. Key Terms
Example:
Position:
Outside Sales Executive,
B2B experience with
Financial Services
background, located in
Maryland

19. The Cold
Message
•Short
•Specific
•Social
•Schedule
•Showcase

20. Short
Messaging
Example

21. Referral
Messaging
Example