Analysis of the Dassault Falcon Jets strategy on social media and recommendations in order to improve content and increase follower engagement.
This report was made within the context of the Advanced Advertising Management Class at SKEMA Business School.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
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DASSAULT FALCON JETS
ADVANCED ADVERTISING MANAGEMENT
"When
I
grow
up,
I
want
to
be
rich
and
have
my
own
private
jet
»
:)
Melissa Bourniquel
Marjorie Carpentier
Emeric Delalandre
Alexia Taisson
2. INTRODUCTION
Dassault Falcon is part of the Dassault Aviation Group, a French company founded in 1929 as
Société des Avions Marcel Bloch. The company became Avions Marcel Dassault in 1947 and
Dassault Aviation in 1990. The parent company is the group Dassault. Nowadays, Dassault is
known as a vertically integrated company that operates on all parts of the supply chain from design
to services within the area of combat aircraft and business jets. Among this business, Falcon by
itself has represented 63% of the total sale revenues.
The Falcon brand and warranty are ensured by a symbiosis between Dassault Falcon Jet and
Dassault Falcon Services. Both subsidiaries work together in order to provide the Falcon customers
a flawless and memorable experiences that meet the highest of their standards.
The private jet industry
After the economic recession period (2008-2011), the business aviation annual unit delivery growth
has reached a 1.2%. In this industry, there is a high correlation between corporate earnings and unit
deliveries so it really depends on the macroeconomic environment. In a world where the global
relationships are unstable, the forecasts for the coming years are uneasy to predict. Besides, the
industry is currently facing a new challenge which is the changes in behaviors of their customers.
There are less emotional purchases, with many losing their appetite for aircraft ownership
altogether.
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3. Considering theses realities, innovation in a customer-oriented way with strict financial discipline is
a key to grow the deliveries in the coming years. There is no better way to know and reach the
wealthy customers or companies than the social media. This is financially efficient as well, if it is
well done.
To know more how to be globally efficient on social media, it seems important to know what are the
drivers of the private jet industry and how to approach these platforms as real marketplaces.
According to the market forecast 2015-2024 by Bombardier Business Aircraft, the changes in the
international trade will be determinants for the future. Moreover, the new demand for aircrafts and
the new usages will drive the market. Dassault Falcon needs to know who is the audience on each
social media in order to communicate efficiently with the right content.
Finally, the business is supposed to grow in the coming years according to 10-year business aviation
market outlook 2015-2024 by Jetcraft. The key markets for business aviation are the U.S., Europe,
Latin America and China:
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The biggest change in the customers’ behaviors is about the
accessibility of the jets. It only used to be a full ownership but
now there are companies renting jets, others that share the
aircrafts and so on. The customers, who use private jets mostly
for professional purposes, are no longer the richest.
4. Why is social media important?
"Business retailers experience about 133% increase in revenues after marketing their business in the
m o b i l e m a r k e t t h a t p r o m o t e s s o c i a l m e d i a m a r k e t i n g v a l u e f o r t h e i r
business." (socialmediatoday.com)
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The medium and large jets, which are the two segments covered
by Bombardier will represent a $228B market. It is a huge
opportunity for Dassault Falcon.
During the last years, Dassault Falcon has lost market shares even
if it was the smallest of the big jet constructors. Embraer and
Cessna are also losing their leading positions while Gulfstream
and Bombardier are performing really good. It could be really
useful to be inspired by their social media strategy.
5. DASSAULT FALCON SOCIAL MEDIA STRATEGY
Dassault Falcon has different social media channels: Facebook, Twitter, Google+, LinkedIn and
YouTube.
Dassault Falcon is using the duplication strategy. (Cf Appendix 1)
Each content is duplicated on each social media channel, in the exact same terms and descriptions.
Only the specificity of the hashtag is used on Twitter. Duplicating publications on social networks
allows the company to reach a maximum of people. Why? Most people do not spend an equal time
on each social network. For example, some people will be Facebook addicts while other people will
spend their time on Twitter. Duplicating enables to provide the same information to everybody. In
addition, social networks are the least costly way of advertising a brand. Therefore, duplicating
content is not an expensive advertising.
Yet, in addition to not being able to tailor the approach according to the specificities of each
audience, duplicating content may be risky. Indeed, followers could lose interest in the brand
because of content which is too much repetitive. What is more, by duplicating content, the company
depraves itself of a powerful way to leverage content and make the most out of each channel.
The real challenge for the company hence lays in its ability to create consistency across
channels while providing customized and diversified content. Right now, consistency among
social media channels is created by the enforcement of categories (Performance, Design,etc…) that
remain the same on all media.
The Sales, Marketing and Design departments are located in Teterboro, NJ (USA). The company
hires a director of Sales and Marketing. A quick search on LinkedIn has enabled to find out about
the social media strategy being handled by the manager of communications of Dassault Falcon Jets
who is located in Teterboro.
STRENGTHS WEAKNESSES
COMPELLING CONTENT
INSPIRATIONAL CONTENT
NO FORMAL LOOKING SOCIAL MEDIA BRAND
PAGES
INACTIVITY ON INSTAGRAM
FEW FOLLOWERS
LOW FOLLOWER ENGAGEMENT
OPPORTUNITIES THREATS
INSTAGRAM (leading social media platform)
CELEBRITY ENDORSEMENT
PARTNERSHIPS WITH INFLUENTIAL SOCIAL
MEDIA PERSONALITIES
COMPETITORS ONLINE PRESENCE
NEGATIVE COMMENTS
FAST SPREAD OF INFORMATION INCLUDING
AND ESPECIALLY PROBLEMS
Page ! sur !5 14
6. LinkedIn
With over 360 million members worldwide, LinkedIn is one of the main social networks (alongside
Facebook, Twitter and Google+). For business to business, LinkedIn is a critical tool that can make
your prospecting faster, smoother and, ultimately, more profitable.
LinkedIn is crucial for the private jet industry because the aircrafts are mainly used by executives in
a business context. LinkedIn is the global reference for professional social networks, where the
individual targets and companies are located. It offers to encourage trial, facilitate purchase and
create loyalty in the same place if it is used in a customer-oriented way.
Currently, Dassault Falcon uses its LinkedIn page as a corporate vitrine, showcasing their business.
They currently have 22k followers while Gulfstream has 77k followers by clearly using their page
as a commercial driver. Bombardier, the market leader is managing its page by combining a
corporate and a commercial vision, orienting its marketing to its 207k followers/customers.
LinkedIn matters because:
• It is the right context. LinkedIn isn’t intended to replace face-to-face interactions in this
industry, instead, it optimizes the ability to know more about people & the market.
• It offers to leverage connections. People are in average 5x more likely to engage with a page
if the outreach is through a mutual connection. This industry is highly based on
recommendations.
• It allows to know the target’s behavior. Effective sales prospecting requires communicating
in a way that gets noticed. LinkedIn allows a personalized way to connect with
professionals.
The right way to inspire, become an evidence as a private jet constructor and generates sales on
LinkedIn is:
• Make the profile reflect the business. Dassault Falcon is innovative, creates detailed-
oriented aircrafts and aspire to be the leading company in the medium and large jets. They
have to post all of this values, not only the job opportunities. The LinkedIn page has to be a
knowledgeable resource.
• Engage with insights. Dassault Falcon is part of a technical industry so they can share
valuable information to initiate and maintain a relationship. It is really important in a
business-oriented industry because executives are looking for a cheaper, faster and better
Page ! sur !6 14
7. mean of transportation. With insights, presented with inspirational pictures or videos, the
posts should get shares, likes and comments. In that way, it spreads the word to the
connections of the people engaged and it is a huge opportunity to get feedback from the
target.
• Build relationships and trust with people. Nobody will buy a $40+ million jet without
having a serious trust on it. This trust can come from its personal opinion based on various
appreciation but also from a recommendation. For all of it, social media and reviews from
relations are useful. LinkedIn can create this also if Dassault Falcon interacts directly with
the prospects online.
Today, Dassault Falcon, which is an expert in building prestigious airplanes, is not an expert in
communicating online as the customer is commenting here on the left:
Conversely, Gulfstream on the right is an example on LinkedIn, by sharing inspiring, professional
and engaging content like the following one. Dassault Falcon should also implement a content
strategy optimized.
Facebook
Facebook is a social
network often used in
o r d e r t o p r o m o t e
businesses for several
reasons. First of all,
a c c o r d i n g t o
Statista.com, in 2015,
there were more than
1.59 billion monthly
active users.
Secondly, the possibility of content creation is tremendous. Whether be pictures, videos or articles,
any kind of content can be created on Facebook. In addition, it is a good way to obtain quantitative
and qualitative customers' feedback because they can like, comment or share these content.
Dassault Falcon often uses content aggregation in order to create valuable content for the social
media users. (Cf Appendix 2)
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8. It is interesting to have a look on the customer engagement to see if their marketing on social media
is working effectively. In order to calculate customer engagement, we look at the different posts and
how people respond to them: did they like it? Did they put a comment? Did they share it with their
friends? In order to have an overview of this customer engagement, we took into consideration the
likes, the comments, and the shares on the last ten posts created on Facebook:
• Customer engagement: 150 likes average on the last 10 posts on Facebook
• 7 comments average on the last 10 posts on Facebook
• 30 posts shared on average on the last 10 posts on Facebook
How well is Dassault Falcon doing on Facebook? Let’s make a ratio with the number of followers
on the page (5,912). The level of follower engagement hence becomes the sum of all interactions on
the latest 10 posts ( 150 + 7 + 30) divided by the number of followers. We obtain: 0,032 i.e. 3,2%.
This is not bad, given that a lot of brands hardly have a level of follower engagement higher than 5
per thousand. Yet, there is still room for improvement. In order to increase engagement our team
recommends:
Asking followers to share their opinions by introducing real explicit questions such as « What
do you think of our new interior design? »
Introducing real cooperation between the followers and the company and inciting followers to
engage and feel committed. « In which airport would you like to see our Falcon Jet land next
time? »
Keeping track of good social media habits that generate a lot of « likes » by benchmarking
competitors but also companies renowned for their great Facebook strategy.
Twitter
Twitter is a social media with a professional audience that really can help when it comes to
enhancing a brand image and giving it reliability and credibility. Twitter is the social media that
helps you demonstrate your expertise and build recognition in the industry you are targeting. In
order to do so, you need to draw attention to your page by using hashtags that are to be shared
among the twitter community and by creating discussion on topics that matter. It is really important
to keep in mind, that Twitter has an audience which is really distinct from other social media
channels' in terms of characteristics. Therefore, it is really important to adapt the type of content to
your audience. Right now, Dassault Falcon's Twitter account is a copy paste of their Facebook
account. Only the ergonomics are different. As you can see, all Twitter posts can be found on the
Facebook Page, and they use exactly the same descriptions: (Left: Facebook, Right: Twitter)
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9. Twitter content is divided into categories that are consistent with the other channels: Falcon
Performance, Falcon Services, Falcon Staff and Falcon Aesthetics. The problem here is that the
approach is too Falcon-centric. How to make followers engage with the content if you do not invite
them to do so? Falcon needs to introduce more proximity with the followers and to create affinities.
or the page will be about Falcon talking about Falcon things. Focusing on the customers’ feedback
and experiences would be a strategic element in order to increase interactions and human
dimension. You need to make the followers part of the process. Incite them to comment, post and
share content. Incite them to be active!
Falcon also needs to show how engaged is the company in the aviation industry and the
transportation industry in general. In order to do so, it is necessary to share news about the industry
or about topics that directly affect you and are important to the audience such as Global Warming.
What are your reactions to it? You need to show that you care. In order to attract followers, you
need to enter and create discussions about your industry. Use popular hashtags! Twitter is not only
about promoting your brand, it is about making the buzz and making you the “hot” trend.
Bombardier understands it all and they are incorporating the Super Bowl in their Tweets! (Cf
Appendix 3)
Last but not least, it is also important that the company increases the number of posts. A study by
Track Social shows that the ideal frequency of tweets in order to optimize follower engagement is 4
to 5 tweets a day. Right now, the frequency is one every other day, which is not enough to impact
followers’ attention. With the abundance of tweets on the feed, your tweets will not be notices if
they are to scarce. Increasing the number of tweets enables to increase the odds of impacting their
minds. Our recommendations for Twitter hence are:
Twitter cannot be another Facebook. Diversify content and create content meant specifically
for Twitter.
Increase Follower engagement by creating discussions and using topics that matter
Increase frequency of tweets to an average of 4 to 5 a day
YouTube
Compared with its main competitors, Gulfstream and Bombardier, Dassault Falcon is by far the
company with the least number of subscribers on YouTube. Yet, it is the one with the biggest
number of views on average. This statement shows that the number of subscribers does not directly
impact the number of views and therefore the recognition of the brand. Indeed, YouTube is not a
social medium to be exploited on its own. Rather, it should be used to enhance the social media
strategy in every other channels. YouTube helps creating and diffusing appealing content. It only is
a support and should be used accordingly.
Right now, Dassault Falcon publishes an average of two videos a month and all these videos fit in
the categories that are consistent across all social media channels. If an image is worth a thousand
words, what about a whole bunch of images? Videos a tremendous tool for leveraging content. They
really help promoting performance, interior designs or expertise of Dassault Falcon Jets. Yet in
order to make the most out of this wonderful tool, Dassault Falcon needs to take into account a few
recommendations that all aim at developing a strong support for the other social media channels.
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10. First of all, they need to increase the number of views on their videos. Even though they have the
highest number of views among the competitors with an average of 6,300 views per video, it is far
from being outstanding and there are still some efforts to be made to make the videos viral.
Increasing views enables to increase presence and footprint in the followers’ minds. In order to
achieve the best results, the company should have an average of one video published each week and
this video has to be shared across all social media channel. Adapting content and creating different
videos for each channel would also be a great option as it would enable to have a more tailored
approach for each type of followers. The most important thing though, is always to keep in mind
that operating on social media goes along with keeping followers active. I you want them to engage,
you have to make them participate. A good call for action in the end of each videos would permit to
draw followers to your Facebook or your Twitter page. You can also offer them to check out for
more videos by adding clickable links on the video itself.
Regarding marketing and promotion, YouTube can be an extremely efficient tool when used
correctly. Marketing and promotion create affinities by introducing an emotional connection.
How? A good way is to create content about existing customers and share their testimony about the
product. You need to produce videos with PEOPLE in situation. It helps create authenticity and
makes your message more genuine to whomever is listening.
Expertise produces reliability. Offering “behind the scene” contents creates an added value in
terms of engagement and trust. Show the process of how a plane is made, be transparent about your
practices. It helps generate trust. Publishing videos of experts also increase your credibility in terms
of expertise.
The next move: Instagram
Instagram is one of the fastest growing social media. Since its creation in 2010, more than 400
million people got active on the application. Around 80 million pictures are shared everyday, and
they got 3,5 billion "likes" on average per day. Instagram has become a major social media, and a
lot of brands have started to share content to inspire their customers. It has become a full part of a
brand's communication strategy.
Dassault Falcon is not present on Instagram. Our recommendation would be to create a profile, to
share inspirational pictures, like their main competitors do. Gulfstream and Bombardier both have a
very good follower base, allowing them to get their customers involved in their posts.
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11. Tips for a good Instagram account for Dassault Falcon Jets:
• Recreate history of the company and how it got started. Who were the main actors? Where?
Focusing on these details will produce intimacy and create emotional bonds.
• Leverage content by providing one-of-a-kind pictures (quality, lightning background). Try to
incorporate consistency in the theme in order to produce a graphical chart that reminds of the
brand.
• Instagram should not be used to promote the Jets. It should be used to promote the company’s
culture and to generate aspirational content that inspire followers and make them dream.
• It is important to make people know about the Instagram feed by announcing the launch of the
page on the other social media. A promotional campaign could be created and promoted via a
YouTube video that has an exceptional quality and which is dedicated to dreams. This video
would be shared cross networks.
• Interact with people content, engage with followers. This will increase your Instagram presence
as well as followers’ awareness. What is more, it encourages engagement.
CONCLUSION:
RECOMMENDATIONS AND ASSESSMENT
1. Dassault Falcon Jets needs to find the right balance between content duplication and
providing unique content according to each social media channel. Duplication will enable to
create consistency and spread the same message to reach the biggest audience possible. Yet, you
cannot target professionals or corporate sectors the same way you target followers on Pinterest
for example. Dassault can still duplicate the main content (while providing variation when they
can) and create additional content that are specific to each channel.
2. Pictures are worth a thousand words. For that reason, the company should seek to
strengthen YouTube as a base for providing inspirational and impacting contents to be
shared across all other media. Testimonies and behind the scene videos will help create more
intimacy and emotional bonds. Emotions are the key driver for a successful social media
strategy
3. Creating an Instagram page is a must! Dassault Falcon Jets already has the right powerful
inspirational pictures! They just do not publish them on the right social media channels!
4. Increase the number of tweets/post/videos/pictures/comments. Within a context of a
tremendous amount of information, the more you publish the better it is in terms of visibility. Be
consistent, be recurrent, show that you are here!
5. Engage with followers, show that you care and that you are not only focused on your
company and your company’s product. Social media followers are a strong community and
you need to keep them active if you want to be successful! Create discussions about the hot
topics, publish about what they care about, ask them to interact, ask feedbacks..
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