How to write a perfect employee letter

1. Identifies audience
- and starts with a
compliment
Provides context
and further defines
audience
Not a
great
transition
...but
brings us
to the
point
Says what
he will do,
actions taken
Makes it
personal
and
emotional
Uses the
most
important
word in
PR: YOU
Slips in a punch at
the opposition...
You are wonderful
and here's why...
Never forgets who he's
talking to

2. Core message
branding - "Yes,
we can!"
Shows he is not a partisan
by quoting other side
In other words, not my fault.
Ends on emotion
and shared values
Optimism, more actions being taken
Bottom line: Obama needs to keep these people on
his side and is pulling out all the PR stops to do so!
Never hurts to have a
powerful signature!