Convergence refers to the merging of technologies into single devices like smartphones that serve as phones, cameras, music players and more. The websites for 007 and Avatar movies demonstrate convergence through their promotion of related merchandise, marketing and additional content like games, music videos and home releases, bringing more audience engagement and cross-promotion across media types. Both sites converge film content with product advertising to broaden their audience and brands in similar ways.

1. Convergence By Megan Merritt

2. What is convergence? Convergence means two or more things coming together to create a product for example... This blackberry is a phone, yet there is also a camera, internet, games, mp3 player ect.

3. The 007 website From an audience’s point of view, as you enter the website, you not only notice the film but also the merchandise and marketing. These are... Top trumps Blue-ray and DVD The iphone app The new music video

4. Avatar As I click onto the Avatar page, there is a choice of language for the website. Also there is more merchandise and marketing. These are... James Cameron’s Avatar: The game Avatar toys Blue-ray and DVD Downloads

5. 007 and Avatar The two websites are similar in many ways. The marketing brings more audience towards each of the brand types. This is because those who prefer to play a Playstation/xbox would buy the game or those who would much rather watch the game or buy the toys would do so. They all advertise each other in a way.