More Related Content
Similar to DG Converged Video
Similar to DG Converged Video (20)
DG Converged Video
- 1. © 2013 DG Inc. All rights reserved. 1
Friday, 26 April 13
- 2. © 2013 DG Inc. All rights reserved.
Converged Video
Tej Rekhi
Director Innovation Strategy
2
Consumers are there; are you?
Friday, 26 April 13
- 3. © 2013 DG Inc. All rights reserved.
is brewing
3
A storm
Friday, 26 April 13
- 4. © 2013 DG Inc. All rights reserved. 4
The pressure is mounting
Friday, 26 April 13
- 6. © 2013 DG Inc. All rights reserved. 6
CONVERGENCE
Friday, 26 April 13
- 8. the revolution
will not be televised
7© 2013 DG Inc. All rights reserved.
...it will be social
Friday, 26 April 13
- 9. © 2013 DG Inc. All rights reserved. 8
$3.8M
Friday, 26 April 13
- 10. © 2013 DG Inc. All rights reserved.
80%TV Ads & in-game spots
8
Friday, 26 April 13
- 11. © 2013 DG Inc. All rights reserved.
100%TV Ads in
8
Friday, 26 April 13
- 12. © 2013 DG Inc. All rights reserved. 9
source: Mashable, USATODAY
~48 million
social interactions
Friday, 26 April 13
- 13. © 2013 DG Inc. All rights reserved.
2.7hrssocializing per day
x2we spend eating
10
Friday, 26 April 13
- 14. © 2013 DG Inc. All rights reserved.
Politics
11
$12.6M
Friday, 26 April 13
- 16. © 2013 DG Inc. All rights reserved. 13
Friday, 26 April 13
- 17. 14© 2013 DG Inc. All rights reserved.
Religion
Friday, 26 April 13
- 18. 200515© 2013 DG Inc. All rights reserved.
Vatican Crowd
Friday, 26 April 13
- 19. 201315© 2013 DG Inc. All rights reserved.
Vatican Crowd
700
Friday, 26 April 13
- 20. © 2013 DG Inc. All rights reserved. 16
CHANGE IS EMOTIONAL
:(Friday, 26 April 13
- 21. © 2013 DG Inc. All rights reserved.
laugh
17
Friday, 26 April 13
- 22. © 2013 DG Inc. All rights reserved.
cry
17
Friday, 26 April 13
- 23. © 2013 DG Inc. All rights reserved. 18
Screens are Getting Bigger
4KUltra High Definition (UHD)
Friday, 26 April 13
- 24. © 2013 DG Inc. All rights reserved. 19
16xMore resolution than HDTV
Friday, 26 April 13
- 25. © 2013 DG Inc. All rights reserved. 20
INTERACTIVE
TV SDK
Friday, 26 April 13
- 26. © 2013 DG Inc. All rights reserved.
social
interaction
21
Friday, 26 April 13
- 27. © 2013 DG Inc. All rights reserved.
media
22
mass
Friday, 26 April 13
- 28. © 2013 DG Inc. All rights reserved. 25
Video is everywhere
Friday, 26 April 13
- 30. 26© 2013 DG Inc. All rights reserved.
Friday, 26 April 13
- 31. 26© 2013 DG Inc. All rights reserved.
...continuous play
Friday, 26 April 13
- 32. TV is a geography. A place. A function.
It is not just a box in the corner of the room.
27© 2013 DG Inc. All rights reserved.
Friday, 26 April 13
- 33. © 2013 DG Inc. All rights reserved.
14
Average 65 year old
Years watching video
content during lifetime
28
Friday, 26 April 13
- 34. © 2013 DG Inc. All rights reserved.
The new broadband population in
certain countries prefer PCs over TVs
for watching their video content.
29
“
”
Friday, 26 April 13
- 35. © 2013 DG Inc. All rights reserved. 31
OVER 3/4 OF GLOBAL CONSUMERS
WATCH ONLINE VIDEO – WHETHER
PCs, CONNECTED TVs OR MOBILE
Friday, 26 April 13
- 36. © 2013 DG Inc. All rights reserved. 32
stream content on their TV
48%
Connected TV
noticed ads
on streaming
87%
Friday, 26 April 13
- 37. © 2013 DG Inc. All rights reserved.
0
1
3
4
5
2009
2010
2011
2012
Game Consoles DVD DVR Live TV
Consumption Shift of 1st Screen
33
Source: Nielsen
Live TV on slow decline
DVR significantly increasing
Game Console streams overtaking DVD
Friday, 26 April 13
- 38. © 2013 DG Inc. All rights reserved.
Global Shipments
34
900m
172m Source: IDC
Friday, 26 April 13
- 39. © 2013 DG Inc. All rights reserved.
Global Shipments
34
>1bnmobile devices in 2013 alone
that are video enabled
PC Shipments DOWN 13.9%!
Source: IDC
Friday, 26 April 13
- 40. © 2013 DG Inc. All rights reserved.
50%Tablet users watch video content
35
Friday, 26 April 13
- 41. © 2013 DG Inc. All rights reserved.
all mobile connections
20%
100Mbs
Download a HD movie in under 5 mins!!
Faster than most Broadband today...
36
2017
Friday, 26 April 13
- 42. © 2013 DG Inc. All rights reserved.
Internet Traffic will be video by 2014
91%
37
(It made up about 40% in 2012!!)
Friday, 26 April 13
- 43. © 2013 DG Inc. All rights reserved. 38
“we see an increasing blur between
the TV set and the PC,
with on-demand content flowing
seamlessly between the two”
Charlie Ponsonby, Simplify Digital on why higher speeds
would drive changes in the way people use the web.
Friday, 26 April 13
- 44. © 2013 DG Inc. All rights reserved.
watch & cook
39
Friday, 26 April 13
- 45. © 2013 DG Inc. All rights reserved. 40
63%tablet video is
watched at home
Truly Portable TV
Friday, 26 April 13
- 46. © 2013 DG Inc. All rights reserved. 40
Truly Portable TV
Living Room
39%
Bedroom
40%
Bathroom
9%
Kitchen
12%
Friday, 26 April 13
- 47. © 2013 DG Inc. All rights reserved. 41
9%?!wiping?
swiping?
What are you
Friday, 26 April 13
- 48. © 2013 DG Inc. All rights reserved.
Focus on
inStream
“Video advertising continues to
attract new ad spending from
brands because it generates
greater audience attention than
other digital ad formats,”
David Hallerman,
eMarketer principal analyst
42
Friday, 26 April 13
- 50. © 2013 DG Inc. All rights reserved.
Quality Engagement&
44
Friday, 26 April 13
- 51. 45© 2013 DG Inc. All rights reserved.
Friday, 26 April 13
- 52. © 2013 DG Inc. All rights reserved.
Interactive video
46
0%
2%
4%
6%
8%
10%
1.6%
9.6%
CTR Interaction Rate
70%increase in site visits
Friday, 26 April 13
- 53. 0
125
250
375
500
2006
2011
2017
26
156
© 2013 DG Inc. All rights reserved.
Global Ad Economy (Billions)
TV Online Mobile
240
5
72
184
160
27
• Mobile = online & online = TV
ZenithOptiMedia
• Difference between online + TV is narrowing
65%
35%
83%
17%
47
Friday, 26 April 13
- 54. © 2013 DG Inc. All rights reserved. 48
Pixel perfect
now
planning
58%Video & TV together
Friday, 26 April 13
- 55. © 2013 DG Inc. All rights reserved. 48
Pixel perfect
2013
+20%marketers will join them
Friday, 26 April 13
- 56. © 2013 DG Inc. All rights reserved.
Ads viewed during TV shows are...
39%more effective when watched online
49
Source: Nielsen
Friday, 26 April 13
- 57. © 2013 DG Inc. All rights reserved.
Ads viewed during TV shows are...
85%higher brand recall
49
Source: Nielsen
Friday, 26 April 13
- 58. © 2013 DG Inc. All rights reserved.
Sales Lift Doubles
50
x2Multiscreen video vs pure TV spots
Laurent Faracci, Reckitt Benckiser’s General Manager for Marketing
Wall Street Journal
Friday, 26 April 13
- 59. © 2013 DG Inc. All rights reserved. 51
Fuse our thinking
Friday, 26 April 13
- 60. © 2013 DG Inc. All rights reserved.
Television
touchpoints
online
52
Saw product on TV
Searched online
Read reviews
Visited shop
Ordered on mobile
Friday, 26 April 13
- 61. © 2013 DG Inc. All rights reserved.
Modern Family Viewing
88%use SmartPhone or Tablet whilst watching TV
DAILY
53
Friday, 26 April 13
- 62. 0% 15% 30% 45% 60%
60%
46%
42%
30%
29%
19%
13%
Checking Email
Surfing for unrelated info
Visiting Social Networking site
Checking sports scores
Looking up info related to content
Looking up content related to Ad
Looking for coupon/deal related to Ad
© 2013 DG Inc. All rights reserved.
Dual Screen Activities
What are Tablet and SmartPhone Users doing whilst watching TV?
54
Friday, 26 April 13
- 63. © 2013 DG Inc. All rights reserved.
25%Consumers go online after seeing TV ad
55
Friday, 26 April 13
- 64. 56
280M
© 2013 DG Inc. All rights reserved.
Second Screen
TV Apps downloaded in 2012
Friday, 26 April 13
- 65. © 2013 DG Inc. All rights reserved.
new water-cooler
57
Dual Screen
Friday, 26 April 13
- 66. © 2013 DG Inc. All rights reserved.
content recognition
automatic ACR
58
Friday, 26 April 13
- 67. © 2013 DG Inc. All rights reserved. 59
Friday, 26 April 13
- 68. © 2013 DG Inc. All rights reserved.
2-way
Comms
Audio
Visual
WiFi
BlueTooth
NFC
?
60
Friday, 26 April 13
- 69. © 2013 DG Inc. All rights reserved.
audience
measurement
assumed
61
Friday, 26 April 13
- 70. © 2013 DG Inc. All rights reserved.
audience
measurement
)))
€$£
accurate
61
Friday, 26 April 13
- 71. © 2013 DG Inc. All rights reserved. 62
Friday, 26 April 13
- 72. © 2013 DG Inc. All rights reserved. 63
Friday, 26 April 13
- 73. © 2013 DG Inc. All rights reserved.
{weetabix}
...relevant messaging
64
Friday, 26 April 13
- 74. © 2013 DG Inc. All rights reserved.
World’s Apart
65
Media separation of yesteryear
TV Online
Friday, 26 April 13
- 75. © 2013 DG Inc. All rights reserved.
Towards Convergence
66
The present media reality
The dynamics of online
and the plethora of data
Online
The maturity of television
and the quality of video assets
TV
Friday, 26 April 13
- 76. © 2013 DG Inc. All rights reserved.
Towards Convergence
66
The present media reality
The dynamics of online
and the plethora of data
Online
The maturity of television
and the quality of video assets
TV
Mobile
Social
Analytics
Friday, 26 April 13
- 77. © 2013 DG Inc. All rights reserved.
And true convergence is the marriage
67
Friday, 26 April 13
- 78. © 2013 DG Inc. All rights reserved.
TV Spots meet Online Advertising
Friday, 26 April 13
- 79. © 2013 DG Inc. All rights reserved. 69
Friday, 26 April 13
- 80. © 2013 DG Inc. All rights reserved.
Thanks. Your turn
@tejrekhi
Friday, 26 April 13