2. How does it work?
This type of bottle is obviously more modern and attractive to the young crowd as opposed to
the traditional, old and boring glass beer bottle. The aluminum material also feels different to
the touch, the product feels cooler and refreshing making it more enticing to the consumer.
Describe the moment and the consumers.
It is a hot summer day at the beach and everyone is enjoying and sharing together.
All of a sudden the crowd gets thirsty and want to drink something that satisfies their thirst.
The consumers are all young adults having a good time enjoying and sharing time with
friends and acquantainces where all they can think of is sealing the day with a satisfying,
refreshing yet distinctive taste inside a unique and attractive bottle. The bottle depicts that
feeling of distinctiveness which only Desperado beer can provide.
What is the frustration that your idea solves?
To stay away from the old, boring and traditional glass bottle.
Why do you think people will like it?
Because of its new modern, distinctive, attractive and unique look and the
refreshing feeling it transmits.
In what way is it true to the spirit of the Desperados brand?
I think that as“The one that can’t be stopped,”the new designed Desperado bottle follows
the Desperado spirit in that its feel to the touch and appearance is irresistible to the consumer.
It makes the consumer go grab it and taste it as soon as they see it. The consumer can’t be
stopped from experiencing a new adventure.
Answers to Questions