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CREATIVEAMBITIO
U
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HONEST CONSISTE
N
T
HARDWORKING
RELIABLE
ANALYTICAL
COHERENT
MAYA
WHOAMI?
WHYME?
•Wroteaweeklycolumnthatprofiledtrendsandcoveredthelatestnewsinfashion.
•Workedwithaphotographystafftoachieveeffectivephotographstoaccompanythearticle.
•Wrotenewsandfeaturestoriesasassignedbyeditorsonadailypublishingcycle.
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PHOTOSHOP
FACTIVA
CRITICALMENTION
EXCEL
FASHIONGPS
CISION
TECHNICALSKILLS
SAMPLETRAFFICKING
APSTYLE
FASHIONCROSSCOUNTRY
SOCIALMEDIAPODCASTSYOGAMUSIC
INTERIORDESIGN
WEBDESIGNYOUTUBEFASHION
BLOGGINGREADINGHTMLCODINGINSTAGRAM
BEAUTY
EVENTPLANNING
CRISISMANAGEMENT
PRESSRELEASES
COPYEDITING
PROFESSIONALSKILLS
BD
LouisianaStateUniversity
COMMUNICATION
STUDIES
BACHELOR’SDEGREE
EDUCATION
WORKEXPERIENCE
•Oversawandmanagedover200,000followers/fans/etcacrosssocialmediaplatforms.
•Interviewedandhiredinterns,inadditiontomanagingandprovidingfeedbacktointerns.
•SecuredpresspassesforNewYorkFashionWeekthroughFashionGPS.
•Developedstrongrelationshipswithkeyfashionbloggersanddigitalinfluencers.
•Createdmediakitstopitchtomediaandsecurestrategicpresscoverage(featuresaswell
asproductplacement)inmajoronlinemediaoutletsincludingTheCutandBFA.
Aftergainingoverfouryearsofeditorial
andinhousePRexperience,I’mlookingto
takeonnewchallengesbygainingagency
experience.
IhavethoroughknowledgeofthefashionIhavethoroughknowledgeofthefashion
publicrelationsindustryandan
establishedbaseofmediacontacts.Iam
detailorientedandthriveinafastpaced
environment.
NOVEMBER2014-PRESENT
PUBLICRELATIONS&EDITORIALSPECIALIST-LizLizoInc. NewYork,NY
•Increasedorganicsocialmediafollowingandengagementonplatformssuchas
Instagram,YouTube,PinterestandTwitterbyover300%.
•Assistedonsetforproductphotoshootsandvideoshoots.
•Curatedandcreatedcontenttopostdailyaccordingtothesocialmediacalendar.
collaborationwithothermembersofthemarketingteam.
Spearheadedthe“#PrettyWomanNYCHalloweenVirtualParty”bysecuringbloggersto
takeovercompanysocialfeedsintheformatofaTwitterchat.
SEPTEMBER2014-DECEMBER2014
DIGITALMEDIACOORDINATOR-PrettyWomanNYC NewYork,NY
•UsedsocialmediaanalyticstoolssuchasSproutSocialandHootsuitetomeasure,
trackandanalyzeengagementtogaugecampaignsuccess.
•Wrote,editedandpublishedtwotothreeblogpostsdailyfortheentertainmentblog.
•Assistedinplanningandsettingupforeventswithcelebrityappearances.
•ManagedTwitterandFacebookaccountsforthreedifferentcompanybrands.
•Conductedinterviewsandwrotefeaturelengthjournalisticarticles.
•Gatheredgarmentsamplesforphotoshoots.
•ContributedtotheconceptualizationandplanningofthefirstannualColumbiaStyleWeek.
MAY2014-SEPTEMBER2014
DIGITALMEDIAASSISTANT-RideOfFame.com(TwinAmerica) NewYork,NY
•Assistedincuratingtheorganization’spresskitandmonthlynewsletters.
•Wrotepitchestolocalmediaandgatheredpressclippingsuponsuccessfullysecuring
publicitywhilebuildingstrongworkingrelationshipswithlocaljournalists.
•Coordinatedandassistedduringfocusgroupsinadditiontoeventplanning.
•Updatedandmanagedtheorganization’ssocialmediaaccounts.
JANUARY2014-MAY2014
PRANDMARKETINGINTERN-CASA(CourtAppointedSpecialAdvocates) BatonRouge,LA
JULY2012-JANUARY2014
ENTERTAINMENTWRITER&FASHIONCOLUMNIST-TheDailyReveille BatonRouge,LA
MAY2011-AUGUST2011
PRANDEDITORIALINTERN-WinkMagazine Columbia,SC
MAYA
KELLEYPUBLICRELATIONSSPECIALIST
MayaSKelley@gmail.com
www.MayaKelley.com
8036731610
NewYork,NY