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CASE STUDY
It Wasn't
About Race
by Jeffrey C. Connor
ACK PARSONS PUT THE PHONE BACK
on its cradle and pressed his fingers
to his temples. This wasn't his first
crisis as managing partner of the North-
east office of Fuller Fenton, a national ac
counting firm, but it was a doozy. That
was his 11th phone call about what had
happened the day before between Hope
Barrows and Dillon Johnson, two hard-
working, valuable members ofthe firm.
And he was certain that the deluge was
just beginning. Each caller had been very
upset, and it was painfully clear that
no one was willing to back down. The
f i r m - o r at least all the people under
Jack's purview - seemed to be splitting
into two angry camps.
He thought back to the first phone call
he'd received, at 7:30 that morning, from
an associate who had talked to Dillon the
night before. "I always suspected this was
a racist organization masquerading as a
'good'company," the caller railed at him.
"I'm sick about this, and I'm telling you,
so are a lot of other people. We won't
work in a racist environment!"
Or Was It?
she felt her safety had been threatened.
He felt he'd been discriminated against
Will the company be torn in two by the after-
math of their encounter in a parking lot?
The last call had been equally charged
but on a different tack. The caller was a
female partner whom Jack had known
for years. "This had nothing to do with
race. Nothing at all!" she practically
shouted. "If a woman can't feel safe in
the parking lot of her own company,
that's pretty sad."
The story was really quite simple~the
basic facts weren't in dispute. Hope, a
partner at Fuller Fenton, had gone to the
office Sunday afternoon to get a jump
on the workweek, as she often did. When
she arrived at the parking garage, she
swiped her access card and the exterior
door opened. As she drove up to the
inner gate-the usual point of security
during business hours, when the garage
door was open - Dillon pulled in under
the exterior door as it was closing. Hope
stopped at the gate and, instead of swip-
ing her card, got out of her car and
walked over to Dillon. She asked who he
was and whether he belonged in the
building. Dillon told her he was an asso-
ciate at Fuller Fenton. Hope asked to see
HARVARD BUSINESS REVIEW September-October 2000 37
CASE STUDY • It Wasn't About Race. Or Was It?
his identification, and he showed her his
card. Hope thanked him, went back to
her car, and entered the garage. Hope
was white. Dillon was black. Somehow
the incident, as small as it seemed, had
started a storm that was threatening to
tear the company in two.
And it was only Monday afternoon. It
certainly hadn't taken long for things to
heat up. jack pressed his fingers harder
into his temples and let out a small
groan. Dillon had been on the phone to
him from San Francisco at 5 AM Pacific
time. He had flown there the night be-
fore to meet with a client. He'd been up
most of the night. He was angry -
appalled. He said the incident, as far as
he was concerned, was an indication that
the firm was racially biased. Judging
from the calls Jack had received, most of
the firm's African-American partners and
associates agreed.
Jack had asked Dillon to tell him ex-
actly what happened. Dillon said he was
working out at his health club when he
got a call on his cell phone from a fellow
associate, Shaun Daniels. The two had
planned to meet at the office later that
afternoon to review the file for Dillon's
San Francisco client. Shaun asked if they
could push up their meeting because he
had to be somewhere at 4 PM. Dillon
was grateful Shaun had agreed to meet
with him on a Sunday, and he knew they
had several hours ofwork to get through,
so he rushed from the gym and drove to
the office.
He pulled into the driveway of Fuller
Fenton's garage behind a red Volvo. The
car Just seemed to be parked at the door.
"1 remember thinking, 'What's taking
this person so long to swipe their card?'"
he told Jack. "Then I thought, 'Where's
my card?' and I started looking through
the pile of clothes on the passenger seat
for my wallet.
"Then the door opened, the Volvo
went through, and I didn't even think;
I Just followed," Dillon continued. "Then
the car stopped again. I thought, 'What
is this?' and I tried to see who was in the
car. I could see it was a woman, and she
was looking at me in her rearview mir-
ror. So I waved. And waited.
"She gets out of her car, comes over to
me, and asks me if I work in the building.
I say yes, and she asks me for my iden-
tification. I recognized her, you know-
didn't know her name, but I'd seen her
in the building.
"I was confused. I didn't know what
the problem was. Then 1 realized that she
thought I had slipped through the door
behind her because I was some sort of
criminal. I'm black; she's white. Most
people at the company are white. Case
closed, in her mind."
"What happened next?"Jack prompted.
"I told her my name," Dillon said."I
found my wallet and showed her my
identification. But Jack, I have to tell you,
at that moment, all I could think was
Jeffrey C. Connor is a partner at Spectrum
OBD, a consulting firm in Brookline, Mas-
sachusetts, that specializes in organization
and executive development. He is also the
executive director of Seacoast Mental
Health Center in Portsmouth, New Hamp-
shire, and a lecturer on organizational
behavior at Harvard Medical School.
38 HARVARD BUSINESS REVIEW September-October 2000
It Wasn't About Race. Or Was It? • CASE STUDY
that this wasn't the first time I'd been
made to feel like an outsider at this com-
pany because I'm black. When I signed
on, I heard a lot of talk about how Fuller
Fenton was reinventing itself as an in-
credibly diverse, versatile organization.
But my experience tells a different story.
"My first week here, one of the ad-
ministrative assistants saw the wedding
photo I have on my desk. She looked
really surprised, and then she said, 'Your
wife is very light skinned.'
"I laughed and said something like,
'Amy is white.' But the look I got? It was
disapproving, almost like she was dis-
gusted." Dillon's voice trailed off. Then he
said, "I know I could cut her some slack.
She's one ofthe older assistants, and she's
been here a long time. But it stung. She
hasn't talked to me directly since."
He was quiet for another moment.
Jack waited. "That was the smallest inci-
dent," Dillon said. "After four months
here, remember I was going to be on the
team for that consumer goods company
in Texas? I was put on and taken off
within 48 hours. I found out-actually
just last night, when I was venting to a
colleague about this incident-that the
partner heading the team was worried a
black face would put the client off!"
Jack shook his head; of course, Dillon
couldn't see him, but he answered as
if he had. "Jack, I know it's true. And
maybe the guy had a point-that client
is a very old-line kind of company. But
stilt, if this company is serious about di-
versity, is that any way to behave? That's
not the kind of company I thought I was
Joining. And it's certainly not the kind of
company I'm going to keep working for."
Jack knew the last story was correct. In
fact, he'd argued with the partner about
the way Dillon was treated. And he'd
hoped, at the time, that it would be Just
one of those things and that he could
work to prevent it from happening again.
"I called four or five colleagues last
night," Dillon continued."! asked them
if I was imagining this. They all said no.
This time it can't Just be water under the
bridge. Jack."
Jack reassured Dillon as best he could.
He told Dillon he was a valued employee
and that he'd do some digging, that they
would all work to resolve the situation.
As soon as he hung up the phone, he
called Hope and left a message asking
her to come see him.
((l tried to call you earlier," Hope said
when she entered Jack's office. "I've
heard a lot of rumors going around
about what happened yesterday, and I
have to tell you, I'm shocked -totally
shocked. I didn't ask for Dillon Johnson's
identification because he was block. I
asked for it because I was freaked out
that a man was following me into the
garage-a man who didn't seem to have
an access card of his own.
"I was only concerned for my own
safety," she said. "He could have been
white, or purple, for all I cared. I thought
there was a good chance I was going to
be robbed, Or raped. Asking for his iden-
tification was the fair thing to do."
Hope took a deep breath and told Jack
the story from the beginning. She often
came into the office on Sundays, she ex-
plained. She liked the quiet; she got a lot
done. She knew that at least a few other
people felt the same way. Occasionally
she would see other cars in the lot, and
sometimes she would see people coming
or going.
But she didn't recognize Dillon's car,
and she didn't recognize Dillon. "What
was he thinking. Jack?" she asked, indig-
nant, "I'm not the one who was insensi-
tive here. Dillon Johnson was insensitive
to me by 'piggybacking' behind me
when I opened the garage door. Didn't
he know that any woman would feel
vulnerable, and potentially threatened, if
any man - or anybody, truth be toid -
evaded security measures to follow her
into a deserted garage? Why didn't he
just wait the extra 15 seconds and use his
own card?"
"You know, I really never should have
gotten out of my car," she chided herself
"I should have Just called security. But
1 was thinking, 'Better to confront him
now than to put myself in possible Jeop-
ardy deep in the garage with no one else
around.'
"To be honest with you, I was also
thinking about two of my friends who
have been mugged. One in a parking
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garage, the other on a subway platform.
Neither was hurt. Well, my friend Alice
strained her back trying to twist away
from the subway mugger, but she got off
easy, considering. And 1 was thinking
about what my husband said to me, two
years ago now, when I started coming in
here on Sundays. He asked me if I was
sure that it was safe to come in when
the building was deserted. He asked me
to carry my cell phone at all times."
Hope paused, then continued, smiling.
"I laughed at my husband when he said
that," she said. "He grew up in Manhat-
tan." Her smile faded. "I did have my cell
phone in my hand when I got out ofthe
car," she said. "I had punched in 911, and
my finger was on the send button.
"I didn't recognize him," she said again.
"I didn't recognize his car. He was wear-
ing a T-shirt. Not that that matters, really.
No one dresses up here on Sundays. Still,
no one usually wears T-shirts, either. I did
feel a little silly, at one point, before I got
out ofthe car. I mean, I was telling my-
self that whoever it was was Just coming
in to work and had been too lazy to get
out his card. But scared overruled silly.
"And in no way-no way-was I acting
out of any racial prejudice. Come on.
Jack, this guy has some personal chip on
his shoulder, and he's putting all his bag-
gage on me. 1 was scared, for Cod's sake."
J
ack listened and, at the end of the
meeting, told Hope he would think
about what to do. It was clear, he said,
that she and Dillon should sit down in
the same room to discuss the issue. He
would set up the meeting and get back
to her. Meanwhile, he told her, he did see
her point. Not to worry about that.
For the rest ofthe morning and early
afternoon. Jack fielded angry calls. He also
called the human resources department
and set up a meeting with Hope, Dillon,
himself, and the regional HR director for
Wednesday morning at 10, as soon as Dil-
lon returned from San Francisco.
He Just hoped he could hold things to-
gether until then. He would, of course,
continue to field calls and try to calm
people down as best he could. But what
else could he do? For that matter, what
was he going to do at the meeting?
continued on page 42
HARVARD BUSINESS REVIEW September-October 2OO0 39
CASE STUDY • It Wasn't About Race. Or Was It?
What is Jack's next step?
"The incident in the
parking lot is much larger
than a conflict between
two people. The other
employees' reactions to
the incident..,suggest an
organizational culture
rife with racial tension."
Robin Ely is a visiting associate
professor at Harvard Business School
in Boston, on leave from Columbia
University's School of International
and Public Affairs in New York.
Charges of racism and sexism can, and often do, clash. And all
too
often the upshot is something I cail the Oppression Olympics-a
compe-
tition over who has suffered the greater injury, the victim of
racism or the
victim of sexism.
Hope Barrows would not have been
afraid but for her knowledge of thefre*
quency with which violence is perpe-
trated by men against women. Dillon
Johnson would not have been insulted
but for his knowledge ofthe negative
stereotypes that whites have been accul-
turated to hold about blacks, black men
in particular. The problem is, it's virtually
never productive to engage in a dispute
that centers on whose concern has
greater legitimacy.
That's why Jack Parsons needs to push
any conversation between Hope and Dil-
lon beyond the actual scene in the park-
ing lot. He needs to acknowledge the
underlying currents that made this inci-
dent so emotionally charged to help
each understand the other's actions and
reactions. But Jack should mostly focus
on addressing the larger issue at hand.
It's clear that the incident in the park-
ing lot is much larger than a conflict be-
tween two people. The other employees'
reactions to the incident - their swift
moves to accusation and defense-sug-
gest an organizational culture rife with
racial tension. What's more, the firm's
black and white partners have very dif-
ferent and apparently heretofore undis-
cussed perspectives on the role race
plays in the firm. Jack needs to use this
event as the catalyst for action on an
organizational scale.
To do that, he must first meet with
Hope and Dillon, making clear to them
that he sees the incident as indicative of
a larger problem within the firm and
that he intends to address it as such.
Then he should allow each to tell his or
her story to the other, without interrup-
tion, including-and this is very impor-
tant-the historical context within which
each experienced the event. For Hope,
this would include her experience as a
woman, with reasonable fears, based on
known events, of violence perpetrated by
men against women. For Dillon, it would
include his experience as a black man,
with reasonable concerns, based on his
own and others' experiences, that white
people might be acting on the negative
stereotypes they often hold
about black men. If Hope and
Dillon can see each other's be-
havior as reasonable in the
given context, they should be
able to stop blaming and Judg-
ing each other,
Next, Jack should implement
an organizational intervention.
It would begin with an investi-
gation of how members of dif-
ferent racial and ethnic groups
experience their work and rela-
tionships in the firm. Then there
would be a set of facilitated con-
versations in which employees
would learn the results of the
investigation and discuss them
within and across racial groups.
For the organizational effort
to work. Jack and the other se-
nior managers must make clear
to employees that conversations
about the role race (and for that matter,
other cultural identities) plays in the
firm are legitimate and encouraged.
They should discuss publicly their own
experiences and share what they have
learned throughout the process. Finally,
they should take every opportunity to tie
these efforts to the work ofthe organiza-
tion-to articulate how the learning that
comes from, and facilitates, better race
relations among employees creates a
more effective workforce and advances
the organization's mission.
Let me be clear about this organiza-
tional effort. The primary goal is not for
white people to learn how to be more
sensitive in interactions with their col-
leagues of color. Nor is it for people of
color to learn how to be less sensitive to
perceived slights so that they might be
less likely to be derailed by them. Nor is
it for Fuller Fenton to ensure that such
events never occur again-though there
may well be gains in all these areas. The
goal is for all employees to learn how to
discuss these events openly and con- ^
structively, with as little defensiveness, S
blame, and Judgment as possible, when |
they do occur. Because in a culture such 5
as ours, these kinds of events undoubt- £
ediy will occur, no matter how sensitized ^
or desensitized people may become. °
42 HARVARD BUSINESS REVIEW September-October 2000
It Wasn't About Race. Or Was It? • CASE STUDY
"Hope's slight was the
straw that broke Dillon's
back. A series of small
incidents, or 'microgres-
sions/ can sometimes be
as serious as larger, more
blatant examples of bias."
Verna Myers is the principal at
Verna Myers & Associates, a diversity
management consultancy in Newton,
Massachusetts, that specializes in
professional service organizations.
Jack should be curious: why would a bright, hardworking,
assimilated
young African-American man risk angrily confronting the
managing part-
ner over an incident that seems fairly innocuous? Usually when
people
get to the point of speaking with the managing partner,
something is
really wrong.
Jack should realize that
Hope's slight was the straw
that broke Dillon's back. A
series of small incidents, or
"microgressions," can some-
times be as serious as larger,
more blatant examples of
bias. They create a sense of
exclusion, foster isolation,
make it difficult for people
to fully commit to their or-
ganizations, and add psycho-
logical burdens that affect
performance. Jack needs to
address not only this inci-
dent but also the larger is-
sues it raises.
The meeting on Wednes-
day should help Dillon and
Hope understand the feel-
ings, thoughts, and experi-
ences that informed each
other's actions. They don't need to agree
about what happened, but they do need
to be willing to see each other's side. (If
Jack's HR person doesn't have experi-
ence facilitating racially charged discus-
sions, he needs to bring in someone who
genetic traits ca
skip a generatioi
THE ONLY THI
E C O "
CASE STUDY • It Wasn't About Race. Or Was It?
does. A skilled facilitator will make sure
that each tells his or her story without
interruption or accusation.)
Hope needs to hear about the many
times Dillon has felt humiliated because
of his race and how this incident made
him feel about his workplace. Dillon
needs to tell her about being bumped
off the Texas team. And Hope needs to
tell Dillon about her girlfriends who
have been mugged and her husband's
concerns. He needs to hear how it feels
to be a woman, alone and vulnerable.
My guess is Hope will find it hard to
even consider that some part of her re-
action to Dillon may have been based
on our society's racist messages about
black men. A real solution
depends on how willing each
is to listen to the other and
examine his or her own as-
sumptions.
Beyond the meeting. Jack
needs to assess the extent
ofthe racial biases in his or-
ganization. He should start
by speaking with Dillon and
other African-Americans at
the firm, saying something
like: "I'm really disturbed
by the things I've heard to-
day. I want to believe that
it's different here, but I want
to know from you what it is
like to work here."
Then he should assemble
a racially mixed group of
people from different func-
tions and levels ofthe firm
to take a good look at Fuller
Fenton's policies and prac-
tices-large and small, for-
mal and informal. Do they
support or create (subtly or
overtly) barriers to the re-
cruitment, retention, and advancement
of African-Americans and other people
of color?
This diversity task force should sug-
gest ways to change the culture, such as
providing opportunities for people to
discuss racial and other issues of differ-
ence honestly. The process will be suc-
cessful only if Jack openly champions it
as an issue vital to the firm's well-being
and longevity.
There's no way that the firm will be
able to wipe out racism or prevent every
incident of insensitivity, but it should be
able to build a system that is aligned
with its commitment to diversity and
that provides channels for reporting and
resolving issues that do come up.
Of course, I can't be sure if Jack is up
to the task. Is he willing to take risks,
make the time, or allocate the resources
necessary? Does he understand how
racism operates on the interpersonal, in-
stitutional, and societal level? His inac-
tion with regard to the Texas team leads
me to believe that he has blinders on,
lacks the skill to address racial issues,
or lacks the courage to confront them. If
that is the case, my only comment to him
is, "Jack, you say that you want a diverse
and inclusive organization, but what are
you willing to do to achieve it?"
One final note for Dillon. If Dillon
senses that Jack's response to him is in-
tended to smooth things over and stop
there, he has a tough decision to make-
stay with the devil he knows or move to
the devil he doesn't. He will need to do
his research well because despite their
talk, very few large accounting firms
employ more people of color or are bet-
ter at diversity than Fuller Fenton. An
African-American man is not expected
to be there and that has to do with
racism, but it is also a reality. Regardless
of whether Dillon goes or stays, he will
need to create a multiracial support net-
work of peers and mentors who can help
him succeed.
T m a big fan of
resolving disputes
one on one, with as
little fanfare as possible.
But I really don't think
that Dillon and Hope
have a dispute"
John Borgia bas been executive
vice president of human resources
at the Seagram Company for the
past five years. Previously, he worked
at Bristol-Myers Squibb pr 25 years
in various operations, finance, and
buman resource positions.
I wouldn't be surprised if Jack is thinking: "I wish Hope had had
the
presence of mind to say more than 'Thank you'after she checked
Dillon's
ID card. I wish she'd said something like,'Oh, hi. Nice to meet
you. I'm
Hope. Sorry we had to meet like this; I got scared when I saw
that some-
one had slipped in behind me instead of using their own card to
get in.
Let's get together for coffee sometime.'A few pleasantries
would have
defused the situation, and I wouldn't be sitting here in the
middle of
a hurricane."
I couid understand that train of
thought.! mean, the poor guy did just
get blindsided with a Monday morning
crisis. But what I hope Jack is thinking is:
"Here's my chance to make a real differ-
ence. It's time for Fuller Fenton to em-
brace diversity-to take its place as a
company that has broken free of its old
traditions and prejudices. I'm going to
use this crisis as a catalyst for change."
44 HARVARD BUSINESS REVIEW September-October 2000
It Wasn't About Race. Or Was It? • CASE STUDY
What am l talking about? Strategy.
Dillon just learned he was bumped from
a team because a partner had concerns
that a client would be put ofF by the idea
of working with a black man. Jack felt
uncomfortable about that action at the
time but didn't take a stand. Now he
should. He should use what happened
between Hope and Dillon as a starting
point for reexamining the kinds of
clients Fuller Fenton takes on and the
work that it will and will not do.
It's one thing to say that you want
to embrace diversi^. It's quite another to
deliver on that ideal. It would send a
huge statement If Jack said publicly that
Fuller Fenton won't insult its own people
to please clients-even if that means los-
ing clients. Imagine the impact if Jack
said, "There are enough clients out
there; we don't need that one."
I'm a big fan of resolving disputes one
on one, with as little fanfare as possible.
But I reaily don't think that Dillon and
Hope have a dispute. That's why I don't
think Jack should meet with both of
them on Wednesday. I would much
rather see Jack meet privately with Dil-
lon. At the meeting, he
should say: "Look, this inci-
dent is nothing. Hope was
frightened, as any woman
would be, when she saw
someone bypass the appro-
priate security protocols
and follow her car into the
garage. But you have good
reason to be angry about
the larger issue." Then Jack
should talk with Dillon
about how Fuller Fenton is
being run. And he should
solicit Dillon's support in
outlining how the firm can
become a better organiza-
tion and a better place to
work. Jack can call Hope -
either before or after his
meeting with Dlllon-and tell her what's
going on and what's going to come of
the incident. There's no need to involve
her in this initial stage of his new initia-
tive, though, unless she wants to get
involved.
I work in New York City. We have de-
tectors on every door here. A security
"When the news warrants it, CNN will be adding a
laugh track to certain sections of the program."
breach is serious business. But for Fuller
Fenton, the security breach is not the
primary issue. The alleged dispute is a
straw man. What's really important is
how Jack Parsons intends to run his of-
fice, and the influence he can - and
should-have over the kind of firm Fuller
Fenton becomes.
Spin a politician too far
and he's apt to wind up
^ ' ere he started.
HE ONLY THING DRY S THE INK
ECONOM1ST.COM onomis
CASE STUDY • It Wasn't About Race. Or Was It?
"Addressing racism
begins in earnest
when white people
stop insisting, It
wasn't about race!"
Jeanette MiUard is an
organization development
consultant in Boxborough,
Massachusetts. Over the past
decade, she has broadened
her focus to include addressing
the dynamics of racism, sexism,
and beterosexism.
On this particular Monday morning, Jack Parsons is getting the
edu-
cation ofa lifetime. He is seeing firsthand the effects of years of
institu-
tionai complacence and organizational neglect. He is learning
that racism
is more than a series of interpersonal events; it is a system. If
you are
white, chances are you've been conditioned not to see it.
Jack certainly needs to respond to
what happened between Hope and Dil-
lon. But there's a lot more brewing at
Fuller Fenton than a few disgruntled em-
ployees. Jack needs to exercise leadership
and address the organizational pattern
of racial discrimination on both the
micro and macro levels.
I'll start on the micro level. Talking
with upset employees is a good start-
but if that's all Jack does, it will soon be
perceived as collusion. Similarly, holding
a meeting with Dillon and Hope is an
important step. But watch out, Jack. If all
you have to offer is a lame "I hear what
you are both saying,"you might do more
damage than good.
Jack needs to understand that differ-
ent things happened to Hope and Dil-
lon, and thus different responses are
called for. Hope's situation is pretty
straightforward. She had a serious mo-
ment of concern about her safety, and
Jack should look into the Sunday security
system. Hope doesn't feel regularly at
risk at Fuller Fenton -this was not one
of a series of incidents for her at work.
The security system now in place will,
with some adjustments, work for Hope
and others.
But what happened to Dillon was part
o f a larger pattern of discrimination-
and this is where Jack must broaden his
response. Jack has seen overt discrimi-
nation at Fuller Fenton. Indeed, he wit-
nessed an egregious event in which
Dillon's ability to do his Job was directly
and negatively affected by his race,
Fuller Fenton put itself at risk in that sit-
uation; another employee might sue. Dil-
lon's most recent experience has served
as a spotlight, illuminating the accumu-
lation of grievances among people of
color at Fuller Fenton. The best way to
respond to Dillon, and to the firm at
large, then, is to acknowledge the larger
picture and to make a sincere commit-
ment to rectify the situation.
On the macro level, transforming an
organization that has iong-embedded
prejudices into one that is actively inclu-
sive takes planning, companywide edu-
cation, and changes in structure and
staffing. Jack may find the prospect of
such an aggressive and thorough initia-
tive daunting. But in an environment
with a history of discrimination, mo-
ments like the exchange between Hope
and Dillon are countless, and they fly like
sparks into the tinderbox of a system
that creates endless "incidents."
The time and energy required
for such an effort is a much bet-
ter investment, and much more
satisfying, than fighting fire
after inevitable fire.
Returning to the micro level:
Yes, Jack, start with that Wed-
nesday meeting with Dillon
and Hope. And yes, continue to
talk with other employees -you
can help them see the bigger
picture. The only way to recon-
cile Hope and Dillon-and the
other employees at Fuller Fen-
ton who are now at odds - is
to help each person see his or
her colleagues as individuals as
well as members of a group.
Then they will better under-
stand the other's experiences
and responses, in the hurried,
stressful moment in the park-
ing lot, Hope and Dillon reacted primar-
ily to the other person's membership in
a dominant group: Hope knew - and
drew on -the potential for male aggres-
sion; Dillon knew - and drew on - the re-
ality of white dominance and the usual
denial of that dominance. To understand
Hope's reaction, Dillon and others at
Fuller Fenton who are up in arms over
this incident must understand a woman's
fears and take them seriously. Con-
versely, Hope, as a well-intentioned white
woman, may struggle with the notion of
her white dominance (she has learned
not to see it). Hope, and those who are
siding with her, need to understand that
there is more going on here than a chip
on Dillon's shoulder, and that they are all
a part of it.
But Jack, after these initial meetings,
don't let smoothed feathers lull you into
thinking that you can avoid the larger
issue. It is time to publicly address the ex-
istence of discrimination at Fuller Fenton,
the need for change, and your own intent
to lead the effort. Addressing racism be-
gins in earnest when white people stop
insisting,"It wasn't about race!" It is time
to look at the whole picture, not Just the
cause ofthe current sparks, ^
R e p r i n t ROO502
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To discuss this article. Join HBR's authors
and readers in the HBR Forum at www.hbr.
org/forum.
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-
Men and Women
of the Corporation
Rosabeth Moss Kanter
BasicBooks
A Division of HarperCollinsPublishers
8
Numbers: Minorities and
Majorities
The tukl'n wom1tn stands in lhe Square ol thl' lr11!1lacuL.ttl'
Excl'p-
tiun blessing pigeo11s from a blue pcc.kstal. . The tuken woman
is placed like" scarecrow in the long haired cum: her muscles
arc
wooden. Why does she ride into battle on a clothes hors<'?
-/1,lf/;C Piercy, Lici11g i11 ll1t· Oµrn
Up the ranks in industrial Supply Corporation, one of the most
consequential
conditions of work for women was also among the simplest to
ide11tify: there
were so few of them. On the professional and managerial levels,
industrial
Supply Corpor:.ition w:.is nearly a single-sex organization.
Women hdd less
th:m 1 0 percent of the exempt (sabrit:d) jobs sla1ii11g al tlit:
bottom grad<.:s-a
so percent rise from a few years earlier-and there were no
worn<.:n at the
level reporting to officers. When lndsco was askt:d to
participate in a meeting
on women in business by bringing their women exectJtives to a
civic luncheon,
the corporate personnel committee had no difficulty selecting
them. Therl'
wc:re only five sufficiently senior women in the org~uiizalion.
The numerical c..listributions of men anc..l women at the upper
reaches
cre::ited a strikingly different interaction context for women
than for men. At
local and regional meetings, training programs, task forces,
casual out-of-the
o!fice lunches with colleagues, and career review or planning
sessions with
managers, the men were overwhelmingly likely to find
themselves with a prt:-
dorninance of people of their own typc---0ther men. For !llen in
units with no
t:xernpt women, there would he, at most, occasional events in
which a handful
ur women would be present alongside many Inell. Quite apart
from the con-
tent of particular jobs and their location in the hiera1-chy, the
culture of cor-
ix>r<ite <ldminislration <md the experiences of 1n<.:1l in it
were inOuenct:d by this
Lict
0
f numerictl clo1n111<inCl', by the fact tli<1l 1nu1 were th<.:
111rrn1;.
~ Ct>pynglit o 1q7() Ly .1.1rgc Piere:« Hvp1i11kd h;.
jH:rn1i_..,..,l1ll1 ()!' Allrl'd r. K1wpL !11L·.
Numbers: Minorities and Majorities 207
Women, on the other hand, often found themselves alone among
male
peers. The twenty.· women in a three hundred-person sales
force were scat-
tered over fourteen offices. Their peers, managers, and
customers were nearly
all men. Never more than two.women at a time were found in
twelve-person
personnel training groups. There was a cluster of professional
women on the
Boor at corporate headquarters housing employee administration
and training,
but all except three were part of different groups where they
worked most
closely with men.
The life of women in the corporation was influenced by the
proportions in
which they found themselves. Those women who were few in
number among
male peers and often had "only woman" status became tokens:
symbols of
how-women-can-do, stand-ins for all women. Sometimes they
had the advan-
tages of those who are "different" and thus were highly visible
in a system
where success is tied to becoming known. Sometimes they faced
the loneli-
ness of the outsider, of the stranger who intrudes upon an alien
culture and
may become self-estranged in the process of assimilation. In
any case, their
turnover and "failure rate" were known to be much higher than
those of men
in entry and early grade positions; in the sales function,
women's turnover was
twice that of men. What happened around Indsco women
resembled other
reports of the experiences of women in politics, law, medicine,
or manage-
ment who have been the few among many men.
At the same time, they also echoed the experiences of people of
any kind
who arc rare and scarce: the lone black among whites, the lone
man among
women, the few foreit,rners among natives. Any situation where
proportions of
significant types of people are highly skewed can produce
similar themes and
processes. It was rarity and scarcity, rather than femaleness per
se, that shaped
the environment for women in the parts of Indsco rnostly
populated by·
men.
The situatioz:is of Industrial Supply Corporation men and
wornen, then,
point to the significance of numerical distributions for behavior
in organiza-
tions: how many of one social type are found with how many of
another. 1 As
proportions begin to shift, so do social experiences.
THE MANY AND THE FEW: THE SIGNIFICANCE
OF PHOPOHTIONS FOH SOCIAL LIFE
Georg Simmel's classic analysis of the significance of numbers
for social
life argued persuasively that numerical shifts tran.sform social
interaction, as in
the differences between two-person and three-person situations
or between
aaj1
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aaj1
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small and large groups. 2 l3ut Simmel, and then later
investigations in this
traclition, dealt almost exclusively with the impact of absolute
numbers, with
group size as a determinant of form and process. We have no
vocabulary for
dealing with the effects of relative numbers, of proportional
representation:
the dlfference for individuals and groups that stem from
particular numerical
distributions ol categories of people.
Yet questions ol how many and how few confound any
statements about
the organizational behavior of special kinds of people. For
example, certain
popular conclusions and research findings about male-female
relations or role
potentiJls may turn critically on the issue of proportions. One
study of mock
JUry deliberations found that men played proactive, task-
oriented leadership
roles, whereas women in the same groups tended to take
reactive, emotional,
ancJ nurturnnt postures-supposed proof that traditional
stereotypes reflect
bek1vior rea.lities. But, strikingly, 111en far outnumbered
tcomen in all of the
grn1111s studied Perhaps it was the women's scarcity that
pushed them into
classical positions ancl the men's numerical superiority that
encouraged them
tu ccsscrl task superiority. Similarly, the early kibbutzim,
collective villages in
Israel that theoretically espoused equality of the sexes but were
unable to fully
im
1
1lernent it, could push women into traditional service positions
because
there wue 111ure tlion l1Ficc as 11w11~ men us women.
Ag,1in, relative numbers
111 tcrlerc;J with a Ltir tc;st of' what 111en or womc;n c-;111
"natur;illy" clo, as it Jid in
tlil' c.i'c: ol the: rcbtively lew women in the upper levels ol
Indsco. Indeed,
recc11tly 1'vbrc1;1 C11ttc;ntag has l'uund sex ratios in the
popubtio11 i11 ge11eral tu
i>c ou illportanl t..k1t thc;y preclict ;1 large; nurnlier ol'
lieliavioral pheno1hena,
lrur 11 the degree ol 11ower worne11 and in en f'eel lo the:
ways tlic·v cope with the
L'L·u110111ic ~11cl sc:xlr<ti aspects ol' their li'es. 3
To ur1clcrst<incl the clramas ol the many ald the !cw in the;
orga11ization
requires a theorv ancl a vocabu!Jry. four group types can be
identified on the
b.1>1s ol'dill'ere11t proportio11,d representatio11s ol'kinds of
people, as figure 8-1
shows. Unifunn groups have only one kind of' person, one
signiRcant social
typc: The group may develop its own differentiations, ol course,
but groups
c.dlcd uniform can be considered homogeneous with respect to
salient cxter-
n:d 111:1~tcr .t:ituscs such :.is sex, race;, or c;thnicity
Uniform groups have a
lYfXJlug1cal ratio or 100:0. Skew1:d groups are those in which
there is a large:
Jll l'ilOn<lc:rarice ell' one; t)'pe over another, up tu cl ratio or
pc:rhaps 85: JS· The
11 u111ericcilly dorrn11,u1t types also control the group ,rnJ
its culture; in enough
w:1n tu bl' Lilx:lc:J "du111i11,1nts." The lc;w ol :lllothn type
in a skewed group
c111 :11>prupri:1tely he c-;dlccl "tokens." for, like tJ1c: lndsco
cxunpl women,
tlil'' :11T oltc;11 trc,itecl as rc:presentatives ol' tliccir
category, as symbols rather
tl1:i;1 indiv1d1r:1k II the ahsolute size of' the skewcJ group is
small, tokens
cd11 also be solos, the only one; ol tlic:ir kinJ prc:sc:nt; hut
even ii' there :ire
FIGURE 8-1
Cro11J1 Tu11e.1· 11s De/inn/ /Ju Pro/Hirticmal
Re,,rese11tatio11 c!f
Trco Social Categories i11 the .fr111/Je,.shi11
100% 0
dominants I majority potential minority
90 I subgroup 10
I
80 I
I
20
70
I 30
I
I
60 I 40
•Portion of
I
50 I 50 Proportion oi :1al Category A
I Social Category I
40 I
I
60
30 I 70 I
I
20
80
10
potential 90 minority
subgroup
majority dominants
0 100%
Uniform Group Skewed Group Tilt•d Group Balancad Group
Till•d Group Skewed Group Uniform Group
GROUP TYPE
two tokens in a skewed group, it is difficult for them to
generate an alliance
that can become powerful in the group, as we shall see later.
Next, tilted
groups begin to move towarJ less extreme Jistributions and less
exaggerated
effects. In this situation, with ratios of perhaps 65:35,
dominants are just a
"majority" and .tokens become a "minority." Minority members
have potential
allies among each other, can form coalitions, and can affect the
culture of the
group. They begin to become individuals differentiated from
each other as
well as a type differentiated from the majority. Finally, at about
60:40 and
down to 50:50, the group becomes balanced. Culture and
interaction reflect
this balance. Majority and minority turn into potential
subgroups that may or
may not generate actual type-based identifications. Outcomes
for individuals
in such a balanced peer group, regardless of type, will depend
more on oth'er
structural and personal factors, including formation of
subgroups or differen-
tiated roles and abilities.
It is the characteristics of the seconJ type, the skeweJ group,
that un-
derlay the behavior and treatment of professional and
managerial women ob-
servcJ at Indsco. If the ratio of women to men in various parts
of the organiza-
tion begins to shift, as affirmative action and new hiring anJ
promotion
policies promised, forms of relationships and peer culture
should also change.
But as of the mid-197os, the dynamics of tokenism
predominated in Indsco's
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aaj1
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210 Structures and Processes
exell1pt ranks, and women and men were in the positions of
token and domi-
nant. Tokenism, like low opporturiity and low power, set in
motion
self~perpetuating cycles that served to reinforce the low
numbers of women
and, in the absence of external intervention, to keep women in
the position of
token.
VIEWING THE FEW: WHY TOKENS
FACE SPECIAL SITUATIONS
The proportional rarity of tokens is associated with three
perceptual ten-
dencies: visibility, contrast, and assimilation. These arc all
derived simply
from the ways any set of objects are perceived. If one sees nine
X's <md one 0:
XXxxXXOXxX
tl1c O will stand out. The 0 may also be overlooked, but if it is
seen at all, it will
gel 1nore notice than :u1y X. Further, the X's Jllay seem more
;ilike than dif-
fcrcr1t because of their contrast with the 0. And it will be easier
to assimilate
the Oto generalizations about all O's than to do the same with
the X's, which
offer more ex::imples :md thus, perhaps, more v;iriety and
individuation. The
same perceptual foctors operate in social situaticns, and they
generate special
pn:::,suru for token women.
f'ir;l, token:; get attention. One by one, they have higher
visibility th;in
dominants looked at alone; they capture a larger awareness
share. A group
member's awareness share, averaged over other individuals of
the same social
type, declines as the proportion of total membership occupied
by the category
111creases, because each individual becomes less and less
surprising, unique,
or noteworthy. In Gestalt psycholot,ry terms, those who get to
be common
more easily become "ground" rather than "figure"; a.s the group
rnoves from
skl'.wcd to tilted. tokens turn into a less individu:illy noticeu
minority. !3ut for
tokens, there is a "law of increasing returns": as individuals of
their type repre-
sc11t a smaller numerical proportion of the overall group, they
each potentially
c:1pture a !urger share of the awareness given to that group
Contrast--ur polarization and exagger:.ition of differences-is the
second
perceptual tencle11cy. In uniform groups, members and
observers mziy never
hcc;rnc: self-uJ11scious abot1t the common culture and type,
which remain
taken for gr:rntcd and implicit I3ut the presence of a person or
two bearing ;i
different set of social cl1aracteristics increases the
self~co11scious11ess of the:
r1umcrically dornin:rnt population :md the consciousness of
observers about
wli:1t makes the dorninanls ;i class. They become more aware
both of their
Numbers: Minorities and Majorities 211
commonalities and their difference from the token, and to
preserve their
commonality, they try to keep the token slightly outside, to
offer a boundary for'
the dominants. There is a tendency to exaggerate the extent of
the differences
hetween tokens and dominants, because as we see next, tokens
are, by defini-
tion, too few in numbers to defeat any attempts at
generalization. It is thus
easier for the commonalities of dominants to be defined in
contrast to the
token than in tilted or balanced groups. One person can be
perceptually
isolated and seen as cut off from the core of the group more
than many, who
begin to represent too great a share of what is called the group.
Assimilation, the third perceptual tendency, involves the use of
stereo-
types, or familiar generalizations about a person's social type.
The character-
istics of a token tend to be distorted to fit the generalization.
Tokens are more
easily stereotyped than people found in greater proportion. If
there were
enough people of the token's type to let discrepant examples
occur, it is even-
tually possible that the generalization would change to
accommodate the ac-
cumulated cases. But in skewed groups, it is easier to retain the
generalization
and distort the perception of the token. It is also easier for
tokens to Rnd an in-
stant identity by conforming to the preexisting stereotypes. So
tokens are,
ironically, both highly visible as people who are different and
yet not permit-
ted the individuality of their own unique, non-stereotypical
characteristics.
All of the~e phenomena occurred around the proportionally
scarce
women in lnds;o, but there was, of course, no way to compare
these same
women's behavior and treatment when they were not in the
token position.
However, a clever and suggestive laboratory experiment showed
that the
same person may be perceived differently depending on whether
he or she is
a token in a skewed group or one .of many in a balanced group.
(Because the
categories used i1. ne experiment were black-white rather than
male-female,
it also demonstrated the generality of such perceptual
tendencies beyond
token women.) Shelley Taylor and Susan Fiske played a tape of
a group discus-
sion to subjects while showing them pictures of the "group,"
and then a5ked
them for their impressions of group members on a number of
dimensions. The
tape was the same for all subjects, but the purported
composition of the group
variec.!. The pictures illustrated either an otherwise all-white
male group with
one black man (the "token" conditiop) or a mixed black-white
male group. In
the token condition, disproportionate attention was paid to the
token, his
prominence in the group was overemphasized, and his attributes
were exag-
gerated. Similarly, the token was perceived as playing out
special roles in the
group, often highly stereotypical ones. By contrast, in
"integrated" groups,
subjects recalled no more about blacks than whites, and their
attributes were
evaluated about the same. 4
Visibility, contrast, and assimilation are each associated with
particular
aaj1
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aaj1
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aaj1
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aaj1
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aaj1
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Jtrucrures ana rrocesses
forces and dynamics that, in tum, generate typical token
responses. These dy-
namics are, again, similar regardless of the category from which
the tokens
come, although the specific kinds of people and their history of
relationships
with dominants provide cultural content for specific
communications. Visibil-
ity tends to create performance pressures on t0e token. Contrast
leads to
heightening of dominant culture boundaries, including isolation
of the token.
And assimilation results in the token's role encapsulation.
The experiences of exempt women at Industrial Supply
Corporation took
their shape from these processes.
PEHFORMANCE PH.ESSURES: LIFE IN THE LIMELIGHT
Indsc0's upper-level women, especially those in sales, were
highly visi-
lile. much more so than their male peers. Even those who
reported they felt
1g11ored and overlooked were known in their immediate
divisions and spotted
when they did something unusual. But the ones who felt ignored
also seemed
to be those in jobs not enmeshed in the interpersonal structure
of the CDm-
p;rny for example, a woman in public relations who had only a
clerical assis-
tant reporting to her and whose job did not occupy a space in
the competitive
race to the top.
Jn the s<.t.lcs force, where peer culture and informal relations
were most
strongly entrenched, everyone knew about the women. They
were the subject
of conversation, questioning, gossip, and careful scrutiny. Their
placements
were known and observed through the division, whereas those
of most men
t:n:iically were not. Their names came up at meetings, and they
would easily
be used as examples. Travelers to location~ with women in it
would bring back
news of the latest about the women, along with other gossip. In
other func-
tions. too, the women developed well-known names, and their
characteristics
would often be broadcast through the system in anticipation of
their arrival in
another office to do a piece. of work. A woman swore in an
elevator in an
Atlanta hotel while going to have drinks with colleagues, and it
was known all
over Chicago a few days later that she was a "radical." And
some women were
even told by their managers that they were watched more
closely than the
men Sometimes the manager was intending to be helpful, to let
the woman
know that he would be right there behind her. But the net effect
was the same
as all of the visibility phenomena. Tokens typicaJly performed
their jobs under
public and symbolic conditions different from those of
dominants.
Number_s: Minorities and Majorities 213
The Two-Edged Sword of Publicity
The upper-level women became public creatures. It was difficult
for
them to do anything in training programs, on their jobs, or even
at informal
social affairs that would not attract public notice. This provided
the advantage
of an attention-getting edge at the same time that it made
privacy and ano-
nymity impossible. A saleswoman reported: "I've been at sales
meet.ings
where all the trainees were going up to the managers-'Hi, Mr.
So-and-So'-
trying to make that impression, wearing a strawberry tie,
whatever, some-
thing that they could be remembered by. Whereas there were
three of us
[women] in a group of fifty, and all we had to do was walk in
and everyone
reCDgnized us."
But their mistakes or their intimate relationships were known as
readily
as other information. Many felt their freedom of action was
restricted, and
they would have preferred to be less noticeable, as these typical
comments in-
dicated: "If it seems good to be noticed, wait until you make
your first major
mistake." "It's a burden for the manager who gets asked about a
woman and
has to answer behind-the-back stuff about her. It doesn't reach
the woman
unless he tells her. The manager gets it and has to deal with it."
"I don't have
as much freedom of behavior as men do; I can't be as
independent."
On some occasions, tokens were deliberately thrust into the
limelight and
displayed as showpieces, paraded before the corporation's
public but in ways
that s0metimes violated the women's sense of personal dignity.
One of Ind-
sco's most senior women", a staff manager-finally given two
assistants (and thus
managerial responsibilities) after twenty-six years with the
company; was
among the five women celebrated at the civic lunch for
outstanding women ir
business. A series of calls from high-level officers indicated
that the chairman
of the board of the corporation wanted her to attend a lunch at a
large hotel
that day, although she was given no information about the
nature of the event.
When she threatened not to go unless she was given more
information, she
was reminded that the invitation had come down from the
chairman himself,
and of course she would go. On the day of the luncheon, a
corsage arrived and ..
later, a vice-president to escort her. So she went, and found she
was there to
represent the corporation's "prize women," symbolizing the
strides made by
women in business. The program for the aRair listed the women
executives
from participating companies, except in the case of Indsco,
where the male
vice-presidential escorts were listed instead. Pictures were
taken for the em-
ployee newsletter and, a few days later, she received an
inscribed paper-
weight as a memento. She told the story a few weeks after the
event with visi-
ble embarrassment about being "taken on a date. It was more
like a sen.ior
prom than a business event." And she expressed resentment at
being singled
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214 Structures and Processes
out in such a fashion, "just for being a woman at lndsco, not for
any real
achievement." Similar sentiments were expressed by a woman
personnel
manager who wanted a pay increase as a sign of the company's
appreciation,
not her picture in a newspaper, which "gave the company
brownie points but
cost nothing."
Yet the senior woman had to go, the personnel manager had to
have her
picture taken, and they had to be gracious and grateful. The
reaction of tokens
to their notice was also noticed. Many of the tokens seemed to
have developed
a capacity often observed among marginal or subordinate
peoples: to project a
public persona that hid inner feelings. Although some junior
management
men at lndsco, including several fast trackers, were quite open
about their
lack of commitment to the company and dissatisfaction with
aspects of its style,
the women felt they CDuld not afford to voice any negative
sentiments. They
played by a difierent set of rules, one that maintained the split
between public
persona and private self. One woman commented, "I know the
company's a
rumor factory. You must be careful how you conduct yourself
and what you
say to whom. I saw how one woman in the office was discussed
endlessly, and
I decided it would be better to keep my personal life and
personal ~airs sepa-
r3le." She refused to bring dates to office parties when she was
single, and she
did not tell ~myone at work that she got married until several
months later-
this was an office where the involvement of wives was routine.
Because the
glare of publicity meant that no private information could be
kept cir-
cumscribed or routine, tokens were forced into the position of
keeping secrets
and carc!ully contriving a public performance. They could not
afford to
st urn ble.
S 1Jmbolic C onsc(/ uences
The women were visible as category members, because of their
social
type. This loaded all of their acts with extra symbolic
consequences and gave
them the burden of representing their category, not just
themselves. Some
womer1 were told outright that their performances could affect
the prospects of
otliu women in the company. In the men's informal
CDnversations, women
were often mensured by two yardsticks: how as women they
carried out the
saln or manzigement role; and how us monagers they lived up to
images of
wom3nliood. !11 >hort, every act tended to be cval1.1ateu
beyond its meaning
for tlic organization and taken as a sign of"how worne11
perform." This meant
that there was a tendency for problematic situatior.s to be
blamed on the
worn<rn--On her category membcrship--rathcr than on the
situ<ition, a phe-
nomenon noted rn other reporis of few women among many men
in high-rank-
ing corporate jobs. In ont.: case of victim-bbming, a wom<1n in
sales went to her
manager to discuss the handling of a customer who was
behaving seductively.
Numbers: Minorities and Majorities 215
The manager jumped to the assumption t)1at the woman had led
him on. The
result was an angry confrontation between woman and manager
in which she
thought he was incapable of seeing her apart from his
stereotypes, and he said
later he felt misunderstood.
Women were treated as symbols or repesentatives on those
occasions
when, regardless of their expertise or interest, they would be
asked to provide
t~e meeting with "the woman's point of view" or to explain to a
manager why
hE; was having certain problems with his women. They were
often expected to
qe speaking for women, not just for themselves, and felt, even
in my inter-
views, that they must preface personal statements with a
disclaimer that they
were speaking for themselves rather than for women generally.
Such individ-
uality was diffic~lt to find when among dominants. But this was
not always
generated by do.minants. Some women seized this chance to be
a symbol as an
opportunity to get included in particular gatherings or task
forces, where they
could come to represent all women at Indsco. "Even if you don't
want me per-
sonally," they seemed to be saying to dominants, "you can want
me as a sym-
bol." Yet, if they did this, they would always be left with
uncertainty about the
grounds for their inclusion; they were failing to distinguish
themselves as
individuals.
Women also added symbolic consequences to each other's
affairs. Upper-
level women were scrutinized by those on a lower level, who
discussed the
merits of things done by the higher-ranking women and
considered them to
have implications for their own careers. One woman manager
who was passed
over for a promotion in her department was the subject of
considerable discus-
sion by other women, who felt she should have pushed to get
the opening and
complained when she did not.
The extension of consequences for those in token statuses may
increase
their self-consciousness about their self-presentation and about
their deci-
sions, and can change the nature of the decisions that get made.
Decisions
about what to wear and who to sit with at lunch are not casual.
One executive
woman knew that her clothing and leisure choices would have
impact. She de-
liberately wore pants one day as she walked through an oil}ce-
not her
own--of female clerks supervised by a man wh~ wanted them to
wear dresses,
and she noted that a few women cautiously began to wear pants
occasionally.
She decided to let it be known that she was leaving at four p.m.
for ballet les-
sons once a week, arguing that the men at her level did the same
thing to play
golf, but also knowing that ballet was going to have a very
different meaning
from golf. Her act was a gesture performed with an audience in
mind as much
as an expression of preference. The meaning of "natural" in
such situations is
problematic, for in doing what they might find natural as private
beings,
toke~s ;Lo; public personae are also sending messages to the
organization.
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:LJU ::itructures and Processes
Business as well as personal decisions were handled by tokens
with an
ctwctreness of their extended symbolic consequences. One
woman manager
was laced with the dilemma of deciding what to do about a
woman assistant
who w;rnted to go back to the secretarial ranks from which she
had recently
been promoted. The manager felt she jeopardized her own
claims for mobility
<lnJ the need to open the system to more women if she let her
assistant re tum
:lnd had to admit that a woman who was given opportunity had
failed. She
spent much more time on the issue than a mere change of
assistants would
have warr;rnted, going privately to ;:i few men she trusted at
the officer level to
discuss the situation. She also kept the assistant on much longer
than she felt
was wise, but she thought herself trapped.
Sometimes the thought of the symbolic as well as personal
consequences
ol <!Cl s I ec.l token worne n to outright distortions. One was
an active feminist in a
tr«in1ng stilljub who, according to her ovm reports, "separateJ
what I say for
tl1e cau.,e from wk1t I want for myself." Her secret ambition
was to leave the
corpor<1ticn within a year or two to increase her own
profession<J skills anJ
Leco1n1.; an 1.;xtemal consultant. But when discussing her
aspirations with her
uw11 manager in career reviews or with peers on inform<J.l
occasions, she always
smiled :lnd said, "Chairman of the board of Industrial Supply
Corporation."
Every t11ne a job at the grade level above her became vacant,
she would
i11quirc ahout it and appear to be very interested, making sure
that there was
some re:lson at the last minute she could not take it. "They are
watching me,"
she explained, "to see if women are really motivated or if they
will be content
to st<1y i11 low-level jobs. They arc expecting me to prove
something one way
or the other."
The Tukenis111 Eclipse
The token's visibility stemmed from characteristics-attributes of
a mas-
ter :,tatus-tk1t threatened lo blot out other aspects of a token's
pcrform,mce.
1lthough the token captured attention, it was often for her
discrepant charac-
lCl'istics, for the auxiliary traits that gave her token status. The
token docs not
li:1vc lo work hard to have her presence noticed, but she docs
have to work
hard to have her achievements noticed. In the s<iles force, the
women found
tl1dt tl11.;ir tt:clrnic1il 1il>ilities were likely to be eclipsed IJy
their pl1ysicil appear-
:1ncc.1, a11d thus, an ,1Jditio11al rerform:1nce pressure was
created. The women
hacl to put in extr;i effort to make their technical skills known,
1rncl saic.l they
workcc.l twice as hard to prove their competence.
Both m:ile peers :mc.l customers could tc:nd to forget
inform:ilion women
provided ahout their experiences and credentials while noticing
anc.l remem-
bering such seu:muary attributes as style of dr1.;ss. For
example, there was this
report from J salesman. "Some of our c.~)lnpetition, like
ourselves, lwvc
Numbers: Minorities and Majorities 217
women sales people in the field. It's interesting that when you
go in to see a
purchasing agent, what he has to say about the woman sales
person. It is
always what kind of a body she had or how good-looking she i·s
or "Boy, are
you in trouble on this account now." They don't tell you how
good-looking
your competitors are if they're males, but I've never heard about
a woman's
technical competence or what kind of a sales person she was--
only what her
body was like." And a saleswoman complained in an angry
outburst, .. There
are times when I would rather say to a man, 'Hey, listen, you
can have our
bodies and look like a female and have the advantage ofwaJking
in the room
and being noticed.' But the noticeability also has attached to it
that surprise on
the part of men that you can talk and talk intelligently.
Recognition works
against you as well as for you." And another: "Some of the
attention is nice,
but some of it is demeaning to a professional. When a man gets
a job, they
don't tell him he's better looking than the man who was here
before-but they
say that to me." The focus on appearance and other non-ability
traits was an al-
most direct consequence of the presence of very few women.
Fear uf Retaliation
The women were also aware of another performance pressure:
not to
make the dominants look bad. Tokenism sets up a dynamic that
can make
tokens afraid of being too outstanding in performance on gr oup
events and
tasks. When a token does well enough to "show up" a dominant,
it cannot be
kept a secret, since all eyes are upon the token, and therefore, it
is more dif-
ficult to avoid the public humiliation of a dominar1t. Thus,
paradoxically, while
the token women felt they had to do better than anyone else in
order to be
seen as competent and allowed to continue, they also felt, in
some cases, that
their successes would not be rewarded and should he kept to
themselves.
They needed to toe the fine line between doing just well enough
and too well.
One woman had trouble understanding this and complained of
her treatment
by managers. They had fired another woman for not being
aggressive enough,
she reported; yet she, who succeeded in doing all they asked
and brought in
the largest amount of new business during the past year, was
criticized for
being "too aggressive, too much of a hustler."
The fears had some grounding in reality. In a corporate
bureaucracy like
Inclsco, where "peer acceptance" held part of the key to success
in securing
promotions and prized jobs (as Chapters 3 and 7 showed), it was
known how
people were received by colleagues as well as by higher
management. Indeed,
men down the ranks resented the tendency for some top
executives to make
snap judgments about people after five minutes' worth of
conversation and
then try to influence their career reviews and create instant
stars. So the em-
phasis on peer acceptance in performance evaluations, a concept
known to
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218 Structures and Processes
JU nior m~rnagers, was one way people lower down the
managerial hierarchy re-
tained some control over the climbing process, ensured
themselves a voice,
and maintained a system they felt was equitable, in which
people of whom
they approved had a greater chance for success. Getting along
well with peers
w;:is thus not just something that could make daily life in the
company mo.re
pleasant; it was also fed into the fonnal review system.
At a meeting of ten middle managers, two women who differed
in peer
Jcceptance were contrnsted. One was well liked by her peers
even though she
hJd an outst.ancling record because she did not !hunt her
successes and mod-
estly waited her tum to be promoted. She did not trade on her
visibility. Her
long previous experience in technical work served to certify her
and elicit col-
le;:igue respect, and her pleasant but plain appearance and quiet
dress mini-
mized disruptive sexual attributes. The other was seen very
differently. The
mention of her name as a "star performer" was accompanied by
laughter and
these comments: "She's infamous all over the country. Many
dislike her who
have never met her. Everyone's heard of her whether or not they
know her,
and they already have opinions. There seems to be no problem
with direct
peer acceptance from people who sec her day-to-d;:iy, but the
publicity she has
received for her successes has created a negative climate around
her." Some
thought she was in need of ;:i lesson for her cockiness and
presumption. She
was said to be Jspiring too high, too soon, and refusing to play
the promotion
game by the same rules the men hJd to use: waiting for one's
tum, the requi-
site years' experience and training. Some men at her level found
her overrated
and were concerned that their opinions be heard before she
w;i_<; automatically
push eel a.heacl. A common prediction was that she would fail
in her next assign-
ment ancl be cut down to size. The managers, in general, agreed
that there
was b<.1cklash if women seemecl to aclvance too fast.
AncJ J number of men were concerned thJt women would jump
ahead of
them. They m;:iJe their resentments known. One unwittingly
revealed a cen-
tral principle for the success of tokens in competition with
c:lomin:rnts: to
alw:1ys stay one step behind, never exceed or excel!. "It's okay
for women to
have these jobs, .. he said, "as long JS they don't go zooming by
me."
One form peer ret~iation against success touk was to abandon a
success-
ful woman the first time she encountered problems. A dramatic
inst<U1ce in-
volvecl a confront;.ition between a very dignified woman
manager, the only
woman in a management position in her unit, who supervised a
large group of
both male and female workers, and Jn aggressive but objectively
low-perform-
ing woman subordinate, who had been hired by one of the other
managers and
w:cs unofficially "sponsored" by him. The womJn manager had
given low rat-
ings to the subordinate on her last performance appraisal, and
another review
WZl.S coming up; the manager had already indicated that the
rating would still
Numbers: Minorities and Majorities 219
be low, despite strong protests of unfairness from the worker.
One day after
work, the manager walked through a public lounge area where
several work-
ers were standing around, and the subordinate began to hurl
invectives at her,
accusing her of qeing a "bitch, a stuck-up snob," and other
unpleasant labels.
The manager stood quietly, maintaining her dignity, then left
the room, fear-
ing physical violence. Her feelings ranged from hurt to
embarrassment at the
public character of the scene and the talk it would cause. The
response over
the next few days from her male peers ranged from silence to
comments like,
"The catharsis was good for X. She needed to get that off her
chest. You know,
you never were responsive to her." A male friend told the
manager that he
heard two young men who were passed over for the job she was
eventually
given commenting on the event: "So Miss High-and-Mighty
finally got hers!"
The humiliation and the thought that colleagues supported the
worker rather
than her was enough to make this otherwise-successful woman
consider leav-
ing the corporation.
Tokens Responses to Performance Pressures
A manager posed the issue for scarce women this way: "Can
they survive
the organizational scrutiny?" The choices for those in the token
position were
either to over-achieve and carefully construct a public
performance that mini-
mized organizational and peer concerns, to try to tum the
notoriety of public-
ity to advantage, or to find ways to become socially invisible.
The first course
means that the tokens involved are already outstanding and
exceptional, able
to perform well under close observation where others are ready
to notice first
and to attribute any problems to the characteristics that set them
apart-but
also able to develop skills in impressions management that
permit them to re-
tain control over the extra consequences loaded onto their acts.
This choice in-
volved creating a delicate balance between always doing well
and not generat-
ing peer resentment.. Such dexterity requires both job-related
competence
and pclitical sensitivity that could take years to acquire. For
this reason, young
women just out of college had the greatest difficulty in entering
male domains
like the Indsco sales force and were responsible for much of the
high turnover
among women in sales. Women were successful, on the other
hand, who were
slightly older than their male peers, had strong technical
backgrounds, and
had already had previous experiences as token women among
male peers. The
success of such women was most likely to increase the
prospects for hiring
more women in the future; they worked for themselves and as
symbols.
The second strategy, accepting notoriety and trading on it,
seemed least
likely to succeed in a corporate environment because of the
power of peers. A
few women at Indsco flaunted themselves in the public arena in
which they
operated and made a point out of demonstrating their
"difference," as in refus-
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220 S tructurcs and Processes
ing to go to certain programs, parading their high-level
connections, or by-
passing the routine authority structure. Such boldness was
usually accom-
ran ied by top management sponsorship. But this strategy was
made risky by
shifting power alliances at the top; the need to secure peer
cooperation in cer-
tain jobs where negotiation, bargaining, and the power of others
to generate
:idvantage or dis::idv~rntage through their use of the rules were
important; and
t.he Likelihood that some current peers would eventually reach
the top. Furth-
ermore, those women who sought publicity and were getting it
in part for
their rarity developed a stake in not sharing the spotlight. They
enjoyed their
only-women status, since it gave them an advantage, and they
seemed less
consciously aware than the other women of the attendant
dangers, pressures,
psychic costs, and disadvantages. In a few instances, they
operated so as to
keep other women out by excessive criticism of possible new -
hires or by sub-
tly ·undercutting a possible woman peer (who eventually left
the company),
something that, we shall see later, was also pushed for by the
male dominants.
Thus, this second strategy eventually kept the numbers of
women down both
bc~ause tl1e token herself was in danger of not succeeding and
because she
might keep other women out. This second strategy, then, serves
to reinforce
the dynamics of tokenism by ensuring tliat, in the absence of
external pres-
sures Like affirmative action, the group remains skewed.
The third choice was more often accepted by the older
generation of cor-
porate women, who predated the women's movement and had
years ago ac-
commodated to token status. It involved attempts to limit
visibility, to beoome
"socially 111visible." This strategy charJcterizes women who
try to minimize
their sexual attributes so as to blend unnoticeably into the
predominant mJle
culture, perhaps by adopting "mannish dress," as in reports by
other inves-
tigators. Or it can include avoidance of public events and
occasions for perfor-
mance-staying away from meetings, working Jt home rather
than in the of-
fice, keeping silent at meetings. Severn! of the silleswomen
deliberately took
such o "low proflle," unlike male peers who tended to seize
every opportunity
to make themselves noticed. They avoided conflit, risks, or
controversial situ-
:itions. They were relieved or happy to step into assistant or
technical sta.ffjobs
such as personnel administration or advertising, where they
could quietly p!Jy
bzickground roles that kept men in the visible forcfront--Dr
they at least dicl
not object when the corporation put them into low-visibility
jobs, since for
many years the company had a stake in keeping its "unusual"
people hidden.
Those women preferring or accepting socii!l invisibility olso
made little at-
tempt to make their achievements publicly known or to get
credit for their
own contributions to problem-solving or other organizational
tasks, just like
other women reported in the research literature who have let
men assume vis-
ible leadership or ta.kc credit for aceDmplishments that the
women really
Numbers: Minorities and Majorities 221
produced-the upper corporate equivalent of the achieving
secretary. In one
remarkable laboratory experiment, women with high needs for
dominance,
paired with a man in a sit~ation where they had to choose a
leader, exercised
their dominance by appointing him the leader. 5 Women making
this choice,
then, did blend into the background and control their
performance' pressures,
but at the cost of limited recognition of their competence. This
choice, too, in-
volved a psychic splitting,· for rewards for such people often
came with secret
knowledge-knowing what they had contributed almost
anonymously to an ef-
fort that made someone else look good. In general, this strategy,
like the last,
also reinforces the existence of tokenism and keeps the numbers
of women
down, because it leads the organization to conclude that women
are not very
effective: low risk-takers who cannot stand on their own.
The performance pressures on people in token positions
generate a set of
attitudes and behaviors that appear sex-linked, in the case of
women, but can
be understood better as situational responses, true of any person
in a token
role. Perhaps what has been called in the popular literature "fear
of success in
women," for example, is really the token woman'sfear of
visibility. The origi-
nal research that identified the fear of success concept created a
hypothetical
situation in which a woman was at the top of her class in
medical school-a
token woman in a male peer group. Such a situation is the kind
that exacts
extra psychic eDsts and creates pressures for some women to
i:nake themselves
and their achievements invisible-to deny success. Replication of
this re-
search using examples of settings in which women were not so
clearly propor-
tionately scarce produced very different results and failed to
confirm the sex-
linked nature of this construct. Seymour Sarason also pointed
out that minori-
ties of any kind, trying to succeed in a culturally alien
environment, may fear
visibility because of retaliation costs and, for this reason, may
try to play down
any recognition of their presence, as did Jews at Yale for many
years. 6 Fear of
visibility, then, is one response to pqrformance pressures in a
token's situa-
tion. The token must often choose between trying to limit
visibility-and
being overlooked-or taking advantage or the publicity-and being
labeled. a
.. troublemaker."
BOUNDAHY HEIGHTENING AND lv!EMBERSHIP COSTS:
TOKENS IN DOMINANTS' GROUPS
Contrast, or exaggeration of the token's differences from
dominants, sets
a second set of dynamics in motion. The presence of a token or
two makes
dominants more aware of what they have in common at the same
time that it
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Structures and Processes
threatens that commonality. Indeed, it is often at those moments
when a
vollectivity is thn:ateried with change that its culture and bonds
become ex-
posed to itself; only when an obvi.ous "outsider" appears do
group members
,uddenly realize aspects of their common bond as insiders. The
"threat" a
token roses is twofold. First, the token represents the danger of
challenge to
the dominants' premises, either through explicit confrontation
by the token or
by G disaffected dominant who, through increased awareness,
sees the culture
l'or what it is and sees the possibility of alternatives. Second,
the self-con-
sciousness created by the token's presence is uncomfortable for
people who
prefer to operate in casual, superficial, and easygoing ways,
without much psy-
chological self-awareness and without the strain of reviewing
habitual modes of
action-a characteristic stance in the corporate environment.
Furthermore, as Everett Hughes pointed out, part of the hostility
peer
groups show to new kinds of people stems from uncertainty
about their behav-
10r when non-structured, non-routine events occur. Tokens
cannot be as-
sumed to share the same unspoken understandings that the rest
of the
members, share because of their common membership in a
social category,
one basis for closing ranks against those who are different, as
Chapter 3 argued.
For smooth interaction, groups require both discretion (the
ability to put
statements in their proper perspective) and a shared vocabulary
of attitudes
(the ability to take feelings and sentiments for granted) so that
they can avoid
the time-consuming process of translation. At best, then,
members of the
dominant category are likely to be uncomfo1iable and uncertain
in the pres-
ence of ::i member of a dillerent category. Other an;Jysts have
also shown that
people with "ir,congruent statuses," like women in male jobs,
strain group in-
tcrJction by generating ambiguity and Lick of social ccrtitucle.
7 It is not only
the flrst ofa kind that arouses discomfort. People who arc
usually not found in
that setting and come from a category with a histo1y of special
forms of interac-
tion with the numeric;il dominants, as rare women among men,
are also po-
tentially clisrurtive of peer interaction.
The token's contr;ist effect, then, can lead dominants to
exaggerate both
their cornmon::ility <md the token's "difference." They move to
heighten
Loundaries of which, previously, they might even have been
aware. They
uect new boundaries that at some times exelucle the token or at
others let her
in only if she proves her loyalty.
f.:rnggerutiun of Domi11d11t.'/ Culture
!ndsco men asse1ied group solidarity ancl reaffirmed shared in-
group un-
dersLrnclings in the presence of token women, flrst, by
emphasizing :uid exag-
gerating those cultural elements they shared in contrast to the
token. The
toke11 became both occasion and audience for the
highli1;hti11g and dramatizing:
Numbers: Minorities and Majorities 223
of those themes that differentiated her as the outsider.
Ironically, tokens,
unlike people of their type represented in greater proportion, are
thus in-
struments for underlining rather than undermining majorit)r
culture. At
Indsco, this phenomenon was most clearly in operation on
occasions that
brought together people from many parts of the organization
who did not nec-
essarily know each other well, as in training programs and at
dinners and cock-
tail parties during meetings. Here the camaraderie of men, as in
other work
and social settings, 8 was based in part on tales of sexual
adventures, ability
with respect to "hunting" and capturing women, and off-color
jokes. Other
themes involved work prowess and sports, especially golf and
fishing. The ca-
pacity for and enjoyment of drinking provided the context for
displays of these
themes. They were dramatized and acted out more fervently in
the presence
of token women than when only men were present. 9 When the
men were
alone, they introduced these themes in much milder fonn and
were just as
likely to share company gossip or talk of domestic matters such
as a house
being built. This was also in contrast to more equally mixed
male-female
groups in which there were a sufficient number of women to
influence and
change group culture and introduce a new hybrid of
conversational themes
based on shared male-female concerns. 10
Around token women, then, men sometimes exaggerated
displays of
aggression and potency: instances of sexual innuendos,
aggressive sexual teas-
ing, and prowess-oriented "war stories." When a woman or two
were pre5ent,
the men's behavior involved "showing off." telling stories in
which "masculine
prowess" accounted for personal, sexual, or business success.
They high-
lighted what they could do, as men, in contrast to the women. In
a set of train-
ing situations for relatively junior salespeople, these themes
were even acted
out overtly in role plays in which participants were asked to
prepare and per-
fonn demonstrations of sales situations, In every case involving
a woman, the
men played the primary, effective roles, and the women were
objects of sexual
attentiun. Sexual innuendos were heightened and more obvious
and exagger-
ated tbn in all-male role plays, as in these two examples:
!.
2.
Two men and a woman simulated a call on a buyer; the woman
was introduced as
the president of the company, but the sales manager and his
assistant did all the
talking. The company was in the business of selling robots. The
sales manager
brought in a male "robot" to demonstrate the product. The sales
manager leered
at him, saying, "Want a little company?" He then revealed that
the woman in-
troduced as the president was actually one of the female robots.
The two-man, one-woman team was selling wigs; the woman
was the wig stylist.
The buyer on whom they were calling adopted an exaggerated
homosexual carica-
ture, which broadened considerably during the "sales
call."Toward the end of the
role play, one of the men, trying to wrap up the sale, said, "We
have other spcdal
services along with wigs. Other women who work with our
stylist will come to
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224 Structures and Processes
vour qorc to work for you." The huver's response made it cle;tr
that he would he
i11tcre,1ed "' those women sexually (though he was simulating
homoscxu;ility).
S.tid th<: seller, "The, .. IJ lie Oil vour payroll: you can use
them any way you want."
S.1id th<: buyer, leeri11g, "An1; 1Vay I w;u1t?" The seller
answered, "We might offer
other sei-vices like a massage alollg with the wig." Said the
buyer, "That·sounds
illtcrcsting. Can I have one right now?"
After these role plnys, the group atmosphere seemed quite
tense, and the
women especinlly appeared highly uncomfortable.
The women themselves reported other examples of"testing" to
see how
they would respond to the "male" culture. They said that many
sexual innu-
endos or c.lisplnys of locker-room humor were put on for their
benent, espe-
cially by the younger men. (The older men tended to parade
their business
successes.) One woman was a team leader at a workshop (and
the only
woman), when her team c.lecided to use as its slogan, "The
[obscenity] of the
week, .. looking at her for a reaction. By raising the issue and
forcing the
woman to choose not to participate, the men in the group
createc.l an occasion
for uniting against the outsider and asserting dominant group
solidarity. Such
events, it must be pointec.l out, were relatively rare and
occurred only at those
informal occasions outsic.le of the business routine in which
people were un-
winding, letting themselves go, or. as in the training role plays,
deliberately
creating unrc;il situations. Most behavior at Inc.lsco was more
businesslike
1n tone. But the: Lict that such interaction ever occurred, eve11
inrrequently,
;iround women ser-ved to isolate them <lllc.l make them
uncomforialJle at those
very moments when, ironically, people were supposed to be
relaxing and
havrng run.
1 sales meeting at lndsco provided an interesting example or
how the
dominant culture could simultaneously -acknowledge the
presence or tokens
:ind retain its own themes and flavor. lt was traditional for
salesmen to tell
traveling salesman/farmer's daughter jokes at informal
gatherings. On this oc-
casion, four years after women Rrst entered the sales force, a
raunchy traveling
sale:,wonwn/fonner's son joke was told, a story currently going
around the
comp<rny. The form was the same, but the content reflected the
presence of
women.
Tokens' functions as ;1udience for dominant cultural
expressions also
played a part in the next set of processes.
I 11ten-117Jtions us Relllinders of "Difference"
On more formal occasions, as in meetings, members or the
numerically
dominant category unc.lerscorcd and reinforced clifforcnces
between tokens
;ind drn11inants, ensuring that tokens recognized theiroutsidcr
status, by 1naking
the token the occasion for "interruptiom" in the flow of group
events. Domi-
,/umbers: Minorities and Majorities 225
nan ts prefaced acts with apologies or questions about
appropriateness clire.cted
at the token; they then invariably went ahead With the act,
having placed the
token in the position of interrupter or interloper, of someone
who took up the
group's time. This happened often in the presence of the
saleswomen. Men's
questions or apologies represented a way of asking whether the
old or ex-
pected cultural rules were still operative-the.words and
expressions permit-
ted, the pleasures and forms of release indulged in. (Can we
still swear? Toss a
football? Use technical jargon? Go drinking? Tell "in" jokes?)
11 Somet'imes
the questions seemed motivated by a sincere desire to put the
women at ease
and treat them appropriately, but the net effect was the same
regardless of
dominants' intentions. By posing these questions overtly,
dominants made the
culture clear to tokens, stated the terms. under which tokens
enter the rela-
tionshiµ, and reminded them that they were special people. It is
a dilemma of
all cross-cultural interaction that the very act of attempting to
learn what to do
in the presence of the different kind of person so as to inte~rate
him can rein-
force differentiation.
The answers about conduct almost invariably affirmed the
under-
standings of the dominants. The power of sheer numbers means
that an indi-
vidual rarely feels comfortable preventing a larger number of
peers from en-
gaging in an activity they consider normal. Most women did not
want to make
a fuss, especially about issues they considered trivial and
irrelevant to their job
status, like saying "goddamn" or how to open doors. Their
interest in not
being signalec.l out for special treatment made them quickly
agree that things
should proceed as they would if women were not present, and to
feel embar-
rassment about stopping the How of conversation. None wanted
to be a "wet
blan.ket"! As one said, "They make obscene suggestions for
slogans when
kidding around, looking to me for a reaction. Then they jump on
me for not
liking it."
Secondly, the tokens have been put on notice that interaction
will not be
"natural," that dominants will be "holding back," unless they
agree to ac-
knowledge and permit (and even encourage) majority cultural
expressions in
their presence. (It is important that this be stated, of course, for
one never
knows that another is holding back unless the other lets a piece
of the sup-
pressed material slip out.) At the same time, tokens have al so
been given the
implicit message that majority members do not expect those
forms of expres-
sion to be "natural" to the tokens' home culture; otherwise,
majority members
would not ncec.l to raise the question. (This is a function of
what Judith Long
bws callecJ the "double deviance" of tokens: deviant first
because they are
women in a ma11's world and second because they
inappropriately aspire to.the
privileges of the dominants.) 12 Thus, the saleswomen were
often in the odd
position of reasstiring peers and customers that they could go
ahead and do
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Structures and Processes
'>0111vthing in the women's presence, like swearing, that the
women them-
't'I' l'S woulcJ not be permittecJ to cJo. They listenecJ to dirty
jokes, for example,
hut reported th<.1t they would not dare tell one themselves. In
fact, whether or
rwt to go drinking or tell jokes was a major question for
women: "You can't tell
Jirtv jokes. Clean jokes would go over like a lead balloon. So I
sit there like a
dummy and don't tell jokes."
Vi<l difference-reminding interruptions, then, dominants both
affirm
their own shared understandings and draw the cultural boundary
between
themselves <tnd tokens. The tokens learned that they caused
interruptions in
"11ormal" communication, and that their appropriate position
w:J.S more like
th,1t of audience thJn that of full participant. But the women
also found the au-
dience position frustrating or wearying, as these statements
indicated: "1 felt
like one of the guys for a while. Then I got tired of it. They had
crude mouths
and were very immature. I began to dread the next week because
I was tired
of their company. Finally, when we were all out drinking, I
admitted to
mysell, this is not me; I don't want to play their game." And: "I
was at a dinner
wlicre the men were telling dirty jokes. It was fun for a while;
then it got to
ine. l moved and tried to have a real conversation with a guy at
the other end
of the t<.1ble. The dinner started out as a comrade thing, but it
loses its flavor,
e[X~cially if you're the only woman. I didn't want them to stop
on my account,
but l wish I h,1d had an alternative conversation."
Oi.;crt Inhibition: Infornwl lsulution
Jn some cases. dominants did not wish to have tokens around all
the time;
they h<.1d secrets to preserve or simply did not know how far
they could trust
the women, especially those who didn't seem to play by all the
rules. They
thm moved the locus of some activities and expressions from
public settings to
which tokens had access to more private settings from which
they could be
excluded. When information potentially embarrassing or
damaging to domi-
nants is being exchanged, an outsider-audience is not desirable,
because dom-
111;111ts do not know how far they can trust the tokens. As
Hughes and Chapter
J poir)ted 011t. colle:1gucs who rely on unspoken
understandings may !'eel un-
comf'ortablic in the presence of "odd kinds of fellows" who
cannot be trusted to
interpret infonnation in just the same way or to engage in the
same rcla-
tiomhips ol' trust and reciprocity. 13 There was a S(•nse that it
was not possible
to level with a woman or be real with her, as one co11ld with
other men.
The result was sometimes "quarantine"-keeping tokens away
from some
oCC»Lions. li1forrnal pre-meeting meetings were sometimes
held. Some topics
ul discussion scL~med rarely raised by rnen in the presence of
many of their
women peers, even though they discussed thein among
themselves: admis-
siom of low commitment to the company or concerns about job
performance,
Numbers: Minorities and Majorities 227
ways of getting around formal rules, political plotting for
mutual advantage,
strategies for impressing certain corporate executives. Many of
the women did
not tend to be included in the networks by which informal
socialization oc-
curred and politics behind the formal system were exposed, as
researchers
have found in other settings. One major project found that
people with in-
congruent statuses, like the Indsco exempt women, were likely
to. become
isolates in peer groups and to have less frequent interaction
with the group
than other members, outside of formally structured occasions.
14 Toward the
upper levels of the corporation, any tendency for peer groups to
quarantine
women was reinforced by men-only social establishments; a
senior personnel
administrator committed to placing more women in top
executive jobs was
concerned about whether they could overcome the limitation on
their busi-
ness effectiveness placed by exclusion from informal exchanges
at male clubs.
In a few cases, overt inhibition worked directly against women
in th~ir
jobs. They missed out on important informal training by peers.
15 There were
instances in which women trainees did not get direct criticism
in time to
improve their performance and did not know they were the
subjects of criti-
cism in the company until told to find jobs in other divisions.
They were not
part of thP. buddy network that uncovered such information
quickly, and their
manager.s were reluctant to criticize a woman out of uncertainty
about how she
would receive the information. (One man put quite simply how
he felt about
giving negative feedback to a woman: 'Tm chicken.") Here
feelings that it was
impossible to level with a different kind of person stood in the
way.
Loualtu Tests
At the same time that tokens may be kept on the periphery of
colleague in-
teraction, they may also be expected to demonstrate loyalty to
their dominant
peers. Failure to do so could result in further isolation; signs of
loyalty, on the
other hand, permitted the token to come closer to being included
in more of
the dominants' activities. Through loyalty tests, the group
sought reassurance
that the .tokens would not tum against the dominants or use any
of the infor-
mation gained through their viewing of the dominants' world to
do harm to the
group. In the normal course of peer interac
0
tions, people learn all sorts of
things about each other that could be tu~ed against the other.
Indeed, many
colleague relationships are often solidified by the reciprocal
knowledge of po-
tentially damaging bits of information and the understanding
that they both
have an interest,.in preserving confidentiality. Tokens, however,
pose a dif-
ferent problem and raise uncertainties, for their membership in
a different
social category could produce loyalties outside the peer cadre.
This was a quite rational concern on occasion. With government
pres-
sures and public interest mounting, Indsco women were often
asked to speak
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228 Structures and Processes
to classes or women's groups or to testify before investigating
committees.
One woman was called in by her manager before her testimony
at hearings
on discrimination against women in business; he wanted to hear
her testi-
mony in advance and have censorship rights. She refused, but
then made only
very general and bland statements at the hearing anyway.
Peers seek reassurance about embarrassing as well as damaging
disclo-
sures. There is always the possibility that tokens will find some
of what the
dominants naturally do silly or ridiculous and will insult them
where t11ey feel
vulnerClble. Dominants also want to know that tokens will not
use their inside
information to make the dominants look bad or turn them into
figures of fun to
members of the token's category outside with whom they must
interact. The
joking remarks men made when seeing women colleagues
occasionally eating
with the secretaries (e.g, "What do you 'girls' find so interesting
to talk
about?") revealed some of their concerns.
Assurance could be gained by asking tokens to join with or
identify with
the dominants against those who represented competing
loyalties; in short,
do.minants pressured tokens to turn against members of their
own category,
ju~t as occurred in other situations where women were
dominants <llld men
tokens. 16 !ftokens colluded, they made themselves
psychological hostages to
the majority group. For token women, the price of being "one of
the boys" was
a willingness lo occasionally turn against "the girls."
There were three ways token women at Indsco could
demonstrate loy<ilty
and qualify for a closer relationship with domin:mts. First, they
could let slide
(or even participate in) statements prejudicial to other members
of their cate-
gory. They could allow themselves to be viewed as "exceptions"
to the "gen-
er:il rule" that others of their category have a variety of
undesirable or unsuita-
ble characteristics; Hughes recognized this as one of the "deals"
token blacks
might make for membership in white groups. 17 Women who
did well were
sometimes told they were "exceptions" and exceptional, not like
a "typical
wom:in." It is an irony of the token situation that women could
be treated as
both representatives of their type and exceptions to it,
sometimes by the same
people.
At meetings and training sessions, wornen were occasionally the
subjects
CASE STUDYIt WasntAbout Raceby Jeffrey C. Connor
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CASE STUDYIt WasntAbout Raceby Jeffrey C. Connor
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CASE STUDYIt WasntAbout Raceby Jeffrey C. Connor
CASE STUDYIt WasntAbout Raceby Jeffrey C. Connor
CASE STUDYIt WasntAbout Raceby Jeffrey C. Connor
CASE STUDYIt WasntAbout Raceby Jeffrey C. Connor
CASE STUDYIt WasntAbout Raceby Jeffrey C. Connor
CASE STUDYIt WasntAbout Raceby Jeffrey C. Connor
CASE STUDYIt WasntAbout Raceby Jeffrey C. Connor
CASE STUDYIt WasntAbout Raceby Jeffrey C. Connor
CASE STUDYIt WasntAbout Raceby Jeffrey C. Connor
CASE STUDYIt WasntAbout Raceby Jeffrey C. Connor
CASE STUDYIt WasntAbout Raceby Jeffrey C. Connor
CASE STUDYIt WasntAbout Raceby Jeffrey C. Connor
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CASE STUDYIt WasntAbout Raceby Jeffrey C. Connor

  • 1. CASE STUDY It Wasn't About Race by Jeffrey C. Connor ACK PARSONS PUT THE PHONE BACK on its cradle and pressed his fingers to his temples. This wasn't his first crisis as managing partner of the North- east office of Fuller Fenton, a national ac counting firm, but it was a doozy. That was his 11th phone call about what had happened the day before between Hope Barrows and Dillon Johnson, two hard- working, valuable members ofthe firm. And he was certain that the deluge was just beginning. Each caller had been very upset, and it was painfully clear that no one was willing to back down. The f i r m - o r at least all the people under Jack's purview - seemed to be splitting into two angry camps. He thought back to the first phone call he'd received, at 7:30 that morning, from an associate who had talked to Dillon the night before. "I always suspected this was a racist organization masquerading as a
  • 2. 'good'company," the caller railed at him. "I'm sick about this, and I'm telling you, so are a lot of other people. We won't work in a racist environment!" Or Was It? she felt her safety had been threatened. He felt he'd been discriminated against Will the company be torn in two by the after- math of their encounter in a parking lot? The last call had been equally charged but on a different tack. The caller was a female partner whom Jack had known for years. "This had nothing to do with race. Nothing at all!" she practically shouted. "If a woman can't feel safe in the parking lot of her own company, that's pretty sad." The story was really quite simple~the basic facts weren't in dispute. Hope, a partner at Fuller Fenton, had gone to the office Sunday afternoon to get a jump on the workweek, as she often did. When she arrived at the parking garage, she swiped her access card and the exterior door opened. As she drove up to the inner gate-the usual point of security during business hours, when the garage door was open - Dillon pulled in under the exterior door as it was closing. Hope stopped at the gate and, instead of swip- ing her card, got out of her car and walked over to Dillon. She asked who he
  • 3. was and whether he belonged in the building. Dillon told her he was an asso- ciate at Fuller Fenton. Hope asked to see HARVARD BUSINESS REVIEW September-October 2000 37 CASE STUDY • It Wasn't About Race. Or Was It? his identification, and he showed her his card. Hope thanked him, went back to her car, and entered the garage. Hope was white. Dillon was black. Somehow the incident, as small as it seemed, had started a storm that was threatening to tear the company in two. And it was only Monday afternoon. It certainly hadn't taken long for things to heat up. jack pressed his fingers harder into his temples and let out a small groan. Dillon had been on the phone to him from San Francisco at 5 AM Pacific time. He had flown there the night be- fore to meet with a client. He'd been up most of the night. He was angry - appalled. He said the incident, as far as he was concerned, was an indication that the firm was racially biased. Judging from the calls Jack had received, most of the firm's African-American partners and associates agreed. Jack had asked Dillon to tell him ex- actly what happened. Dillon said he was
  • 4. working out at his health club when he got a call on his cell phone from a fellow associate, Shaun Daniels. The two had planned to meet at the office later that afternoon to review the file for Dillon's San Francisco client. Shaun asked if they could push up their meeting because he had to be somewhere at 4 PM. Dillon was grateful Shaun had agreed to meet with him on a Sunday, and he knew they had several hours ofwork to get through, so he rushed from the gym and drove to the office. He pulled into the driveway of Fuller Fenton's garage behind a red Volvo. The car Just seemed to be parked at the door. "1 remember thinking, 'What's taking this person so long to swipe their card?'" he told Jack. "Then I thought, 'Where's my card?' and I started looking through the pile of clothes on the passenger seat for my wallet. "Then the door opened, the Volvo went through, and I didn't even think; I Just followed," Dillon continued. "Then the car stopped again. I thought, 'What is this?' and I tried to see who was in the car. I could see it was a woman, and she was looking at me in her rearview mir- ror. So I waved. And waited. "She gets out of her car, comes over to me, and asks me if I work in the building.
  • 5. I say yes, and she asks me for my iden- tification. I recognized her, you know- didn't know her name, but I'd seen her in the building. "I was confused. I didn't know what the problem was. Then 1 realized that she thought I had slipped through the door behind her because I was some sort of criminal. I'm black; she's white. Most people at the company are white. Case closed, in her mind." "What happened next?"Jack prompted. "I told her my name," Dillon said."I found my wallet and showed her my identification. But Jack, I have to tell you, at that moment, all I could think was Jeffrey C. Connor is a partner at Spectrum OBD, a consulting firm in Brookline, Mas- sachusetts, that specializes in organization and executive development. He is also the executive director of Seacoast Mental Health Center in Portsmouth, New Hamp- shire, and a lecturer on organizational behavior at Harvard Medical School. 38 HARVARD BUSINESS REVIEW September-October 2000 It Wasn't About Race. Or Was It? • CASE STUDY that this wasn't the first time I'd been
  • 6. made to feel like an outsider at this com- pany because I'm black. When I signed on, I heard a lot of talk about how Fuller Fenton was reinventing itself as an in- credibly diverse, versatile organization. But my experience tells a different story. "My first week here, one of the ad- ministrative assistants saw the wedding photo I have on my desk. She looked really surprised, and then she said, 'Your wife is very light skinned.' "I laughed and said something like, 'Amy is white.' But the look I got? It was disapproving, almost like she was dis- gusted." Dillon's voice trailed off. Then he said, "I know I could cut her some slack. She's one ofthe older assistants, and she's been here a long time. But it stung. She hasn't talked to me directly since." He was quiet for another moment. Jack waited. "That was the smallest inci- dent," Dillon said. "After four months here, remember I was going to be on the team for that consumer goods company in Texas? I was put on and taken off within 48 hours. I found out-actually just last night, when I was venting to a colleague about this incident-that the partner heading the team was worried a black face would put the client off!" Jack shook his head; of course, Dillon couldn't see him, but he answered as
  • 7. if he had. "Jack, I know it's true. And maybe the guy had a point-that client is a very old-line kind of company. But stilt, if this company is serious about di- versity, is that any way to behave? That's not the kind of company I thought I was Joining. And it's certainly not the kind of company I'm going to keep working for." Jack knew the last story was correct. In fact, he'd argued with the partner about the way Dillon was treated. And he'd hoped, at the time, that it would be Just one of those things and that he could work to prevent it from happening again. "I called four or five colleagues last night," Dillon continued."! asked them if I was imagining this. They all said no. This time it can't Just be water under the bridge. Jack." Jack reassured Dillon as best he could. He told Dillon he was a valued employee and that he'd do some digging, that they would all work to resolve the situation. As soon as he hung up the phone, he called Hope and left a message asking her to come see him. ((l tried to call you earlier," Hope said when she entered Jack's office. "I've heard a lot of rumors going around about what happened yesterday, and I
  • 8. have to tell you, I'm shocked -totally shocked. I didn't ask for Dillon Johnson's identification because he was block. I asked for it because I was freaked out that a man was following me into the garage-a man who didn't seem to have an access card of his own. "I was only concerned for my own safety," she said. "He could have been white, or purple, for all I cared. I thought there was a good chance I was going to be robbed, Or raped. Asking for his iden- tification was the fair thing to do." Hope took a deep breath and told Jack the story from the beginning. She often came into the office on Sundays, she ex- plained. She liked the quiet; she got a lot done. She knew that at least a few other people felt the same way. Occasionally she would see other cars in the lot, and sometimes she would see people coming or going. But she didn't recognize Dillon's car, and she didn't recognize Dillon. "What was he thinking. Jack?" she asked, indig- nant, "I'm not the one who was insensi- tive here. Dillon Johnson was insensitive to me by 'piggybacking' behind me when I opened the garage door. Didn't he know that any woman would feel vulnerable, and potentially threatened, if any man - or anybody, truth be toid - evaded security measures to follow her
  • 9. into a deserted garage? Why didn't he just wait the extra 15 seconds and use his own card?" "You know, I really never should have gotten out of my car," she chided herself "I should have Just called security. But 1 was thinking, 'Better to confront him now than to put myself in possible Jeop- ardy deep in the garage with no one else around.' "To be honest with you, I was also thinking about two of my friends who have been mugged. One in a parking HBR's cases present common managerial dilemmas and offer concrete solutions from experts. As written, they are hypothetical, and the names used a re fictitious. We invite you to write to Case Suggestions, Harvard Business Review, 60 Harvard Way, Boston, MA 02163, or send suggestions to [email protected] garage, the other on a subway platform. Neither was hurt. Well, my friend Alice strained her back trying to twist away from the subway mugger, but she got off easy, considering. And 1 was thinking about what my husband said to me, two years ago now, when I started coming in here on Sundays. He asked me if I was sure that it was safe to come in when the building was deserted. He asked me to carry my cell phone at all times." Hope paused, then continued, smiling.
  • 10. "I laughed at my husband when he said that," she said. "He grew up in Manhat- tan." Her smile faded. "I did have my cell phone in my hand when I got out ofthe car," she said. "I had punched in 911, and my finger was on the send button. "I didn't recognize him," she said again. "I didn't recognize his car. He was wear- ing a T-shirt. Not that that matters, really. No one dresses up here on Sundays. Still, no one usually wears T-shirts, either. I did feel a little silly, at one point, before I got out ofthe car. I mean, I was telling my- self that whoever it was was Just coming in to work and had been too lazy to get out his card. But scared overruled silly. "And in no way-no way-was I acting out of any racial prejudice. Come on. Jack, this guy has some personal chip on his shoulder, and he's putting all his bag- gage on me. 1 was scared, for Cod's sake." J ack listened and, at the end of the meeting, told Hope he would think about what to do. It was clear, he said, that she and Dillon should sit down in the same room to discuss the issue. He would set up the meeting and get back to her. Meanwhile, he told her, he did see her point. Not to worry about that. For the rest ofthe morning and early
  • 11. afternoon. Jack fielded angry calls. He also called the human resources department and set up a meeting with Hope, Dillon, himself, and the regional HR director for Wednesday morning at 10, as soon as Dil- lon returned from San Francisco. He Just hoped he could hold things to- gether until then. He would, of course, continue to field calls and try to calm people down as best he could. But what else could he do? For that matter, what was he going to do at the meeting? continued on page 42 HARVARD BUSINESS REVIEW September-October 2OO0 39 CASE STUDY • It Wasn't About Race. Or Was It? What is Jack's next step? "The incident in the parking lot is much larger than a conflict between two people. The other employees' reactions to the incident..,suggest an organizational culture rife with racial tension." Robin Ely is a visiting associate professor at Harvard Business School in Boston, on leave from Columbia
  • 12. University's School of International and Public Affairs in New York. Charges of racism and sexism can, and often do, clash. And all too often the upshot is something I cail the Oppression Olympics-a compe- tition over who has suffered the greater injury, the victim of racism or the victim of sexism. Hope Barrows would not have been afraid but for her knowledge of thefre* quency with which violence is perpe- trated by men against women. Dillon Johnson would not have been insulted but for his knowledge ofthe negative stereotypes that whites have been accul- turated to hold about blacks, black men in particular. The problem is, it's virtually never productive to engage in a dispute that centers on whose concern has greater legitimacy. That's why Jack Parsons needs to push any conversation between Hope and Dil- lon beyond the actual scene in the park- ing lot. He needs to acknowledge the underlying currents that made this inci- dent so emotionally charged to help each understand the other's actions and reactions. But Jack should mostly focus on addressing the larger issue at hand. It's clear that the incident in the park- ing lot is much larger than a conflict be-
  • 13. tween two people. The other employees' reactions to the incident - their swift moves to accusation and defense-sug- gest an organizational culture rife with racial tension. What's more, the firm's black and white partners have very dif- ferent and apparently heretofore undis- cussed perspectives on the role race plays in the firm. Jack needs to use this event as the catalyst for action on an organizational scale. To do that, he must first meet with Hope and Dillon, making clear to them that he sees the incident as indicative of a larger problem within the firm and that he intends to address it as such. Then he should allow each to tell his or her story to the other, without interrup- tion, including-and this is very impor- tant-the historical context within which each experienced the event. For Hope, this would include her experience as a woman, with reasonable fears, based on known events, of violence perpetrated by men against women. For Dillon, it would include his experience as a black man, with reasonable concerns, based on his own and others' experiences, that white people might be acting on the negative stereotypes they often hold about black men. If Hope and Dillon can see each other's be- havior as reasonable in the
  • 14. given context, they should be able to stop blaming and Judg- ing each other, Next, Jack should implement an organizational intervention. It would begin with an investi- gation of how members of dif- ferent racial and ethnic groups experience their work and rela- tionships in the firm. Then there would be a set of facilitated con- versations in which employees would learn the results of the investigation and discuss them within and across racial groups. For the organizational effort to work. Jack and the other se- nior managers must make clear to employees that conversations about the role race (and for that matter, other cultural identities) plays in the firm are legitimate and encouraged. They should discuss publicly their own experiences and share what they have learned throughout the process. Finally, they should take every opportunity to tie these efforts to the work ofthe organiza- tion-to articulate how the learning that comes from, and facilitates, better race relations among employees creates a more effective workforce and advances the organization's mission.
  • 15. Let me be clear about this organiza- tional effort. The primary goal is not for white people to learn how to be more sensitive in interactions with their col- leagues of color. Nor is it for people of color to learn how to be less sensitive to perceived slights so that they might be less likely to be derailed by them. Nor is it for Fuller Fenton to ensure that such events never occur again-though there may well be gains in all these areas. The goal is for all employees to learn how to discuss these events openly and con- ^ structively, with as little defensiveness, S blame, and Judgment as possible, when | they do occur. Because in a culture such 5 as ours, these kinds of events undoubt- £ ediy will occur, no matter how sensitized ^ or desensitized people may become. ° 42 HARVARD BUSINESS REVIEW September-October 2000 It Wasn't About Race. Or Was It? • CASE STUDY "Hope's slight was the straw that broke Dillon's back. A series of small incidents, or 'microgres- sions/ can sometimes be as serious as larger, more blatant examples of bias." Verna Myers is the principal at Verna Myers & Associates, a diversity
  • 16. management consultancy in Newton, Massachusetts, that specializes in professional service organizations. Jack should be curious: why would a bright, hardworking, assimilated young African-American man risk angrily confronting the managing part- ner over an incident that seems fairly innocuous? Usually when people get to the point of speaking with the managing partner, something is really wrong. Jack should realize that Hope's slight was the straw that broke Dillon's back. A series of small incidents, or "microgressions," can some- times be as serious as larger, more blatant examples of bias. They create a sense of exclusion, foster isolation, make it difficult for people to fully commit to their or- ganizations, and add psycho- logical burdens that affect performance. Jack needs to address not only this inci- dent but also the larger is- sues it raises. The meeting on Wednes- day should help Dillon and Hope understand the feel- ings, thoughts, and experi-
  • 17. ences that informed each other's actions. They don't need to agree about what happened, but they do need to be willing to see each other's side. (If Jack's HR person doesn't have experi- ence facilitating racially charged discus- sions, he needs to bring in someone who genetic traits ca skip a generatioi THE ONLY THI E C O " CASE STUDY • It Wasn't About Race. Or Was It? does. A skilled facilitator will make sure that each tells his or her story without interruption or accusation.) Hope needs to hear about the many times Dillon has felt humiliated because of his race and how this incident made him feel about his workplace. Dillon needs to tell her about being bumped off the Texas team. And Hope needs to tell Dillon about her girlfriends who have been mugged and her husband's concerns. He needs to hear how it feels to be a woman, alone and vulnerable. My guess is Hope will find it hard to even consider that some part of her re- action to Dillon may have been based
  • 18. on our society's racist messages about black men. A real solution depends on how willing each is to listen to the other and examine his or her own as- sumptions. Beyond the meeting. Jack needs to assess the extent ofthe racial biases in his or- ganization. He should start by speaking with Dillon and other African-Americans at the firm, saying something like: "I'm really disturbed by the things I've heard to- day. I want to believe that it's different here, but I want to know from you what it is like to work here." Then he should assemble a racially mixed group of people from different func- tions and levels ofthe firm to take a good look at Fuller Fenton's policies and prac- tices-large and small, for- mal and informal. Do they support or create (subtly or overtly) barriers to the re- cruitment, retention, and advancement of African-Americans and other people of color?
  • 19. This diversity task force should sug- gest ways to change the culture, such as providing opportunities for people to discuss racial and other issues of differ- ence honestly. The process will be suc- cessful only if Jack openly champions it as an issue vital to the firm's well-being and longevity. There's no way that the firm will be able to wipe out racism or prevent every incident of insensitivity, but it should be able to build a system that is aligned with its commitment to diversity and that provides channels for reporting and resolving issues that do come up. Of course, I can't be sure if Jack is up to the task. Is he willing to take risks, make the time, or allocate the resources necessary? Does he understand how racism operates on the interpersonal, in- stitutional, and societal level? His inac- tion with regard to the Texas team leads me to believe that he has blinders on, lacks the skill to address racial issues, or lacks the courage to confront them. If that is the case, my only comment to him is, "Jack, you say that you want a diverse and inclusive organization, but what are you willing to do to achieve it?" One final note for Dillon. If Dillon senses that Jack's response to him is in- tended to smooth things over and stop
  • 20. there, he has a tough decision to make- stay with the devil he knows or move to the devil he doesn't. He will need to do his research well because despite their talk, very few large accounting firms employ more people of color or are bet- ter at diversity than Fuller Fenton. An African-American man is not expected to be there and that has to do with racism, but it is also a reality. Regardless of whether Dillon goes or stays, he will need to create a multiracial support net- work of peers and mentors who can help him succeed. T m a big fan of resolving disputes one on one, with as little fanfare as possible. But I really don't think that Dillon and Hope have a dispute" John Borgia bas been executive vice president of human resources at the Seagram Company for the past five years. Previously, he worked at Bristol-Myers Squibb pr 25 years in various operations, finance, and buman resource positions. I wouldn't be surprised if Jack is thinking: "I wish Hope had had the presence of mind to say more than 'Thank you'after she checked Dillon's ID card. I wish she'd said something like,'Oh, hi. Nice to meet
  • 21. you. I'm Hope. Sorry we had to meet like this; I got scared when I saw that some- one had slipped in behind me instead of using their own card to get in. Let's get together for coffee sometime.'A few pleasantries would have defused the situation, and I wouldn't be sitting here in the middle of a hurricane." I couid understand that train of thought.! mean, the poor guy did just get blindsided with a Monday morning crisis. But what I hope Jack is thinking is: "Here's my chance to make a real differ- ence. It's time for Fuller Fenton to em- brace diversity-to take its place as a company that has broken free of its old traditions and prejudices. I'm going to use this crisis as a catalyst for change." 44 HARVARD BUSINESS REVIEW September-October 2000 It Wasn't About Race. Or Was It? • CASE STUDY What am l talking about? Strategy. Dillon just learned he was bumped from a team because a partner had concerns that a client would be put ofF by the idea of working with a black man. Jack felt uncomfortable about that action at the time but didn't take a stand. Now he
  • 22. should. He should use what happened between Hope and Dillon as a starting point for reexamining the kinds of clients Fuller Fenton takes on and the work that it will and will not do. It's one thing to say that you want to embrace diversi^. It's quite another to deliver on that ideal. It would send a huge statement If Jack said publicly that Fuller Fenton won't insult its own people to please clients-even if that means los- ing clients. Imagine the impact if Jack said, "There are enough clients out there; we don't need that one." I'm a big fan of resolving disputes one on one, with as little fanfare as possible. But I reaily don't think that Dillon and Hope have a dispute. That's why I don't think Jack should meet with both of them on Wednesday. I would much rather see Jack meet privately with Dil- lon. At the meeting, he should say: "Look, this inci- dent is nothing. Hope was frightened, as any woman would be, when she saw someone bypass the appro- priate security protocols and follow her car into the garage. But you have good reason to be angry about the larger issue." Then Jack should talk with Dillon
  • 23. about how Fuller Fenton is being run. And he should solicit Dillon's support in outlining how the firm can become a better organiza- tion and a better place to work. Jack can call Hope - either before or after his meeting with Dlllon-and tell her what's going on and what's going to come of the incident. There's no need to involve her in this initial stage of his new initia- tive, though, unless she wants to get involved. I work in New York City. We have de- tectors on every door here. A security "When the news warrants it, CNN will be adding a laugh track to certain sections of the program." breach is serious business. But for Fuller Fenton, the security breach is not the primary issue. The alleged dispute is a straw man. What's really important is how Jack Parsons intends to run his of- fice, and the influence he can - and should-have over the kind of firm Fuller Fenton becomes. Spin a politician too far and he's apt to wind up ^ ' ere he started. HE ONLY THING DRY S THE INK ECONOM1ST.COM onomis
  • 24. CASE STUDY • It Wasn't About Race. Or Was It? "Addressing racism begins in earnest when white people stop insisting, It wasn't about race!" Jeanette MiUard is an organization development consultant in Boxborough, Massachusetts. Over the past decade, she has broadened her focus to include addressing the dynamics of racism, sexism, and beterosexism. On this particular Monday morning, Jack Parsons is getting the edu- cation ofa lifetime. He is seeing firsthand the effects of years of institu- tionai complacence and organizational neglect. He is learning that racism is more than a series of interpersonal events; it is a system. If you are white, chances are you've been conditioned not to see it. Jack certainly needs to respond to what happened between Hope and Dil- lon. But there's a lot more brewing at Fuller Fenton than a few disgruntled em- ployees. Jack needs to exercise leadership and address the organizational pattern
  • 25. of racial discrimination on both the micro and macro levels. I'll start on the micro level. Talking with upset employees is a good start- but if that's all Jack does, it will soon be perceived as collusion. Similarly, holding a meeting with Dillon and Hope is an important step. But watch out, Jack. If all you have to offer is a lame "I hear what you are both saying,"you might do more damage than good. Jack needs to understand that differ- ent things happened to Hope and Dil- lon, and thus different responses are called for. Hope's situation is pretty straightforward. She had a serious mo- ment of concern about her safety, and Jack should look into the Sunday security system. Hope doesn't feel regularly at risk at Fuller Fenton -this was not one of a series of incidents for her at work. The security system now in place will, with some adjustments, work for Hope and others. But what happened to Dillon was part o f a larger pattern of discrimination- and this is where Jack must broaden his response. Jack has seen overt discrimi- nation at Fuller Fenton. Indeed, he wit- nessed an egregious event in which Dillon's ability to do his Job was directly and negatively affected by his race, Fuller Fenton put itself at risk in that sit-
  • 26. uation; another employee might sue. Dil- lon's most recent experience has served as a spotlight, illuminating the accumu- lation of grievances among people of color at Fuller Fenton. The best way to respond to Dillon, and to the firm at large, then, is to acknowledge the larger picture and to make a sincere commit- ment to rectify the situation. On the macro level, transforming an organization that has iong-embedded prejudices into one that is actively inclu- sive takes planning, companywide edu- cation, and changes in structure and staffing. Jack may find the prospect of such an aggressive and thorough initia- tive daunting. But in an environment with a history of discrimination, mo- ments like the exchange between Hope and Dillon are countless, and they fly like sparks into the tinderbox of a system that creates endless "incidents." The time and energy required for such an effort is a much bet- ter investment, and much more satisfying, than fighting fire after inevitable fire. Returning to the micro level: Yes, Jack, start with that Wed- nesday meeting with Dillon and Hope. And yes, continue to talk with other employees -you can help them see the bigger
  • 27. picture. The only way to recon- cile Hope and Dillon-and the other employees at Fuller Fen- ton who are now at odds - is to help each person see his or her colleagues as individuals as well as members of a group. Then they will better under- stand the other's experiences and responses, in the hurried, stressful moment in the park- ing lot, Hope and Dillon reacted primar- ily to the other person's membership in a dominant group: Hope knew - and drew on -the potential for male aggres- sion; Dillon knew - and drew on - the re- ality of white dominance and the usual denial of that dominance. To understand Hope's reaction, Dillon and others at Fuller Fenton who are up in arms over this incident must understand a woman's fears and take them seriously. Con- versely, Hope, as a well-intentioned white woman, may struggle with the notion of her white dominance (she has learned not to see it). Hope, and those who are siding with her, need to understand that there is more going on here than a chip on Dillon's shoulder, and that they are all a part of it. But Jack, after these initial meetings, don't let smoothed feathers lull you into thinking that you can avoid the larger issue. It is time to publicly address the ex-
  • 28. istence of discrimination at Fuller Fenton, the need for change, and your own intent to lead the effort. Addressing racism be- gins in earnest when white people stop insisting,"It wasn't about race!" It is time to look at the whole picture, not Just the cause ofthe current sparks, ^ R e p r i n t ROO502 To order reprints, see the last page of this issue. To discuss this article. Join HBR's authors and readers in the HBR Forum at www.hbr. org/forum. 46 HARVARD BUSINESS REVIEW September-Ortober 2OOO Harvard Business Review Notice of Use Restrictions, May 2009 Harvard Business Review and Harvard Business Publishing Newsletter content on EBSCOhost is licensed for the private individual use of authorized EBSCOhost users. It is not intended for use as assigned course material in academic institutions nor as corporate learning or training materials in businesses. Academic licensees may not use this content in electronic reserves, electronic course packs, persistent linking from syllabi or by any other means of incorporating the content into course resources.
  • 29. Business licensees may not host this content on learning management systems or use persistent linking or other means to incorporate the content into learning management systems. Harvard Business Publishing will be pleased to grant permission to make this content available through such means. For rates and permission, contact [email protected] - Men and Women of the Corporation Rosabeth Moss Kanter BasicBooks A Division of HarperCollinsPublishers 8 Numbers: Minorities and Majorities The tukl'n wom1tn stands in lhe Square ol thl' lr11!1lacuL.ttl' Excl'p-
  • 30. tiun blessing pigeo11s from a blue pcc.kstal. . The tuken woman is placed like" scarecrow in the long haired cum: her muscles arc wooden. Why does she ride into battle on a clothes hors<'? -/1,lf/;C Piercy, Lici11g i11 ll1t· Oµrn Up the ranks in industrial Supply Corporation, one of the most consequential conditions of work for women was also among the simplest to ide11tify: there were so few of them. On the professional and managerial levels, industrial Supply Corpor:.ition w:.is nearly a single-sex organization. Women hdd less th:m 1 0 percent of the exempt (sabrit:d) jobs sla1ii11g al tlit: bottom grad<.:s-a so percent rise from a few years earlier-and there were no worn<.:n at the level reporting to officers. When lndsco was askt:d to participate in a meeting on women in business by bringing their women exectJtives to a civic luncheon, the corporate personnel committee had no difficulty selecting them. Therl' wc:re only five sufficiently senior women in the org~uiizalion. The numerical c..listributions of men anc..l women at the upper reaches cre::ited a strikingly different interaction context for women than for men. At local and regional meetings, training programs, task forces, casual out-of-the o!fice lunches with colleagues, and career review or planning
  • 31. sessions with managers, the men were overwhelmingly likely to find themselves with a prt:- dorninance of people of their own typc---0ther men. For !llen in units with no t:xernpt women, there would he, at most, occasional events in which a handful ur women would be present alongside many Inell. Quite apart from the con- tent of particular jobs and their location in the hiera1-chy, the culture of cor- ix>r<ite <ldminislration <md the experiences of 1n<.:1l in it were inOuenct:d by this Lict 0 f numerictl clo1n111<inCl', by the fact tli<1l 1nu1 were th<.: 111rrn1;. ~ Ct>pynglit o 1q7() Ly .1.1rgc Piere:« Hvp1i11kd h;. jH:rn1i_..,..,l1ll1 ()!' Allrl'd r. K1wpL !11L·. Numbers: Minorities and Majorities 207 Women, on the other hand, often found themselves alone among male peers. The twenty.· women in a three hundred-person sales force were scat- tered over fourteen offices. Their peers, managers, and customers were nearly
  • 32. all men. Never more than two.women at a time were found in twelve-person personnel training groups. There was a cluster of professional women on the Boor at corporate headquarters housing employee administration and training, but all except three were part of different groups where they worked most closely with men. The life of women in the corporation was influenced by the proportions in which they found themselves. Those women who were few in number among male peers and often had "only woman" status became tokens: symbols of how-women-can-do, stand-ins for all women. Sometimes they had the advan- tages of those who are "different" and thus were highly visible in a system where success is tied to becoming known. Sometimes they faced the loneli- ness of the outsider, of the stranger who intrudes upon an alien culture and may become self-estranged in the process of assimilation. In any case, their turnover and "failure rate" were known to be much higher than those of men in entry and early grade positions; in the sales function,
  • 33. women's turnover was twice that of men. What happened around Indsco women resembled other reports of the experiences of women in politics, law, medicine, or manage- ment who have been the few among many men. At the same time, they also echoed the experiences of people of any kind who arc rare and scarce: the lone black among whites, the lone man among women, the few foreit,rners among natives. Any situation where proportions of significant types of people are highly skewed can produce similar themes and processes. It was rarity and scarcity, rather than femaleness per se, that shaped the environment for women in the parts of Indsco rnostly populated by· men. The situatioz:is of Industrial Supply Corporation men and wornen, then, point to the significance of numerical distributions for behavior in organiza- tions: how many of one social type are found with how many of another. 1 As proportions begin to shift, so do social experiences. THE MANY AND THE FEW: THE SIGNIFICANCE OF PHOPOHTIONS FOH SOCIAL LIFE
  • 34. Georg Simmel's classic analysis of the significance of numbers for social life argued persuasively that numerical shifts tran.sform social interaction, as in the differences between two-person and three-person situations or between aaj1 Highlight aaj1 Highlight small and large groups. 2 l3ut Simmel, and then later investigations in this traclition, dealt almost exclusively with the impact of absolute numbers, with group size as a determinant of form and process. We have no vocabulary for dealing with the effects of relative numbers, of proportional representation: the dlfference for individuals and groups that stem from particular numerical distributions ol categories of people. Yet questions ol how many and how few confound any statements about
  • 35. the organizational behavior of special kinds of people. For example, certain popular conclusions and research findings about male-female relations or role potentiJls may turn critically on the issue of proportions. One study of mock JUry deliberations found that men played proactive, task- oriented leadership roles, whereas women in the same groups tended to take reactive, emotional, ancJ nurturnnt postures-supposed proof that traditional stereotypes reflect bek1vior rea.lities. But, strikingly, 111en far outnumbered tcomen in all of the grn1111s studied Perhaps it was the women's scarcity that pushed them into classical positions ancl the men's numerical superiority that encouraged them tu ccsscrl task superiority. Similarly, the early kibbutzim, collective villages in Israel that theoretically espoused equality of the sexes but were unable to fully im 1 1lernent it, could push women into traditional service positions because
  • 36. there wue 111ure tlion l1Ficc as 11w11~ men us women. Ag,1in, relative numbers 111 tcrlerc;J with a Ltir tc;st of' what 111en or womc;n c-;111 "natur;illy" clo, as it Jid in tlil' c.i'c: ol the: rcbtively lew women in the upper levels ol Indsco. Indeed, recc11tly 1'vbrc1;1 C11ttc;ntag has l'uund sex ratios in the popubtio11 i11 ge11eral tu i>c ou illportanl t..k1t thc;y preclict ;1 large; nurnlier ol' lieliavioral pheno1hena, lrur 11 the degree ol 11ower worne11 and in en f'eel lo the: ways tlic·v cope with the L'L·u110111ic ~11cl sc:xlr<ti aspects ol' their li'es. 3 To ur1clcrst<incl the clramas ol the many ald the !cw in the; orga11ization requires a theorv ancl a vocabu!Jry. four group types can be identified on the b.1>1s ol'dill'ere11t proportio11,d representatio11s ol'kinds of people, as figure 8-1 shows. Unifunn groups have only one kind of' person, one signiRcant social typc: The group may develop its own differentiations, ol course, but groups
  • 37. c.dlcd uniform can be considered homogeneous with respect to salient cxter- n:d 111:1~tcr .t:ituscs such :.is sex, race;, or c;thnicity Uniform groups have a lYfXJlug1cal ratio or 100:0. Skew1:d groups are those in which there is a large: Jll l'ilOn<lc:rarice ell' one; t)'pe over another, up tu cl ratio or pc:rhaps 85: JS· The 11 u111ericcilly dorrn11,u1t types also control the group ,rnJ its culture; in enough w:1n tu bl' Lilx:lc:J "du111i11,1nts." The lc;w ol :lllothn type in a skewed group c111 :11>prupri:1tely he c-;dlccl "tokens." for, like tJ1c: lndsco cxunpl women, tlil'' :11T oltc;11 trc,itecl as rc:presentatives ol' tliccir category, as symbols rather tl1:i;1 indiv1d1r:1k II the ahsolute size of' the skewcJ group is small, tokens cd11 also be solos, the only one; ol tlic:ir kinJ prc:sc:nt; hut even ii' there :ire FIGURE 8-1 Cro11J1 Tu11e.1· 11s De/inn/ /Ju Pro/Hirticmal Re,,rese11tatio11 c!f Trco Social Categories i11 the .fr111/Je,.shi11 100% 0 dominants I majority potential minority
  • 38. 90 I subgroup 10 I 80 I I 20 70 I 30 I I 60 I 40 •Portion of I 50 I 50 Proportion oi :1al Category A I Social Category I 40 I I 60 30 I 70 I I 20 80 10 potential 90 minority subgroup
  • 39. majority dominants 0 100% Uniform Group Skewed Group Tilt•d Group Balancad Group Till•d Group Skewed Group Uniform Group GROUP TYPE two tokens in a skewed group, it is difficult for them to generate an alliance that can become powerful in the group, as we shall see later. Next, tilted groups begin to move towarJ less extreme Jistributions and less exaggerated effects. In this situation, with ratios of perhaps 65:35, dominants are just a "majority" and .tokens become a "minority." Minority members have potential allies among each other, can form coalitions, and can affect the culture of the group. They begin to become individuals differentiated from each other as well as a type differentiated from the majority. Finally, at about 60:40 and down to 50:50, the group becomes balanced. Culture and interaction reflect this balance. Majority and minority turn into potential subgroups that may or
  • 40. may not generate actual type-based identifications. Outcomes for individuals in such a balanced peer group, regardless of type, will depend more on oth'er structural and personal factors, including formation of subgroups or differen- tiated roles and abilities. It is the characteristics of the seconJ type, the skeweJ group, that un- derlay the behavior and treatment of professional and managerial women ob- servcJ at Indsco. If the ratio of women to men in various parts of the organiza- tion begins to shift, as affirmative action and new hiring anJ promotion policies promised, forms of relationships and peer culture should also change. But as of the mid-197os, the dynamics of tokenism predominated in Indsco's aaj1 Highlight aaj1 Highlight
  • 41. 210 Structures and Processes exell1pt ranks, and women and men were in the positions of token and domi- nant. Tokenism, like low opporturiity and low power, set in motion self~perpetuating cycles that served to reinforce the low numbers of women and, in the absence of external intervention, to keep women in the position of token. VIEWING THE FEW: WHY TOKENS FACE SPECIAL SITUATIONS The proportional rarity of tokens is associated with three perceptual ten- dencies: visibility, contrast, and assimilation. These arc all derived simply from the ways any set of objects are perceived. If one sees nine X's <md one 0: XXxxXXOXxX tl1c O will stand out. The 0 may also be overlooked, but if it is seen at all, it will gel 1nore notice than :u1y X. Further, the X's Jllay seem more ;ilike than dif- fcrcr1t because of their contrast with the 0. And it will be easier to assimilate the Oto generalizations about all O's than to do the same with the X's, which
  • 42. offer more ex::imples :md thus, perhaps, more v;iriety and individuation. The same perceptual foctors operate in social situaticns, and they generate special pn:::,suru for token women. f'ir;l, token:; get attention. One by one, they have higher visibility th;in dominants looked at alone; they capture a larger awareness share. A group member's awareness share, averaged over other individuals of the same social type, declines as the proportion of total membership occupied by the category 111creases, because each individual becomes less and less surprising, unique, or noteworthy. In Gestalt psycholot,ry terms, those who get to be common more easily become "ground" rather than "figure"; a.s the group rnoves from skl'.wcd to tilted. tokens turn into a less individu:illy noticeu minority. !3ut for tokens, there is a "law of increasing returns": as individuals of their type repre- sc11t a smaller numerical proportion of the overall group, they each potentially c:1pture a !urger share of the awareness given to that group Contrast--ur polarization and exagger:.ition of differences-is the second perceptual tencle11cy. In uniform groups, members and observers mziy never hcc;rnc: self-uJ11scious abot1t the common culture and type, which remain
  • 43. taken for gr:rntcd and implicit I3ut the presence of a person or two bearing ;i different set of social cl1aracteristics increases the self~co11scious11ess of the: r1umcrically dornin:rnt population :md the consciousness of observers about wli:1t makes the dorninanls ;i class. They become more aware both of their Numbers: Minorities and Majorities 211 commonalities and their difference from the token, and to preserve their commonality, they try to keep the token slightly outside, to offer a boundary for' the dominants. There is a tendency to exaggerate the extent of the differences hetween tokens and dominants, because as we see next, tokens are, by defini- tion, too few in numbers to defeat any attempts at generalization. It is thus easier for the commonalities of dominants to be defined in contrast to the token than in tilted or balanced groups. One person can be perceptually isolated and seen as cut off from the core of the group more than many, who begin to represent too great a share of what is called the group. Assimilation, the third perceptual tendency, involves the use of stereo- types, or familiar generalizations about a person's social type. The character-
  • 44. istics of a token tend to be distorted to fit the generalization. Tokens are more easily stereotyped than people found in greater proportion. If there were enough people of the token's type to let discrepant examples occur, it is even- tually possible that the generalization would change to accommodate the ac- cumulated cases. But in skewed groups, it is easier to retain the generalization and distort the perception of the token. It is also easier for tokens to Rnd an in- stant identity by conforming to the preexisting stereotypes. So tokens are, ironically, both highly visible as people who are different and yet not permit- ted the individuality of their own unique, non-stereotypical characteristics. All of the~e phenomena occurred around the proportionally scarce women in lnds;o, but there was, of course, no way to compare these same women's behavior and treatment when they were not in the token position. However, a clever and suggestive laboratory experiment showed that the same person may be perceived differently depending on whether he or she is a token in a skewed group or one .of many in a balanced group. (Because the categories used i1. ne experiment were black-white rather than male-female, it also demonstrated the generality of such perceptual
  • 45. tendencies beyond token women.) Shelley Taylor and Susan Fiske played a tape of a group discus- sion to subjects while showing them pictures of the "group," and then a5ked them for their impressions of group members on a number of dimensions. The tape was the same for all subjects, but the purported composition of the group variec.!. The pictures illustrated either an otherwise all-white male group with one black man (the "token" conditiop) or a mixed black-white male group. In the token condition, disproportionate attention was paid to the token, his prominence in the group was overemphasized, and his attributes were exag- gerated. Similarly, the token was perceived as playing out special roles in the group, often highly stereotypical ones. By contrast, in "integrated" groups, subjects recalled no more about blacks than whites, and their attributes were evaluated about the same. 4 Visibility, contrast, and assimilation are each associated with particular aaj1 Highlight
  • 46. aaj1 Highlight aaj1 Highlight aaj1 Highlight aaj1 Highlight Jtrucrures ana rrocesses forces and dynamics that, in tum, generate typical token responses. These dy- namics are, again, similar regardless of the category from which the tokens come, although the specific kinds of people and their history of relationships with dominants provide cultural content for specific communications. Visibil- ity tends to create performance pressures on t0e token. Contrast leads to heightening of dominant culture boundaries, including isolation of the token. And assimilation results in the token's role encapsulation. The experiences of exempt women at Industrial Supply Corporation took their shape from these processes. PEHFORMANCE PH.ESSURES: LIFE IN THE LIMELIGHT
  • 47. Indsc0's upper-level women, especially those in sales, were highly visi- lile. much more so than their male peers. Even those who reported they felt 1g11ored and overlooked were known in their immediate divisions and spotted when they did something unusual. But the ones who felt ignored also seemed to be those in jobs not enmeshed in the interpersonal structure of the CDm- p;rny for example, a woman in public relations who had only a clerical assis- tant reporting to her and whose job did not occupy a space in the competitive race to the top. Jn the s<.t.lcs force, where peer culture and informal relations were most strongly entrenched, everyone knew about the women. They were the subject of conversation, questioning, gossip, and careful scrutiny. Their placements were known and observed through the division, whereas those of most men t:n:iically were not. Their names came up at meetings, and they would easily be used as examples. Travelers to location~ with women in it would bring back news of the latest about the women, along with other gossip. In other func- tions. too, the women developed well-known names, and their
  • 48. characteristics would often be broadcast through the system in anticipation of their arrival in another office to do a piece. of work. A woman swore in an elevator in an Atlanta hotel while going to have drinks with colleagues, and it was known all over Chicago a few days later that she was a "radical." And some women were even told by their managers that they were watched more closely than the men Sometimes the manager was intending to be helpful, to let the woman know that he would be right there behind her. But the net effect was the same as all of the visibility phenomena. Tokens typicaJly performed their jobs under public and symbolic conditions different from those of dominants. Number_s: Minorities and Majorities 213 The Two-Edged Sword of Publicity The upper-level women became public creatures. It was difficult for them to do anything in training programs, on their jobs, or even at informal social affairs that would not attract public notice. This provided the advantage of an attention-getting edge at the same time that it made privacy and ano- nymity impossible. A saleswoman reported: "I've been at sales
  • 49. meet.ings where all the trainees were going up to the managers-'Hi, Mr. So-and-So'- trying to make that impression, wearing a strawberry tie, whatever, some- thing that they could be remembered by. Whereas there were three of us [women] in a group of fifty, and all we had to do was walk in and everyone reCDgnized us." But their mistakes or their intimate relationships were known as readily as other information. Many felt their freedom of action was restricted, and they would have preferred to be less noticeable, as these typical comments in- dicated: "If it seems good to be noticed, wait until you make your first major mistake." "It's a burden for the manager who gets asked about a woman and has to answer behind-the-back stuff about her. It doesn't reach the woman unless he tells her. The manager gets it and has to deal with it." "I don't have as much freedom of behavior as men do; I can't be as independent." On some occasions, tokens were deliberately thrust into the limelight and displayed as showpieces, paraded before the corporation's public but in ways that s0metimes violated the women's sense of personal dignity. One of Ind- sco's most senior women", a staff manager-finally given two assistants (and thus
  • 50. managerial responsibilities) after twenty-six years with the company; was among the five women celebrated at the civic lunch for outstanding women ir business. A series of calls from high-level officers indicated that the chairman of the board of the corporation wanted her to attend a lunch at a large hotel that day, although she was given no information about the nature of the event. When she threatened not to go unless she was given more information, she was reminded that the invitation had come down from the chairman himself, and of course she would go. On the day of the luncheon, a corsage arrived and .. later, a vice-president to escort her. So she went, and found she was there to represent the corporation's "prize women," symbolizing the strides made by women in business. The program for the aRair listed the women executives from participating companies, except in the case of Indsco, where the male vice-presidential escorts were listed instead. Pictures were taken for the em- ployee newsletter and, a few days later, she received an inscribed paper- weight as a memento. She told the story a few weeks after the event with visi- ble embarrassment about being "taken on a date. It was more like a sen.ior prom than a business event." And she expressed resentment at
  • 51. being singled aaj1 Highlight aaj1 Highlight aaj1 Highlight 214 Structures and Processes out in such a fashion, "just for being a woman at lndsco, not for any real achievement." Similar sentiments were expressed by a woman personnel manager who wanted a pay increase as a sign of the company's appreciation, not her picture in a newspaper, which "gave the company brownie points but cost nothing." Yet the senior woman had to go, the personnel manager had to have her picture taken, and they had to be gracious and grateful. The reaction of tokens to their notice was also noticed. Many of the tokens seemed to have developed a capacity often observed among marginal or subordinate peoples: to project a public persona that hid inner feelings. Although some junior management
  • 52. men at lndsco, including several fast trackers, were quite open about their lack of commitment to the company and dissatisfaction with aspects of its style, the women felt they CDuld not afford to voice any negative sentiments. They played by a difierent set of rules, one that maintained the split between public persona and private self. One woman commented, "I know the company's a rumor factory. You must be careful how you conduct yourself and what you say to whom. I saw how one woman in the office was discussed endlessly, and I decided it would be better to keep my personal life and personal ~airs sepa- r3le." She refused to bring dates to office parties when she was single, and she did not tell ~myone at work that she got married until several months later- this was an office where the involvement of wives was routine. Because the glare of publicity meant that no private information could be kept cir- cumscribed or routine, tokens were forced into the position of keeping secrets and carc!ully contriving a public performance. They could not afford to st urn ble. S 1Jmbolic C onsc(/ uences The women were visible as category members, because of their social type. This loaded all of their acts with extra symbolic
  • 53. consequences and gave them the burden of representing their category, not just themselves. Some womer1 were told outright that their performances could affect the prospects of otliu women in the company. In the men's informal CDnversations, women were often mensured by two yardsticks: how as women they carried out the saln or manzigement role; and how us monagers they lived up to images of wom3nliood. !11 >hort, every act tended to be cval1.1ateu beyond its meaning for tlic organization and taken as a sign of"how worne11 perform." This meant that there was a tendency for problematic situatior.s to be blamed on the worn<rn--On her category membcrship--rathcr than on the situ<ition, a phe- nomenon noted rn other reporis of few women among many men in high-rank- ing corporate jobs. In ont.: case of victim-bbming, a wom<1n in sales went to her manager to discuss the handling of a customer who was behaving seductively. Numbers: Minorities and Majorities 215 The manager jumped to the assumption t)1at the woman had led him on. The result was an angry confrontation between woman and manager in which she thought he was incapable of seeing her apart from his stereotypes, and he said
  • 54. later he felt misunderstood. Women were treated as symbols or repesentatives on those occasions when, regardless of their expertise or interest, they would be asked to provide t~e meeting with "the woman's point of view" or to explain to a manager why hE; was having certain problems with his women. They were often expected to qe speaking for women, not just for themselves, and felt, even in my inter- views, that they must preface personal statements with a disclaimer that they were speaking for themselves rather than for women generally. Such individ- uality was diffic~lt to find when among dominants. But this was not always generated by do.minants. Some women seized this chance to be a symbol as an opportunity to get included in particular gatherings or task forces, where they could come to represent all women at Indsco. "Even if you don't want me per- sonally," they seemed to be saying to dominants, "you can want me as a sym- bol." Yet, if they did this, they would always be left with uncertainty about the grounds for their inclusion; they were failing to distinguish themselves as individuals. Women also added symbolic consequences to each other's affairs. Upper- level women were scrutinized by those on a lower level, who discussed the
  • 55. merits of things done by the higher-ranking women and considered them to have implications for their own careers. One woman manager who was passed over for a promotion in her department was the subject of considerable discus- sion by other women, who felt she should have pushed to get the opening and complained when she did not. The extension of consequences for those in token statuses may increase their self-consciousness about their self-presentation and about their deci- sions, and can change the nature of the decisions that get made. Decisions about what to wear and who to sit with at lunch are not casual. One executive woman knew that her clothing and leisure choices would have impact. She de- liberately wore pants one day as she walked through an oil}ce- not her own--of female clerks supervised by a man wh~ wanted them to wear dresses, and she noted that a few women cautiously began to wear pants occasionally. She decided to let it be known that she was leaving at four p.m. for ballet les- sons once a week, arguing that the men at her level did the same thing to play golf, but also knowing that ballet was going to have a very different meaning
  • 56. from golf. Her act was a gesture performed with an audience in mind as much as an expression of preference. The meaning of "natural" in such situations is problematic, for in doing what they might find natural as private beings, toke~s ;Lo; public personae are also sending messages to the organization. aaj1 Highlight aaj1 Highlight aaj1 Highlight aaj1 Highlight :LJU ::itructures and Processes Business as well as personal decisions were handled by tokens with an ctwctreness of their extended symbolic consequences. One woman manager was laced with the dilemma of deciding what to do about a woman assistant who w;rnted to go back to the secretarial ranks from which she had recently
  • 57. been promoted. The manager felt she jeopardized her own claims for mobility <lnJ the need to open the system to more women if she let her assistant re tum :lnd had to admit that a woman who was given opportunity had failed. She spent much more time on the issue than a mere change of assistants would have warr;rnted, going privately to ;:i few men she trusted at the officer level to discuss the situation. She also kept the assistant on much longer than she felt was wise, but she thought herself trapped. Sometimes the thought of the symbolic as well as personal consequences ol <!Cl s I ec.l token worne n to outright distortions. One was an active feminist in a tr«in1ng stilljub who, according to her ovm reports, "separateJ what I say for tl1e cau.,e from wk1t I want for myself." Her secret ambition was to leave the corpor<1ticn within a year or two to increase her own profession<J skills anJ Leco1n1.; an 1.;xtemal consultant. But when discussing her aspirations with her uw11 manager in career reviews or with peers on inform<J.l occasions, she always smiled :lnd said, "Chairman of the board of Industrial Supply Corporation."
  • 58. Every t11ne a job at the grade level above her became vacant, she would i11quirc ahout it and appear to be very interested, making sure that there was some re:lson at the last minute she could not take it. "They are watching me," she explained, "to see if women are really motivated or if they will be content to st<1y i11 low-level jobs. They arc expecting me to prove something one way or the other." The Tukenis111 Eclipse The token's visibility stemmed from characteristics-attributes of a mas- ter :,tatus-tk1t threatened lo blot out other aspects of a token's pcrform,mce. 1lthough the token captured attention, it was often for her discrepant charac- lCl'istics, for the auxiliary traits that gave her token status. The token docs not li:1vc lo work hard to have her presence noticed, but she docs have to work hard to have her achievements noticed. In the s<iles force, the women found tl1dt tl11.;ir tt:clrnic1il 1il>ilities were likely to be eclipsed IJy their pl1ysicil appear-
  • 59. :1ncc.1, a11d thus, an ,1Jditio11al rerform:1nce pressure was created. The women hacl to put in extr;i effort to make their technical skills known, 1rncl saic.l they workcc.l twice as hard to prove their competence. Both m:ile peers :mc.l customers could tc:nd to forget inform:ilion women provided ahout their experiences and credentials while noticing anc.l remem- bering such seu:muary attributes as style of dr1.;ss. For example, there was this report from J salesman. "Some of our c.~)lnpetition, like ourselves, lwvc Numbers: Minorities and Majorities 217 women sales people in the field. It's interesting that when you go in to see a purchasing agent, what he has to say about the woman sales person. It is always what kind of a body she had or how good-looking she i·s or "Boy, are you in trouble on this account now." They don't tell you how good-looking your competitors are if they're males, but I've never heard about a woman's technical competence or what kind of a sales person she was--
  • 60. only what her body was like." And a saleswoman complained in an angry outburst, .. There are times when I would rather say to a man, 'Hey, listen, you can have our bodies and look like a female and have the advantage ofwaJking in the room and being noticed.' But the noticeability also has attached to it that surprise on the part of men that you can talk and talk intelligently. Recognition works against you as well as for you." And another: "Some of the attention is nice, but some of it is demeaning to a professional. When a man gets a job, they don't tell him he's better looking than the man who was here before-but they say that to me." The focus on appearance and other non-ability traits was an al- most direct consequence of the presence of very few women. Fear uf Retaliation The women were also aware of another performance pressure: not to make the dominants look bad. Tokenism sets up a dynamic that can make tokens afraid of being too outstanding in performance on gr oup events and
  • 61. tasks. When a token does well enough to "show up" a dominant, it cannot be kept a secret, since all eyes are upon the token, and therefore, it is more dif- ficult to avoid the public humiliation of a dominar1t. Thus, paradoxically, while the token women felt they had to do better than anyone else in order to be seen as competent and allowed to continue, they also felt, in some cases, that their successes would not be rewarded and should he kept to themselves. They needed to toe the fine line between doing just well enough and too well. One woman had trouble understanding this and complained of her treatment by managers. They had fired another woman for not being aggressive enough, she reported; yet she, who succeeded in doing all they asked and brought in the largest amount of new business during the past year, was criticized for being "too aggressive, too much of a hustler." The fears had some grounding in reality. In a corporate bureaucracy like Inclsco, where "peer acceptance" held part of the key to success in securing
  • 62. promotions and prized jobs (as Chapters 3 and 7 showed), it was known how people were received by colleagues as well as by higher management. Indeed, men down the ranks resented the tendency for some top executives to make snap judgments about people after five minutes' worth of conversation and then try to influence their career reviews and create instant stars. So the em- phasis on peer acceptance in performance evaluations, a concept known to aaj1 Highlight aaj1 Highlight 218 Structures and Processes JU nior m~rnagers, was one way people lower down the managerial hierarchy re- tained some control over the climbing process, ensured themselves a voice, and maintained a system they felt was equitable, in which people of whom they approved had a greater chance for success. Getting along well with peers
  • 63. w;:is thus not just something that could make daily life in the company mo.re pleasant; it was also fed into the fonnal review system. At a meeting of ten middle managers, two women who differed in peer Jcceptance were contrnsted. One was well liked by her peers even though she hJd an outst.ancling record because she did not !hunt her successes and mod- estly waited her tum to be promoted. She did not trade on her visibility. Her long previous experience in technical work served to certify her and elicit col- le;:igue respect, and her pleasant but plain appearance and quiet dress mini- mized disruptive sexual attributes. The other was seen very differently. The mention of her name as a "star performer" was accompanied by laughter and these comments: "She's infamous all over the country. Many dislike her who have never met her. Everyone's heard of her whether or not they know her, and they already have opinions. There seems to be no problem with direct peer acceptance from people who sec her day-to-d;:iy, but the publicity she has received for her successes has created a negative climate around her." Some thought she was in need of ;:i lesson for her cockiness and presumption. She was said to be Jspiring too high, too soon, and refusing to play the promotion
  • 64. game by the same rules the men hJd to use: waiting for one's tum, the requi- site years' experience and training. Some men at her level found her overrated and were concerned that their opinions be heard before she w;i_<; automatically push eel a.heacl. A common prediction was that she would fail in her next assign- ment ancl be cut down to size. The managers, in general, agreed that there was b<.1cklash if women seemecl to aclvance too fast. AncJ J number of men were concerned thJt women would jump ahead of them. They m;:iJe their resentments known. One unwittingly revealed a cen- tral principle for the success of tokens in competition with c:lomin:rnts: to alw:1ys stay one step behind, never exceed or excel!. "It's okay for women to have these jobs, .. he said, "as long JS they don't go zooming by me." One form peer ret~iation against success touk was to abandon a success- ful woman the first time she encountered problems. A dramatic inst<U1ce in- volvecl a confront;.ition between a very dignified woman manager, the only woman in a management position in her unit, who supervised a large group of both male and female workers, and Jn aggressive but objectively low-perform- ing woman subordinate, who had been hired by one of the other managers and w:cs unofficially "sponsored" by him. The womJn manager had
  • 65. given low rat- ings to the subordinate on her last performance appraisal, and another review WZl.S coming up; the manager had already indicated that the rating would still Numbers: Minorities and Majorities 219 be low, despite strong protests of unfairness from the worker. One day after work, the manager walked through a public lounge area where several work- ers were standing around, and the subordinate began to hurl invectives at her, accusing her of qeing a "bitch, a stuck-up snob," and other unpleasant labels. The manager stood quietly, maintaining her dignity, then left the room, fear- ing physical violence. Her feelings ranged from hurt to embarrassment at the public character of the scene and the talk it would cause. The response over the next few days from her male peers ranged from silence to comments like, "The catharsis was good for X. She needed to get that off her chest. You know, you never were responsive to her." A male friend told the manager that he heard two young men who were passed over for the job she was eventually given commenting on the event: "So Miss High-and-Mighty finally got hers!" The humiliation and the thought that colleagues supported the worker rather than her was enough to make this otherwise-successful woman consider leav-
  • 66. ing the corporation. Tokens Responses to Performance Pressures A manager posed the issue for scarce women this way: "Can they survive the organizational scrutiny?" The choices for those in the token position were either to over-achieve and carefully construct a public performance that mini- mized organizational and peer concerns, to try to tum the notoriety of public- ity to advantage, or to find ways to become socially invisible. The first course means that the tokens involved are already outstanding and exceptional, able to perform well under close observation where others are ready to notice first and to attribute any problems to the characteristics that set them apart-but also able to develop skills in impressions management that permit them to re- tain control over the extra consequences loaded onto their acts. This choice in- volved creating a delicate balance between always doing well and not generat- ing peer resentment.. Such dexterity requires both job-related competence and pclitical sensitivity that could take years to acquire. For this reason, young women just out of college had the greatest difficulty in entering male domains like the Indsco sales force and were responsible for much of the high turnover among women in sales. Women were successful, on the other
  • 67. hand, who were slightly older than their male peers, had strong technical backgrounds, and had already had previous experiences as token women among male peers. The success of such women was most likely to increase the prospects for hiring more women in the future; they worked for themselves and as symbols. The second strategy, accepting notoriety and trading on it, seemed least likely to succeed in a corporate environment because of the power of peers. A few women at Indsco flaunted themselves in the public arena in which they operated and made a point out of demonstrating their "difference," as in refus- aaj1 Highlight 220 S tructurcs and Processes ing to go to certain programs, parading their high-level connections, or by- passing the routine authority structure. Such boldness was usually accom- ran ied by top management sponsorship. But this strategy was made risky by shifting power alliances at the top; the need to secure peer
  • 68. cooperation in cer- tain jobs where negotiation, bargaining, and the power of others to generate :idvantage or dis::idv~rntage through their use of the rules were important; and t.he Likelihood that some current peers would eventually reach the top. Furth- ermore, those women who sought publicity and were getting it in part for their rarity developed a stake in not sharing the spotlight. They enjoyed their only-women status, since it gave them an advantage, and they seemed less consciously aware than the other women of the attendant dangers, pressures, psychic costs, and disadvantages. In a few instances, they operated so as to keep other women out by excessive criticism of possible new - hires or by sub- tly ·undercutting a possible woman peer (who eventually left the company), something that, we shall see later, was also pushed for by the male dominants. Thus, this second strategy eventually kept the numbers of women down both
  • 69. bc~ause tl1e token herself was in danger of not succeeding and because she might keep other women out. This second strategy, then, serves to reinforce the dynamics of tokenism by ensuring tliat, in the absence of external pres- sures Like affirmative action, the group remains skewed. The third choice was more often accepted by the older generation of cor- porate women, who predated the women's movement and had years ago ac- commodated to token status. It involved attempts to limit visibility, to beoome "socially 111visible." This strategy charJcterizes women who try to minimize their sexual attributes so as to blend unnoticeably into the predominant mJle culture, perhaps by adopting "mannish dress," as in reports by other inves- tigators. Or it can include avoidance of public events and occasions for perfor- mance-staying away from meetings, working Jt home rather than in the of- fice, keeping silent at meetings. Severn! of the silleswomen deliberately took
  • 70. such o "low proflle," unlike male peers who tended to seize every opportunity to make themselves noticed. They avoided conflit, risks, or controversial situ- :itions. They were relieved or happy to step into assistant or technical sta.ffjobs such as personnel administration or advertising, where they could quietly p!Jy bzickground roles that kept men in the visible forcfront--Dr they at least dicl not object when the corporation put them into low-visibility jobs, since for many years the company had a stake in keeping its "unusual" people hidden. Those women preferring or accepting socii!l invisibility olso made little at- tempt to make their achievements publicly known or to get credit for their own contributions to problem-solving or other organizational tasks, just like other women reported in the research literature who have let men assume vis- ible leadership or ta.kc credit for aceDmplishments that the women really
  • 71. Numbers: Minorities and Majorities 221 produced-the upper corporate equivalent of the achieving secretary. In one remarkable laboratory experiment, women with high needs for dominance, paired with a man in a sit~ation where they had to choose a leader, exercised their dominance by appointing him the leader. 5 Women making this choice, then, did blend into the background and control their performance' pressures, but at the cost of limited recognition of their competence. This choice, too, in- volved a psychic splitting,· for rewards for such people often came with secret knowledge-knowing what they had contributed almost anonymously to an ef- fort that made someone else look good. In general, this strategy, like the last, also reinforces the existence of tokenism and keeps the numbers of women down, because it leads the organization to conclude that women are not very effective: low risk-takers who cannot stand on their own. The performance pressures on people in token positions generate a set of
  • 72. attitudes and behaviors that appear sex-linked, in the case of women, but can be understood better as situational responses, true of any person in a token role. Perhaps what has been called in the popular literature "fear of success in women," for example, is really the token woman'sfear of visibility. The origi- nal research that identified the fear of success concept created a hypothetical situation in which a woman was at the top of her class in medical school-a token woman in a male peer group. Such a situation is the kind that exacts extra psychic eDsts and creates pressures for some women to i:nake themselves and their achievements invisible-to deny success. Replication of this re- search using examples of settings in which women were not so clearly propor- tionately scarce produced very different results and failed to confirm the sex- linked nature of this construct. Seymour Sarason also pointed out that minori- ties of any kind, trying to succeed in a culturally alien
  • 73. environment, may fear visibility because of retaliation costs and, for this reason, may try to play down any recognition of their presence, as did Jews at Yale for many years. 6 Fear of visibility, then, is one response to pqrformance pressures in a token's situa- tion. The token must often choose between trying to limit visibility-and being overlooked-or taking advantage or the publicity-and being labeled. a .. troublemaker." BOUNDAHY HEIGHTENING AND lv!EMBERSHIP COSTS: TOKENS IN DOMINANTS' GROUPS Contrast, or exaggeration of the token's differences from dominants, sets a second set of dynamics in motion. The presence of a token or two makes dominants more aware of what they have in common at the same time that it aaj1 Highlight
  • 74. Structures and Processes threatens that commonality. Indeed, it is often at those moments when a vollectivity is thn:ateried with change that its culture and bonds become ex- posed to itself; only when an obvi.ous "outsider" appears do group members ,uddenly realize aspects of their common bond as insiders. The "threat" a token roses is twofold. First, the token represents the danger of challenge to the dominants' premises, either through explicit confrontation by the token or by G disaffected dominant who, through increased awareness, sees the culture l'or what it is and sees the possibility of alternatives. Second, the self-con- sciousness created by the token's presence is uncomfortable for people who prefer to operate in casual, superficial, and easygoing ways, without much psy- chological self-awareness and without the strain of reviewing habitual modes of action-a characteristic stance in the corporate environment. Furthermore, as Everett Hughes pointed out, part of the hostility peer groups show to new kinds of people stems from uncertainty about their behav-
  • 75. 10r when non-structured, non-routine events occur. Tokens cannot be as- sumed to share the same unspoken understandings that the rest of the members, share because of their common membership in a social category, one basis for closing ranks against those who are different, as Chapter 3 argued. For smooth interaction, groups require both discretion (the ability to put statements in their proper perspective) and a shared vocabulary of attitudes (the ability to take feelings and sentiments for granted) so that they can avoid the time-consuming process of translation. At best, then, members of the dominant category are likely to be uncomfo1iable and uncertain in the pres- ence of ::i member of a dillerent category. Other an;Jysts have also shown that people with "ir,congruent statuses," like women in male jobs, strain group in- tcrJction by generating ambiguity and Lick of social ccrtitucle. 7 It is not only the flrst ofa kind that arouses discomfort. People who arc usually not found in that setting and come from a category with a histo1y of special forms of interac- tion with the numeric;il dominants, as rare women among men,
  • 76. are also po- tentially clisrurtive of peer interaction. The token's contr;ist effect, then, can lead dominants to exaggerate both their cornmon::ility <md the token's "difference." They move to heighten Loundaries of which, previously, they might even have been aware. They uect new boundaries that at some times exelucle the token or at others let her in only if she proves her loyalty. f.:rnggerutiun of Domi11d11t.'/ Culture !ndsco men asse1ied group solidarity ancl reaffirmed shared in- group un- dersLrnclings in the presence of token women, flrst, by emphasizing :uid exag- gerating those cultural elements they shared in contrast to the token. The toke11 became both occasion and audience for the highli1;hti11g and dramatizing: Numbers: Minorities and Majorities 223 of those themes that differentiated her as the outsider. Ironically, tokens, unlike people of their type represented in greater proportion, are thus in-
  • 77. struments for underlining rather than undermining majorit)r culture. At Indsco, this phenomenon was most clearly in operation on occasions that brought together people from many parts of the organization who did not nec- essarily know each other well, as in training programs and at dinners and cock- tail parties during meetings. Here the camaraderie of men, as in other work and social settings, 8 was based in part on tales of sexual adventures, ability with respect to "hunting" and capturing women, and off-color jokes. Other themes involved work prowess and sports, especially golf and fishing. The ca- pacity for and enjoyment of drinking provided the context for displays of these themes. They were dramatized and acted out more fervently in the presence of token women than when only men were present. 9 When the men were alone, they introduced these themes in much milder fonn and were just as likely to share company gossip or talk of domestic matters such as a house being built. This was also in contrast to more equally mixed male-female groups in which there were a sufficient number of women to
  • 78. influence and change group culture and introduce a new hybrid of conversational themes based on shared male-female concerns. 10 Around token women, then, men sometimes exaggerated displays of aggression and potency: instances of sexual innuendos, aggressive sexual teas- ing, and prowess-oriented "war stories." When a woman or two were pre5ent, the men's behavior involved "showing off." telling stories in which "masculine prowess" accounted for personal, sexual, or business success. They high- lighted what they could do, as men, in contrast to the women. In a set of train- ing situations for relatively junior salespeople, these themes were even acted out overtly in role plays in which participants were asked to prepare and per- fonn demonstrations of sales situations, In every case involving a woman, the men played the primary, effective roles, and the women were objects of sexual attentiun. Sexual innuendos were heightened and more obvious and exagger- ated tbn in all-male role plays, as in these two examples: !.
  • 79. 2. Two men and a woman simulated a call on a buyer; the woman was introduced as the president of the company, but the sales manager and his assistant did all the talking. The company was in the business of selling robots. The sales manager brought in a male "robot" to demonstrate the product. The sales manager leered at him, saying, "Want a little company?" He then revealed that the woman in- troduced as the president was actually one of the female robots. The two-man, one-woman team was selling wigs; the woman was the wig stylist. The buyer on whom they were calling adopted an exaggerated homosexual carica- ture, which broadened considerably during the "sales call."Toward the end of the role play, one of the men, trying to wrap up the sale, said, "We have other spcdal services along with wigs. Other women who work with our stylist will come to aaj1 Highlight aaj1 Highlight aaj1 Highlight aaj1
  • 80. Highlight 224 Structures and Processes vour qorc to work for you." The huver's response made it cle;tr that he would he i11tcre,1ed "' those women sexually (though he was simulating homoscxu;ility). S.tid th<: seller, "The, .. IJ lie Oil vour payroll: you can use them any way you want." S.1id th<: buyer, leeri11g, "An1; 1Vay I w;u1t?" The seller answered, "We might offer other sei-vices like a massage alollg with the wig." Said the buyer, "That·sounds illtcrcsting. Can I have one right now?" After these role plnys, the group atmosphere seemed quite tense, and the women especinlly appeared highly uncomfortable. The women themselves reported other examples of"testing" to see how they would respond to the "male" culture. They said that many sexual innu- endos or c.lisplnys of locker-room humor were put on for their benent, espe- cially by the younger men. (The older men tended to parade their business successes.) One woman was a team leader at a workshop (and the only woman), when her team c.lecided to use as its slogan, "The [obscenity] of the week, .. looking at her for a reaction. By raising the issue and
  • 81. forcing the woman to choose not to participate, the men in the group createc.l an occasion for uniting against the outsider and asserting dominant group solidarity. Such events, it must be pointec.l out, were relatively rare and occurred only at those informal occasions outsic.le of the business routine in which people were un- winding, letting themselves go, or. as in the training role plays, deliberately creating unrc;il situations. Most behavior at Inc.lsco was more businesslike 1n tone. But the: Lict that such interaction ever occurred, eve11 inrrequently, ;iround women ser-ved to isolate them <lllc.l make them uncomforialJle at those very moments when, ironically, people were supposed to be relaxing and havrng run. 1 sales meeting at lndsco provided an interesting example or how the dominant culture could simultaneously -acknowledge the presence or tokens :ind retain its own themes and flavor. lt was traditional for salesmen to tell traveling salesman/farmer's daughter jokes at informal gatherings. On this oc- casion, four years after women Rrst entered the sales force, a raunchy traveling sale:,wonwn/fonner's son joke was told, a story currently going around the
  • 82. comp<rny. The form was the same, but the content reflected the presence of women. Tokens' functions as ;1udience for dominant cultural expressions also played a part in the next set of processes. I 11ten-117Jtions us Relllinders of "Difference" On more formal occasions, as in meetings, members or the numerically dominant category unc.lerscorcd and reinforced clifforcnces between tokens ;ind drn11inants, ensuring that tokens recognized theiroutsidcr status, by 1naking the token the occasion for "interruptiom" in the flow of group events. Domi- ,/umbers: Minorities and Majorities 225 nan ts prefaced acts with apologies or questions about appropriateness clire.cted at the token; they then invariably went ahead With the act, having placed the token in the position of interrupter or interloper, of someone who took up the group's time. This happened often in the presence of the saleswomen. Men's questions or apologies represented a way of asking whether the old or ex- pected cultural rules were still operative-the.words and expressions permit- ted, the pleasures and forms of release indulged in. (Can we still swear? Toss a
  • 83. football? Use technical jargon? Go drinking? Tell "in" jokes?) 11 Somet'imes the questions seemed motivated by a sincere desire to put the women at ease and treat them appropriately, but the net effect was the same regardless of dominants' intentions. By posing these questions overtly, dominants made the culture clear to tokens, stated the terms. under which tokens enter the rela- tionshiµ, and reminded them that they were special people. It is a dilemma of all cross-cultural interaction that the very act of attempting to learn what to do in the presence of the different kind of person so as to inte~rate him can rein- force differentiation. The answers about conduct almost invariably affirmed the under- standings of the dominants. The power of sheer numbers means that an indi- vidual rarely feels comfortable preventing a larger number of peers from en- gaging in an activity they consider normal. Most women did not want to make a fuss, especially about issues they considered trivial and irrelevant to their job status, like saying "goddamn" or how to open doors. Their interest in not being signalec.l out for special treatment made them quickly agree that things should proceed as they would if women were not present, and to
  • 84. feel embar- rassment about stopping the How of conversation. None wanted to be a "wet blan.ket"! As one said, "They make obscene suggestions for slogans when kidding around, looking to me for a reaction. Then they jump on me for not liking it." Secondly, the tokens have been put on notice that interaction will not be "natural," that dominants will be "holding back," unless they agree to ac- knowledge and permit (and even encourage) majority cultural expressions in their presence. (It is important that this be stated, of course, for one never knows that another is holding back unless the other lets a piece of the sup- pressed material slip out.) At the same time, tokens have al so been given the implicit message that majority members do not expect those forms of expres- sion to be "natural" to the tokens' home culture; otherwise, majority members would not ncec.l to raise the question. (This is a function of what Judith Long bws callecJ the "double deviance" of tokens: deviant first because they are women in a ma11's world and second because they
  • 85. inappropriately aspire to.the privileges of the dominants.) 12 Thus, the saleswomen were often in the odd position of reasstiring peers and customers that they could go ahead and do aaj1 Highlight aaj1 Highlight aaj1 Highlight aaj1 Highlight aaj1 Highlight aaj1 Highlight aaj1 Highlight Structures and Processes '>0111vthing in the women's presence, like swearing, that the women them- 't'I' l'S woulcJ not be permittecJ to cJo. They listenecJ to dirty jokes, for example,
  • 86. hut reported th<.1t they would not dare tell one themselves. In fact, whether or rwt to go drinking or tell jokes was a major question for women: "You can't tell Jirtv jokes. Clean jokes would go over like a lead balloon. So I sit there like a dummy and don't tell jokes." Vi<l difference-reminding interruptions, then, dominants both affirm their own shared understandings and draw the cultural boundary between themselves <tnd tokens. The tokens learned that they caused interruptions in "11ormal" communication, and that their appropriate position w:J.S more like th,1t of audience thJn that of full participant. But the women also found the au- dience position frustrating or wearying, as these statements indicated: "1 felt like one of the guys for a while. Then I got tired of it. They had crude mouths and were very immature. I began to dread the next week because I was tired of their company. Finally, when we were all out drinking, I admitted to mysell, this is not me; I don't want to play their game." And: "I was at a dinner wlicre the men were telling dirty jokes. It was fun for a while; then it got to
  • 87. ine. l moved and tried to have a real conversation with a guy at the other end of the t<.1ble. The dinner started out as a comrade thing, but it loses its flavor, e[X~cially if you're the only woman. I didn't want them to stop on my account, but l wish I h,1d had an alternative conversation." Oi.;crt Inhibition: Infornwl lsulution Jn some cases. dominants did not wish to have tokens around all the time; they h<.1d secrets to preserve or simply did not know how far they could trust the women, especially those who didn't seem to play by all the rules. They thm moved the locus of some activities and expressions from public settings to which tokens had access to more private settings from which they could be excluded. When information potentially embarrassing or damaging to domi- nants is being exchanged, an outsider-audience is not desirable, because dom- 111;111ts do not know how far they can trust the tokens. As Hughes and Chapter J poir)ted 011t. colle:1gucs who rely on unspoken understandings may !'eel un- comf'ortablic in the presence of "odd kinds of fellows" who cannot be trusted to interpret infonnation in just the same way or to engage in the
  • 88. same rcla- tiomhips ol' trust and reciprocity. 13 There was a S(•nse that it was not possible to level with a woman or be real with her, as one co11ld with other men. The result was sometimes "quarantine"-keeping tokens away from some oCC»Lions. li1forrnal pre-meeting meetings were sometimes held. Some topics ul discussion scL~med rarely raised by rnen in the presence of many of their women peers, even though they discussed thein among themselves: admis- siom of low commitment to the company or concerns about job performance, Numbers: Minorities and Majorities 227 ways of getting around formal rules, political plotting for mutual advantage, strategies for impressing certain corporate executives. Many of the women did not tend to be included in the networks by which informal socialization oc- curred and politics behind the formal system were exposed, as researchers have found in other settings. One major project found that people with in- congruent statuses, like the Indsco exempt women, were likely to. become
  • 89. isolates in peer groups and to have less frequent interaction with the group than other members, outside of formally structured occasions. 14 Toward the upper levels of the corporation, any tendency for peer groups to quarantine women was reinforced by men-only social establishments; a senior personnel administrator committed to placing more women in top executive jobs was concerned about whether they could overcome the limitation on their busi- ness effectiveness placed by exclusion from informal exchanges at male clubs. In a few cases, overt inhibition worked directly against women in th~ir jobs. They missed out on important informal training by peers. 15 There were instances in which women trainees did not get direct criticism in time to improve their performance and did not know they were the subjects of criti- cism in the company until told to find jobs in other divisions. They were not part of thP. buddy network that uncovered such information quickly, and their manager.s were reluctant to criticize a woman out of uncertainty about how she
  • 90. would receive the information. (One man put quite simply how he felt about giving negative feedback to a woman: 'Tm chicken.") Here feelings that it was impossible to level with a different kind of person stood in the way. Loualtu Tests At the same time that tokens may be kept on the periphery of colleague in- teraction, they may also be expected to demonstrate loyalty to their dominant peers. Failure to do so could result in further isolation; signs of loyalty, on the other hand, permitted the token to come closer to being included in more of the dominants' activities. Through loyalty tests, the group sought reassurance that the .tokens would not tum against the dominants or use any of the infor- mation gained through their viewing of the dominants' world to do harm to the group. In the normal course of peer interac 0 tions, people learn all sorts of things about each other that could be tu~ed against the other. Indeed, many
  • 91. colleague relationships are often solidified by the reciprocal knowledge of po- tentially damaging bits of information and the understanding that they both have an interest,.in preserving confidentiality. Tokens, however, pose a dif- ferent problem and raise uncertainties, for their membership in a different social category could produce loyalties outside the peer cadre. This was a quite rational concern on occasion. With government pres- sures and public interest mounting, Indsco women were often asked to speak aaj1 Highlight aaj1 Highlight aaj1 Highlight 228 Structures and Processes to classes or women's groups or to testify before investigating committees. One woman was called in by her manager before her testimony at hearings on discrimination against women in business; he wanted to hear her testi-
  • 92. mony in advance and have censorship rights. She refused, but then made only very general and bland statements at the hearing anyway. Peers seek reassurance about embarrassing as well as damaging disclo- sures. There is always the possibility that tokens will find some of what the dominants naturally do silly or ridiculous and will insult them where t11ey feel vulnerClble. Dominants also want to know that tokens will not use their inside information to make the dominants look bad or turn them into figures of fun to members of the token's category outside with whom they must interact. The joking remarks men made when seeing women colleagues occasionally eating with the secretaries (e.g, "What do you 'girls' find so interesting to talk about?") revealed some of their concerns. Assurance could be gained by asking tokens to join with or identify with the dominants against those who represented competing loyalties; in short, do.minants pressured tokens to turn against members of their own category, ju~t as occurred in other situations where women were dominants <llld men
  • 93. tokens. 16 !ftokens colluded, they made themselves psychological hostages to the majority group. For token women, the price of being "one of the boys" was a willingness lo occasionally turn against "the girls." There were three ways token women at Indsco could demonstrate loy<ilty and qualify for a closer relationship with domin:mts. First, they could let slide (or even participate in) statements prejudicial to other members of their cate- gory. They could allow themselves to be viewed as "exceptions" to the "gen- er:il rule" that others of their category have a variety of undesirable or unsuita- ble characteristics; Hughes recognized this as one of the "deals" token blacks might make for membership in white groups. 17 Women who did well were sometimes told they were "exceptions" and exceptional, not like a "typical wom:in." It is an irony of the token situation that women could be treated as both representatives of their type and exceptions to it, sometimes by the same people. At meetings and training sessions, wornen were occasionally the subjects