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DIRECTV’S MILLION CUSTOMER REACH!
§  4 Million Monthly Visits
§  Content Updated Weekly
DIRECTV Entertainment Blog!
Grease:
Live!
!
Social Media!
!
●  Weekly News & Offers Emails
●  Over 6 Million Customers
Email Communications!
!
●  Over 5 Million Fans
●  Highest Engagement Rate
Amongst the MVPD Category
!
●  3 Million Weekly Circulation with a
7.5 Million reach.
DIRECTV Circular!
Grease Live – Set Visit Social Coverage !
Our 9 “Snaps” had over 15k views!!
!
!
Grease Live – Set Visit Social Coverage !
Our 4 Vines had over 40k views!!
!
!
Grease Live – Set Visit Social Coverage !
Our 9 Instagram photos/videos had
3k+ engagements!!
!
!
Grease Live – Tune-in Social Coverage !
Our 2 Facebook Posts had 564k
video views and 2MM impressions!!
!
!
Grease Live – Tune-in Social Coverage !
Grease Live – Tune-in Social Coverage !
Grease Live – Tune-in Social Coverage !
Grease Live – Circular Feature !
Grease Live – Circular Feature !
Grease Live – Email Feature !
Grease Live – Blog Feature !

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Grease LIVE - DIRECTV Promotion

  • 1. DIRECTV’S MILLION CUSTOMER REACH! §  4 Million Monthly Visits §  Content Updated Weekly DIRECTV Entertainment Blog! Grease: Live! ! Social Media! ! ●  Weekly News & Offers Emails ●  Over 6 Million Customers Email Communications! ! ●  Over 5 Million Fans ●  Highest Engagement Rate Amongst the MVPD Category ! ●  3 Million Weekly Circulation with a 7.5 Million reach. DIRECTV Circular!
  • 2. Grease Live – Set Visit Social Coverage ! Our 9 “Snaps” had over 15k views!! ! !
  • 3. Grease Live – Set Visit Social Coverage ! Our 4 Vines had over 40k views!! ! !
  • 4. Grease Live – Set Visit Social Coverage ! Our 9 Instagram photos/videos had 3k+ engagements!! ! !
  • 5. Grease Live – Tune-in Social Coverage ! Our 2 Facebook Posts had 564k video views and 2MM impressions!! ! !
  • 6. Grease Live – Tune-in Social Coverage !
  • 7. Grease Live – Tune-in Social Coverage !
  • 8. Grease Live – Tune-in Social Coverage !
  • 9. Grease Live – Circular Feature !
  • 10. Grease Live – Circular Feature !
  • 11. Grease Live – Email Feature !
  • 12. Grease Live – Blog Feature !