Yellow and Co - Performance Partner : Parking and wayfinding consultants r5-2016-05-10

parking and wayfinding consultants
R510-05-2016

© +33 (0)1 46 21 89 50 | Max KORDYLAS max.kordylas@yellowandco.com
+14/05/2016CARPARKINGCHALLENGESFACINGTOMORROW’SRETAIL
2
no parking
no business
Bernardo TRUJILLO (1920-1971)
a pioneering visionary who first formalised principal
theories and operational practices that would pave the
way for the success of modern retail.
good parking
good business
bad parking
bad business

+PARKINGANDWAYFINDINGCONSULTANTS14/05/2016
3
we design
the next generation
parking experience
for high attendance premises
and shopping malls

+PARKINGANDWAYFINDINGCONSULTANTS
we drive
traffic and crowds
to grow your business
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parking and traffic
engineering
wayfinding design
and scenography

we enhance your greenfield
and your existing projects
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5
1
Schematic Design
2
Design Development
3
Construction
Dimension &
accessibility
Layout & traffic
optimization
Dynamic flow
management
Road signage
& markings
Interior design
& scenography
Access control
& payment
Wayfinding Contractor
assistance &
contracting
Branding &
signage design
we work with your development teams as well as
your operation teams
GREENFIELD PROJECTS
EXISTING PROJECTS : OPTIMIZATION, REFURBISHMENT, EXTENSION

+
100 % 100 %
CONTRACTING
PARKINGANDWAYFINDINGCONSULTANTS14/05/2016
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2 - Design
Development
3 - Construction
Documents
4 - Construction
Phase
1 - Schematic
Design
0 - Predesign
Phases
Architect of record
Traffic consultant
Parking and Wayfinding
consultant
Contractor
100 %
100 %
30 %100 % 100 % 30 %
100 % 100 % 30 % 30 %
100 % 100 %30 % 30 %30 %
Project timing
Work load
we take charge of project after your Traffic
consultant till project delivery
We ensure customer journey integrity
throughout design and construction
ASSIST.

Specifics of
high attendance premises
and shopping malls
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7

High attendance premises and
shopping mall car parks
P P
Standard Public
car park
Shopping mall
car park
Capacity
n° of spaces
Maximum rotation
vehicles/spaces/days
Traffic flow
vehicles/day
200 to 1 000 1 000 to 10 000
1 to 2 3 to 6
600 to 2 000 15 000 to 60 000
much more traffic and rotation require
custom flow management and car park design.
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Up to 30 times more traffic =
standard car park design
cannot accept such flows

on high attendance days,
rotation is the key to improving footfall
HIGHER
FOOTFALL
HIGHER
ROTATION
manage dwell time to accommodate for extra visitors
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9

Vélizy 2 Shopping Centre case study:
one of the most efficient smart parking's in France.
Up to 30 000 vehicles per day in a 6 000 bay car park
without any human presence
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peak entries:
3 000/hour
50% of car park
peak exits:
3 100/hour
51% of car park
average stay : 1h50
vehicles/year : 7 000 000
total bays : 6 000
car park rotation : 5
week-end occupancy : 96%
vehicles/day (we) : 30 000
owner: Unibail-Rodamco
location: Paris region - France
GLA: 104 000 m²
shops: 180 + Cinemas
open: 10 am to 9 pm
footfall: 15 million visits/year

+CARPARKSFORTIMEEFFECTIVESHOPPING
How much time
spent looking for
an available slot in this
6 000 slot car park with
24 000 vehicles entries?
parking rotation of 4
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+
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00
CARPARKSFORTIMEEFFECTIVESHOPPING
Vélizy 2 shopping mall 6 000 slot car park
on a weekend day with 24 000 entries:
70%
7 000 12 000 5 000
14:00 15:00 16:00 17:00
80%
90%
100%
[20%][50%][30%]
24 000
Entries/d
6 000
Slots
6 000 2 000
18:00
4Rotation
10002 0001000 [25%]
• 50% of entrance flow (12 000 vehicles) arrive in a car park with 70% occupancy rate or more.
• 25% of entrance flow, (6 000 vehicles) arrive in a car park with 90% occupancy rate.
• The car park occupancy is totally renewed twice in 4 hours, meaning 50% of global capacity
(3 000 vehicles) exit and enter the car park every hour.
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+
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00
Vélizy 2 shopping mall 6 000 slot car park
on a weekend day with 24 000 entries:
70%
7 000 12 000 5 000
14:00 15:00 16:00 17:00
80%
90%
100%
[20%][50%][30%]
24 000
Entries/d
6 000
Slots
6 000 2 000
18:00
4Rotation
10002 0001000 [25%]
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20
15
10
5
3
2
1
1
1
1
230 hrs.
14 000 min.
[≈ 2 min/veh.]
2 300 hrs.
140 000 min.
[≈ 12 min/veh.]
160 hrs.
10 000 min.
[≈ 2 min/veh.]
Time spent searching
for free slots
• Above 70% occupancy rate customers spend 4 to 10 times more time searching for a free slot..
• Thousands of hours are spent by customers searching for a parking slot on every high
attendance day.

+
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00
Shopping mall 6 000 slot car park
on a high attendance day with 24 000 entries:
70%
3 000
14:00 15:00 16:00 17:00
20
15
10
5
3
2
1
1
1
1
80%
90%
100%
[20%][50%][30%]
Entries/d
Slots
2 300 hrs.
140 000 min.
[≈ 12 min/veh.]
50 hrs.
3 000 min.
[moy. ≈ 2min/veh.]
8 000 2 000
18:00
4Rotation
for free slots
2 000 [37,5%]
$$$
+ 1 200 hrs.
70 000 min.
shopping or
time saving
Time saving smart car park has lower occupancy rate allowing
a potential extra rotation on higher attendance day.
1 200 hrs.
70 000 min.
[≈ 6 min/veh.]
P = -50% time spent :
searching for free slots
Lower
occupancy
due to time saving
with parking optimization
Parking optimization
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7 000 12 000
24 000
6 000
230 hrs.
14 000 min.
[≈ 2 min/veh.]

What happens on
a very heavy attendance day
with 30 000 vehicle entries?
parking rotation of 5
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+
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
110%
09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00
Shopping mall car park with 6 000 slots on a
very heavy attendance day with 30 000 entries:
70%
4 500 22 500 2 000
14:00 15:00 16:00 17:00
20
15
10
5
3
2
1
1
1
1
80%
90%
100%
[10%][75%][15%]
36 000
Entries/d
6 000
Slots
11:00 12:00 13:00
10 000
18:00
6 500 3 000
5Rotation
Time spent searching for free slots keeps car park busy
for a longer period of time resulting in car park saturation.
110%
2000 1000
for free slots
150 hrs.
9 000 min.
[≈ 2min/veh.]
+ than 5 000 hrs.
+ than 300 000 min.
[≈ 14 min/veh.]
150 hrs.
9 000 min.
[≈ 2min/veh.]
Car park
Saturation
[45%]
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Non-smartened car park

+
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
110%
09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
110%
09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00
Shopping mall car park with 6 000 slots on a
very heavy attendance day with 30 000 entries:
70%
4 500 22 500 2 000
14:00 15:00 16:00 17:00
20
15
10
5
3
2
1
1
1
1
80%
90%
100%
[10%][75%][15%]
36 000
Entries/d
6 000
Slots
11:00 12:00 13:00
2 500
18:00
10 000 5 000
5Rotation
Car park optimization restitutes 2 500 hrs. or 150 000 min. time back to customers.
The equivalent of 2h of shopping for 1 875 clients. [2 500 h x 1,5 pers. / vehicle = 3 750 hrs.]
110%
67 hrs.
4 000 min.
[≈ 2min/veh.]
2 500 2 500
+ 2 500 hrs.
150 000 min.
[≈ 7 min/veh.]
with parking smartening
$$$
+ 2 500 hrs.
150 000 min.
shopping or
time saving
100%
no saturation
due to time saving
and better rotation
P = 50% time saved:
searching for free slotsSmartened car park
14/05/2016
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for free slots
+ than 5 000 hrs.
+ de 300 000 min.
[≈ 14 min/veh.]
150 hrs.
9 000 min.
[≈ 2min/veh.]

Conclusion :
An smartened car park can
accept up to 25% more traffic on
a high attendance day due to
slot search time saving and rotation
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other ideas to
turn traffic into business
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we distribute flows throughout your premises
to meet your customer journey strategy
maintain attendance temperature at all entrances
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We use anchors to distribute your traffic
through all entrances
we distribute flows throughout your premises
to meet your customer journey strategy
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Attract your traffic
to less busy
entrances

attract express shoppers and internet customers
with time saving offers and services.
generate extra footfall and conquer high revenue customers
1h MaxFree parking
Parking remains free for all customers.
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Standard
Leisure and shopping
Express shopping
in, buy and out
Ensure parking
close to entrance
for express shoppers

Promise time saving and attract
express shoppers and internet customers
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Create specific offers and services for high revenue express shoppers
Accès et sortie
spécifiques
Specific Access
and Egress away
from main flows
Services:
Click and Collect, Personal
Shopper, Valet Parking, …
Mini-outlets directly in lobby:
Flowers, Hairdresser, Gifts,
High Tec, Cater, …

We drive
traffic and crowds
to business performance
4, rue Neuve St-Germain - 92100 Boulogne Billancourt - France
Tél. : +33 (0)1 46 21 89 50 - Fax : +33 (0)1 46 21 89 64 - www.yellowandco.com
Max KORDYLAS max.kordylas@yellowandco.com +33 1 46 21 89 50 | +33 6 08 72 00 35
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OPERATING DIAGRAM : INDOOR AND OUTDOOR GUIDANCE & DYNAMIC DIRECTIONAL SIGNAGE
We create dynamic flow management solutions,
pioneers in indoor and outdoor parking guidance
Latest creation: real time dynamic exit flow management.
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ENGINEERING
Car park dimensioning and
master planning
Traffic flow and bay layout
optimization
Vehicle count and
guidance systems
Vehicle signage
development
Car park management
and pay systems
DESIGN
Functional design
Interior design &
scenography
Graphic design/ branding
Signage
Street/urban furniture
CONTRACTING
Contractor coaching
Project costing and
scheduling
Tender and bidding and
management
Project Management and
coordination
Work contracting
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The leading consultancy in flow management and
signage design for high attendance premises and car parks.

CLIENTS
Altarea ; Hammerson ; Unibail Rodamco - Espace Expansion ; Segece - Klepierre ; Icade ;
Sodec ; Terranae ; Leroy Merlin ; Effia ; Interparking ; Urbispark ; Saemes ; Oxygroup ;
Bolore - Havas ; Afapark ; Autobella ; …
REFERENCIES
Aéroville, Art De Vivre (Éragny), Cap 3000, Carré Sénart, Confluence, Forum des Halles,
La Part Dieu, Mériadeck, Nice Étoile, O’Parinor, Okabe, Parly 2, Qwartz, Rennes Alma,
Rosny 2, Saint-Martial, Shopping Parc, So-Ouest, Toison d'Or, Usine Mode & Maison, Vélizy
2, Villeneuve 2, Leroy Merlin (Bonneuil - Ivry - La Valentine), Parkings de la Ville de
Fontainebleau, Gare du Nord, Marbeuf, Clichy-Montmartre, …
PARTNERS
Artelia, BEG Ingénierie, ACC-S (Charré Conseils), CD Via, Sfica, Saguez & Partners, Brand
Image, Lonsdale Western, Minale Design Strategy, Jean-Paul Viguier & Associés, DGLA,
Valode & Pistre, Oxygroup, Gestipark, …
The leading consultancy in flow management and
signage design for high attendance premises and car parks.
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Case study n° 1
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PROBLEM :
- Multiple traffic flow conflicts due to parking design
- Outdoor parking guidance displays are complex to implant implantation due to
unclear targeted zone.
!
TOTAL SLOTS : 1 014
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SOLUTION :
- Optimized car park design and clear traffic flows without conflict.
- Outdoor parking guidance displays are now obvious to implant.
- Improved total parking slots: 1 324 instead of 1 014.
+
TOTAL SLOTS : 1 324
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Case study n° 2
Unibail-Rodamco, Lyon, France
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PROBLEM:
How to direct traffic to the 1200 underground spaces with direct access to
the retail centre?
!
Access to the underground level
(1200 spaces and 3 vehicle distribution platforms)
Manual flow
management.
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SOLUTION:
- Distinctive lane markings to accentuate the principal entrance;
- Welcome message on the left wall;
- Dynamic space availability information and green directional arrows.
+
Improved flow distribution.
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Case study n° 3
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PROBLEM:
How to direct traffic towards the architecturally hidden entrance?
!
Orion-Altaréa-Cogedim, Villeneuve la Garenne, France
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SOLUTION:
- Enhanced visibility ensured by the oversized "P" sign.
- SCENOGRAPHY of a vacuum effect: strategically positioned digital signage;
- Dynamic digital signage: installation of a « target » lightbox.
+
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Case study n° 4
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SOLUTION :
- Larger space separation markings: 40 cm in place of 10 or 15 cm previously.
- Parking space delimitation markings continued up on the walls.
- Cars parked straighter = improved door opening space.
+
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parking experience creators
for next generation shoppers
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project references

Unibail-Rodamco: La Part Dieu - Cuirassiers - 800 spaces, indoor
Vehicle count, zoning, signage and scenography of car parks
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A few projects :
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Klépierre: Art De Vivre - Éragny - 950 spaces - Outdoor
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A few projects :
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Hammerson France: O’Parinor - 5200 spaces - Outdoor and Indoor
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A few projects :
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Unibail Rodamco: Forum des Halles: Parking du Forum - 900 spaces - indoor
Vehicle Count, Zoning, Signage And Scenography Of Car Parks
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A few projects :
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Unibail Rodamco: So-Ouest
Indoor shopping center signage| totems
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Unibail Rodamco: So-Ouest
Indoor shopping center signage| suspended signage
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A few projects :
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Unibail Rodamco: Rennes-Alma - 4200 spaces indoor & outdoor
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A few projects :
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Altaréa- Cogedim - Orion: Qwartz
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+14/05/2016+PARKINGANDWAYFINDINGCONSULTANTS
Thank you for your attention
Headquarters : Yellow and Co / Performance Partner
4, rue Neuve St-Germain - 92100 Boulogne Billancourt - France
Tél. : +33 (0)1 46 21 89 50 - Fax : +33 (0)1 46 21 89 64
www.yellowandco.fr
Max KORDYLAS - Mob. : +33 (0)6 08 72 00 35
max.kordylas@yellowandco.com
Yellow and Co et Performance Partner
Middle East & North Africa : Yellow and Co - Outrenoir (JV)
Dubai Studio City - PO Box 500138 - Dubai - UAE
Tél. : +971 4 360 82 75
www.yellowandco.com
Sofian MOUSSAOUI - Mob. +971 50 395 73 02
sofian.moussaoui@yellowandco.com

Yellow and Co - Performance Partner : Parking and wayfinding consultants r5-2016-05-10

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