3. idus outperforms other competitors in South Korea
with its outstanding service.
The exceptional service led to a wide difference in
GMS between other groups.
Creating a new
sustainable circumstance
with Artists & Crafters
Introducing
Crafter’s Value-up
MarketDevelopment
&Expansion
Tie up Crafters
& People
4. Introducing
2012
2014
2016
2017
2018
2019
11
06
09
11
12
05
09
12
01
09
12
06
BackpackrInc.established,beganwithmobile
applicationdevelopmentservices
Handmadeartistsplatform‘idus’launched
Received seed investment
Grand Prix of Mobile App. 2014 by Korean Government
Most notable application of 2014 by Apple Inc.
ReceivedSeriesAinvestment
ReceivedSeriesBinvestment
Online craft supplies & tools market created
3 million downloads attained
Hosted the first “Handmade Award”
Opened the first offline store in CBD of Seoul
ReceivedSeriesCinvestmentU$13.5million
Hosted the second “Handmade Award”
Flea market brand “Market Buy” launched
2020
07
09
10
11
12
06
07
09
11
Opened a shared craft workshop “idus Craft Lap”
10 thousands artist’s registrations attained
Dining shop “idus Table” launched
Opened the second offline store
7milliondownloadsattained
Awarded Red Herring Asia 100
Hosted the third “Handmade Award”
14thousandsartist’sregistrationsattained
Grand Prix of Application 2019 by Google Play
Openedonlinehandmadeclasschannel“GoldenHands”
ReceivedSeriesDinvestmentU$25.0million
Nominatedasapre-unicornstartupbyKoreanMinistry
ofSMEsandStartups
Openedthethird‘idusstore’inGuro
Broadcast‘ThenIdecidedtobemyself’intvN(scheduledtoair)
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5. idus outperforms other competitors in South Korea
with its superior service.
Such level of service led to the differences in GMS
outcome between idus and other competitor groups.
HCompanyBCompanyACompanyACompanyCCompanyACompanyNCompany
1000 times
Introducing
idus
U$15.9
Million
(GMSpermonth)
No.1
market platform
of handmade crafts
6. Average
annual income
of artists in
idus (top 35%)
U$45,000
Average annual income of
artists in South Korea
U$9,792
Average annual income
of artists in idus (top 5%)
U$183,333
Introducing
idus has opened the door to talented artists
and encouraged them to move beyond. idus
grows together and shares the moment of
success with them.
Create Life
Changing
Opportunity
10. 85%
Monthly
Repurchase Rate
Introducing
idus’ high customer retention rate stands out compared to those of
other e-commerce platforms. Strong customer loyalty results from
a well established relationship between customers and artists.
Growth with
Customer Loyalty
12. idus is the best platform to expand market sales and
optimizing marketing expenditure.
Participation Method
Artwork Sales
Golden Hands Class
offline online
Marketing & Selling your
products on Idus platform.
Introduce your off-line
workshop & craft class.
Communicate with your
customers by ubiquitous class.
13. What is Handmade in idus?
idus appreciate the artists’ efforts to make enhanced products with crafting and sweating.
In this sense, our definition of hand made products can be extended to the following categories;
Category
Food Accessories & Personal Care Artworks
handmade drinks handmade desserts side dishes
agriculture
& fisheries
Dishes with
New recipes
Craft brewing
drinks
pottery kitchenware furniture
accessories personal care organic soaps
fine art crafts
illustration & calligraphy
14. idus pursues a ‘community’ rather than a mere platform
assisting transaction. It helps artists create enhance
customer experience and brand loyalty through various
media channels.
Achieve your dream as a
successful artist
Marketplace Service
Brand Building
Marketing
& Selling
Trust Building
with Customers
15. Profile
Build your brand in idus!
Express attractive brand theme
and history.
Artist Story
Tell us your brand story and the fun
part of crafting! Deliver your product’s
value to our customers.
Follower
Customerscanfollowyourartistsand
receive new artworks. Artists can
create a new trend on idus SNS.
Marketplace Service
Express your brand
17. Marketplace Service
Communication & Sponsorship with Customers.
Communication
idusallowsdirectmessagingbetween
artistsandcustomers.
Weprovidefunmethodstomeetnew
customersandcreatesurprises.
Sponsorship
Customersmayfundtheirbeloved
artists.Thissupportisfullygivento
artists.
19. Golden Hand Class
spreads the value
of handmade culture
Class Service
Offline
Class
Online
Class
Artwork Sales
By offering DIY classes, artists can share
their joyful handcraft experience with customers.
20. Class Service
Online Golden Hand Class
You can take idus’ online class anywhere, without time or space constraints.
OnlineGoldenHandsClass
idus offers online handicraft service for customers
who prefer to participate a class at their home.
Step by step class guide by professional tutor
will lead you to make your artwork successfully.
따뜻한�감성,나만의�가죽지갑을
만들어봐요.
21. classkitpreparingmakingaclassfilming&editingclassplanning
Hand Class
Class Service
Online Golden Hand Class
You can take idus’ online class anywhere, without time or space constraints.
idus is actively involved from class planning to
filming. idus helps artists focus on improving
class materials by providing operational services.
Talented artists can create and manage all
process of class making. They deserve to
take more returns.
Gold Class
The service open will be noticed on the 2nd half of 2020. Pre-consultation with idus is required.
22. ClassRegistration
Every artists can open and operate class
with simple registration process.
ClassPageMaintenance
No excessive texting, or bulk image
uploading is required.
ClassScheduleManagement
Nottomissthetimeforthepreparation.
Class Service
Offline Golden Hand Class
23. PushMessagetocustomers
Your class information is directly
delivered to the designated customers.
LocationAlarmService
Customers can easily search offline
classes around their town.
PersonalRecommendation
Service
Class participants will become the
supporter of your class by using
recommendation function.
Class Service
underdeveloping
Offline Golden Hand Class
24. We expand handmade market
with the Passion of Artists.
We create dynamic customers, not just curious spectators.
We support market shift to make crafters get more recognition from customers.
