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Clinical Discussion 2: Primary Eye Care
Introducing Optometry in a
Tri-Border Area
Maurice M.T.H. Heunen, MSc
Conflict of Interest
Co-owner
Optometrisch Centrum Oud-Geleen
Location
Location
Belgium 7km
Germany 7km
Höhere Fachschule für
Augenoptik Köln (DE) 100km
Optometrie en Optiek
Hogeschool Universiteit
Brussel (BE) 120km
Optometrie Hogeschool
Utrecht (NL) 170km
Box 1
Greece
Turkey
Box 2
Belgium
France
Iceland
Italy
Box 3
Austria
Denmark
Finland
Germany
Spain
Sweden
Switzerland
Box 5
Australia
Canada
New Zealand
UK
USA
dispensing
refraction
prescription
diagnosis of
eye disease
using DPA’s
(diagnostics)
treatment of
eye disease
using TPA’s
(therapeutics)
eye surgery
using laser
dispensing
refraction
prescription
diagnosis of
eye disease
using DPA’s
(diagnostics)
treatment of
eye disease
using TPA’s
(therapeutics)
dispensing
refraction
prescription
diagnosis of
eye disease
using DPA’s
(diagnostics)
dispensing
refraction
prescription
screening for
eye disease
dispensing
refraction
prescription
dispensing
© Feike Grit 2007
Box 4
(Andorra)
Ireland
Netherlands
Norway
Box 6
USA
(1 state)
Optometry in The Netherlands
after November 2000
Main advantages:
Diagnostic drugs allowed
Allowed to make an optometric diagnosis
NL Optometry early 2000s: Hospital
Use diagnostic drugs
Working as ophthalmic assistants
NL Optometry early 2000s: Optical
Optometrists are allowed to use diagnostic drugs
Offering optometry as a problem solver
NL Optometry early 2000s: Optometric
Optometric practices without optical sales ->
went broke within 3 years
Setting goals
WCO concept of optometry:
Optometry is a healthcare profession that is
autonomous, educated and regulated
(licensed / registered).
Graduated in Utrecht (BOptom, 2004)
Registered (KP nr 49907883787)
Private practice
Setting goals
WCO concept of optometry:
Optometrists are the primary healthcare
practitioners of the eye and visual system
who provide comprehensive eye and vision
care, which includes refraction and
dispensing, detection/diagnosis and
management of disease in the eye, and the
rehabilitation of conditions in the visual
system.
Starting an optometric practice
2004 joined a contact lens
practice
Advantages: reduced investment
Existing patient base
Disadvantages: difficult to
change a “winning team”
Already available Immediately necessary
Auto-refractometer 90D, 20D, gonio lenses
Retinoscope Indirect ophthalmoscope
Phoropter + trial frame Goldmann appl. tonometer
Distance + near vision tests Binocular vision tests
Slit lamp Colour vision test
Direct ophthalmoscope Amsler grid
Corneal topographer Tropicamide
Non contact tonometer Phenylephrine
Fluorescein Oxybuprocain
Lensmeter Cyclopentolate
Implementing optometry
Offer a comprehensive optometric exam to
everyone
Clear distinction between optical sales and
health care
Don’t offer optometry for free
Hard choices
Quit offering contact lens fittings and
refractions
Convince colleagues and patients of the
benefits of a comprehensive eye exam
“Forbid” my colleagues to use the
non contact tonometer
Different mindset
Traditionally: Product based
I want new glasses -> 10mins refraction
I want contact lenses -> contact lens fit
New: Problem based
Always start with a thorough examination of
the eyes and visual system
Refraction
Traditionally: History, refraction, binocular
vision, non contact tonometry.
BUT
Pts equal good tonometry to good eye health
Explain importance of tonometry, offer a
comprehensive eye exam.
Contact lens fit
Traditionally: History, topography, refraction,
anterior segment.
BUT
Why not adding: binocular vision, tonometry
and fundus examination?
It adds ~10 minutes
Makes people familiar with optometry
Collaborate with General Practitioners
Visited all local GPs
Explained optometry
Referral letters
Collaborate with Ophthalmology
Visited the local ophthalmology departments
Give the information they want
Ask feedback in return
Collaborate with Optometrists
Group with other optometrists:
Do’s: case reports and referral schemes
Don’ts: competition / commercial subjects
Spread the word: What didn’t work
Free sight tests at a drivers refreshment
course.
Sponsoring Fashion shows
Sponsoring Athletes
Spread the word: What did work
Word of mouth
www.ocog.nl
Spread the word: What did work
Advertisement in local news paper:
“Something’s wrong with my eyes…””
Comprehensive eye exam on regional TV
Belgium
Ophthalmology
Advantages: shorter waiting lists
Good feedback
Disadvantages: some struggles with
insurance companies.
Optometry School HU Brussel
Foreign experience mandatory
Germany
Language border
Excellent
manufacturers
Technical courses
Acknowledgement
Thanks to Dr Wolfgang Weseman
Optometry School Cologne
for providing information
Thank you!
info@ocog.nl
DISCUSSION
•Setting goals
•How to start
•International differences

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clinical_discussion_2_-_primary_eye_care_-_maurice_heunen

  • 1. Clinical Discussion 2: Primary Eye Care Introducing Optometry in a Tri-Border Area Maurice M.T.H. Heunen, MSc
  • 4. Location Belgium 7km Germany 7km Höhere Fachschule für Augenoptik Köln (DE) 100km Optometrie en Optiek Hogeschool Universiteit Brussel (BE) 120km Optometrie Hogeschool Utrecht (NL) 170km
  • 5. Box 1 Greece Turkey Box 2 Belgium France Iceland Italy Box 3 Austria Denmark Finland Germany Spain Sweden Switzerland Box 5 Australia Canada New Zealand UK USA dispensing refraction prescription diagnosis of eye disease using DPA’s (diagnostics) treatment of eye disease using TPA’s (therapeutics) eye surgery using laser dispensing refraction prescription diagnosis of eye disease using DPA’s (diagnostics) treatment of eye disease using TPA’s (therapeutics) dispensing refraction prescription diagnosis of eye disease using DPA’s (diagnostics) dispensing refraction prescription screening for eye disease dispensing refraction prescription dispensing © Feike Grit 2007 Box 4 (Andorra) Ireland Netherlands Norway Box 6 USA (1 state)
  • 6. Optometry in The Netherlands after November 2000 Main advantages: Diagnostic drugs allowed Allowed to make an optometric diagnosis
  • 7. NL Optometry early 2000s: Hospital Use diagnostic drugs Working as ophthalmic assistants
  • 8. NL Optometry early 2000s: Optical Optometrists are allowed to use diagnostic drugs Offering optometry as a problem solver
  • 9. NL Optometry early 2000s: Optometric Optometric practices without optical sales -> went broke within 3 years
  • 10. Setting goals WCO concept of optometry: Optometry is a healthcare profession that is autonomous, educated and regulated (licensed / registered). Graduated in Utrecht (BOptom, 2004) Registered (KP nr 49907883787) Private practice
  • 11. Setting goals WCO concept of optometry: Optometrists are the primary healthcare practitioners of the eye and visual system who provide comprehensive eye and vision care, which includes refraction and dispensing, detection/diagnosis and management of disease in the eye, and the rehabilitation of conditions in the visual system.
  • 12. Starting an optometric practice 2004 joined a contact lens practice Advantages: reduced investment Existing patient base Disadvantages: difficult to change a “winning team”
  • 13. Already available Immediately necessary Auto-refractometer 90D, 20D, gonio lenses Retinoscope Indirect ophthalmoscope Phoropter + trial frame Goldmann appl. tonometer Distance + near vision tests Binocular vision tests Slit lamp Colour vision test Direct ophthalmoscope Amsler grid Corneal topographer Tropicamide Non contact tonometer Phenylephrine Fluorescein Oxybuprocain Lensmeter Cyclopentolate
  • 14. Implementing optometry Offer a comprehensive optometric exam to everyone Clear distinction between optical sales and health care Don’t offer optometry for free
  • 15. Hard choices Quit offering contact lens fittings and refractions Convince colleagues and patients of the benefits of a comprehensive eye exam “Forbid” my colleagues to use the non contact tonometer
  • 16. Different mindset Traditionally: Product based I want new glasses -> 10mins refraction I want contact lenses -> contact lens fit New: Problem based Always start with a thorough examination of the eyes and visual system
  • 17. Refraction Traditionally: History, refraction, binocular vision, non contact tonometry. BUT Pts equal good tonometry to good eye health Explain importance of tonometry, offer a comprehensive eye exam.
  • 18. Contact lens fit Traditionally: History, topography, refraction, anterior segment. BUT Why not adding: binocular vision, tonometry and fundus examination? It adds ~10 minutes Makes people familiar with optometry
  • 19. Collaborate with General Practitioners Visited all local GPs Explained optometry Referral letters
  • 20. Collaborate with Ophthalmology Visited the local ophthalmology departments Give the information they want Ask feedback in return
  • 21. Collaborate with Optometrists Group with other optometrists: Do’s: case reports and referral schemes Don’ts: competition / commercial subjects
  • 22. Spread the word: What didn’t work Free sight tests at a drivers refreshment course. Sponsoring Fashion shows Sponsoring Athletes
  • 23. Spread the word: What did work Word of mouth www.ocog.nl
  • 24. Spread the word: What did work Advertisement in local news paper: “Something’s wrong with my eyes…”” Comprehensive eye exam on regional TV
  • 25. Belgium Ophthalmology Advantages: shorter waiting lists Good feedback Disadvantages: some struggles with insurance companies. Optometry School HU Brussel Foreign experience mandatory
  • 27. Acknowledgement Thanks to Dr Wolfgang Weseman Optometry School Cologne for providing information
  • 29. DISCUSSION •Setting goals •How to start •International differences