Advertising Project

1. RieckServices Andrea Graper Megan Lee Dina Nocifora Matt Simpson Brittany Thomas

2. Branding Who is RieckServices? Family owned business Located in Dayton, Ohio area Offers a wide range of services stemming from heating, air, and energy solutions Industrial Commercial Institutional

3. Branding What does Rieck Services stand for? Customer first prospective Emphasis on quality Trust based on longstanding relationship with the community Customer relationship management (CRM) marketing

4. Customer Base Who does Rieck Services serve? Businesses of all sizes Businesses interested in cutting electricity, gas, and water usage Industrial Factories

5. Original Advertisement What is effective about the original advertisement? RIECK acronym is consistent with values of company in a simple and effective manner Colors are consistent with the logo Abundant amount of contact information Extensive list of products and services offered

6. Original Advertisement What could be improved about the original ad? No focal point to the advertisement Advertisement needs to have something to make their services tangible No attention grabber Too much use of color, distracting from the actual advertisement Fonts need to be changed to a more uniform manner Too much information is presented, needs to be more concise

7. Solution Description “One stop shop for heating and air solutions throughout the entire product life cycle.”

8. Tagline “One stop shop for heating and air solutions.”

9. Kim-Lord Grid Rieck

11. Using the Mondrian grid layout allows the use of text and pictures in a more structured manner

12. Not a complete list of services but a more general description

14. Testimonials from prior clients to emphasize trust

16. Possibly saving the company from more drastic measures by making their electricity, gas, and water usage more efficient