Tesla aims to transition the world to sustainable energy through its fully electric vehicles and solar panels. It uses a direct sales model without dealerships and invests in technologies like its Supercharger network. While Tesla has grown its market cap to $139 billion and continues to increase deliveries of its Model 3, Model X, and Model S vehicles, it still faces skepticism as no new automaker has succeeded in over 100 years and Tesla has yet to turn an annual profit.

1. Tesla
Matt Qemo

2. THE PROBLEM:
OUR DEPENDENCE ON
FOSSIL FUELS
THE PRODUCTS:
FULLY ELECTRIC
VEHICLES, SOLAR PANELS
THE PERSONA:
NOT JUST ONE
ANYMORE

4. BUSINESS MODEL: A THREE-PRONGED
APPROACH
• DIRECT SALES: NO DEALERSHIPS
• SERVICE
• SUPERCHARGER NETWORK

5. BREAKDOWN OF PROFITS

6. EARLY
TIMELINE
■ Founded in 2003 by the
engineers Martin Eberhard
and Marc Tarpenning
■ Musk controversially
becomes CEO in 2008
■ Produced first Roadster in
2008, first Model S in 2012

7. 2019 Q4 Deliveries
Model X/S: 19,475
Model 3: 92,620

10. TESLA’S SECRET SAUCE
• Modern design with
unseen technology
integration

12. Will Tesla succeed?
- History says no
- Still not producing an annual profit
+ Continuously growing $139 billion market cap

13. REFERENCES:
https://www.tesla.com/
https://cleantechnica.com/2019/10/02/tesla-delivered-97000-vehicles-globally-in-3rd-quarter/
https://www.investopedia.com/articles/active-trading/072115/what-makes-teslas-business-
model-different.asp
https://www.thestreet.com/technology/history-of-tesla-15088992
https://www.edmunds.com/electric-car/articles/best-electric-cars/
https://en.wikipedia.org/wiki/Automotive_industry_in_the_United_States
https://ir.tesla.com/static-files/b3cf7f5e-546a-4a65-9888-c928b914b529
https://www.nerdwallet.com/blog/loans/whats-special-tesla-10/
https://www.thestreet.com/investing/what-tesla-typical-shopper-looks-like-14673100