This class project was completed in order to gain experience developing a training guideline or manual for a sales force. The company chosen was Tesla Motorsport which gave me a unique challenge and experience due to the companies lack of dealerships.

1. TESLA MOTORSPORTS
SalesTraining
Trainers: Jacob Idol, Jake Delaney, KurtTugal, Matt Miceli, Josh Bilodaeu

2. WELCOME
Model S
Model X
Coming in
2016 Model 3

3. MISSION STATEMENT
 Tesla’s mission is to accelerate the world’s transition to sustainable transport.
 Live it, breath it, its your knew code, its what you stand for, it is your rock and your
new bible summarized into a sentence.
 Tesla is not just an automaker, but also a technology and design company with a
focus on energy innovation.

4. ABOUT US
 Founded 2003
 SiliconValley
 Cars built around the AC induction motor first invented by NikolaTesla in 1888
 First car launched in 2008 (Model S prototype)
 First line of cars released in 2012 (Model S)
 First premium electric sedan, 100% electric
 Model X released 2015
 Model 3 to be released late 2016

5. SELLING OUR BRAND
 Attitude
 Friendly
 Smile
 Rapport building
 Appearance
 Button ups, neckwear or sport coat optional
 Professionally dressed
 Repeat customers and referrals

6. ROLEX ISTOTIMEX ASTESLA ISTO OTHER
ELECTRIC CRAP
 Since the dawn of electric powered
vehicles,Tesla remains the only 100%
electric and the only brand that hasn’t
seen a decline since birth
 Tesla has been nicknamed the Rolex
of electric vehicles. We take that
standard seriously. Our employees
wear it with pride.

7. SELLINGTHE BEST OFTHE BEST
 Products:
 Model S
 Model X
 Model 3
 Since we have 2 cars currently being
produced and 1 to be released in the next
year, we expect our salesmen to know our
products like the back of their hand.
 Value based sales
 Electric cars aren’t cheap.You aren’t
selling a Kia. So sell based off value.
 100% electric
 Top of the line
 Previous MotorTrend car of the year
award, and future award winner also
 Competitors:
 Robert Lutz, GMVice Chairman, said in
2007 that we were over a decade away
from 100% electric cars.
 We laugh in the face of competition and
embrace innovation.
 Nissan,Toyota, Chevy, Mitsubishi

8. HELLO, FUTURE OWNER OF ATESLA
 Our customers are either
 innovative and tech savvy folks who want the new and the awesome
 or the upper middle to upper class drivers who want to switch to electric cars to save
money on gas and look fly doing it.
 The driving experience is key, get them in the car to test drive
 Build a relationship with your customer
 Don’t bullshit! Its not necessary.We have invented and produced one of the
greatest things of the 21st century.We’ve done all the hard work. So sell them the
value we have created.

9. THE PITCH
 Build rapport
 Studies show that people will spend more money on something just because they trust
or really like the person selling it to them
 Be professional
 Losers don’t sellTesla. Losers sell Kia.
 TEST DRIVES ARE CRUCIAL!!
 Don’t ask them to make a purchase. Let them play with the car, get to know the
car, they will fall in love with our baby.

10. CLOSE IN FORTHE KILL
 Load on the benefits and value added by buying aTesla.
 Your knowledge on our products is important here.There’s 3. Don’t screw it up.

11. FINDING NEW OWNERS
 https://www.youtube.com/watch?v=QweNsLesMrM
 Social Media Marketing
 Facebook, instagram, twitter
 Blogs
 Tesla Car Club- started byTesla owners to talk about all the perks of driving aTesla

12. THE ELECTRIC CARWANNABES
 Toyota Prius
 Nissan Leaf
 ChevyVolt
 Volkswagon eGolf
The above pictures are the
epitome of ridiculously stupid.
They don’t want these.They
want this

13. SUMMARY
 We are different. Or better. However you want to put it
 100% electric
 Looks luxurious and sporty
 Not too price inefficient
 Benefit loaded